cover of episode Advice Line with Andrew Abraham of Orgain

Advice Line with Andrew Abraham of Orgain

2024/5/16
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Andrew Abraham: 在健康保健领域，品牌建设的关键在于以简洁明了的方式传达产品背后的科学依据，并注重产品的可信度和易用性。同时，要将产品定位为解决消费者痛点（例如，繁琐的家务）的工具，并强调其对生活质量和长寿的积极影响。在广告营销中，融入趣味性和故事性，可以提升产品的吸引力，并突破市场竞争。即使产品价格较高，也可以通过创新的营销策略和风险承担（例如，提供退款保证和推荐奖励计划）来吸引消费者。选择投资者时，应注重投资者的诚信、透明度以及其对企业增长的实际价值，并考虑目标市场的规模（Total Addressable Market）。同时，应考虑投资者的专业知识和资源，并勇于尝试新的事物，不断拓展视野，寻找新的发展机遇。 Bryn Snyder: 口腔健康与全身健康息息相关，教育消费者了解口腔健康的重要性至关重要。 Turner Lewis: 在寻求融资时，应注重投资者的诚信、透明度以及其对企业增长的实际价值，并考虑目标市场的规模（Total Addressable Market）。同时，应考虑投资者的专业知识和资源，并勇于尝试新的事物，不断拓展视野，寻找新的发展机遇。 Catherine Smart: 在寻求融资时，应准备一份引人入胜的商业计划书，突出品牌特色、市场机遇和资金用途。积极拓展人脉，参加行业活动，可以增加获得投资的机会。当前投资环境下，投资者更倾向于投资具有盈利潜力的成熟企业。利用微型网红进行产品推广，可以有效提升产品知名度和试用率。考虑产品的包装和销售渠道的多样性，可以提升产品的市场竞争力。

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Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products.  

Today we meet Brynn, who’s tackling cavities and dental anxiety with an electric flosser. Then Turner, a radiologist mixing up craft cocktails for the golf course. And Catherine, whose pasta sauces and dressings help ease the weeknight dinner juggle. 

If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And check out Orgain’s founding story) from Andrew’s first appearance on the show in 2023. 

This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

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