How to Make Money through Social Media without Getting Naked w/ Tana Cogan EP 56
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From the art of the deal to keeping it real.

Live from the Simply Vegas studios, it's The Power Move with Jon Gafford. Back again. Let me ask you a question. Before we even get started, Connell, first time with the headphones. I normally am the only one that wears headphones in here, but today Connell's wearing them as well. Magical, the drop-in? It's going to be a gratuitous use of... It is. It is, because now you can hear everything that's going on through the board, which is a good thing. So welcome to The Power Move. My name is Jon Gafford. I am your host.

Off today is the mongoose is off. Bulgarian mongoose. Bulgarian mongoose is off today. Colt is off with family. We wish his family well. He's off taking care of some family issues. Sitting next to me is the counselor. What's happening, counselor? Living the dream as always. Living the dream indeed. Doing God's work. Suing people for car accidents.

- It's the Lord's work. - Like I said, my rewards are in the next life. - It's the Lord's work. And we do have a very special guest in the studio today. She's somebody that I've been friends with on social media and become friends with, we'll say off social media as well. - Yeah. - Is what we'll do, we'll say that. Guys, this is Tana. Say hi, Tana. - Hi, guys. - And there's Tana.

Tana, you know, a little bit of a rundown on her is, you know, today what we're going to talk about is a couple things. We're going to talk about Tana's become a, I won't say overnight success, but we'll say a large success in through social media has utilized social media to grow an incredible business. And it ain't only fans. No. No, no. Which is good. Please don't put that out there. Before we talk about Tana's amazing business of social media, can we talk about this? All right. Because here's the deal.

I keep seeing all of these drops down my feed, right? I keep seeing all these little clips coming down my feed of all these dudes talking about OnlyFans, talking about if I was a chick, I'd be making

be making a million dollars. I would just be a hooker. Buh, buh, buh, buh, buh. Because I'm going to have sex anyway. Have you not seen this stuff? I guess we probably not follow the same people. Yeah, but the point is, the point of that is, is Tana is huge in the fitness business, which you are. Yes. Right? You are...

in incredible shape and I mean I'm sure if you watch this video on YouTube you can see Tana is a beautiful woman I mean my wife says that too which is fine I can say that not in a weird freaky way if you guys think anything weird's happening 60 shows in John's never once mentioned how attractive I am no well I'm saving it for the two year reunion I'm saving it

But no, but the point is like you have a massive social media following. You're a great looking person that has used your appearance obviously to work into the fitness industry and do all those things. But like Oling fans doesn't cross your mind. So I'm curious as somebody that could totally do that if you wanted, right? Yeah, I guess. Right? What is your opinion on it and what is your opinion on it in general? What's your opinion?

I mean, I would never do it because I have my daughter and my family and I don't want to be looked at as like just that. Right. Always wanted to have like the fitness because it does take a lot of knowledge to actually be successful in it. Right. So I think only fans are you kind of post butt pictures and like.

- Good to go, but I do that on Instagram for free. - No, no, but the point I'm making is, like all these guys on these podcasts seem to keep saying like, oh, there's a price, there's a price, there's a price. And I genuinely feel with you, all right, this is a compliment to you. I genuinely feel there's not a price.

There's not. I think you've obtained, Chris is like, let me negotiate here and somebody get paid to do it. But there's not really a price that you would do that. And I dig that about you. Thank you. I think that's good. And this is where I'm supposed to say, not that there's anything wrong with doing OnlyFans, but I think, I was thinking about that this morning because I knew I wanted to ask you that. Yeah. Right?

Where's the let's start with things that you let's find the line hundred thirty seven million dollars now not the line of how much you're going to make. I'm talking about where is the line of if you have an only fans and sell pictures of your butt like where's the line of things you would never be able to do. Like for example I don't think we will ever have a president of the United States that had an only fans.

I genuinely believe that. Is it President Camacho from Idiocracy? I do think we will get that. No, no, no. There's going to be a president who had no defense. That would come up and it would just never happen, right? It wouldn't happen.

- Honestly. - I completely think there would be. - Oh, Jesus Christ. - You talk about celebrity, people want The Rock to run, people want Oprah to run. You gotta remember, the quality of celebrity is decreasing over time. It's not based on accomplishments, it's not meritocracy, right? It's about capture, it's about who's got more looks, it's about who's got more views.

The Rock could run for president and win. Why is he in politics? Who knows? But he could run and win because it's a popularity contest. See, I think I saw him yesterday. I think he finally, it's a bad phrase, I think he finally jumped the shark because now he's like the ambassador for Shark Week. I'm like, was there nothing left for you to do? Like, have you endorsed everything that is endorsed? Speaking of that, I had the best idea ever this weekend. I think you might have seen it on my post. And next time we go down to Newport or my house, we're totally doing this because I think it'd just be epically entertaining.

I just want to get like four Shark Week t-shirts and then just take a tripod down to the beach and just set it up and aim a camera at the water and just stand there. Just let people and like zero in on somebody that's out there on a boogie board and just got to stay with them as they're going. But you have to narrate. You got to be like, he doesn't know that there's a 30 foot tiger shark. No, no, no. You take a walkie talkie and one of us, because you can sit on the deck at my house and see the beach and somebody's on the walkie talkie like...

okay, yeah, we're going to let him go in about 30 seconds. We're going to let the cage go. That's the biggest white shark I've ever seen in my life. It's five feet from him. It's like, nope, he has no idea. Nope, still swimming. Yep, pink boogie board. Wait, what? I,

This is what I do in my spare time, Dana. I saw that post. This is what I do. I did see that and I thought it was actually pretty funny. Yeah, I just, it's stuff like that that I find. I don't doubt your ability to commit to that too, which is scary because you'd waste a whole day, beautiful day in Newport. It would be sent with a fake production. I have wasted beautiful days in Newport doing less. I have. Fair enough. I will tell you this, this was a packed trip to Newport because we did, it was like we're there all week and

The surf was flat, which was miserable. So my surfing fantasy got ruined because, you know, being a gentleman of size as I am, I don't need to be big, but it's got to have some oomph to it for me to get moving. And I went out the first day and just was like, this is not going to happen. It never got any bigger.

Yeah, the swell was flat. A lot of 65-year-old men going, I can relate to it. No, no, no. But we went to an Angels game. We went to Disney. But I tell you the best thing we did, OC Fair, buddy. The Orange County Fair. Epically fun. It's like if you haven't been or lived somewhere where there is a county fair, like a straight up, like you can see the championship cobbler. I mean, I saw pigs racing. I saw 48-year-old guys.

