Fear is a signal that you're stepping into something significant, not an obstacle to stop you. It indicates you're pushing boundaries and growing.
Focusing on who you’re here to help clarifies your purpose and makes your efforts more effective. It helps you ignore those who are not your target audience and stay aligned with your goals.
Empathy involves acknowledging that others have agency and choices. It helps you create something that resonates with your target audience, rather than forcing them to accept something they don’t want.
A strategy ensures you’re headed in the right direction, making your efforts more effective. Hustling without a clear direction can lead to wasted effort and frustration.
If the people you’re serving are not telling others about your work, you need to do better. Word-of-mouth and organic sharing are key indicators of a successful strategy.
Authenticity can be a trap because people often want consistency and professionalism, not raw, unfiltered personal expression. It’s better to put on a professional show and be consistent.
When systems change, it’s crucial to adapt. Identify the new opportunities and shifts, and create a strategy that leverages these changes. For example, Zoom capitalized on the shift to remote work.
Having multiple strategies forces you to think critically about each one and stress-test them. This increases the likelihood of finding a viable path forward.
Storytelling helps you communicate your value and vision. It can influence how others perceive and respond to your actions, making it a powerful tool in strategy.
Working within existing systems is more effective because it aligns with the current structures and incentives. It’s easier to get people to adopt your ideas if they fit within what they already do and value.
In This Episode You Will Learn About:
Why fear is a SIGNAL, not a stop sign
How to succeed by STRATEGIZING SMARTER, not hustling harder
Why you should focus on WHO you’re here to help
How to make empathy your SECRET WEAPON
Resources:
Website: sethgodin.com)
Check Out Seth’s Blog)
Instagram) & LinkedIn): @sethgoodin
Twitter/X: @thisissethsblog)
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Show Notes:
What if success wasn’t about working harder, but working SMARTER? My conversation with Seth Godin completely shifted my perspective. Strategy isn’t about hustling faster—it’s about PAUSING and asking, “Am I headed in the right direction?” Seth made it CRYSTAL CLEAR: you can’t serve everyone, and that’s where your true power lies. FOCUS on who you’re truly here to help, and don’t be afraid to say “no” to the rest. My biggest AHA moment? Fear is ALWAYS there, but it’s not your enemy—it’s your signal that you’re stepping into something GREAT. If you want to learn how to navigate fear, sharpen your strategy, and make bold, impactful moves, Seth’s new book This Is Strategy: Make Better Plans is a must-read. Push through, STAY FOCUSED, and watch the MAGIC unfold.
If You Liked This Episode You Might Also Like These Episodes:
#79: Seth Godin on The Practice: How to Inspire, Embrace, & Share Your True Voice)
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#410: What To Do BEFORE You Get Fired: Build Your Brand, Find Opportunities, & Stay Resilient with Heather!