On this episode, Alison Lindland, the CMO of Movable Ink, discusses the impact of AI on marketing teams and she emphasizes the need for teams to adapt to the changing landscape and support their clients throughout their journeys. Alison also shares insights on the company's customer advisory board and the value of collaborating with clients to drive product innovation.
Key Takeaways:
- How Movable Inc. utilizes AI technology to optimize campaigns and explore new categories for individual recipients
- How AI is changing the work and structure of marketing teams, requiring them to adapt and support their clients through change management.
- Why employee experience is a key factor in delivering a great customer experience
- Why marketing leaders need to be comfortable with change if they want to succeed in the AI-driven landscape.
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