I saw things you don't see anywhere else. I think we need to go to the fair. Dude, the fair's the best. I saw a racing. I mean, it was amazing. And the kids said, hands down, best day they've had in forever. Thanks for the invite. Yeah, it was there. It was there. No, I'm throwing it out there. So anytime Orange County Fair, there's your plus. But let's get to Tana because I think we talked about nonsense for how long have we been talking now? Okay, listen, when Colt's here, we'll do 20 minutes of nonsense before we talk about anything. So I think seven is pretty solid, I think.

But as we go here, so let's talk about you. So obviously you are a trainer. Yes. You have your own brand of vitamins and supplements that you sell. Yes. So how does this get started? Like when did you start with fitness? Where did this start?

So back when I was 13, my mom would drag me to the gym and I hated her for it. I was like, I will never go back into the gym. The second I turned 18, I'm done with this. And the second I turned 18, I got into becoming a personal trainer, did fitness competitions. And, you know, I was always...

pretty well known on facebook myspace back in the day oh yeah the myspace space oh yeah who's your top who's your top five on myspace tom tom yeah definitely dude we talked about tom right he's just killing it no no we talked about the the my buddy josh haven we talked about that right did i tell you about this my buddy not to cut you off no this is a great story my buddy josh haven

I'm looking at his Facebook one day and he's at dinner with a bunch of dudes because he goes to like a guy's lunch, a guy's dinner like once a week. And I'm looking at it and one of them is like at Tom, blah, blah, blah, MySpace. And I'm like, wait, not that. Yeah, I'm like, you're at dinner with Tom from MySpace? He has real friends too. No, but it was so mind blowing. But it's like, the only thing I ever see is him like looking over his shoulder with that goofy smile. And now you're like a real guy.

I thought it was astounding. So anyway. So he's doing well. Yes. You were booming on MySpace. Yeah. Then it went to Facebook and then Instagram started. Okay. And, you know, I had gotten some sponsors and they were the ones that were just like, why don't you do online coaching? But I didn't have a site. I didn't know how to get started with any of that. So you were doing, wait, this time you're doing fitness competitions? Yeah, I was doing fitness competitions. So, um.

gosh, what was that? Like shreds came to me, Ronnie Coleman, all those, all the good old school people on Instagram. And the guy that owns shreds was like, you really should be doing online training. And I was just like, I don't, I don't know how to get started. And he's like, don't have excuses. Like just do it, put it out there. So I started putting my butt on Instagram. Yeah.

And so after that, it was just, I was constantly posting, posting what I was doing, what I was eating and people would start DMing me, commenting and it just built from there. - So here's a question, and this is one of the things I find so interesting about your social media, right?

which is I think people, when they look on social media, they look on there for a couple of reasons, right? You go on social media to be entertained. Yes. You go on social media to maybe learn something. But I think there's a large population of people that go on social media to tear other people down. Oh yeah. Look at this fucking guy. Look at this. You believe this guy, whatever. And the stuff that you post man with, with the images that you post of your fitness, like pictures, um,

Like I would immediately assume that most women would be like,

Look at her. Look at this girl. Look at her. What a, I got, she's got, oh yeah, we get it. Your butt's firm. We get it. But that's what we think. That's what you would think. And dude, I see the reaction that you get from women and it's all like positive. It's so, even my wife is like, oh yeah, man, she looks great. Blah, blah, blah, blah, blah. Who was, you know, I'm not saying my wife likes to tear people down, but she does like to watch the housewives and there's a reason for that shit too, right? Because you know, you want to do that. But,

But I see that, and I think that's so interesting that you are able to post in a way that is –

how do I put this? Like sexy to women, not really to, you're not shopping for dudes on there. You're shopping for female clientele and you do it in such a weird way. So I'm curious about the thought process behind that. And I'm curious about how, how you do that, how you walk that edge where you're appealing toward to women and not men. It is almost exclusively women. You target. Yeah. I only work with women. Yeah. And, um, you know, I really, um,

I always go back to how I felt. So I talk a lot about that emotion. So after having a child, like it was really hard for me to tone my butt and I, I put it out there. Like I show my pancake butt where I'm still in my postpartum diaper and I'm very authentic about that. So a lot of guys like it's, it takes,

a very strong man to stand by my side in a position like that because it's like i put everything out there and i try to stay as often as authentic as possible in a very kind way where it's like people know that he'd come to me and be like hey like i'm super depressed i don't know what to do i have 40 pounds to lose i haven't been able to do anything

And I'm not gonna sit there and be like, oh that sucks. It's like alright Well, let's talk about what you've been doing. What's not working? Let's figure out a solution Yeah, I think that's interesting what you said was and if you're doing social media, I think a big Mistake that a lot of people make is they go on and they try to tell people what to do Mm-hmm. Yeah, if you want to be successful you need to do this and this and this instead of telling the story from a place of self. I

Like whenever we're on here, we try to always, we always try to bring stuff back to personal stories. Like, like this is something that I did. This was an issue for me. This is how I got to where I am. And if that level of storytelling helps others, then great. Yeah.

If they find it boring, then fuck you. Go listen to something else. But that's the point is coming from that place of authenticity. I mean, it'd be very easy for you to go on and be like, look at me. I'm in shape. You're fat. Eat this. But it's not. You go on and you talk about those things and those personal times in your life. Did you find? So obviously, Mackenzie, right? That's her name? Yes. That's her name. Okay. Mackenzie's four? Three now. Three now. Same age as mine. Three. Yep. Three. I haven't met Mackenzie.

Oh, his daughter's my best friend. Oh, she's so beautiful. She's not my best friend. You ask her, she'll tell you, John. Oh, she'll tell you who's your best friend, John. She'll tell you. But Caitlin and Tana, kids are almost the same month. Yeah, yeah. I think it was like a month off for two months. Yeah, April 4th. Yeah, it's May 4th. Yeah, there you go. It's exactly a month apart. Maybe that's why we're best friends because she's April 4th, I'm April 6th.

That could be it. Could be. That could be it anyway. Or maybe we just have the same mentality. She's three. That could be it too. That could be it too. I don't know. Just gorillas. So the question is, before you had Mackenzie, right, do you find that your approach to social media changed after her? I mean, what was the – because here's the thing. If you started working at 13, I don't think you ever probably had the chubby teen picked on, last kickball team player picked.

Like, I don't think you probably had that. Or did you? I did. You did? Oddly enough, because I had actually struggled with my weight. I was so resistant to going to the gym and I was just binge eating. That's how I really comforted myself. And so I was kind of that like fluffy until I was about 16, 15.

And then I really started to like cut down for shows. And then that led to a whole eating disorder. So it was just like, Oh God, you want to talk about that? Yeah. Well, you just, you really focus on hormonal stuff, right? I do gut health and hormones now. So 14 to 16, most girls go through kind of a chubby phase. They internalize it and feel guilty about it. But at the end of the day, it's their body going through a natural change, right? Exactly.

