#443: How To Flip Haters' Negativity Into A Positive For YOU! With Heather!
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When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling my group coaching on the regular and it is just so easy all because I use Shopify.

Hi, and welcome back. I am so glad you're back here with me this week. Okay, so two things that I wanted to get into. I'm going to keep this short and sweet today. Two things that I wanted to get into. One was a situation I was working with one of my clients, and I

I thought, maybe this is applicable to more than just him. So I want to go through what happened there. But before I get into that, I wanted to share something that I posted this week and really

wow, I was blown away by the negativity that I responded. The haters, right? We all have them. And actually, I mean, all you can do is laugh, right? When you have a hater come for you. Well, first of all, I like to see it as it's a positive, right? Because it means we're reaching beyond ourselves.

our fans. We're reaching beyond our tribe of people that love us and cheer us on. So that's great. It means we're having some impact. So let's get excited about it, right? The other thing is, you know, it can be a little frustrating, but I want to break down for you kind of what I saw in the negativity that came at me from these posts, because the reality is it was so wrong. And I know that this happens for you too, right? People don't

understand what you mean, right? Communication is flawed, especially when you put a social media post up, right? People aren't going to understand exactly what it is you're talking about. It's not like you're in a real live conversation with them and you're having, you know, dialogue and explaining yourself. No, I mean, oftentimes people,

there are communication issues with email, with text messages, anytime it's one-sided or not really, you know, in person and in real life. So that's something just to, you know, be considerate of and think of. But social media is real interesting because, you know,

And people, they're going to perceive you the way they perceive you. That's about them. It's not about you, right? You know who you are. They don't know the context of you. They don't know the different angles of you. They don't know your background. They might think they do.

And that's why I love this show because you're my tribe. You're my people. You're the closest to me, right? You're with me a couple times every week. You're going to know a lot more that people on social media don't know. I'm blessed to have a large community on social media, specifically on LinkedIn. We have over 300,000 strong on LinkedIn and it's great. And I love the dialogue that goes on on LinkedIn. I love the comments and the feedback. And it's so super helpful and interesting to me. However...

Sometimes it's way off, right? Like sometimes people miss the mark. And I don't know if you read my second book, Overcome Your Villains. I actually wrote a whole chapter about this, about the haters, because they were so off. This is a couple of years ago now, but...

two years ago someone attacked me for saying i wrong quoted nelson mandela it ends up in the end it wasn't a nelson mandela quote and the irony of all of this is that people get so angry and upset it's all about them i was reminded this the other day when the ac went out in our building and one of the engineers came to my unit and was helping me fix my unit

And I had gotten him and his partner a couple of bottles of water. They were, you know, so hot, obviously, and it was super hot in the building. And I said, gosh, this must be a tough day for you guys. And they said, actually, it's not, you know, 90% of the people are nice like you. However, they said, there's a couple of people that are literally losing their minds and screaming at us.

And I just reminded them, I'm like, you know, that's about them. It has nothing to do about you. And they're like, yeah, no, we know. We definitely know. So we're all going to, and hopefully you don't run into those people today. I don't know. You may, right? We all might run into angry and upset people, but give them some grace. And just remember, we never know what's going on in their life and what's so bad

bad that they're spiraling out of control and attacking others bummer for them right but just focus back on what you can be grateful for grateful that's not your life thankful that's not you right i think we've all been there before we've all had awful days and awful situations under lots of stress maybe illnesses firings you know whatever it may be fear

But try to give those people some grace. You just never know what they're walking through. When I started podcasting, an online store was the furthest thing from my mind. Now I'm selling all my digital courses and coaching on Shopify. It's so easy all because I use Shopify.

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So I want to get to this post. Well, first of all, I'm going to tell you how I came up with this post. So Alex Hermosi, one of the things that I do with social media is I watch what is trending. I watch what's exploding. Here's why. When you see what's doing really, really well, it can give you an insight or an idea on what you could recreate through the lens of you with that same topic or theme, right? So don't worry about copying people so much.

as I would say, use it as inspiration, right? And I always go back to this example. I don't think Kim Kardashian loses sleep at night about creating skims because I'm sure plenty of people said to her, well, basically you're knocking off Sarah Blakely's idea of Spanx. But she reimagined that product line through her lens, her community, her perspective. So it's similar yet different, right? It's similar yet it fits her audience.

