The Bro Brogan presidency
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Did you see Trump's victory speech? I'll never be doing a rally again, can you believe it? It was a big moment for the bros. The 2024 Trump campaign was run by a woman. The Ice Babe, we call her the Ice Babe. But it was targeted at bros. Older bros, younger bros, business bros.

All the bros. And on election night, Trump's new vice bro, J.D. Vance, got to speak. And I think that we just witnessed the greatest political comeback in the history of the United States of America. So did campaign bro Chris LaCivita. And he's a hell of a candidate. He's going to be a hell of a great 47th president. And a mega bro and UFC CEO Dana White. He's a tough guy.

who went on to shout out the all-time reigning champion of the bros. The mighty and powerful Joe Rogan. The bro-Brogan experience coming up on Today Explained.

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For those who need an intuitive infotainment system and a dashboard designed with minimalism in mind, Polestar 3 is for drivers who won't settle for anything less. Book a test drive for Polestar 3 at Polestar.com. Rebecca Jennings, senior correspondent here at Vox. You have a theory about this election, about a certain demographic that was important to a certain candidate. What is your theory?

My theory is that this was like the bro election and the bros voted and won. Which bros? There's all sorts of bros. I might be a bro. Which bros?

you're, yeah, you're bro adjacent. I'm specifically talking about like young men, I would say like 18 to mid thirties, maybe. But yeah, when we talk about the bro vote, what we're talking about is like the coalition of kind of Gen Z male voters who have been leaning to the right in ways that kind of deviate from what we would think of as, you know, the, the,

the kind of straightforwardly liberal youth vote. Right, because when I was in college, I remember everyone around me seemed super liberal, but something else is going on here? Yeah, I mean, I think there's so many different, like, reasons for it. I mean, part of the reason, yeah, like, in the 2000s, like, being, like, to the left was, like, what the cool kids did. When we get pushed to step down, it's gonna be...

the biggest party that this world has ever seen. You know, it was like anti-Bush and like anti-Iraq war.

So right now, all we have are exit polls. We won't know, like, for sure things for another couple weeks. But it is showing that, you know, 18 to 29-year-old men are, like, favored Trump 49 percent. And 18 to 29-year-old women favored Harris by 24 points. So that's, like, a huge gap between what young men are voting for and what young women are voting for. And...

I think what we're seeing is a lot of young men reacting to, you know, the enormous strides that women have made in the last 50 years. You know, like more women out-earn men, more women are getting college degrees. You know, these men sometimes feel very left behind. That's what they say. They feel, you know, Me Too was an overreach. The reality is that women want men to act like men. That involves a certain amount of aggressive activity. There's a masculine crisis because men are not taking responsibilities for the God-given roles that they have in society. The man...

the man of the house, the man of the house should provide for the house. I'm not going to have a girl pay half my rent. They want to feel like they are in control of their lives. And I think the Trump campaign really spoke to those grievances. And we talked about this a bit on the show a few months ago.

Trump is trying to go deeper, not wider. And what I mean by that is he's trying to find more people who are simpatico already to him or his worldview who might not vote at all, but would never vote for a Democrat. The Trump campaign in choosing J.D. Vance, certainly, but even in the types of media they were doing, were speaking to these grievances, right? The Trump campaign really kind of

Throughout the playbook that typical presidential campaign would do, which is like, you know, do every like cable news interview and do interviews with newspapers and things. He went straight to where people are paying attention. He did interviews that weren't even political at all. You know, like we have influencers who are just a really popular with young men often because, you know, they cover gaming or sports or whatever. And those people interviewed him in this way that can reach the sort of like the nonpolitical bro vote. I saw clips of a

A number of these interviews where, like, someone gave him, like, a MAGA Cybertruck. He was talking to Theo Vaughn about cocaine. He was rambling about nonsense with Joe Rogan. What is happening with the whales? I've read about this. Well, they say that the wind drives them crazy. You know, it's a vibration because you have those, you know, those things that 50-story buildings have of them. Right, and they're super sensitive to vibrations and sounds. They have those things.

