Dr. Oz embraced alternative medicine because his vast experience as a real doctor had shown him the limits of medical science. He couldn't change the habits that made patients sick or cure their emotional issues, like depression, which is a major risk factor in heart patient recovery. He felt ethically obliged to experiment with new directions in medicine, such as meditation, which had shown some benefit for heart disease patients.
Dr. Oz endeared himself to Oprah Winfrey's audience by discussing frank health details in a demystifying and humorous way. He made it okay to talk about the shape of a good poop, which Oprah found fascinating and relatable to her audience.
Dr. Oz gave his professional opinion on Oprah's show that John of God seemed to be having a real effect on people, even though medical science couldn't explain it. This endorsement helped legitimize John of God, who later turned out to be a mass rapist.
Dr. Oz transitioned from surgical practice to a TV show because he felt frustrated with the traditional medical practice, where he was often telling patients things too little, too late. With his TV show, he could exhort Americans to tend to all aspects of their health before they reached a point of no return.
Dr. Oz's embrace of alternative medicine helped legitimize it within the medical community, leading to the establishment of the NCCAM. However, the organization's studies on alternative medicine were often flawed and generated biased, positive results, contributing to the false impression that the efficacy of energy medicine was still scientifically unresolved.
It's a CZM Rewind week! Enjoy this old, but prescient, episode where Robert is joined by Matt Lieb to discuss Dr. Oz.
FOOTNOTES:
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