Unlocking the Secrets to a Profitable Funnel Agency with Katheryn Jones Lish
The Marketing Secrets Show
Key Insights
Why did Katheryn Jones Lish initially get into internet marketing?
Katheryn initially got into internet marketing because she wanted to find a way to make money that would allow her to help people and have a flexible career to balance family life.
What pivotal moment helped Katheryn realize she could make a career out of building funnels?
Katheryn realized she could make a career out of building funnels when she discovered ClickFunnels and its certification program, which allowed her to start building funnels for her dad's business and other clients.
How did Katheryn handle resistance from someone close to her regarding her entrepreneurial aspirations?
Katheryn handled resistance by diving into parenting and personal development materials to understand her own motivations and reconcile her desire to be a present parent with her business aspirations. She realized that her role as a parent and entrepreneur both involved enabling and providing opportunities.
What is the primary role of a parent according to Katheryn?
According to Katheryn, the primary role of a parent is to nurture, which she defines as enabling and providing opportunities for their children.
How does Katheryn describe the process of building a funnel?
Katheryn describes building a funnel as similar to assembling Ikea furniture, requiring a set of instructions (strategy), all the misassembled pieces (assets), and the actual assembly (design).
What is the significance of design in a funnel according to Katheryn?
Katheryn emphasizes that design is crucial because people determine the credibility of a website in 0.05 seconds, with over 90% of that judgment based on design. A well-designed funnel can significantly impact conversion rates.
How does Katheryn suggest finding high-converting funnel designs to model?
Katheryn suggests using search engines and social media platforms to find funnels that are already converting well. By typing in keywords related to the product or service, one can discover ads and funnels that are being actively promoted, indicating they are likely high-converting.
What is the primary objective of the new funnel builder certification program co-created by Katheryn and Russell?
The primary objective of the new funnel builder certification program is to help participants make money as quickly as possible by learning and monetizing specific skills in a step-by-step manner.
How long does it typically take for participants in the funnel builder certification program to make their first sale?
Participants in the funnel builder certification program typically make their first sale within 15 to 20 hours of starting the program.
What is the significance of the funnel-building skill set according to Russell?
According to Russell, the funnel-building skill set is significant because it opens doors to meeting influential people and can lead to high-profile opportunities, such as working with Tony Robbins on launching a book funnel.
Chapters
- The 'Sell Sales Funnels Challenge' was recently completed at the ClickFunnels office.
- Katheryn Jones Lish shares her journey from college student to successful entrepreneur in the funnel-building world.
- The challenge aims to show how anyone can turn funnel building into a lucrative business.
Shownotes Transcript