The Life Changing Importance of Health and Uncomplicating Business Success Through Action, Transparency, Consistency and an Abundance Mindset with Kris Zizzo
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This is Wake Up To Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham. Hi, what's up, everybody? We're here for an episode of Wake Up To Wealth, and I got a good friend of mine, my homie, Chris Zizzo. And see, the thing is, when we talk about wealth, right, you know, people associate it with money.

And which is part of it, right? It's part of the conversation. For sure. Now, there's been a time in my life where I neglected my health and I had a ton of money and I got really sick. And I realized that I didn't have shit because wealth is health, right? Yeah. So I wanted to have you come talk today because, you know, there's a there's a direct correlation, in my opinion, of being successful entrepreneur and how you're dialing your health in.

then obviously if you're an athlete and you compete at any level, I mean, you've been in the bodybuilding space, right? The mindset you have to have to do that translates into business. So that's one of the reasons why I wanted to have you come here today is because you're an entrepreneur, you're obviously disciplined because look at you physically and you've gone through the journey. So just for everybody that's listening that doesn't know who you are or what you do, tell us a little bit about that. - Yeah, so,

I started out as an engineer, that was my original job. And I just trained because I like training. Kept me out of doing bad stuff, kept my mental clarity out of getting into trouble. Had my engineering job that I was doing, didn't like doing that. I've been in fitness for so long and I've been sharing my transition from

relying on alcohol and kind of having a shitty attitude and mindset to being somebody who was more focused on whatever my goals were and fitness was kind of the driving factor to help me get there. So doing well in my career, you know, doing well with relationships and stuff, but

I realized that when I didn't have that piece, the fitness piece, my life was chaos. I didn't have any sort of outlet for stress relief, so that would turn into alcohol or that would turn into bad decisions being made. But when I introduced that and I shared that journey, I grew my social media following, so now I have a few million followers that follow me.

And I decided to pivot from engineering, which I really didn't like, to health and fitness coaching because it's done a lot for me. And then that's where I started. So I built my fitness brand just based off of my name, but then transitioned into something bigger. So I created a business called Beyond Failure Fitness where coaches were coaching under me because with the influence on social media, when you do that consistently and you grow, you have a lot of people that are attracted to you and what you represent.

just like anything like we're talking about right here the consistency and doing social media with the fitness piece with a positive attitude and mindset people are attracted to that so there was a lot of people that came in now they're with my coaches and i don't coach anymore i just manage the team but then started other businesses because of that so now i have a

Because of the high demand for media, social media for our fitness business, started a media business called The Content Machine, where we produce high volume, high quality content. We got a training course coming out for that soon. And then the high demand of outsourced help that we needed, we started Skill Sifters, which was a...

virtual assistant or outsourced help business specifically made for our media business to feed that. And so now all these things are kind of feeding each other and they're growing each other, which is cool because everyone's like collaborating as a unit. So that's kind of where

where I ended up. - So you've taken the journey of kind of, you got into fitness and now you've kind of created multiple businesses around it, right? - Yeah. - So you mentioned you got a few million followers on social media, right? - Yeah. - And you didn't pay for any of that. - None of it. - You did that organically. Like, what do you think is, give us like the top three things you think that you did that got you to a few million followers. - One is for sure transparency. Like they follow you for your journey.

and your knowledge and anything that I know and learn, like I'm not selfish with any of it. I let everything out there. If you followed me and you went back through all of my content, you'd have all of my business strategy. You'd have all of my fitness strategy. You wouldn't need to pay me for a coach. You could literally just copy what I've put out there.