You know, the wind is rushing, the things are blowing, it's a vibration, and it makes noise. You know what it is? I want to be a whale psychiatrist. It drives the whales freaking crazy. Was there really a strategy here, or was it just like, Trump, go on these shows and...

we might win some votes. I mean, isn't that kind of his strategy even has like rallies? Like he just kind of gets up there and rambles. And I think like, you know, that's really quality entertainment according to a lot of people.

So we had Trump on Theo Vaughn. Somebody said she's a good roller skater. That's what I heard, which is crazy. That's about it. Theo Vaughn is a comedian. He was on an MTV reality show, and now he just kind of like does this podcast and is really big on TikTok. Again, not a particularly political guy, just kind of talks about comedy. We have Aiden Ross, who is a live streamer and influencer. Bro, I'm not a live streamer.

It feels like, bro, I have like stage fright talking to you guys, bro, I swear to God, it's like really, really crazy. Like... 23, one of his biggest hits is that he famously looked up the word fascism and could not literally read a single line of it because he can't read. A far-right authorization on... Oh my God! Ultra-analytist... Analyst...

Benito Mazzulli and Javier Lantier Genital. He did appearances with Jake and Logan Paul. And I got news for you. Most of your favorite celebrities, athletes, all of that are secretly conservative. Prankster, boxer, kind of fighter influencers and the Nelk Boys, who are kind of of the same ilk, both of them have been accused of crypto scams. So...

It's a real school of Athens when it comes to these people. And when Trump won, they shouted a lot of them out. I want to thank some people real quick. I want to thank the NELP boys, Aiden Ross, Bustle with the Boys, and last but not least, the mighty and powerful Joe Rogan. It was pretty explicitly like this was a strategy to reach young male voters who typically wouldn't really care about politics, but they're listening to these shows.

I get that question as much as almost any question. Do you think that we have aliens coming, you know, flying around or whatever? What do you think? There's no reason not to. I mean, there's no reason not to think that Mars and all these planets don't have life, you know, because... Well, Mars, we've had probes there and rovers, and I don't think there's any life there. Well, maybe it's life that we don't know, but maybe it's a different kind of life. Well, maybe there was life there at one point in time, but we've had no evidence of even bacterial life that exists on Mars. Bruh.

Do we think this is going to continue to work in future elections or was this like a 2024 thing? I mean, I think in the future, like candidates will have to go straight to the source. And by that, I mean like professional influencers rather than going to mainstream media, because, you know,

influencers now wield so much attention. There are so many of them. And so many, so many of us are getting our news in these very kind of nichified spaces. Like not everybody is, you know, pulling up a copy of the New York times in the morning. We all have, you know, our subsects that we read are, are,

our influencers that we watch, our algorithms are all personalized to us. And so in order to reach a lot of people, you have to kind of go to all these different places where people are getting their news. And that landscape has shifted so much since 2016. And I think any politician that wants to reach a large number of people

You know, when we opened the show, we were talking about Trump's acceptance speech when he won the election Tuesday night. A whole lot of dudes spoke. He asked his, you know, chief political strategist, a woman, to speak. And she refused. Susie likes to stay in the background. She's not in the background. And then, you know, the campaign was just so...

It was just a lot of dude energy. It was misogynistic. He never even pronounced his opponent's name correctly. What does this shift towards just appealing to men say for women right now?

Yeah, I think I think the kind of gender war thing that we're seeing in this election and also increasingly online is just it says so much about where we're at right now. And and the fact that so many women voted for Trump, too, should also say a lot because I report on Internet culture and what I've seen from conversations.

content targeting young women is a similar shift to the right. And it looks very different from these kind of bro influencers that we were talking about. But it kind of leads you to the same place where, you know, you have these trad wife influencers who are just making, you know, domesticity look very beautiful and ideal. For Daniel and I, our priority in life is God and family.

Everything else comes second. We just landed after a 10-hour flight, and the first thing my husband requests is a hot dog. So instead of running to the store, I just decided to make it myself. And the truth is, there is no higher calling than being a wife and a mother for a woman.

And it's sort of like an escape from, you know, the horrible economy and everything else that's, you know, bad about life right now. You have dating content that's like, you know, just use men for their money and all you are is are your looks. And that's how you can bag a rich man and be set for life. And, you know, all of these things, you know, imply that.

we should just lean more heavily into our gender roles. Like, men should be the head of the household and women are there to look pretty and take care of the home. And that's exactly what men are also getting. And so when you have a lot of, you know, people both seeking out this content and being served it, you got to shift to the right. And what about all the women who are, like, left out of that rightward shift? Exactly. Yeah, there's a lot of them. And...

