From $8 to Real Estate Maven: Lailan Bento’s Journey

2024/10/29

Escaping the Drift with John Gafford

AI Deep Dive AI Insights AI Chapters Transcript

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John Gafford

Lailan Bento

Topics

John Gafford: 本期节目探讨了房地产经纪人的成功之道，特别关注了在独特市场环境下如何建立信任、制定有效的营销策略以及拓展人脉的重要性。他还强调了房地产交易中团队合作的重要性，以及如何处理客户情绪，并分享了提高广告投资回报率的技巧。 Lailan Bento: 分享了她从最初只有8美元到成为夏威夷顶级房地产经纪人的励志故事，强调了组织性、毅力以及积极的心态在房地产行业取得成功的重要性。她还详细阐述了她在夏威夷房地产市场的营销策略，包括利用个人关系网、社交媒体以及其他渠道，并分享了如何跟踪广告投资回报率。此外，她还谈到了与开发商合作的经验，以及如何平衡工作与生活。 Lailan Bento: 她分享了在房地产行业取得成功的经验，包括如何建立客户信任、处理客户情绪以及与其他专业人士（如抵押贷款人员和产权人员）合作。她还强调了持续学习和适应市场变化的重要性，以及如何通过有效的营销策略和人脉拓展来扩大业务规模。她还分享了在夏威夷独特的房地产市场中取得成功的策略，以及如何应对当地劳动力市场的挑战。

Deep Dive

Key Insights

Why did Lylan Bento decide to enter the real estate industry?

She wanted to escape the salary-based limitations of her previous hospitality job.

What was Lylan Bento's initial strategy for marketing herself in real estate?

She distributed business cards at family businesses and used her sphere of influence.

How did Lylan Bento manage to sell 24 homes in her first year with only $8?

She leveraged her relationships and used grassroots marketing tactics.

What does Lylan Bento believe is crucial for success in real estate?

Organization, grit, and self-motivation are key.

Why does Lylan Bento think women are particularly successful in real estate?

They are adept at multitasking, which is essential in the industry.

What advice does Lylan Bento give to new real estate agents without a financial cushion?

Start part-time, team up with experienced agents, and slowly transition to full-time.

How does Lylan Bento plan to scale her real estate business?

She aims to hire top-producing, self-driven agents and eventually have around 150 agents.

What challenges does Lylan Bento face in finding labor for her real estate business in Hawaii?

The island lifestyle makes it hard to find reliable, full-time workers.

How does Lylan Bento handle clients who get 'on island time' when visiting Hawaii?

She confirms their reliability with a question about keeping appointments before setting up meetings.

What philanthropic efforts is Lylan Bento involved in?

She created a college fund scholarship and a nonprofit to help local Hawaiian kids.

Chapters

Lylan Bento shares her journey from growing up in Hawaii to becoming a successful realtor, emphasizing the importance of organization, grit, and self-motivation in overcoming the high failure rate in real estate.

Lylan grew up in a multicultural environment in Hawaii.
She ventured into real estate with just $8 and a strong support system.
Her success was driven by her organizational skills and determination.

Shownotes Transcript

Hawaiian real estate maven Lailan Bento joins us to uncover the secrets behind a thriving career in one of the industry's most unique landscapes. With just $8 and a background rich in cultural diversity and political savviness, Lailan's story is a testament to the power of perseverance and organization. Join us as we explore the gritty reality of real estate, challenging common industry practices like who really should be buying that coffee, and debating if the key traits for success are innate or learned.

Confidence and trust are cornerstone themes as we navigate real estate's challenging waters, from leveraging personal networks to mastering emotional intelligence. Industry insights, including those from the renowned Ryan Serhant, illuminate the complex journey of managing client relationships and the ever-controversial "fake it until you make it" strategy. We bring a human touch with a compelling personal story about managing a condition called trigeminal neuralgia, reminding us of the personal battles faced even while climbing the ladder of success.

Adaptability in marketing and the critical art of networking take center stage as we dive into effective strategies tailored for Hawaii's distinctive market. From luxury magazines to social media platforms, discover how tracking advertising ROI is essential for any agent's success. Networking isn't just about mingling—it's about forging real connections that open doors to large-scale projects and exciting developments. Whether you're new to the game or looking to scale up, this episode offers a roadmap filled with practical tips and hard-earned wisdom to navigate the competitive world of real estate.

**CHAPTERS **

(00:00) Real Estate Success

(06:56) Trust in Real Estate

(15:38) Marketing Strategies in Real Estate

(21:31) Networking for Real Estate Success

(29:14) Development and Scaling Real Estate Business

(38:46) Entering Real Estate

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.

➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.

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