So being transparent and sharing everything that you think is valuable and then reading the data and seeing what others think is valuable and doing more of that, that transparency and following what the people need was one of them. The consistency was another one, which I mean, I've talked to you about this a lot, but I mean, if you're not consistent

doing the things that you need to do in your business you're not going to grow same thing for your health same thing for your instagram following so if you're not if you're not consistent in one area of your life it's going to transform into other areas it's showing up other places oh yeah everywhere it's that's just who you are right you got to break that habit that's that's huge for people so the consistency is there and then um i would say that just uh you know having a

Having a bigger purpose, like finding that was big for me because if I didn't have that big purpose that I was driven to help people, I wouldn't have stayed on track with posting. But when I realized that, you know, it's not about the money that I want, or it's not about becoming a professional bodybuilder, which I never cared about to begin with. It was about my mental health. And then I had people tuning into that. And then I had people messaging me, Hey, I,

It gets real serious when you have a lot of followers. People are like, hey, I was literally going to commit suicide and you saved me. I'm like, damn, now I have to keep doing it. There's a greater purpose aside from me. So those three things combined, that'll help you grow because you have the responsibility to do it. You're consistent with it because you know you have that responsibility and you're following what the people want because you're transparent. They're with you and you're listening to them

It's going to take off, you know, sharing everything. So there's an underlying theme that you just said, and I hope everybody caught it, which is everything you said comes out of being an abundant thinker, coming from abundance, having a mindset of abundance, because you said,

Hey, I shared my entire blueprint, right? That's abundance. Hey, my bigger purpose was to help people. That's abundance. Consistency comes from abundance too. People think that it doesn't, but it does. So you have this abundance mindset, which is, you know, most people live in a scarcity mindset and don't understand the abundance side of it. So one thing I want to say to you, like you obviously, you're busy. You have a lot of shit going on. Mm-hmm.

You know, the one thing, I don't coach people in the fitness world. I coach them as entrepreneurs. But, you know, one of the first conversations I have with anybody to try to help them, hey, what's your health and wellness look like?

And I can't tell you how many times I've had the conversation, somebody's like, "I don't have time to go to the gym." Like, dude, you don't- - Fuck. - Yeah, yeah, exactly, right? - Oh, shit. - What's your food look like? What's your water consumption look like? - What kind of podcast is this? Am I swearing on here or is that? - Oh, fucking right, yeah. - Okay, all right. 'Cause this is gonna fire me up. - Yeah, so now, and let me tell you, me personally, there was a time in my life

where I didn't believe in that either. And for those of you that follow me know I had a near death experience at an early age. The thing that saved my life is the physical condition I was in. I would have died had I not been in the physical condition I was in. I was in the best physical condition of my life. That's why I didn't die, right?

So, and now I'm in the best physical condition even more so than I was when I was younger at 40 years old. And man, I can't tell you, God, my sleep, my mental clarity, my decision making, everything is better. Way better. My release and my stress and my...

you know my mental health is better like what do you say to somebody who says i'm busy as i can't go to the gym oh dude it's real easy to break that one down for him yeah so like first of all from someone who's done it because i can take you as an example and i can plug you in so someone can relate someone that's high level like you that does a lot of work like you that's busy like you and you do it and they don't i could say brandon right now this is real

What do you think in terms of energy levels, productivity with your mental clarity, all of that stuff combined? If you had to throw a number on a wall and say, and this is the percentage of efficiency and I guess productivity that I generate from being healthy versus where I was before when I wasn't healthy. Is there some number? Like, do you think it's more than 10%? Oh, it's- More than 20%? Yeah, because see, the thing is, it's not just that. Like the other thing that I've learned about is

not just going to the gym, right? So like today I spent almost all day with Dr. Chalmers. Right. So going through my blood work, what's my diet look like? What's my supplements? Like literally tweaking it to like the smallest change to get another level of productivity. It's 1%. You know, another, you know, an hour better of sleep, right? Or this one supplement might tweak something in my body. Right. Like I've gone to that level because

Like you, I feel that one of my purposes in life is to lead other people. Well, how the fuck can I lead them if I'm not at my 100% best every single day, right? Right. So I could take that testimony from you

And I can plug that into somebody who hasn't started with me because they're going to look at me and say, you're already a pro. You already know what you're doing. I'm not you. Okay, you're not me, but you're Brandon before you started. Right? And Brandon went from here to here in this amount of time. And one key factor that changed was his health and his focus on it. So if you want to do that, maybe...