Listen, there hasn't been an original creation since the Bible. So whatever you're creating, it's going to be seen through the lens of your perspective, but it's a reinvention of something that's already else. It's already out there, right? So rare that something is unique or different. It's a blend of different things you see out in the world. So don't get too caught up in that idea that you're knocking off someone's idea. I actually use it as inspiration. And then what I like to do is I comment about the person in my post. And so I'm going to walk you through what I did.

Here's a post.

Age 28, sell that company for $55 million and go to work for a nationally publicly traded media company. It's a mouthful. And pitch myself for a job that didn't exist, was awarded VP of sales for the company, promoted three times over 14 years, and landed in the C-suite as a CRO. Age 32, get married, give birth to my son, get divorced, all over a three-year period. Put my head down and outwork everyone in corporate America. Continue to climb the proverbial ladder.

Age 43, named one of the most influential women in radio and then unexpectedly fired when the CEO I worked for stepped down and elevated his daughter to replace him. Have an 18-month non-compete, so I needed to start over somewhere new as a beginner.

Age 44, in desperation, I write and self-publish. Confidence creator. Launch my speaking career and personal brand. Start stepping into fear on the regular and double down on me. Partner with Perry Ellis to launch a clothing line after nine months working on it and pitching it to HSN and QVC? I'm told no. We folded the entire concept. Nine months working.

Nothing to show for it. Age 45. Launched Creating Confidence podcast. Launched my group coaching and consulting business and land my first paid board seat. Pitched myself for my TEDx. I'm told no 100 times. Finally landed it on the 101th first pitch.

Age 46, name top 50 keynote speaker and sign with HarperCollins Leadership to publish my second book, Overcome Your Villains. Second book launch isn't as successful as the first book launch due to COVID and frustrations are running high. That is an understatement, my friends. Age 47, name top executive coach of the year by Real Leaders. Launch my annual mastermind and agree to speak in Saudi Arabia at the world's largest tech

conference, taking, stepping into fear to a whole new level. Now that we're heading to the Middle East.

Age 48, take Tony Robbins and Dean Graziosi stage for the first time. Bucket list moment. Sign on to speak for Leap 2025 and gearing up to head back to Saudi Arabia. The second time is never as scary as the first. Life is a series of ups and downs, highs and lows. We are all in the middle of writing our very own stories. The worse the villains are that we face, the more epic stories

your story becomes. You'll either get an epic outcome or an epic story. Either way, you win. May your faith be greater than your fear today and every day. Thank you for the inspo, Alex Hermosi. That's my shout out. Need a hand to get through your low moments? I got you. Join my mastermind. I have three spots left. Apply in the show notes below. See you on my team. Okay.

So, and by the way, there is a link to the mastermind. There are three spots left. Get in. This is the crew you want to run with if you're ready to push yourself into fear and go to the next level. It's happening now in real time. Okay, so that was the post that I put up. Here's what's interesting. I don't know if you already know where I was getting the hate on this. I had no idea, which is so wild. Posted really, really well, right? Not by chance, but

by design, meaning I saw Alex Hermosi's post was going viral. So I knew if I created something similar and I took the idea of the age, the low moment, the high moment, right? Like I just basically took that kind of framework and then I inserted my stories and my experience and expertise into it. Okay. So I re-imagined his post through the lens of me. That was the concept. It works. It works all the time, right? Like I've just, I've tested this stuff enough.

First, you need to identify who your competitors are out there. I call Alex a competitor. He's actually a friend. He's been on the show. I love him. He's amazing. But like, who are the people that are in your sphere that are ahead of you that you could reimagine posts or concepts from? Okay, here's what people attack me on. And it's not one. Like you can go to the post on LinkedIn and see, just go to my content on LinkedIn. You'll find it. It's crazy. It's crazy.

so many people attacked me about this line. Age 24, boyfriend cheats on me. The moment allows me to accept an equity partnership I never would have agreed to otherwise jump on a plane and move to Michigan to buy a $25 million radio company and drive revenue as fast as possible. We sold that company for $55 million in under three years. Killed it out there, right? It's like one of my most major epic accomplishments in business. I'm so,

super proud of it. Put me on the map in business. And oh gosh, I, all my friends were out dating, getting married, falling in love. And we

We were all in our 20s and I was out crushing the business game, right? I sacrificed a lot for that. It paid off really well in regards to business, not in regards to my personal life. That is for sure, but that's for another day. Okay, here's what people hated on me for so much on that is they hated on me because they don't know me, right? I mean, there's 300,000 people in the community. They all don't know me. And obviously some of these posts reach people outside of the community, right? So they know me even less, right?