And there is a way to actually help balance that out so you don't deal with it as much. But I didn't know that back then. I was just like Taco Bell, McDonald's, we're best friends. So yeah, it was a little bit pudgy. Wait a second. Taco Bell is bad for you? I mean, not really. Get out. No, this is not the diet advice I was looking for. I don't know. It wasn't at all. Get out. Get out.

I was like, how dare you be smirched? How dare you just smirch the bell? My favorite health food restaurant. Well, I think the best part about that last segment was all I could picture was you explaining to your 15-year-old daughter that she's going through some changes and how terrifying that conversation would be. Well, I don't because here's the thing. My daughter's very tall and she's 14 and she's going through that phase. They start getting boobs. They start going through that stuff. And so...

their body shape, they start feeling the social pressures of body images, right? They boys and girls, they start getting that, right? That's when their guilt starts developing. Yeah. All that trauma that's going to carry for the rest of your life is developing at a time when you should be encouraged just to have healthy habits. And that phase,

Every 14-year-old I know that was chubby is skinny by 16. Oh, yeah. They go through rapid changes, but nobody's there to be encouraging about it and to take a positive approach about as long as we're eating healthy, as long as we're working out and staying active, don't worry about your composition yet. Yeah. Yeah. So you developed an eating disorder at 16? Yeah, I would say about 17 because it was right after my first competition, and I had literally got done with high school,

went straight into beauty school and I was like, I'm getting ready for a fitness competition. This is like my life living, breathing it. I got down to 107 pounds. I competed. And then right after that, I hit the grocery store in Newport and I,

I think I bought the entire grocery store. Ate all weekend. I've done that in Newport. I've done that. I did it recently, I think. It's like beach vibes. I don't know. Different motivations. Yeah. Different motivations. No, not to make light of it. That's a terrible. How long did you battle with that?

I mean, probably six years, I would say, because it was just that constant. I would. Where were you? Let me let me ask this, because as a parent, this is something that we're always concerned with, which is, you know, where did you where were you feeling the pressure? Was it pressure on yourself? Was it pressure from coaches? Was it pressure from parents? I'm sure your parents are lovely people. And, you know, but where did you feel that pressure?

I think for myself, I've just always had a very high standard for myself. And that started very, very young. Like, you know, we, when we were growing up, it was just like, I sat there and I was like, yeah, when I'm older, I'm going to be living. Cause we grew up in Queens Ridge. So I was like, I'm going to be living on winter palace and I'm going to have a Viper and a Ferrari. And everyone's like,

you're eight. How do you even know what that is? And I'm just like, I just know. And I'm going to be like, I'm going to have really long hair and I'm going to look this certain way. And that was just like my instant standard. And so it developed at a very young age for whatever weird reason. But yeah, I got fucked up and had an eight. Oh boy. Yikes. So, uh,

Let me ask you this, because now, obviously, we both have girls close to the same age. My daughter's 12. She'll be 13 soon. And your daughter's a little older. She's Hayden's age. 14. 14, yeah. Are there things that we should look for as parents in our kids that would tip us off to this is maybe becoming an issue?

I think if they're obsessing too much over their food, if they're obsessing over their clothes, like if they're trying to hide a lot around you. Hiding food. Like that was an issue for me. But even hiding their body and stuff like that was one thing around my parents. Like if I felt fluffy, I'd be in a one piece bikini and my parents were just kind of like, whatever, like your body. If you feel like covering up, it's no big deal. But I felt a lot of shame with where I was at.

And so it's weird because you'll pick up on the signs. And that's why I always say, I mean, it's the best thing to communicate with your kids. And even though my daughter's three, it's like, I talked to her about healthy food. I talked to her about being active, feeling good, being happy, expressing her emotions in a positive way. So she's not relating to something like food or, you know, completely zoning out on an iPad all day. So sublimating. Yeah.

Well, it's funny because I was watching, I don't know who it was. I was watching a comedian that might've been Bill Burr, which of course you can, you can take this and throw out the window. But he was like, you know, we become a society of, you know, you know, you go, you go girl, you look great. Yes, queen, whatever it is. You know, you look like so long as you're going to threat to me, you look great. You know, you're 300 pounds. I was trying to threat to me, but he's like, can you imagine? He's like, some of these people are morbidly obese and it's obviously they have an issue with caloric intake. He goes, can you imagine if we treat people that had a problem with alcohol like that?

You go, buddy. You king. You lay it in the gutter. You have another drink. Whatever it is. And it's like, so where's the balance in America between it's okay to be morbidly obese and yas queen and you need to be fit without sending somebody into the spiral that you went through? Where's the line there? It's a whipsaw effect, though. It goes one way and it goes too far and comes back to the other. It goes too far. And at the end of the day, it's

It's trying to promote kindness. Yeah, I agree with that. And that's the problem where it gets kind of glossed over because there are people with legitimate issues, right, that aren't able to necessarily look how they want. Exactly. Or whatever. But 95, 96% of people could be in the kind of shape that they purport to want. We've talked about this a lot before. I'll tell you what you want by watching what you do. Yeah.

Because if you want it, you go do it. Like if you want, I want to do that. Okay. And you go do it. Well, I believe you. Yeah. If you tell me I want to get in shape and then I make no changes to my behavior. You don't see me in the gym in the morning. You don't this, that, and the other. I don't believe you want it. You want other things more. Yeah. What was the quote? Somebody said, uh,

Everybody has the will to win. Very few have the will to prepare to win. Right. Same thing. Yeah. Same deal. So where do you think that line is? I mean, how do you balance that? Obviously, you don't want to be unkind to people that, you know, obviously have a caloric intake problem. Yeah. But at the same time, is it okay to just tell everybody they're okay? Or is that, as somebody that is coming from the fitness world, and obviously this is important to you, is that okay? Yeah.