Stop thinking about you and your current situation and just apply what Brandon's done because you can see his trajectory if you want to match that do that The other thing is because that's the immediate result that they get right I get to feel better be more proactive earn more money work more hours have an endless fuse of energy I could just go right. Yeah, but the long-term stuff that I hit him with is do you have family and

You want to be a leader for people, okay? How long does that last? You have family, how long does that last? I could tell you right now, somebody who doesn't adopt a health routine, the science shows that you're going to live 14 years less on average than the person who does have a health routine. And I could tell you right now, people who adopt a health and fitness routine and a good diet at the age of 40 years old,

who have never done that before, live on average 4.2 years longer than those who don't. Even if you're 40, it's not too late. Do you want four more years with your kids? Do you want four more Christmases? Do you want to lead other people for four more years? And then I tell them this, if I were to take you away from your family right now for four years, they didn't know where you went, what happened to you, couldn't contact you,

But you could look down and see them crying that you're gone. Yeah. You just disappeared. You could see them crying and you have to watch them for four years suffer. Right. How are you going to feel right now if that happened? People most times say terrible. Yeah. That would break my heart. Okay, so do you feel like it's going to feel any worse when you're 70 years old but you were supposed to live until 75? Right. No, it's going to feel worse because you're going to have grandkids at that point. Yeah. You're going to want five more Christmases with your grandkids. So if you can't get your mind past that happening now-

and you don't want to adopt a health and fitness routine you better prepare because when you're older it's going to happen you're going to go too soon well and if you're an entrepreneur you know i was in the situation where you know again financially i was in good shape i had materially you know all the i wanted and i can tell you where i was and and and how bad

physically and mentally I was for my health, when I was in the hospital and I was going through all the things,

Dude, you know and I was thinking about what if I don't have any time left, right? It's like fuck dude I would trade all the shit I have if they came in here today and said you got a week left Mm-hmm. Do you know mean yeah, but for another week you got to give us everything I'd give it all up, right? Mm-hmm so I think the other thing too is when I say, you know wake up to wealth and

well, fuck man, I can teach you how to make all the money in the world. It won't matter if you make all the money in the world. And then later in your life, later in life, you've got to use all that money to try to keep yourself alive. Right. If you don't, if you don't have a health routine, you can't be, I believe you can't truly be wealthy without your health. A hundred percent. Yeah, dude, it's,

To me, it's just like, I mean, I just can't buy into that excuse of I don't have time for it. I'm too busy. Because it's like, we always say this, how you do one thing is how you do everything. Absolutely. You know, if you can't follow a health routine, you're just not disciplined. You're not disciplined and you're selfish. That's a selfish move.

You have your family that's depending on you and you say, "I can't do that. I'm too busy. I'm going to cut years off the end of my life. They're going to have to bear that burden of me leaving too soon." Or, "Oh, I'm supposed to be the example. And I tell my kids all the time who they need to be, right? But I'm not walking it."

There's generational obesity in my family, and I'm not the one that's willing to break the curse. I'm passing this on to my kids, showing them how it's done. Real fucking success. No. Stop being a lame ass. Get your ass in the fucking gym. It's not hard. 30 minutes a day. That's it. You really can't make that sacrifice. You really can't put the sugary shit down and actually just be disciplined enough to learn a little bit. Obviously, if you're an entrepreneur and you're making money, you're smart. Okay.

