cover of episode Social Media vs Paid Ads : Why You're Missing Out on Millions of $$$

Social Media vs Paid Ads : Why You're Missing Out on Millions of $$$

2024/5/30
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Rudy Mawer: 付费广告是构建可扩展业务的关键，它能带来稳定的流量和可预测的销售增长。与有机增长相比，付费广告能更快地产生回报，并为企业提供更强的控制力和可扩展性。对于寻求快速发展的企业来说，付费广告是首选策略。 付费广告也是企业估值的重要因素。投资者更看重可证明的付费广告获客渠道和盈利能力，而非仅仅依靠有机增长带来的大量粉丝。拥有可扩展的付费广告模式，能使企业在出售时获得更高的估值。 虽然有机增长是长期战略，能提升品牌价值和信任度，但其效果难以预测且见效慢。因此，企业需要同时运用付费广告和有机增长两种策略，才能实现可持续发展。 付费广告的成功需要持续测试和优化，并可能经历失败和挫折。但只要方法得当，并拥有优质的产品或服务，付费广告就能带来丰厚的回报。 有机增长需要创建两种类型的內容：品牌内容和病毒式内容。品牌内容用于巩固品牌形象，病毒式内容则用于吸引更广泛的受众。两种内容需要结合使用，才能有效提升有机增长。 Rudy Mawer: 许多企业主认为自己无力承担付费广告的费用，但这其实是一种误解。关键不在于是否有足够的资金投入广告，而在于能否通过广告获得盈利。只要能实现正向投资回报率，无论预算大小，都可以尝试付费广告。 我通过付费广告帮助许多企业实现了百万甚至千万美元的营收。付费广告是企业运营中不可或缺的一部分，如同文案写作、运营等其他重要环节。忽视付费广告，将导致企业发展缓慢、艰难，难以实现增长。 有机增长需要时间和努力，但专业指导能加快成功速度。我建议企业先专注于付费广告，同时在后台进行有机增长。在三到六个月内，付费广告就能带来显著效果，而有机增长则需要更长时间才能见效。 付费广告和有机增长相辅相成，能互相促进。付费广告能带来大量粉丝，而这些粉丝更容易转化为付费客户。有机增长则能提升品牌价值和信任度，从而提高付费广告的转化率。 总而言之，企业需要同时运用付费广告和有机增长两种策略，才能实现可持续发展和更高的估值。

Deep Dive

Chapters
This chapter introduces the importance of utilizing both paid advertisements and organic growth strategies in business. It emphasizes the need for a combined approach to maximize results, challenging the notion of choosing one over the other.
  • Businesses need both paid ads and organic growth for optimal success.
  • Paid ads offer quicker, more predictable results, while organic growth builds long-term value.

Shownotes Transcript

The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns.

Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations.

CHAPTER TITLES

1:17 - The Importance of Both Paid Ads and Organic Growth 

1:50 - Why Paid Ads are Essential for Business Consistency 

2:51 - Comparing Paid Ads to Organic Growth

4:03 - Analogies: Paid Ads vs. Organic Growth

4:29 - The Challenges and Benefits of Paid Ads 

5:10 - The Long-Term Value of Organic Growth

6:17 - Building a Balanced Strategy 

6:56 - Organic Growth as a Long-Term Strategy 

7:15 - Paid Ads and Business Valuation 

8:44 - Examples of Big Brands Using Paid Ads

9:10 - The Role of Different Types of Paid Traffic 

10:39 - The Myth of Affording Paid Ads 

11:58 - Personal Success Stories with Paid Ads

12:42 - Integrating Organic Growth and Paid Ads 

12:56 - Creating Viral and Branded Content for Organic Growth

14:33 - The Importance of Testing in Paid Ads 

14:51 - Guidance for Members on Paid and Organic Strategies 

16:06 - Summary and Final Thoughts on Paid vs. Organic

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