It's an attempt to, you know, kind of put women back in their place to this imagined past where, you know, women weren't out here saying, we want, you know, the right to our bodies and the right to divorce and the right to speak up against assault. Yeah, it feels like a bit of a step back from what we saw in, say, 2016, 2017. Yeah, and I think the Harris campaign kind of...

sort of implicitly acknowledged that in the sense that like there was really no emphasis on her being, you know, what could have been the first female president because, you know, this is what the Clinton campaign did and that failed. They were also seeing the same shifts that are playing out online where people are being turned off a bit by identity politics and over-association with gender and instead being, you know, driven to this content that just reinforces these kind of regressive gender stereotypes.

Rebecca Jennings, Vox.com. The Trump campaign was very online, so we're going to be very online when we return on Today Explained. We're going to hear about a group of women on TikTok who are responding to feeling left out of this rightward lurch in the United States, and they've come up with a solution. They are swearing off men. Brr. Brr.

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You're listening to Today Explained. Rebecca Jennings from Vox is gone, but Constance Grady, her colleague from Vox, is here. She's a senior correspondent on our culture team. Constance, we heard earlier in the show from Rebecca all about how Donald Trump's campaign was geared toward anti-Semitism.

and even fired up young men in America. We heard from Rebecca that some even young women were into it, but surely not all of them. What's the gamut of reaction you're seeing online? Yes, so certainly there are some women who are very into the Trump thing, but there are also a lot of young American women online who are just feeling really, really despondent. I'm just sad. I'm worried. I'm worried.

Yeah, I just woke up feeling kind of disgusted and ashamed. A lot of crying. I haven't slept much. A lot of thoughts going through my mind. Which, you know, is pretty understandable, right? So these are women who saw a lot of their peers, both male and female, becoming more and more drawn to the right, embracing this kind of hyper-macho, anti-woman attitude. They saw the overturning of Roe v. Wade, meaning they lost a right they were born with.

And then they saw the reelection of the guy who got it overturned in the first place. So in response to all this, a lot of younger women on social media, especially on TikTok, are getting really into the idea of this movement that comes out of South Korea. It is called 4B and it calls for women to boycott men. Boycott men?

No heterosexual marriage, no heterosexual dating, no heterosexual sex, and no childbearing under any circumstances. Stop talking to the men. I haven't been intimate with any men at all. I haven't been on any dates with any men. We're living life, boo-boo, right? Especially those of us who are in the 4B who are child-free.

Oh, no, it's J.D. Vance's worst nightmare. Where does this movement come from? South Korea? Yeah, so this is a movement that developed among South Korean feminists around the late 2010s. It's part of what the Me Too movement looked like in that country. Huh. Developed mostly on feminist Twitter. It stems out of this other movement called Escape the Corset, which...

calls for you to cut your hair short, maybe shave your head, give up makeup and abandon overtly feminine clothes. So that's why you'll sometimes see in the 4B TikToks right now, women might shave their heads or talk about doing that. And what exactly was this a reaction to in South Korea in the in the

20 teens? Escape the Corset and 4B are both responding to really, really specific things in South Korea. The gender wars there have looked very intense over the past decade. Escape the Corset is emerging as a response to the intensity of beauty standards in South Korea. A lot of listeners might be familiar with K-beauty as a concept, like Korean skincare and makeup. It's a huge market. It's really, really fashionable in the U.S.,

Korea is actually the third largest exporter of cosmetics in the world. They have the most plastic surgeons per capita. Plastic surgery is a really common graduation gift there. Most job applications require you to submit a headshot. There's a lot of pressure on people in general, but especially on women to have this really specific, really high maintenance look.

And Escape the Corset is about saying, okay, we're going to choose not to participate in those expectations, right? And it's also a country with a really low birth rate. So the government there has tried a lot of different things to try to get people to have more kids. And there's one really infamous initiative that happens in 2016.

