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cover of episode The hidden forces behind your food choices | Sarah Lake

The hidden forces behind your food choices | Sarah Lake

2024/10/4
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TED Talks Daily

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Sarah Lake explains how government promotions and company ads have historically promoted meat consumption, leading to a dramatic increase in meat consumption, particularly in the US. Meat was portrayed as patriotic, essential for strength, and made artificially cheap through subsidies. This marketing, combined with its widespread availability and affordability, has made meat a central part of many meals.
  • Government promotions and company ads have historically promoted meat consumption.
  • Meat was portrayed as patriotic, essential for strength, and made artificially cheap through subsidies.
  • This marketing has made meat a central part of many meals.

Shownotes Transcript

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.