16 Ways to Make Money off Your Online Audience
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16 ways in just over 16 minutes on how to monetize and make money off your online presence. I think most people think like everyone knows about you and your products. They don't. They're busy. Look guys, you're not Lamborghini, you're not Apple, you're not Louis Vuitton or Gucci. They want to test you out. They want a reason to buy and that reason most of the time is...

My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life. What's up, guys? Welcome back to another episode of Living the Red Life. Today, I've got a good session for you if you're looking to make money off your online presence, which if you're listening to it, I'm guessing the answer is yes.

If you're a business owner, an influencer, a marketer, then knowing how to monetize your online presence. And what I mean by that is your social media, your email list. If people Google you is so important and most people miss this trick. Most people work so hard on their offer, their products, their funnels, their organic social media, their content.

their email drip campaigns, but then they don't actually spend time each week going, how do I make the most of what I've built? So today I'm going to break down

In 15 or 16 minutes, I'm going to break down 15 or 16 ideas on how you can make more with your social media and your email list. Okay, that two of your main online social media assets. And I'm going to spend one minute on each for you guys. And I will also link a Google Doc to the show notes that has a breakdown of each a nice list for you and then even how to on what to do next. Okay, so let's dive into it. One minute per one.

And I'm going to give you 15, 16 ways to monetize your online brand in 15 or 16 minutes. Here we go. So number one.

Every single one of you needs to be growing an email list. So the first one is lead magnets, okay? So lead magnets, I've talked about a lot. The basic premise behind here is you're going to use your social media. You're going to use people that are following you, that are searching for you, that are seeing your ads. You're going to get them all in one place. And that one place is your email list. Email is never going to die or not anytime soon at least.

And it's probably safer than your social media because your account can get banned tomorrow. The algorithms can change. You can get your reach limited. Whereas your email, you're always going to have 20, 30 percent open rates as long as you don't do anything stupid. It's not going to get banned ever unless you do something stupid. Even if it does, you still own the contact.

So you can just go to a new CRM and people take more action in email. So I've grown my email list to about 300,000 in my first business. And then my new business, tens of thousands in this business and managed millions of emails and

And so I've seen for about 10 years the consistency of email and sales from email. OK, so what is an opt in? How do you do it? Well, it's a free resource. It's a guide, a quiz, a cheat sheet, a mini course, a PDF, a sample. And it's very easy. You're going to go on social media and whatever you're doing or even runs, you know, some ads.

and you're going to give away this amazing free resource in exchange for email. Now, how do you make money from that? Well, you're going to have a follow-up sequence where you're selling them products after you get them into your email list. And you're also going to maybe have what's called a tripwire, which is once they opt in on the thank you page, instead of just saying, thanks, check your inbox to verify the subscription, you're going to have a one-time limited offer. Okay.

Plus, towards the end of today's podcast, my last five or six strategies are email-based strategies, how you actually make money from email. So I'll get to that in a second. So idea number two.

flash sales, time-sensitive offers. People love discounts. Like, come on, guys, look at Black Friday. Billion-dollar brands, one thing I've noticed is pretty much every week they have flash sales and major crazy discounts. And what's funny is beginner entrepreneurs and smaller brands are so scared of doing flash sales because they're like, oh, I don't want to devalue my brand. It's like,

Unless you're like Lamborghini, Apple, or Louis Vuitton, pretty much every brand in the world does sales, apart from like 10 of them, or the most premium ones, right? So it's like, look guys, you're not Lamborghini, you're not Apple, you're not Louis Vuitton or Gucci, right?

or Chanel. So just do flash sales. People love sales. They love a bargain. They don't know, like, and trust you like Louis Vuitton. So I'm afraid they're not going to pay two grand for a handbag with you. They want to test you out. They want a reason to buy. And that reason, most of the time, can be a discount. Okay? So do flash sales 24 hours only. Buy one, get one free this week. Mix them up. Link them with something sensible like...

the thousandth customer or the first of the month or it's your birthday or it's July 4th or Black Friday or Q4 or summer sales. So make them make sense, but do more flash sales, okay? Next one, number three, high-ticket consultations, high-ticket...

