cover of episode Fast Track Your Brand Growth! - How Small Businesses Can Leverage Celebrities w/Ben Press

Fast Track Your Brand Growth! - How Small Businesses Can Leverage Celebrities w/Ben Press

2024/5/27
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Ben Press: 本期节目中，Ben Press 分享了他从经纪人到娱乐科技创业者的职业历程，以及如何利用名人资源帮助企业发展。他强调了建立信任和真诚的人际关系的重要性，以及永不放弃的重要性。他以Amanda Seyfried出演《妈妈咪呀！》为例，说明了如何通过坚持不懈的努力和人脉关系，克服阻碍，最终达成目标。他还谈到了娱乐行业经济变化对名人与品牌合作的影响，以及如何选择合适的合作伙伴，并通过股权激励等方式建立互利共赢的合作关系。他认为，理解目标受众，筛选合适的合作伙伴，并快速高效地进行谈判，是成功的关键。他还分享了在融资和活动推广中利用名人的经验，以及如何将‘不’转化为‘也许’，最终达成合作。 Rudy Mawer: Rudy Mawer 作为主持人，引导 Ben Press 分享了他的经验和观点，并就名人合作的策略、挑战和机遇进行了深入探讨。他提出了许多问题，例如名人是否适合所有类型的企业，如何开始与名人合作，以及名人合作的益处等。他与 Ben Press 的对话，涵盖了名人合作的各个方面，为听众提供了宝贵的经验和建议。

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Ben Press discusses his impressive career journey, starting from a mailroom position to becoming a top talent agent. He represented major stars and packaged successful projects like "America's Next Top Model" and "Mamma Mia." Later, he transitioned to entertainment tech startups, including Russell Wilson's TraceMe and Cameo, and now consults startups on celebrity partnerships.
  • Ben Press worked his way up from a mailroom position to a top talent agent.
  • He represented stars like Nicolas Cage, Diana Ross, Denzel Washington, and Ariana Grande.
  • He packaged successful projects like "America's Next Top Model" and "Mamma Mia."
  • He transitioned to entertainment tech startups, including Russell Wilson's TraceMe and Cameo.
  • He now consults startups on celebrity partnerships.

Shownotes Transcript

In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his career as an agent, enabled him to navigate the industry successfully and secure major opportunities for his clients.

In the discussion, Ben also delves into his transition from talent representation to the world of entertainment technology startups. He talks about his involvement in ventures like Russell Wilson's TraceMe, which was later acquired by Nike, and his advisory role at Cameo. He explains how celebrities have become more accessible for brand collaborations due to economic changes in the entertainment industry and shares insights on how entrepreneurs can leverage celebrity partnerships for brand growth. His approach combines understanding target demographics, vetting potential celebrity partners, and structuring equity deals to benefit both parties.

CHAPTER TITLES

1:00 - Introduction and Guest Overview

2:08 - From Mailroom to Agent: Ben's Career Journey

2:30 - Working with Hollywood Legends

3:00 - Packaging America's Next Top Model and Mamma Mia

3:45 - Pivot to Entertainment Tech Startups

4:20 - Leveraging Celebrity for Business Growth

5:00 - Evolution of Celebrity Brand Work

6:10 - How to Engage Celebrities for Your Brand

7:25 - Vetting and Selecting the Right Celebrity

8:45 - Structuring Equity and Compensation Deals

10:15 - The Importance of Fast Decisions in Celebrity Deals

11:00 - Activations and Fundraising with Celebrities

12:21 - Creating Authentic Celebrity Partnerships

13:08 - Case Study: Landing Amanda Seyfried for Mamma Mia

16:23 - Lessons in Persistence and Relationship Building

18:10 - Strategies for Effective Asks

19:27 - Encouraging Staff to Overcome 'No' Responses

20:41 - Turning 'No' into 'Maybe' and 'Maybe' into Meetings

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