cover of episode Beneath the Bikinis: SI Swim

Beneath the Bikinis: SI Swim

2024/6/6
logo of podcast Hot Mess with Alix Earle

Hot Mess with Alix Earle

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MJ Day
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Alix Earl: 我一直梦想能为Sports Illustrated泳装拍摄,这次成为首位数字版封面人物的经历非常特别。在拍摄过程中,我决定不进行任何修图,展现真实的自己,包括一些瑕疵,我认为这很重要,这符合我个人品牌和Sports Illustrated泳装的理念。我更看重传递积极信息给女性,而不是追求照片的完美无瑕。这次拍摄也让我对Sports Illustrated泳装品牌的演变有了更深的了解,它已经从主要面向男性读者的杂志转变为一个更加关注女性,并致力于展现女性多样性和复杂性的品牌。在迈阿密泳装周的走秀中,我和我的姐妹们一起走秀,这对我来说非常特别。 MJ Day: 我在Sports Illustrated泳装工作了26年,见证了品牌的巨大变化。它已经从主要面向男性读者的杂志转变为一个面向所有人的品牌,尤其关注女性。我们注重选择那些不仅仅拥有美丽外表,而且拥有丰富人生故事和独特个性的女性。Kate Upton的出现打破了当时的行业标准,并促使Sports Illustrated泳装在包容性和多样性方面做出改变。我们希望成为一个让女性感觉良好、看到自我、学习和改变的平台。

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(VIDEO PODCAST AVAILABLE ON SPOTIFY AND YOUTUBE) This episode of Hot Mess is one of the most special yet. Alix gets asked to be on the inaugural digital cover of Sports Illustrated magazine — a huge dream of hers for a long time. As usual, she takes you behind the scenes and gives you the full unfiltered experience of the preparation and shoot. She also discusses her decision to refuse any retouching on her photos and what that meant to her and to the brand.

Alix vlogs the entire experience and even sits down with the editor in chief of Sports Illustrated Swim, MJ Day, to talk about the evolution of the brand and process of choosing their models. Alix even walks in the SI Swim fashion show during Miami Swim Week, and brings a few special guests with her out on the runway.

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