I love high ticket. I've sold a lot of high ticket. High ticket is classified in my eyes of a product over about $1,000. When you're selling high ticket to your social media and your online presence, people aren't going to buy from a cart page. This is a cardinal sin I see where people try and sell straight to a cart page on social media. That is not the way to do it. Get people engaged in a conversation. Just general psychology is when someone's buying something over $1,000,

they're going to want to have a conversation. So how you do that with social media is very easy. There's a few methods. Number one that I'm going to share within this strategy is having them direct message you, okay? So you might talk to them about, you know, working one-on-one with you or, you know, for example, for me, I might say to people, hey, if you want me to run your ads for you, DM me the word ads, right? Or I might say, hey, if you want us to

create all your content for the next 30 days. DM me the word content. So then they're going to DM me a keyword. And when they trigger that keyword, you can then have a one-on-one conversation or you can build a many chat automation that actually asks them a couple more questions. And then it sends them to a sales call so they can book on with your calendar or your sales team, or they can provide their phone number and you can bring them yourself or have someone ring you, ring them. So that's how you do it.

with DMs using social media. This can be LinkedIn, this can be Instagram, all those things. Next one, number four, using stories to sell. Stories is a great place to sell on a more regular basis. You don't want to be selling every day on your social media. Social media should be mostly content to grow the following. And then remember today's topic is how to maximize it and make money from it. Well, stories are a great place to do that.

Stories don't last forever. They're more up and, you know, they're quick. People can click off them. People are more used to buying from stories to obviously still mix it in with like spontaneous lifestyle stuff. But I love using stories.

to sell maybe once a week, okay? And it's not going to be just like click here to buy. It can be different things to sell. So a couple of examples, you can showcase a customer testimonial, then have a link or a call to action. You could have a product unboxing video. You could break down the science of how a product's made. You could...

Talk about tickets for a live event you've got coming up. You could talk about one of the flash sales discounts I discussed in idea number two. Okay, all of these different ideas that you can use to sell via stories and you want to mix them up, of course. Number five.

product teasers, okay? So product teasers or product pre-releases are two great ways to sell to your social media where it feels a little more unique versus just selling. So a teaser or a pre-sale, okay? So a teaser might be,

You're giving them a sneak peek of a new line. You're launching a new coaching program. You have five spots. You've got an annual event, right, that you're going to show the hype video from the year before about. Teasing them might be...

showing inside the warehouse where you're making a new skincare product for your brand, okay? It could be maybe you're a watch company and you're launching a new watch and you show an influencer wearing the watch and they can kind of see it but they can't quite see it. So a lot of big brands do this. They release a new car, all of these things, they're teasing it. Even Apple does this, right? Apple has its annual yearly event where they're teasing all their launches for the next year. So

It's a great way to like build curiosity, get people aware of your products. And then you can actually have them do a few things. You can have them direct message you to buy now. They can get on a pre-sale list. They can pre-order. They can pay a deposit. Or they could just subscribe for early access and discounts. So like five ways within there to then get them to take a call to action after. Next one, giveaways. And

A couple of different ways to run giveaways. So number six giveaways. I think people think giveaways are dead. They're really not. You just have to be creative with them. So here's how I would use giveaways. You could do like 100 products for free for anyone that buys today. Fashion Nova, a massive, massive, one of the biggest fashion companies in the world, did a giveaway where they were like paying people's rent for like 10 buyers a day. And it was randomly selected. They pay like $1,500 towards rent.

That's a giveaway, guys. They're giving away something if someone takes an action. We've done giveaways in the past where it's like a...

a scholarship. So people apply to work with us. We review all the applications. We give one person a year's membership worth tens of thousands of dollars. And then 10 runners up, we give a discount and we genuinely go through all the applications and find someone that has a, you know, a really great case for it. And as some, you know, a sticky situation or tough situation in life that we want to help as still a giveaway.

So a lot of times purchase will be necessary if you want to monetize it. Of course, you can do free ones where you just give away for an email, but we don't generally do as much of that because you do get less quality. And if you're going to do this, just make sure you have all the right terms and conditions and stuff because there are different laws and whatnot for giveaways.

Number seven, going live and doing live selling. In my Amazon Prime show, 60 Day Hustle, one of the episodes, we actually have all the e-commerce brands do a live virtual selling session, kind of like a home shopping network, you know, TV selling system. And many of them make thousands of dollars more than they've done in weeks of their business in one 10-minute live selling session. So lives are not dead.