I think it's a very toxic way to live. If somebody is unhealthy now, if they're healthy and they have like an extra 40 pounds on them, but they have no issues, then I mean, if they're happy, they're happy. But if they're depressed, they're miserable, they have health conditions and people are just like, you're good, you're fine. I think that's extremely toxic. And I was in that position where after my fitness competition, I had gained about 40 pounds and,

high cholesterol. I'm, you know, 2021 and the doctor is just like, you know, I'm going to have to put you on medication if you don't change your ways. And I was like, I'm not going to be on medication because I know that causes a million other issues. So I really dialed things in. I realized I can't eat a half a gallon of ice cream every night. And so, I mean, you can, it's just a little unhealthy. Yeah. You can, but you shouldn't. Oh yeah. I mean, it's,

I always tell women, you really do have to honor like how you're feeling. Like if you feel good, then great. And there's no issues. But if you're having a lot of issues and you feel like crap, then stop listening to everyone. He's just like patting you on the back for, for kindness. Well, at the end of the day, people see this distinct separation between your mind and your body where in reality they all work together. A hundred percent. So people always say, Oh, um, I, I,

I cannot exercise and feel great. It's like, I don't think you can. I think I am my high

my highest functioning when I haven't been drinking booze, when I've been eating very clean, getting a lot of sleep, all of a sudden my mind is way sharper. My body's sharper. Everything. There's more vitality in your step. You don't think you feel bad until you sort of feel better. Yeah. No, it's, it's very, very true. No, I think for me, it's like, I don't get, I don't think about like I go through phases where, you know, we work out and then phases I don't, we did a $50 fit club. We did all those things, which is funny that popped up on my,

story the other day and I was like oh man yeah I was probably going back to that and then I'll go out and surf and it's like you know I'm 50 so I'm not a kid but it's like if I'm not in really good shape I can't do the stuff I want to do and and that's what kind of did it so I didn't tell you this but I literally a buddy of mine's one of my mastermind groups his name is John Madsen I don't know if you know him he used to be a raider he has a he has a a mastermind group called superhuman and

And I just actually joined that and it was not cheap. Yeah. And it was, and it was, yeah. But here's my thing. It was like, I, this morning I spent an hour on the, I spent an hour on a call with a nutritionist. It's going to get my nutrition stuff all squared away and I get trainers every day and it's all, they're not here. I mean, they live between Scottsdale and Salt Lake, but you know, they're going to be right there every step. And they're like, bro. And here's the funny thing. Like what got me was I followed John forever. And this is the thing about fitness that I think is so interesting, which is we're,

where you think you probably need to go if you're not where you want, where you should be. Yeah. It's probably not even close to where you do really need to go. So I was, I was watching, I watch his Instagram and he had this, let me see if I can find it. I didn't bring my phone in. Um, he had this dude cause he always does side by sides of his people, right? They're in his program. This one guy is like this guy and he only works with like high level, like the CEO type guys. That's who he deals with.

And he's like, this guy came to us and said he needed to lose 30 pounds. He weighed in at 230 pounds when he first got to us. He really needed to lose 60 pounds. I was like, what?

And he was like, yeah. And he looked it out. And so one of the things they had me do was check my fat content and based on where I'm at and based on where I want to go, like my goal weight, like I'm walking on right now today at 228. I'll say it cause I don't care. Cause it's not going to be that way tomorrow. So it's fine. But I always thought like if I could get to 205, like if you saw the goals, it was just like two or fives or want to be. And these guys are like, Nope, you need to be one 93. And I'm like,

I'm like, well, okay. They go, yeah, we're going to get you 193 and then we're going to go the other way. But we got to get you down before we kind of get you up a little bit. And it was like, oh, okay. So it's going to be 16 weeks and we'll see what happens. And I'm putting it out here in the universe that I'm saying I'm going to do this. So, you know, one of the things I like about me is I always tend to do what I say I'm going to do. So if I put it out there, it's going to happen. Plus, I wrote such a large check that it would be pissing me off if I did.

Oh yeah. But anyway, so let's talk about you and your training stuff. So when did that start for you? Cause obviously I can, I can talk about my training thing. Cause you know, train men. So it works out. Yeah. No. Yeah. I feel like this is my, the truck of really talking about some other trainer. I'm not that kind of coach at all. Cause I'm like, I think if people resonate with me, that's when they're going to approach me. And I have some men that'll be like, Oh, you want to, can you actually work with me? And I'm like,

Only if I work with your wife. Like, I'm always that kind of trainer. Smart. Yeah. Smart. So I don't. Creep factor drops to zero. Yeah. Okay. How many guys drop out of the old opportunity to train with you if you throw their wife in? I had, well, I don't know. What's the drop off rate? I'm going to go 90, 97%. The way you phrased that, John.

Yeah, I was like, wait a second. You live in Las Vegas, John. You people are terrible. That is not what I meant at all. It's not that kind of podcast, Connell. He took it. Anyway. Talking about NFL players in Las Vegas. I think it might be, John. That's a good point. I guess. I don't know. All right, so

When did you start actually doing online training? You said your sponsors told you you should do this. Is this, is this MySpace days? This Instagram days? And what is this? This was an Instagram first started. So, and I had grown very, very quickly. Like my Instagram is actually dying right now. It's. Are you shadow banned? Um,

You know what? I feel like I am. I know. I got flagged a long time ago. And after that, because I was at 1.7 million. You had 1.7 million followers on Instagram. Not paid for, nothing, just all organic. And we used to do a lot of shout for shout. And that's when I first started the whole online training. And I was just posting and I was doing it in such a getaway. It was like literally my before and after.

I was making meal plans and workout plans on the notes on my phone and having people PayPal me. And it was my first year doing it. I made 80 grand. And you're like, I might be onto something. Yeah. And that's where I was like, okay. I'm like, you know, I've been doing hairdressing and I'll make like,

500 bucks a week, maybe on a good week. And so I kind of had to sit there and be like, do I want to do the hairdressing or do I want to do online coaching? Let me ask you a question. As a former hairdresser, how do you feel about this thing that Connell has? How do you feel about the QP?

Do you like it? Do you enjoy it? You know, it's a wild thing and that fits him. It does. I love it. He's a crazy good nut. Wild horses can't maintain sound. You know what? You know what I've just decided? It's not Colt. It's the seat. It is. It's because if Colt was here, he would have gotten that. I know. And I'm here for it. Yeah, he would have gotten that. Got him over here. Yeah, he dug into the big desk.

You got the, look at the, the shot is, you gotta watch this on YouTube, guys. Connell's got like a blazer on. He looks like wide world of sports right now. He really does. The victory, agony, defeat. No, you're holding it together for sure. Anyway, back to you, Tana. I love it. Back to you. The couch doesn't compliment anybody. You get 1.7 million followers on the gram. That's a lot. How many of them now?

A million. A million. You drew 700,000. Yeah. And that's, I mean, that's been over the last, I would say about six years. Yeah. And so, but it's weird because I still get really great leads and we're,

we haven't done any kind of marketing this year, really. Like we kind of shut everything down. I did like grocery cart ads and that was, I saw that. I did see that. Yeah. You know, it was, um, I was walking through the grocery store one day and I forgot my grocery list and I was like, how handy would it be if somebody had a QR code right here to just download a grocery list and have a meal plan to actually put those groceries. That's pretty good. That's magical. So you just, you, you just capture their info right then. Yeah. And

And so, yeah, so it's been, that's been the only marketing I've been doing and then everything else is organic.