You can figure this stuff out. It's easy. Yeah. I mean, I hate to say it, but, you know, meatheads, that stereotype is true a lot of the times. And if they're figuring it out, so can a smart person, you know? So I just can't buy into that shit. It's a waste of time talking about having that discussion with people if they're not going to bite after hearing the reality of what happens if you don't practice that routine properly.

then they really are just, in my opinion, they're just a selfish person. Why do you think...

you know, I say this a lot. I talk about it on stage. I talk about it to anywhere I can with entrepreneurs. Why do you think so many people overlook it? You know, or just kind of like, yeah, I hear you, but like, you know, like, I don't want to go to the gym or, you know, they go to the gym once or twice and they stop being consistent. Like, I mean, cause it is, it is now the highest performers that I know.

are all physically, do you know what I mean? That doesn't mean that they're bodybuilder in shape, but they're physically in shape. They go to the gym four to five times a week, maybe more, maybe every day. Their health from a food consumption, from a water consumption, limiting alcohol, limiting bad shit is all on point, right? They're dialing in their blood work, all that kind of shit. Oh yeah. But there's, and that's the highest performers. And there's another subset of entrepreneurs

that are high performers, and not everybody falls into this category. - Right. - But there's a lot of people that fall into that category where it falls on deaf ears, right? - Yeah. - Why do you think that is? - I think there's two parts. I think there's an actual neurological part

You have patterns that are ingrained in you, which we can go into that after. But I think that something that people would better understand is like, you know the power of your CRM in your business, right? Yeah. You know the power of your operating systems in your business. You know the power of your financial softwares that you use, right? Because you've given it a fair shot.

you've poured into it to actually understand it or have somebody that understands it make it work in your business and you see it actually working and now you understand the benefits of it. How much time it saved you, how much error it saved you, how much money it saved you in productivity or in tracking data or whatever that is, right? You've seen it, but it took you months to build and years to perfect. Same thing with your health and fitness. People aren't giving it the time of day that it needs to actually work in their life.

and they're dipping their toe in the water, you don't get the benefits from that. You get the benefits from consistently doing the shit, right? So if you consistently stay on your health and fitness journey, you're gonna understand what the true effects, not just people quit after they're hungry for too long. Okay, well, what happens when you're no longer hungry 'cause your stomach shrunk in size and you lost 80 pounds and your back doesn't hurt anymore because you lost all that weight and you're no longer a type two diabetic, you're no longer insulin resistant,

You know what you feel like then? Well, you probably don't because you haven't done it, but I could tell you what you'll feel like. You'll feel like you're 20 years old again. Right. What would that do for you? What would it do for your confidence when your wife actually wants to have sex with you again? It's like, fuck, you just didn't give it the time. Sure. You know? Yeah. So just like building your CRM, building your operating systems, pouring into your people and training them, you see the benefit of that over time. But if you're not willing to stay committed to it,

you don't even know what it can do for you. So they overlook that shit because they don't know. Yeah. The other thing I believe in is I have coaches in every area of my life, right? So obviously at this point, I know how to work out. Do you know what I mean? I know how to work out hard.

I know how to push myself in the gym. I still go to the gym with a trainer. When I come here to Texas, I try to work out with you or Heath or somebody like that that I know is gonna push me. That's another thing too is,

Then, again, let's go to another level. Oh, yeah, I'm in the gym. I'm in the gym. I'm working out. Hey, why don't you get a trainer? Oh, I don't really think I need a trainer. And I always tell people I think you do because I think if you want to be the best in anything, you always need someone else to hold you accountable. What's your thoughts on that? Dude, I got a coach. I'm a pro bodybuilder. I've got a coach. My coach is...

Ariel, he got me to the pro stage. Christina's got a coach. She's a pro bodybuilder, my girlfriend. Why do we have coaches? That 1% edge. I'm going to show up and be accountable to you. I'm going to learn some stuff that you learned that I didn't know. You're going to shift the way that I do things or think about things and make me a little bit more creative with my strategy that's going to help me. You have a third-party coach.

perspective, you're looking in on me, not from the front lines where I am doing all the stuff. I can only see this far ahead of me. You're looking at everything, right? So you can say, hey, you're in a bodybuilding world, maybe, hey, your back symmetry's off. Do this workout because I can see your back and that side doesn't look like that side, right? But your coach, I mean, if you're not at that level, they're going to point out the areas where you

aren't able to see, not just your physical areas, right? But just any of your weaknesses, period, and help you through that. - Yeah, I mean, on that note, tomorrow, so I try to squeeze every single ounce out of every day I can. That's why I'm in gym clothes. So I leave here, I'm gonna go to the gym, and then I'm gonna meet one of my mentors for dinner. Then tomorrow, Kent Clothier, I'm literally spending the entire day with him, mapping out like the next five years of all my companies.

