cover of episode Advice Line: Growing Beyond Your Niche

Advice Line: Growing Beyond Your Niche

2024/10/10
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How I Built This with Guy Raz
AI Deep Dive AI Chapters Transcript
People
A
Andrew Abraham
B
Brett Schulman
联合创始人和首席执行官，领导CAVA成为领先的地中海美食品牌，并获得多项行业认可。
F
Fawn Weaver
Topics
Oni Colston：讲述了开发一款旨在促进深入交流的双人游戏的心路历程，并寻求如何克服品牌知名度低和市场竞争激烈的挑战。 Fawn Weaver：分享了她如何利用品牌故事建立Uncle Nearest Premium Whiskey品牌的经验，强调自信的重要性以及在缺乏经验领域取得成功的策略。她建议创业者要相信自己，并积极寻求他人的帮助。 Ken Dauschmitz：介绍了他的公司Tear Restore，该公司致力于研发治疗干眼症的非处方药物。他主要关注的是如何大规模地教育客户，并了解如何向Costco等大型零售商推销产品。 Andrew Abraham：分享了他如何通过将Orgain的营销策略从医学角度转向生活方式角度来教育客户的经验，并建议Ken Dauschmitz采用类似的方法。他还建议Ken Dauschmitz与非竞争性企业合作，例如蓝光眼镜公司，共同推广产品。 Adam Goldberg：讲述了他如何将宠物摄影的爱好发展成一家工作室的经历，并寻求如何平衡业务增长与个人时间分配的建议。 Brett Schulman：分享了他如何通过授权和信任他人来扩展CAVA业务的经验，并建议Adam Goldberg逐步放权，从雇佣学徒开始，建立可复制的业务流程，而非直接雇佣管理人员。他还建议Adam Goldberg拓展业务范围，例如提供节日贺卡制作服务等，增加收入来源。 Fawn Weaver: 分享了她如何利用品牌故事建立Uncle Nearest Premium Whiskey品牌的经验，强调自信的重要性以及在缺乏经验领域取得成功的策略。她建议创业者要相信自己，并积极寻求他人的帮助，同时要展现出自信，才能吸引投资。她还分享了在创业初期，坦诚自己的不足并寻求帮助，往往能得到意想不到的支持的经验。 Andrew Abraham: 分享了他如何通过将Orgain的营销策略从医学角度转向生活方式角度来教育客户的经验，并建议Ken Dauschmitz采用类似的方法。他还建议Ken Dauschmitz与非竞争性企业合作，共同推广产品，扩大影响力。 Brett Schulman: 分享了他如何通过授权和信任他人来扩展CAVA业务的经验，并建议Adam Goldberg逐步放权，从雇佣学徒开始，建立可复制的业务流程，而非直接雇佣管理人员。他还建议Adam Goldberg拓展业务范围，例如提供节日贺卡制作服务等，增加收入来源。

Deep Dive

Chapters
Oni Colston, founder of Keep It Random Entertainment, discusses her two-in-one game, WEMO (What Are My Options?), designed to spark deeper conversations. She explains the game's mechanics, its origin as a way to connect with her husband, and the challenges of breaking through market noise with a unique name.
  • WEMO is a two-in-one board and card game designed to initiate meaningful conversations and strengthen relationships.
  • The game features varying levels of question intensity, from 'Play It Safe' to 'Test My Luck'.
  • Colston bootstrapped the game's development, initially creating cards on Microsoft Word and a hand-drawn board.
  • The name 'WEMO' presents marketing challenges due to its similarity to other brands and terms.

Shownotes Transcript

This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.

First, Oni from Fort Worth has developed a two-in-one game designed to strengthen relationships through deeper conversations. Then, Ken from Minneapolis whose vision for better eye health starts with dry-eye relief, without the drops. And finally, Adam in Tampa is looking to scale his ‘pet project’ into a nationwide photography business.

Thank you to the founders of The WAMO Game, Tear Restore, and A Gold Photo for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected]) or call 1-800-433-1298.

 

To hear our guests’ previous episodes:

Uncle Nearest Premium Whiskey: Fawn Weaver) | Advice Line with Fawn Weaver)

Orgain: Andrew Abraham) | Advice Line with Andrew Abraham) 

CAVA: Ted Xenohristos and Brett Schulman) | Advice Line with Brett Schulman)  

 

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

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