So I still get good leads. That's why I'm so confused. Like, cause the engagement's a little bit down, but people will be like, Oh, well I've been following you on Instagram and you just keep popping up. And this story related to me. I gotta tell you that the gram is just exhausting to me. I posted almost nothing last week on anything. Like I have, I have somebody that, you know, I have somebody that posts my stuff, but I like was lazy getting even this footage up and there wasn't a lot to post. And like, I wasn't posting anything on my stories and I gotta tell you, it was

It was magical. Yeah. It was just, it was just magical not to, not to care. Well, that's what you do. You start off with 1.7 during, you drop it to a million. Yeah. Right. You weed out the suckers. We got to get you where we need you to be. Right. That's it. Exactly. And then we'll build you back up to 1.5. That's how we're doing it. That's how we're doing it. I mean,

Honestly, when it comes to Instagram, though, I always tell people like you, you kind of have to go with how you feel because I think people read through the bullshit. So if you put on this happy face every day and you're like, oh, we're going to kick ass. I'm like, I get on some days and I'm like, I feel like shit and I'm going to order crumble cookie. And that's what I'm doing today. I might work out twice or I might just go for a walk in my neighborhood. Well, I think I think that's how people resonate with you, though, because you don't present yourself as superwoman. Yeah. Like, right. Like, I mean.

You're like, I feel like hell today. There we go. Or you're like, what's even better? Let's talk about this, though. When did this because because this is the good this is the smooth pitch, which is this. It's look how fit I am. I'm fit today. I'm going to go eat a Chinese buffet or some terrible shit.

But you know what? I don't have to worry about it because I'm going to take my supplements. Bang, bang, bang, bang, bang. And that almost is the commercial for her supplements. It's not, look, it'll get you ripped. It's, this will keep you from being a bloated pig. And this is what I take. And that's how you do it. Those people are insufferable too, though. The ones that, oh, I'm totally natural. I just eat donuts all the time. No, no, no. Have you seen that? Yeah. That almost overly toxic. Yeah. Love yourself, accept yourself. You can be like me. You can eat a bunch of donuts. No. No, no, no, no. You're talking about balance.

Yeah. You got to have some balance. So when did the supplements come around? So that started about two years ago and it was something I had worked on for a long time because it was, I was, I was sponsored by a lot of different companies and the last company I was sponsored with, I was actually almost in a lawsuit with them because they were paying us about 10 grand a month and we would do two posts a week.

And they, once Instagram changed their algorithm, and this is when all these weird changes start happening. And I just bought like my second, like my big boy house back then. And all of a sudden they're like, we're taking people's sponsorship. We're cutting it in half. And I'm like, I've been top sales since being with your company. So that's not going to happen. If so, I'm going to walk away. And so they were like, that's fine. You can walk away. And yeah,

If you sign with another company, we're going to sue you. So I was literally on a plane to Miami. Calling Connell Law. I know. I know. Here we go. I wish I would have known. For all your threatening company sponsorship need deals. And I was so blown away because I was just like, everything I gave to this company. And this is literally how they will crumble you up and just you're done. Yeah. You know, I think if you just heard that.

Listen, we're coming into one of those economic cyclical times where there's a good chance that something very similar would happen to you. So be mentally prepared for it. Right? I mean, you know, I think, who was it? Maybe Seneca, I'm not sure. Maybe Marcus Aurelius said that the only excusable thing for a general is to be surprised. Or was that Sun Tzu? Am I thinking of? It might be Sun Tzu. It doesn't matter. It doesn't matter. I'm cold here with the Google machine, but no. Just...

But the point being is just just only in wait for someone. Yeah, the the only unforgivable thing for a generals to be surprised So again, this is one of those periods of economic downturn that you need to be prepared for anything to happen So to do that so anyway, so these people said if you sign with somebody else you're banged out But they didn't say you couldn't start your own company. Is that what happened? They will they had said that they were gonna sue me if I signed with somebody else But I'm like you guys did breach a contract. So I had my lawyer sent him a letter They got off my back

I signed with another company like directly after that being like one of the typical Instagram people where you were jumping from company to company. And after I did that, I sat there and I was like, this isn't authentic and I need to let this go because I'm not gonna be able to actually promote this right after I was just with this company. And then all of a sudden I'm like, oh, hey, now we're going this way. Well, let's stop for a second because I have a question. So let's talk about revenue streams now. So at this point-

You got your online training revenue stream? Yes. Okay. You've let go of hair at this point, yes? Oh, God, yes. Okay. But I'm talking when you were jumping around before your supplement. Yeah.

What are you making on online training at this point? So I was averaging anywhere from 20 to 50 grand a month. And so it was very up and down because I still really didn't have any business knowledge. It was just, I built a site. I was listening to these marketing guys. My program was $157 a month and I literally worked all the time. And so, and that's,

I was in a really great relationship in that timeframe. And the guy actually left me because he's like, all you do is work. What was the, what was the, what was the sponsorship money from Instagram? What were you bringing in there? That was 10 grand a month. 10 grand a month was that channel. And so, and then we had a percentage of sales. So it was anywhere from like 10 to 12. Like, so the, the percentage was pretty small. Right. Because they had paid us so well. Got it. And so, but after that it was just, I can't rely on these people. And I,

Then all these companies started getting in trouble for having all this shit and their products that they were lying about and I'm Mexican supplements like John Jones picograms I'm like, oh my god So that's when I was finally like you don't really need a ton of supplements Like you need a few things for your gut health and to really bring down inflammation in your body and repair and that's really it So so you did a white label deal with somebody I'm assuming those are white labeled. Um

Yeah. Which is, there's nothing wrong with that. I was like, wait, is it called

White label is a wonderful concept. For those of you who don't know what white label is, if you're like, I've always wanted to be in the, let's call it energy drink business. There are people that right now have energy drink formulas that they can tweak a little bit here, a little bit there, and you can give them the name of it, and they will wrap, you know, Connell Law energy drink right around it, and there it is. Guaranteed to give you cancer. No, they'll wrap it up, and there you can go from there. So white label is a good way to go if you're trying to start a business. So you did that deal, and...

would you have minimums on purchase for your white label deal? Did you have to buy minimums? Are you doing drop ship? How are you doing it? So the way we set it up, it was, it was about two or three years ago. Cause it took a while to really get things dialed in. So, um,

once I picked the actual products I wanted, that's when we got all the labeling done. And now we just do the drop shipping. So it's like, and you know, they have a ton of products to choose from, but I was like, these are the ones that I truly feel my clients need. I don't need to be signing up with all these other crazy things because I don't see the benefit for my client. You keep saying we, do you have a pretty big team that's working on this stuff with you? I mean, I have my tech, I have my tech guys in Canada and,

i don't know you'd be proud of that my dad connects so that's oh is he yeah so you're you're so you're half syrup drinker yes i am

Love it or leave it, cuddle. Love it or leave it. You're outnumbered here, Gavin. I know I am. Right. Oh, jeepers. Okay. So you got the supplements coming in there. He thinks Minnesota is Canada. I think I do. No. Close to that. Hey, I'm not going there either. Too cold. It is. It is. Anyway. So you got the supplements. You're doing the drop ship. So yeah. So I pretty much, it's everything's like hands off. It's like I post and I was doing a few ads to them.

