Key Insights
Why did the 2024 Trump campaign focus on bros?
The campaign targeted young men, aged 18 to mid-thirties, who felt left behind by societal changes, such as women out-earning men and gaining more college degrees. These men felt that Me Too was an overreach and wanted to feel in control of their lives, grievances the Trump campaign addressed.
How did the Trump campaign reach non-political bros?
The campaign bypassed traditional media and went directly to influencers popular with young men, such as those covering gaming or sports. This strategy aimed to tap into the non-political bro vote by engaging them through familiar, non-political channels.
What impact did the bro-focused campaign have on women?
The campaign's bro-centric approach and misogynistic tone left many women feeling disenfranchised and disgusted. Some women responded by swearing off men, adopting a movement called 4B, which advocates for no heterosexual relationships, marriage, or childbearing.
What is the 4B movement, and where did it originate?
The 4B movement, originating from South Korea, calls for women to boycott men through no heterosexual marriage, dating, sex, or childbearing. It emerged as a response to intense beauty standards and gender-motivated crimes in South Korea, expressing women's frustration with being treated as objects and childbearing vessels.
How is the 4B movement perceived in the U.S.?
In the U.S., the 4B movement is seen as both an expression of rage and a serious consideration for some women. It has garnered mixed reactions, including serious commitment, casual interest, and backlash from right-wing critics who mock or threaten the movement's participants.
Chapters
- 18 to 29-year-old men favored Trump by 49%, while women of the same age favored Harris by 24%.
- Young men feel left behind by women's advancements in education and employment.
- The Trump campaign targeted 'bros' through non-traditional media channels like influencers and social media.
Shownotes Transcript