I mean, I'm a huge believer in get somebody that's better than you,

you know listen to them you know they have the blueprint learn from them you know you can learn from each other and i think that you know that's just an absolute absolute game changer of uh you know where you can end up in life and and how much farther you can get dude i don't know what successful person i've ever been around and hasn't had somebody who's advised them on the way up

And people are like, I don't know if I need that. Well, then you're gonna be where you are forever. You know, you might make it like to a certain amount of success in anything that you do, but there's just people. So like where I was from before I moved to Texas here a few years ago, it's just not really a place where you wanna go out and meet a whole lot of people. Not a lot of ambitious people, kind of high crime. You know, it's just, it's like, it's the kind of town someone gets stuck in, you know? And yeah.

So I didn't really go out a whole lot. And I had like a small group of people in the gym and stuff that I talked with. But most of the time I was just working. So I'd go to my job and I'd go to Starbucks after and I'd work there until it was time to go to bed and go home. So I was secluded and I was doing so many different things.

spending all of my time just working and I really didn't get anywhere. I learned a lot of stuff. I learned how to like make websites and how to, you know, do some programming stuff. I learned a ton of stuff, but it didn't take me anywhere. And then I came here in three years, three businesses, successful ones, you know. In a short period of time. Yeah. An amazing girlfriend, connections and networking that I've never even thought, like, I know you, you know, I know, I know some really cool people here. Yeah. The stuff that people, you

pay high dollar to get in the room with them and i get to be chilling with them in a seat next to them yeah right how did that happen like i found one mentor who plugged me in and now i was like well that worked maybe if i plug in with them too and them this is gonna like 2x or 3x i mean 10 x's the thing you just hit on which is another thing that i think

sometimes it's so overlooked is your network and the people you're around and the influence. And I mean, a lot of people sometimes are just like, they're scared to spend the money to get in the right room. And God, man, that, you know, the thing is we overcomplicate business, right? And we overcomplicate how to be successful. So let's look at it from the health standpoint.

I think you can solve a lot of shit in your life by going to the gym four or five times a week, drinking a ton of water, eating clean, getting good sleep. 100%. If you can do that, there's so many things in your life that will shift. Yep. As fucking simple as that sounds, people won't commit to that, right? Mm-hmm. And if you do that, so many things will change. That's a simple adjustment that everybody can do. Yeah. You don't have to go get a fucking education. You ain't got to get a PhD. No. Right? It doesn't cost you a lot of money. Yep. That's a simple tweak. Mm-hmm.

One huge tweak too that I've always taught people or I've always said, you gotta get an education from people that are smarter than you. You gotta get in the room, you gotta network, things of that nature. And that's not fucking difficult. Now, can it be expensive in some cases? Absolutely. But if you invest 50,000 in a mastermind that makes you a million dollars,

the ROI is there. And I think a lot of people, they make a misstep on that because they don't understand that concept of networking and getting in the right room. - They don't. So to help them understand, I'll share what happened with me. I joined Apex. I joined at the middle level. So you pay like 12 or 15 grand or whatever, right?

Got into Apex, started pouring into people, started learning from people like you and, you know, Ryan and everyone. You guys didn't know who I was, right? But I was just pouring in, learning, doing what you guys said. Coming from abundance. Yeah, just that's it, right? That's all I did. Then after pouring in for so long and doing what you guys said, that's all I did. Like a robot, you know, I didn't make any decisions. I literally just did what you guys said to do. Ryan decides to put me on a stage at Live. But before I went on stage at Live, who called me?