Because I mean, anyone that takes my max detox, they like literally like this is the best thing in the world. Like I'll take it to girls night or like I'll go to Jing and I always sit at the bar to like see who I can meet. And I'll tell you, you're going to meet as OJ Simpson and one day he's going to try to murder you. Yeah. No, it's just going to be me and O'Leary. Oh, I miss O'Leary. Oh my gosh, come high for me.

But yeah, it's so funny because I seriously will sit there and hand out my max detox. And I'm like, follow me on Instagram and tell me how you like it. Tell me if you feel like shit tomorrow. And of course, they're like hammered. They're like, I'll totally do this. And they'll literally actually write me that. Because people will take any pill you hand them. I know. It's actually scary. You let them know it's not Molly, right? Take this. You're going to feel great. I promise. Maybe I should start promoting that.

- Maybe, yeah, maybe. - Hey, that Molly didn't do anything for me, but man, my gut feels wonderful. - I felt wonderful the next day. - I'm so shredded now. I'm gonna definitely go that way. - Oh my God, so again, when you sell the Max Detox and all that stuff or something, which I like it, it's not about look like me, it's I'm gonna go cheat, I'm gonna go do something stupid, and this one I'm gonna make sure that I don't completely blow up, which I like. - Elephant in the room, how much, so you said you competed, you did all that stuff, and you have people that train, and how much of that stuff is,

How much do you see in the fitness world approaching on the illegal substance use? Oh, God. Very high. It's so high. Very bad. And that was, I mean, I took clenbuterol when I was probably 18. Clenbuterol. Yeah. That's the one if you take enough of it, it's asthma medicine. It turns into steroids. Yeah, they give it to horses. It's effectively a fat burn. It's a thermogenic. Yeah.

It basically cranks up your body temperature, so you're just sweating and burning. I couldn't even work out on it. And so I took it for probably two weeks, and I was gaining weight because I just wanted to eat red velvet cake, and I couldn't work out. So I'm like, all right, hopefully this works just by eating my cake. Oh, my God. Definitely didn't. What? Just a lot of people, though, get in that world. They do. And have very little longevity because they're –

very artificial and their heart suffers the consequences and you said There's a lot of talk where the body is where the body's everyone's doing and no one's dying You follow some of these Instagram accounts and it's just dead body dead body dead body. A lot of them were people I was actually sponsored with it's really sad and

I mean, I even see girls do it and it's like, you know, by the time you're 40, it's going to catch up with you. Like, and that's, I think about it. Cause I mean, I'm going to be 32 this year and I sit there and I'm like, Oh my God. Like, you know, I started Botox and filler is a little too young and now I'm sitting here at 32 and I'm like, well, shit might be time for a facelift. Like same thing's going to happen when you're filling your body with all this shit. It's, it's going to backfire. You can hear him at the gym and go, are you using this bench? Yeah. No lady. No.

You need to dial whatever that is back. Yeah, yeah, no. Yeah, my pronouns are... My pronouns are one more set. That's it. So I have a question because you said something earlier and you said it kind of matter of factual, which means...

there might be a change. So you said when you started out doing this, you're working like crazy and you were charged on $159 a month. Yeah. Has that model completely changed? Cause I'm guessing it probably has a hundred percent. I mean, you're in the, you kind of know social media, so it's like you want to make a higher ticket item. So of course, like I went with,

what everyone else was doing and I haven't had to work as much. And that's what I wanted for when I had Mackenzie. Um, so, and that's why I chose online coaching was like, I want to be able to be home with her. If she has school, if she gets sick, I want to be able to have that flexibility. So we did switch a lot of my model to a higher ticket item. And then we have, uh, like

like a middle tier and then a low tier. So you say we, did we, I mean, again, do you have a team around you? Is this something, are you self-educated? Because obviously you got to understand click funnels, you got to understand value ladders, you have to understand all of those things. Is this something that you sought out or just found people that know how to do this? Me and my million personalities. I always say we, I'll be on my sales calls and be like, we will totally get on. And I'm like, who the fuck is we? And I'm like,

Oh my God. We always sounds better because it sounds like you got a whole team of people. Connell, when you take on a new client, do you say that I'm going to solve your problems? It's my team. We here at Connell Law. Connell Law will. Connell Law will. It's the royal we. Yeah. We do that brevity sort of thing. I have that weird thing where I say we all the time. I have a few tech guys and then I am looking to eventually hire someone for marketing because

I just get in those weird funks where it's like you see all these people on Instagram where it's, you know, it's a lot of OnlyFans and these girls are getting all these likes and all this engagement. And I still compare myself to that because I'm like, my account used to be like that. And if I post something stupid enough, I'll get a lot of engagement. Back to John's point about who's going to win president in 20 years. Yeah, right?

It's very strange. It's so true, but it's like for me with social media. I've heard recently somebody said, and it was so funny,

Because, you know, I always I think like I hang out with some people that are rich. I know I know some dudes that are put your lights out rich. Right. And and I don't consider myself remotely in their stratosphere. Yeah. Right. And the problem is with social media and.

You know with social media you have to be stupid and flamboyant to get the attention because the dollars follow the attention, right? but then what happens in a business like I have is Occasionally that backfires on you. So like like things like for example, like I was very clear when I invested in the jet Nick I was very clear. This is an investment. That's not a flex for me. This is not I mean since I have owned that jet I've been on Spirit Airlines. I've been all over the place. It's not a flex for me. Yeah, and

Still, people are like, "Oh, I don't wanna do business with that guy, "'cause I don't wanna put any more money in his pocket." Which I love that thing, because it's the stupidest thing ever. Because guess what?

if you do business with, I don't care if you do business with me as a title company or you do business with Fidelity, you're putting money in somebody's pocket that owns that company. And it just becomes, because people see you, they're like, oh, they don't see the guy that owns Chicago Title. They don't see that person. So that kind of becomes a catch-22 with me and I'm kind of like, eh,

Maybe I'm at a place where, cause I'm not trying to sell coaching. I'm not trying to sell. I don't have a program. I don't have a video training. I don't have any of that shit. So I'm like, if I'm not doing any of that, it was kind of the conversation I had with myself over the weekend, which is if I'm not doing that,

then why do I need to be doing this? And I think I probably just need to go back to, you know, doing stuff. I love the podcast, which we always do this because I always learn something when I'm in here and I think the information we give is it. And honestly, if we weren't doing this here, we'd be doing it at a bar. Right. John Gafford reserves all rights to produce any coaching programs he wants. In the future, whatever. All rights reserved for 2020. There it is. No, but we would still be doing this, but I think it's just, I think it's just, you know. That's how we started doing this, was it? Yeah, literally sangria. A Tommy Bahamas bar that didn't exist anymore. That was it. They just...