You know, QVC, Home Shopping Network, sold billions of dollars live. They still do to this day.

And then, you know, using TikTok, Instagram, you can go live and make a lot. And look, if you're shy, if you're not an influencer, if you're not the face of the brand, pay an influencer to do the live for you. They can invite their following, add your account so you go live with them and they can do 95% of the work, right? Or they can be the face of the brand and they can be selling. And you can then take that 10 minute video and crop it up and get five 60 second ads and reels out of it.

Boom. Now you're rocking, right? And it's a great way where you can engage with the viewers and you can do questions, showcase products, talk about some education or inspiration, and then obviously push them to sell at the end. Okay.

So next couple for socials before we move to email. Number eight, testimonials and case studies. So most people do boring testimonials, guys. Do not do this. Do the next way I'm going to teach you, which is case studies. So you want to educate and then actually sell through a testimonial, real life scenario where it's turned into a case study. I'm going to use an example that I taught on a live session yesterday.

I'm going to make this up just so you understand, but imagine your business is luxury travel and you sell how to go to these, you know, famous bucket list destinations for 90% off. You might teach, hey, here's how...

Hannah went and stayed at a Ritz Carlton in Hawaii and had a dream vacation for $650. And you break down the website where you can find these empty room blocks and she got a, you know, a hotel night stay for $97 a night instead of $1,000 a night.

And then she was able to use a flight scanning software and find the cheapest flight throughout the year that also coincided with these cheap room blocks. And she got a flight for $150 instead of $600. And voila, five nights at $100 plus a $150 flight. $650 dream vacation to Hawaii in a Ritz Carlton would normally cost $5,000 if you just booked the next week over a holiday period.

So you're showing a before and after how a five grand vacation is done for 650. You're teaching it through, obviously not lying or making it up. You're teaching it through a customer and you're going to throw in Hannah's testimonial about how this product program or service changed her life. She had dreamt about going to Hawaii with her

spouse for 10 years, but she couldn't afford to do it ever. And now she not only has done that, but she's already planned her next trip to Fiji for $900 instead of 10 grand. Boom, boom. That's an amazing case study because you're educating. You've got social proof in there. You're actually showing in the weeds how your program or service works.

way more powerful than just a 30 second video. Don't get me wrong, testimonials are still very powerful, but I think this is a much better way to do that. So that's number eight.

Number nine, exclusive memberships, VIP offers. Okay, so people want to become VIP, you can give them VIP access, exclusive one time discounts, you can put stories up, we have five spots left for our VIP experience. I'm, you know, every twice a year I host an event at my castle, which is for our high level members. It's we only let 20 members come.

each time. I could put up a post there. We have three spots left for our castle this year. Come and join me for three days in a one-on-one setting. DM me the word castle, right? Or click here to learn more. And then they DM me the keyword. We ask them a couple of questions. We say, yeah, let's jump on a call. See if you're a good fit. We vet every member. And then boom, they're on a call. We tell them about how they get access. They have to join a program. And yeah,

You know, so a lot of ways to create these VIP like limited offers,

Exclusive memberships, another way you could do something like, if you join today, if you're a jewelry store, maybe you have a jewelry membership, $100 a month. You can say if you join today, then you get a free pair of earrings worth $200, right? Now those earrings may only cost you $25. So someone joins at $100 a month, stays for a year, that's $1,200. And you only pay $20 in cost of goods to give them that free pair of earrings, even if they quit.

After the first month, you made $80 or $75 on that first month's membership. And a lot of people would stay a whole year and maybe buy more products. So lots of creative ways to do that. And the social media posts would be free pair of earrings, right? That's all they would see on social media. And then they click the landing page to learn more. Okay. Last one for social.

cross-promoting with influencers. I've talked about this throughout, how you can use all of these ideas with influencers, get influencers to do user-generated content, unboxing videos, all of those things, a great way to use influencers. Okay, now to finish, last few minutes, I'm going to talk about email. Really important you grow an email list, guys. I've talked about this. Here's a few ways to monetize your email list that you should be doing every single week. The first one, a nine-word email.

Nine-word email, very famous strategy used in the copywriting marketing world. I've used it for many years, very successfully.

All you're going to do is send out an email to your whole list and you're going to ask them a question. Are you still interested in? And then you're going to insert a goal or pain point, right? So the pain point could be losing that last 10 pounds of stubborn belly fat. A goal could be getting a six pack for summer this year. A goal could be traveling to Hawaii for $500, right?

A pain point could be taking that dream vacation you could never afford. Okay, so you're just going to ask them a question. They're going to reply and you're going to have a conversation in email. If you have a massive list, you're going to want a VA to help because you might get 500 replies. If you only have a thousand people on your list, you might get 20, 30 replies. You're going to reply yourself. Basically, after two or three backwards and forwards, you're going to have a call to action to say,

This sounds great. Here's a link to buy or this sounds great. Here's how you book a call with me so we can discuss this. Okay, last few for email re-engagement series. Most of your emails, dormant guys, over 50% of your emails

aren't being opened by people that's hurting your IP, it's hurting your open rate. And there's an easy fix. It's called an engagement series. This is going to re-engage people. Maybe you're going to give them a one-time offer. Maybe you're going to email them saying, hey, we're unsubscribing you. Hey, we're terminating you from the list. Hey, we miss you.

"Hey, did we do something wrong?" Right? And you're gonna email these questions and see why they're not replying, get them re-engaged and give them some free value or a limited time offer. Not only does this drive revenue increases the open rates, it gets people re-engaged and it makes your overall email health better. Number three, flash sales. You should be selling via email on a regular basis every week, try and drop in new offers, new opportunities, new discounts, new products, new services.

I think most people think with email that like everyone knows about you and your products. They don't. They're busy. They get 300 emails a day. They've forgotten who you are. They didn't even know you could help them with this problem or pain point they have. Guys, don't be afraid to sell on your email. That's literally what it's there for. Of course, you should add value to them about to talk about that. But you should be selling once a week. Most big brands sell every single day.

Okay, last couple. Like I said, daily tips, values-driven emails. Work hard to get people used to opening your emails. Teach them, educate them something with a soft call to action at the end. I think most emails should have a soft call to action. We recently did a whole podcast on how to maximize and monetize your email.

But here's one example. The email title could be how to how to travel, how to have a five star vacation in Hawaii for five hundred dollars. And it breaks down the five steps. OK, like how do you find room blocks? What websites to use? How to look at certain days when you should book your flights on a Tuesday because they're cheapest.

All of these different tactics. Most people aren't going to do all of those tactics because they're too busy, but now they understand the process and like it and go, wow, this is real. And then you can have a call to action at the end that says, if you want us to do this for you, click here. And then that can be a sales page or a done-for-you service or a consultation, okay? Storytelling, you should tell stories about email. How? Hannah...

was able to go to Hawaii for $500, right? So this is, again, it's kind of case study like the social media post. You're telling a story, but you're also educating, inspiring at the same time, adding in social proof, embedding it within the story. And again, at the end, a call to action. If you want results like Hannah, if you want us to help you plan your dream vacation, or you want to learn how to just do it yourself, for $29, click here.

And number six, final one today, abandoned cart follow-up sequences. There's a lot of people buying right now that want to buy more stuff. That's follow-up sequences and upsells.

And there's a lot of people clicking to buy that never really actually buy. You should be retargeting those people with ads and you should be sending them abandoned car emails and text messages if you got their information. Especially important for e-commerce brands. But even if you're an info product or a coaching brand, you can have an exit pop up. So.

There you have it, guys. That is 16 ways in just over 16 minutes on how to monetize and make money off your online presence.

I guarantee all of these will work in some way, shape or form. Some will work better than others. And look, if a few flop, that's okay. That is marketing 101. Don't be afraid to try these and don't be afraid to take action. These ideas aren't going to make you any money if they sit in your brain. You have to get to work. So go write a nine word email. Go take two or three of these ideas and...

Put them together into your social media plan for the next week. And remember, if you want any help with any of these and you want us to coach you through it or help do it for you, just DM me. I'm always here to help support you guys in any way I can. And yeah, we'll throw that Google Doc link which breaks all these down in written format for you in the show notes too. If you found today useful, as always, my one ask in return would be

please leave a review, share this with other entrepreneurs, marketers, brand owners that could benefit. And yeah, head to Apple now or wherever you're listening to this, leave a review. It would mean the world to me. And if you do screenshot that review and DM me on Instagram, I give you a bunch of free courses too, just to say thanks for your time. So that's a wrap from me, guys. I'll see you next time. Keep living the red line.