That's when the South Korean government releases a birth map that has different cities colored in different shades of pink, depending on how many fertile women live there. Ooh. Yeah, so do a ton of women. This is really dehumanizing. They're like, okay, the government is treating us like cattle, like we're livestock. And 4B is a way of saying, you know what? We are opting out of being breeding animals for you. No, thank you.

So that's sort of the intellectual background for these two movements. But we start to see them pick up steam as a response to a string of gender-motivated crimes.

So in 2016, there's the infamous Gangnam murder, which is when a man stabbed a random woman to death in the Gangnam neighborhood in Seoul. Thousands of messages coated over the walls of exit number 10 of Gangnam station. From words of condolences and sorrow to messages condemning hate crimes against women and calling for a safer society. It breaks my heart and it makes me angry. She died because she's a woman. He said that he did it because women had always ignored him.

This sparks this huge response from women across the country. They all start posting the hashtag survived. The idea being, you know, I could have been killed too. I survived only out of luck.

There's also this phenomenon in South Korea known as MOCA, which is the online distribution of non-consensual images of women for sexual purposes. It's a giant, extremely lucrative industry. And it is getting supplied basically by men with pinhole cameras just kind of lurking in creepy public places like...

subway stations, public bathrooms, even motel rooms to get these images. But what's really surprising about Molka is that only 9% of the perpetrators who are caught actually see jail time. They're mostly fined.

So in 2018, this woman's taking a life drawing class with a nude model. During a break, he stays nude. She asks him to cover up. He says no. She kind of irritably snaps a picture of him and posts it online, sort of the same way that a woman here might photograph like a man spreader or something kind of to shame him. But in this image, he is nude. She is arrested and charged and sentenced to 10 months in jail under Molka laws.

So to a lot of women, this seems like a huge double standard. And they start protesting and they get more and more involved in these feminist protest movements, including Escape the Corset and 4B. So this is a way of saying for a lot of women, okay, our organization

Our only value in the society is our value as objectified sexual objects and as childbearing vessels. And we are not going to do either of those things for you any longer. OK, so our senior researcher, Laura Bullard, couldn't land on an exact number, but it looks like anywhere from five to 50,000 Korean women are part of this 4B movement. How's it landing on American TikTok that

women are expressing interest in no dating, no sex, no marriage, no kids, something akin to political lesbianism. Yeah, so I'm seeing quite a few different responses. A lot of posters are getting into the idea for be kind of in the same spirit that you might just be like, well, I'm going to move to Canada. You know, it's not necessarily a serious commitment. It's just kind of something you say as an expression of how mad you are.

There are also people who are taking it really seriously. They're like, this is what I'm going to do now. Or they're like, I'm researching it. I'm considering it. Um,

But on the other hand, there's also a lot of pretty loud right-wing responses. So those are usually along the lines of like, To all the women who decided to shave their head in support of this 4B movement, stop it. Guys, I'm terrified of this 4B movement. Loads of liberal women are not going to produce. That means generations of art majors, journalists, baristas, slam poets. They're all dying out. We're not going to have any left. I don't know what we're going to do. And there are also,

Also, a fair amount of rape threats in response. There are a lot of comments in response to the 4B videos saying things like, your body, my choice. There's some tweets that are like, you know, women are threatening sex strikes, like they have a choice in it. That's kind of the edgelord response to this. Is this all just like a discourse on social media or are there actually people in the United States doing this?

I think there are certainly people in the United States practicing celibacy, some of them for political reasons. I am not seeing an organized movement around it here like there is in South Korea. I think it's a way of expressing frustrations and a way of toying with the idea of what your life might look like should you decide to opt out of what our culture tends to ask women's lives to look like.

A lot of the popular feminist movements in America over the past decade or so have been kind of widespread expressions of rage. Things like the Women's March and the Me Too movement have been more about expressing we are very angry about the things that have been done than necessarily about campaigning and making concrete demands. So I think

One thing that American feminists might be able to take from 4B is the idea of being very specific about what we want from our country and the action points that we are going to take to try to get there.

Constance Grady, read her at Vox.com. She's also got a newsletter called Next Page where she drops book recommendations every month. I'm Sean Ramos from Victoria Chamberlain made our show today. She was mixed by Patrick Boyd and Andrea Christen's daughter edited by Amina Alsadi and fact-checked by Laura Bullard. This is Today Explained.