And this is why I don't want you to get upset when haters come for you. They don't know your whole story. Here's what they were saying.

They were saying they took from that line that I just read to you that I grew up rich, that someone gave me millions of dollars to buy a company. That is wrong. You know me. I grew up poor. Right. So and no one gave me any money. What happened? And I'm giving you the insight so you can understand. Don't react to people, guys. Like when you react, you don't have the whole story. People are getting so mad at me saying I'm so privileged and all this.

I didn't have 25 million. Are you mental? Oh my gosh. I wish. Cause then I would have kept all the profits of 30 million from the sale that I created delivered on. And I didn't, I was an equity partner, a sweat equity. Here's what that means.

And this is business lesson 101. When you don't have any money, but you have all the talent, you have all the ability, you are called a sweat equity partner. Here's what that means. My partner, who's still one of my dearest friends to this day, Jeff Wilkes, he saw me, I was working for him as a salesperson in Worcester, Massachusetts. I was the number one salesperson in the company in under one year when he hired me.

he saw something in me. When I went into work crying my eyeballs out about my boyfriend cheating on me, he said, I want to make you a real rich girl. Do you want to be a real rich girl? I said, well, yeah, you know, I come from nothing. I have nothing. He said, great. Hop on a plane with me. I'm going to make you my sweat equity partner. I'm going to go ahead and lay out the 25 million to buy this company, but I want you to move there. I want you to run it. I want you to accelerate the revenues and I want you to sell it for as much money as it can as fast as possible.

He dropped me off and he left, right? So he provided the 25 million. I didn't have the cash. I provided the work. They call that sweat equity. I moved to the operation. I ran the operation. I built the team. I drove the revenue and sold it.

That is what sweat equity is. So the irony is all these people were hating on me on this post, going ballistic, calling me this rich, white, privileged person. I left a lot. I think if they were gross, the comments were gross, I'd delete them because I just don't think anybody needs that. But I did leave a lot of the nasty comments up because I think it's funny.

Anyone that knows me that has read my books, that has listened to the show knows I grew up poor. I come from nothing. So who are these people attacking me saying that I'm so wealthy and privileged to have 25 million? So my point is this, when you attack, when you react, when you get triggered, because these people were triggered for whatever reason, we don't know why that's about them, not about us. They were making fools of themselves. They don't know the whole story.

And in fact, they were reacting and responding to something they knew nothing about and they were wrong, right? So don't ever allow that to be you. And again, give grace to these people when we can because gosh, something's really triggered within them.

must have a lot of upset, anger, jealousy, whatever it is. I don't know. It's not about me, but you can't get caught up in that. You can't go down that spiral. You can't circle that drain with them. That's what they want. They're like, hey, hold my hand and come down and spiral around this death spiral I'm in. No, thanks. I'm going to go ahead and give you a pass with grace. I'm going to go ahead and remove that comment or just keep it moving. Like, I'm just going to stay on my positive trail. I'm going to stay focused on me and actually feel badly for you.

Right. So let those people go. Let those negative people go. Don't hold their hand and circle the drain with them. There's no need for that. You're better than that. You know better than that. And you don't need to react or get triggered by them because that's a rookie move, my friends. OK, so that was what I want to share with you about that post.

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If you're like me, then you are getting so hyped for fall dressing now that fall is right around the corner. I'm so thrilled to hear from one of our favorite sponsors, Jenny Kane. They are the experts in classic elevated wardrobe essentials, especially iconic and super luxe sweaters. Jenny Kane is a California brand through and through, and their staples make getting dressed easy.

Effortless. Think minimalist and refined with pieces like cozy cashmere sweaters and noteworthy accessories to elevate versions of your everyday basics. Jenny Kane has everything you need to take the guesswork out of getting dressed, not to mention the most incredible home essentials, too. Their sweaters are the quintessential must-have item, and I'm eagerly stocking up on all their transitional knits and fall-ready basics like the cashmere cocoon cardigan. The cocoon is the perfect cardigan. It's oversized, super soft, and goes without.

