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On this episode, Ryan Ostrom, the Chief Marketing Officer of Jack in the Box, discusses how the brand has separated itself from that pack in the QSR industry by placing an emphasis on speed, quality, and consistency. Plus, Ryan explains how innovation can drive business growth and enhance the customer experience, and he reveals how Jack in the Box continues to satisfy constantly evolving customer cravings with digital innovations as well as in-store service.
Tune in to learn:
- Why speed and quality are crucial in the QSR industry, but why it's important to find a balance between the two.
- Why consistency is key in creating a loyal customer base in QSRs.
- How innovation plays a vital role in driving business growth and enhancing the customer experience in the QSR industry.
- How involving consumers in the innovation process through ideation sessions and consumer taste tests can lead to successful menu innovations.
- The ways Jack in the Box sets itself apart through its diverse menu, all-day breakfast, and customization options.
- Why fostering a culture of innovation and creativity requires exploring food trends, conducting consumer research, and prioritizing the guest experience.
- Why cutting corners in the pursuit of cost savings can negatively impact the quality and consistency of menu items.
- How regularly monitoring guest insights and sales data can help identify changes in consumer preferences and make necessary improvements.
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