You. And you talked to me, right? And you talked to me before I went up there. You gave me the rundown of how to speak on a stage. I did well on that stage. I posted the video. I've made my money back now at speaking events. Something that I didn't even know I was going to do before. I thought I was going to own a business. So how much money did it make me in my business? A lot. But I even paid that shit back

Two times over now with something I didn't even know was going to happen, speaking. So you said something that I want everybody to recognize because this is where people messed up.

When you come from scarcity, you always ask for something. You always want something. You always want something to be one-sided. You always want something out of somebody. And what you did in Apex is you came in, you came from abundance, give, give, give, give. I'm not asking for anything in return. As a result of that, you got more than you probably would have ever asked for. I think that's another huge misstep and mistake that

that people make is that when you, people like us, when we come from abundance and that's how we think, when someone doesn't, when they come into our environment, we know it right away, right? It's like, oh, that son of a bitch is a taker. Yeah. Right? A hundred percent. For everybody listening, let me give you some advice. Don't be a fucking taker because you can, you'll take and take and take until then you get excommunicated from everything. Yeah. And you'll just be in a shitty little corner. It's no way to live.

The thing is, is if you want to grow in business and in life in general, give, bring shit to the table and then it'll come back to you tenfold. What I see happen so many times in these masterminds is people get in them and they want to pitch their shit and I do this and I do that. And, oh, you know, they want to charge for everything, whatever the case is. Look, run a business, make money. I get that. But come from abundance. You're a prime example of that.

You gave and gave and gave and gave. Same with me. I came in Apex. I gave away a bunch of information. Six, seven months later, Ryan puts me on stage, right? Mm-hmm. The next 12 months, I get asked to speak on the biggest stages in the world, right? Right. With the biggest speakers in the world. Yeah. And...

that came from giving, giving, giving, giving. And then he was like, hey, you've got something people need to hear. It's the same with you. But we came from abundance. That's what got us there. And people just don't understand that shit. It's frustrating because you know, like you can tell people, hey, you're smart. But you're not smart enough to figure this abundant shit out apparently because you have wisdom. You're good at what you do, but you're never going to grow any farther than that because you're stuck in the mindset that you have. So in college,

When I was doing my homework assignments and everything for my engineering class, half of the class wanted my homework. Yeah. And I'd give that shit away. And people are like, how are you just good with that? Like, you spent your time doing that. How are you good with just giving it to them? I'm like, because I know when it's time to take the test, I'm going to pass. And they're going to set the low bar for the curve. And I'm going to be up here because I did the work. So I know. So give away everything. If you're the originator of it,

give it away because no one's going to do it as good as you. Keep giving that shit away. I agree with you 100%. Take my homework. You're going to get a D. I'm going to get an A. I'm going to pass this shit. Out of the eight people that took my fundamental engineering exam, I was the only one that passed it. Why? Because I put in the work

And I gave it all away. I don't give a shit. I hope you do well. Take it, run with it. I tell people on social media all the time, I don't know what to post. Take exactly what I do, make your own version of it. When you copy my post, if you get a lot of hits out of it,

I'm going to like that shit and comment on it, try to boost it up. Like, I don't care if you take my shit, like take it and run. And people are just afraid to give their knowledge away. They're like, oh, well, what if I give too much? There's no such thing. A hundred percent. I agree with you a hundred percent. So one of the things I always ask people on this show is just answer it however, however it feels to you or what comes to mind, you know,

What would you give people advice for them to be able to wake up to wealth? To wake up to wealth? And I really, every time I come up with this answer, like a good answer, it all circles back to the same thing, which is kind of like what I give my keynote speech on, which is finding your purpose. Like your purpose has to be so big. Like I say it all the time. One of our first core value in my teams is G. It spells out goals. And the first one is greatness.

and you're not, I tell all of my team all the time, you guys are not meant to be good in this world. You're meant to be fucking great. Like amazing, like 10 times better than, like whatever your biggest goal is right now, put a zero behind it. 10x that shit. Make it bigger than that because that's who you're supposed to be. Like you're still small, I'm still small minded. And I think big. I'm thinking fucking as massive as I can, right? But I know that I have a limited capacity until I break through another level.

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