I think somebody said, you guys should record this. It might have been the waiter or the waitress said, maybe she's trying to get rid of us. But she was just like, hey, why don't you guys go to a studio? You guys should tell me. And it's funny, dude. And even then, we had an opportunity to level up and be on a big podcast network. And they have an unbelievable studio here in town. And I thought about it, and it was like,

This is 30 feet from my desk. Like there's a lot to be said about coming here and not having to drive across town to go to the wind and record it at their studio, which would be dope. I still haven't decided on that one.

I just see me. You can literally hear me going back and forth in my head about it. It's way close to my house. Yeah. I knew you were going to say that. I knew you were going to say that. So I started going with that answer. I was like, man, Chris is like, not close to my desk. I'm on number two to three here. That works out. Well, if somebody was going to try to start an online business that didn't involve, you know, selling pictures of their butthole, what advice would you give them, Tanner? Because obviously you have used, you

You have used social media to, as a weapon to, to generate, I mean, an enormous income by selling products. So what advice would you give somebody trying to do that? If you had to do that, don't be afraid to share your education and, and,

really be okay with entertaining people. I think a lot of times we get really fearful of like being- - Being an ass? - Yeah, but being goofy or anything of that sort in front of the camera, 'cause everyone's like, "Oh, if I'm not super professional and dressed to the nine, no one's gonna listen to me."

and take me seriously and it's like you know I'll go live and make sure that people understand my personality so it's like I'll drop knowledge but I'm also going to say a really stupid joke in the middle of it and be a little add but at the end of the day like I'm going to get you the results and so I think people really need to focus on you know get in front of the camera and show up like a lot of times people look at that engagement too and that was one thing that

Kind of got me in a funk was I was looking at this engagement, but then I was sitting there and I'm like, I'm still getting crazy amounts of leads that are closing. So I don't need to be paying attention to that. Yeah. So I dig, I think the authenticity thing is the most important part. Like I have a friend of mine, a guy that I know that is, I mean, he's really, really smart.

He's on social media and he does a lot of the same kind of stuff that we do here with with you know Interview stuff and rolling clips and the issue is he's getting a little older He's a little bit older than me and I guess there's some vanity that's kicking with him because he's now putting this filter on himself And it's so fuzzy it looks like somebody rub Vaseline all over the over the lens of the camera and it's taking so much away from his content and I want so much to tell him like dude

just be old. It's okay, bro. Because if you're trying to help people and that you're, they're losing the message because the video quality is so screwy and it's so obviously filtered that it's taking away from your message and the message is so good. It sucks. So it doesn't matter, you know, how good your message is.

If you're not being true. I love that. That's a great point. I always tell people they joke around and say, my goal is to be that 80 year old man at the bar that has like bad ass stories. Oh yeah. You know, like some really kick ass stories that people go, that guy did some shit. And when you meet those people, have you ever met random people at bars or random people in life? And you go, yeah, like produce the Wu Tang clan two hours into a conversation, Billy music. Yeah.

I'll tell you the story. Me and Chris meet a guy in Egypt at a bar in a casino. Yeah. It's the only place you can- He hears us speaking. He's like, Americans! We talked to this guy for two hours about nonsense. And when I say nonsense, I mean who's got the best falafel on 32nd Street. And about his shooting of the-

Egyptian program. Oh, God. He's not there for an Egyptian TV show. An hour and a half into the conversation, he's like, oh, yeah. Right as we're leaving. Right as we're leaving, he's like, oh, yeah, I was a producer for the Wu-Tang Clan. I did all the records. And I did RZA. I did Ghostface. Oh, my God.

Lead with that. We've been talking about that for two hours. Oh, my God. Anyway, go ahead. Still mad about it. Still mad. But what you were saying, Connell, you were saying... No, just to be that... There's a beauty in age. There's a beauty in experience, right? Water finds its level, right? So you're going to find somebody that will be turned off by your style because they want a stoic, academic...

you know, stuffy person who's just pure science, right? And then you're going to find somebody who wants goofy, totally just entertainment value. And there's the middle ground, which is a mix of both. There's a, there's a market for all of that. Yeah. There's a market for the old guy on the stoop kick and knowledge to the kids. And there's a market for the Jake Paul's of this world, a punching. I don't know.

Whatever they do, right? Why is there a market for that? Because water exists at all different levels. And I'll tell you what. And so now he's fighting some dude that's a washed up boxer. And guess what? He's already paid the dude to lose. Let me go ahead and fill that one in. Are these even sanctioned fights that he's doing? Or is it strictly just entertainment? It's his promotion or whatever. But at the end of the day, and I don't know. I can't comment. But there are people that really enjoy it. There are people that like it.

Little Yachty. Yeah. I don't even know who that is, but I'm just agreeing with you. Kodak Black. You ever listen to Kodak Black? I mean, it's just, it's undeciferable music. And I go, but I know his attorney from The Apprentice. Bradford Cohen, who I know from The Apprentice. But you know, it's like, there's no accounting for different tastes, right? But then there's some people that think, oh, you listen to Deftones. Deftones is one of your favorite bands. Well, that's not Bach.

or Tchaikovsky. How could you listen to that crap when Tchaikovsky is the ultimate? Do you remember we were coming home in the lanyard from the Bobs? Kind of.

and Chris has been over served I mean drastically over served you could have a suit I'm not saying nothing he goes hey play blah blah blah by Fugazi and I'm like okay you know because I'm a good host so I throw it on and crank it up starts playing and Chris looks at me and goes oh man doesn't this just bring back the memories and I go dude I've never heard this song

I just assumed that everybody in the world do this track. Nope, not true. Didn't work. But let me ask you this. Stand by it. Stand by Fugazi. Let me ask you this because I'll tell you mine and then I want to tell you, I want you as a coach to talk to people about how to find the why to do, to get into the fitness thing.

How to find the wine. Because I'll tell you what it was for me, right? I read an article and it was based on morbidity rates based on BMI or whatever it was.

