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cover of episode Advice Line: Reaching New Customers

Advice Line: Reaching New Customers

2024/10/3
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

Chapters

Erin Levine, CEO and co-founder of Hello Divorce, discusses the challenge of convincing people that online divorce is a viable option, even for those who can afford lawyers. Leah Solivan suggests emphasizing emotional support and highlighting Levine's legal expertise to build trust and credibility.
  • Hello Divorce offers a flat-fee or payment plan option, ranging from $400 to $3,800, covering the entire divorce process.
  • The platform provides access to legal forms, filing assistance, and expert support from lawyers, financial advisors, and mediators.
  • Women initiate divorce proceedings in 70-75% of cases, highlighting their concerns about the process.
  • Online divorce platforms can address these concerns by offering holistic support, including financial and emotional guidance.

Shownotes Transcript

This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.

 

First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farmers market and into kitchens nationwide. And finally, Erik from New Jersey offers on-the-go medical kits to make travel prep that much easier.

 

Thank you to the founders of Hello Divorce, aficio22 and JetSet Meds for being a part of our show.

 

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

 

To hear our guests’ previous episodes:

TaskRabbit: Leah Solivan) | Advice Line with Leah Solivan)

 

MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson) | Advice Line with Scott and Ally Svenson)  

 

Supergoop!: Holly Thaggard) | Advice Line with Holly Thaggard)   

 

This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Gilly Moon and Robert Rodriguez.

 

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