Whatever Happened To...?
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Ever witness someone succeed big time at something and then they can't repeat that success? Why is that? Russell examines the ingredients of success and why some people have staying power and others fizzle out.

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---Transcript---

It sounds like you're exploring the concept of longevity and sustained success in both the world of UFC and business. You're noting how some individuals or businesses can achieve momentary success, yet struggle to maintain it over time, while others are able to sustain success and even continue growing. You're drawing parallels between UFC champions who have defended their titles multiple times and businesses that have launched successful offers repeatedly.

One key insight you've highlighted is the importance of building a strong relationship and community with your audience. You've observed that some businesses focus solely on monetizing their list without nurturing the relationship, which can lead to audience disengagement and eventual decline. In contrast, you emphasize the significance of continually adding value and stacking offers that align with your core message and mission.

Your message underscores the importance of consistency, focus, and delivering on the promises made to your audience. By staying true to your core message and continually providing value, you can build trust, loyalty, and long-term success. This aligns with principles outlined in your book "Expert Secrets," particularly the concept of identifying and leading with a new opportunity and then stacking additional opportunities to deepen engagement and retention.

Overall, you're advocating for a strategic approach to business that prioritizes relationship-building, value creation, and alignment with your core message to achieve sustained success in the long term.

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