And the amount of money that I parted with, I'm trying to buy five more years of life. And I think I can. You know what I mean? It's like the whole, don't you want to look good at the pool? Like didn't resonate for me. You know, like don't you want to do this? Like, dude, I'll stand on my wallet if I need to be tall. I know it's a shitty thing to say, but it's true. Right. The point is,

Like for me, it was like I can buy five more years with just a little bit of money and a little bit of effort. All right, cool, I'll do that. No problem. Because the people that don't make that commitment and don't do that, when they're at the end of it, would give any amount of money to buy five years. Buy 30 years with stem cells and testosterone. Yeah, exactly. I mean, you can. We have at that level. It's a sacrifice now, though. Yeah. So how do you recommend people find that? Why? Because even when I joined my little program today, and I thought this was interesting,

One of the things that he said was you made the commitment today. Great. All right. My coach today was like, dude, you made a commitment. That's awesome. Today's commitment means nothing. The real commitment is in 14 days. Yeah. It's like some 14 days. And then every seven days after that, you have to continue to recommit to this because everybody can commit for a day. It's true. An hour. Yeah. I really think when people are finding their why it's,

you have to really go within and sit with yourself. Like, what do you want to improve in your life? And back when I was 40 pounds overweight, all I wanted was more stability in my life. I wanted to be able to buy the things that I wanted and have more financial freedom. So that was my why was I know if I feel better, I'll have more confidence and that will affect every area of my life. So that was my why then. And then once I had McKenzie, it was like,

Toddlers, I don't know what the hell they're smoking, but holy shit. I'm like, I have to keep up with this kid all day, every day. And I do not want to be the mom that's sitting on the couch like,

let's just watch cartoons today. And I mean, we have days like that, but it's like, I want to be involved. I want to have those memories and I want to create that really deep bond with her. And the only way to do that with your kids is truly connecting activities. So, yeah. And so that was my second why, but I mean, first was a hundred percent financial confidence. Um, and it affects every area of your life, like relationship wise. I mean that when I'm

Still can't really master that one. But...

You know, the money, the family. I mean, all of that stuff. It does have its effects. So if I'm a woman listening to this, let's face it, they're probably not. Especially with Colt not here. There's zero chance there's any women listening. Let's say you know a woman if you're listening to this and they might want to get in shape. So first of all, what is your Instagram? Let's try to get you 1,00,005 followers today. That's my goal. There we go. 1,00,005 followers.

Move that needle, baby. Move the needle. How do they find your Instagram? Anything counts. Yeah. How do they find the Instagram? So it's Tana Ashley, but instead of spelling it the typical Ashley way, I'm very extra and I do three E's at the end. So T-A-N-A-A-S-H-E-E-E-E. A-S-H-L-E-E. L-E-E. I'm going to see if you guys can spell because I'm not the greatest. T-A-N-A-A-S-H-L-E-E-E. See, now you're just showing off. That's what I do. Yeah, I think you're right. Shut up.

Good luck finding me, guys. What are you, some kind of spelling guy? He just wants to spell it. Did I ever tell you I walk into the 7-Eleven in Orlando one time? Did I ever tell you the story? Yes, you did. The 7-Eleven by my house in Orlando was like a never-ending...

birth of humanity, if you will. It was a parade. I'd go in every morning before I go to work and be like seven and there was always, I called him drywall guy. I never used to do his name, but he was in there almost every day I was in there at the same time. Seven o'clock in the morning, he's already covered in drywall mud. I don't know how. I just don't think he showers. I don't know if it was the day before. And he's like the guy at 7 a.m. back by the beer cooler like, hey man, it's just Natty Ice on sale. What's going on? It's seven in the morning.

And so one day I go through and I get my stuff and I hand the guy, bring it up and he's like, it's $7.58 and I hand him a 10 and the register like malfunctioned, right? $7.58. And I go, it's $2.42, buddy. And he stops and looks at me and goes,

what are you some kind of math guy that's just like uh maybe no i just uh basic math trying to be helpful man i don't know in an ant's world a dog is a massive creature the human is a massive exactly right

So Tana Ashley is the Instagram. If they want to train with you, how much does that run? What's that going to cost me to monitor? So usually for three months, it's 3000. Okay. So three months for 3000. That's for like top tier. Okay. Is that on? Is that personal training? Can I give you, can I give you a marketing? I'm going to give you a marketing tip right now. Yeah.

When I ask you how much it was for your program, here should have been the answer. And this needs to be your answer for the rest of your life. You ready? How much is your program? Well, it depends. It depends on where you're at. It depends on your goals. But what I will do is I do a full free 30 minute consultation to figure out where you are with your supplements, where you are with your weight, where you are with your goals and see if you're a good fit to work together. That I would normally charge like 300 bucks. But if you call now, I'll do it for free.

See, and that's what I usually do online. But for some reason, I don't know. You know what it is? It's me and Connell. It's like we just draw the information out of you. It's like you're just, it's this much. This is how much it is. Tell the truth. No.

And then there is the lower tier. Do you do personal training anymore at the gym? I haven't done that since 2015. Since like the last time I saw you at the gym? Yeah, pretty much. Yeah. And let me help you out real quick with your pricing. If anybody goes, that's expensive. A thousand bucks a month. That's exactly what I'm paying. Is it? For my guy. It's superhuman. Same thing. Exactly the same. Okay.

So not out of line, not crazy. - Well, and it's really insane because when you look at a lot of the high performers, I mean, they're investing, when I invest in a business coach, I mean, it's at least 25 grand for the year. - Yeah.

Mean when you want to level up in something and you're putting your trust into somebody I think it's better to pay more shortcuts LeBron James LeBron James Dak Prescott they all spend over a million dollars a year Russell on their body like for all the hyperbaric treatments, you know, whatever. Yeah. No, I I agree. It's yelling at one of them

I know. You don't get a do-over. Treat it like a trash can. I know. Well, and it's crazy because people will spend insane money on plastic surgery, and I'm not against plastic surgery whatsoever, but it's like they'll go in and get a tummy tuck before they actually try to do the natural route, and then they'll get the tummy tuck, they gain all the weight back, and then they're back at square one. My favorite's always been the boob job before the braces. Yeah.

You don't get new rims if the grill's messed up on your car. You just don't do it. You get the grill, you get the grill fixed first, and then you get the rims. Yes, there you go. Never understood that. But anyway. So guys, Tana, awesome to see you. Thanks for coming in. I love your story. I think it's awesome to hear how that is. And guys, if you liked this conversation, make sure you give us, how many stars have we decided it is? Cinco Australias. Max stars only.

whatever it is. Five. Colt's not here, so I got to speak Spanish. Yeah, Colt's not here, so you have to go for the Spanish. Maximum amount of stars. If you're watching us on Instagram, give us a like, give us a subscribe, do that sort of stuff, and we'll go from there. Comment on that stuff. And again, I'll have all Tana's information linked below us in here, so you can click and find her. Awesome. All right. Well, thank you guys so much, guys. Remember, if you're going to move, you might as well move forward. We'll see you next time.

Hey, it's John Gafford. If you want to catch up more and see what we're doing, you can always go to thejohngafford.com where we'll share any links that we have things we talked about on the show, as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout.