cover of episode What if we stopped shopping?

What if we stopped shopping?

2025/3/14
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Today, Explained

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#consumer behavior#consumer spending behavior#fashion and beauty#social activism podcast#social media phenomena#minimalism#viral marketing strategies People
A
Aja Barber
M
Mia Westrap
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@Mia Westrap :我发起了一项为期一年的不买东西挑战,旨在改善个人财务状况。起初只是想在TikTok上记录自己的挑战,没想到意外走红。我的挑战包括制定绿黄红三色消费清单,绿色代表必需品(账单、房租、食品),黄色代表允许购买但需谨慎考虑的物品(损坏物品的替换),红色代表禁止购买的物品(外出就餐、碳酸饮料、新衣服等)。挑战过程中我也曾有几次破戒,但总体上我成功地节省了近9000英镑。这项挑战不仅改善了我的财务状况,也让我重新思考了消费习惯。最难的部分是放弃了以往便捷的生活方式,例如依赖外卖和网约车。我的经历引发了大量关注,许多人表示我的挑战也反映了他们的消费困境。 @Aja Barber :过度消费是根植于社会结构的问题,我们不能仅仅依靠个人减少消费来解决。快时尚产业的低价背后是血汗工厂和环境污染。我们需要改变经济体系,而不是简单地号召人们少买东西。政府的消费刺激政策也加剧了消费主义。我们需要更公平的经济体系,让人们不必过度消费也能生存。我们需要关注企业是否公平对待工人,并选择那些对环境和社会负责的企业。

Deep Dive

Chapters
The No Buy 2025 trend on TikTok encourages people to stop shopping for various reasons, including debt reduction, protest against high prices, and community building. Mia Westrap, a 27-year-old social worker, went viral after sharing her own no-buy journey on TikTok.
  • No Buy 2025 is a TikTok trend.
  • People participate for various reasons: debt reduction, protest, community.
  • Mia Westrap's TikTok video went viral.

Shownotes Transcript

Fed up with consumerism, Mia Westrap went a whole year without buying unnecessary stuff. She went viral, and so did her goal. Now, the Buy Nothing movement is fighting back against mindless consumption by doing...nothing.

This episode was produced by Victoria Chamberlin, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Matt Billy, and hosted by Noel King.

Transcript at vox.com/today-explained-podcast

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A crush of shoppers on Oxford Street in London. Photo by Dan Kitwood/Getty Images.

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