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That's code confidence 15 at checkout. Okay. Second thing I had to jump on a call with one of my clients over the last couple of days. Here's what's super interesting is that.

five minutes on the call with him. I was like, give me an update on business. Where are you at right now? What's going on? He's traveling all around the world, speaking everywhere. He's actually part of my mastermind. And there's only three spots left. Get in. Don't miss this opportunity. It's such an incredible group of people. And it's just, gosh, it's so amazing to watch everyone's success. It inspires me daily. Okay. He

He's an incredible human. So we're on the call and we're like, I said, listen, give me an update on business high level. What's going on where you're at? And he's like, things aren't where I want them to be right now. I said, well, walk me through it. Like, where are you falling or failing? Where are you excelling?

And where is your biggest and fastest business opportunity to drive results? Like pick your head up from inside the business. And this happens to a lot of people when we're knee deep in the day to day and executing on the daily stuff, the tasks that we have ahead of us. We're not picking our head up to say, wait a minute, is this even the right decision? Is this the best and most strategic use of my time? Is this what I should be doing? It was not right. So within five minutes, I hear him give me a high level overview. I said, pause, pause.

This is not the best use of your time. If you're telling me what you want to do right now is drive more revenue, right? Got it. Okay, great. So let's look at everything through the lens of, is this the best use of your time to drive revenue? Where do we need to focus your team? We picked our heads up. We looked at what he was doing and it was painfully obvious. He was not doing the number one thing that could drive revenue for him seamlessly.

He'd gotten away from it by accident because he had gotten caught up in his speaking, because he had gotten caught up in his schedule, because he hadn't picked his head up from inside his business to look at it strategically and overview his business. So here's what I'm challenging you to do. It was such an easy fix, right? So once we identified it, now we put the plan in place. Now the action steps. And now we execute on that strategically. Watch revenues soar. So I want you to do this in your life.

As you look at your life, where are the biggest opportunities? Get out of living in your business. Take a step back from it. You can't be working in your business and on it at the same time. Those two can't coexist. It's impossible because you're either knee deep in execution and making the stuff happen in it or you're taking a step back and strategic and like observing it from afar.

You need to do that. You could say, hey, Heather, well, I'm in corporate America. I still want you to do that. Take a step out of it. Is this where you really want to be? Where are your big picture goals? Where are you winning? Where are you failing? Where are you succeeding? What does success look like? What is possible for you? You need to do all these things. Don't wait for a manager or leader to come in and tell you to do it. You do it for you. You are worth it. No one is going to take the time for you that you should be taking for you. You need to be your number one priority. You need to define that. What does success look like for you?

you. Listen, there's going to be roadblocks. There's going to be excuses. Maybe you just had a baby. There's going to be a million reasons why it's tough to do that right now. I got it. Now pause and do it anyway. You matter. You need to reach your potential. You have a God-given talent, a purpose, and a passion on your heart that is there for a reason.

Don't die with that on your heart. There's so much wasted potential in a cemetery. While you can still choose, while you still have the opportunity to choose the life and the potential I've had of you, pick it, go for it, choose it, choose you, and do it now. Life is short. Make yours count. Until next week, keep creating your confidence. You know I will be. I decided to change that dynamic. I couldn't be more.

more excited for what you're gonna hear start learning and growing inevitably something will happen no one succeeds alone you don't stop and look around once in a while you could miss it i'm on this journey with me

What's up, everyone? I'm Hala Taha, host of Yap Young and Profiting Podcast, a top 10 entrepreneurship podcast on Apple. I'm also the CEO and founder of the Yap Media Podcast Network, the number one business and self-improvement podcast network. That's why they call me the podcast princess. On Young and Profiting Podcast, I interview the brightest minds in the world,

offering actionable advice to level up your life. I've interviewed marketing legends like Gary Vee and Seth Godin, serial entrepreneurs like Alex Ramosi and Damon John, and even the godmother and godfather of AI, Fifi Lee and Stephen Wolfram, respectively. I've interviewed so many inspiring guests, and I don't really like to put my podcast in a box.

We talk about anything that will improve your life as an entrepreneur. I tend to talk a lot about brand, marketing, sales strategies, and better understanding psychology and human behavior to get what you want. But we also cover things like balance, biohacking, and mental wellness, and of course, hot topics like AI. One

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