cover of episode The Podcast Playbook: Hala Taha on Podcast Growth, Monetization & LinkedIn Strategies

The Podcast Playbook: Hala Taha on Podcast Growth, Monetization & LinkedIn Strategies

2024/10/14
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The Marketing Secrets Show

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Hala Taha's journey began in radio, followed by blogging with The Sorority of Hip Hop. Despite a setback with a potential MTV show, she thrived in corporate roles at HP and Disney. Simultaneously, she launched the Young and Profiting Podcast as a side hustle.
  • Hala's early broadcasting experience at Hot 97 influenced her career path.
  • The Sorority of Hip Hop blog gained significant traction and almost led to an MTV show.
  • Despite a setback, Hala's entrepreneurial spirit persisted, leading her to start Young and Profiting Podcast while working in corporate.

Shownotes Transcript

I had an amazing conversation with Hala Taha, someone who has not only been instrumental in running my podcast but has also completely transformed the way I think about podcasting as a business.

We dive deep into her journey from working in radio and starting her own blog to creating the hugely successful Young and Profiting Podcast and founding YAP Media. Hala taught me how to grow, monetize, and structure a podcast, changing my podcast from a fun hobby into a thriving business. If you've ever wanted to take your podcast to the next level or even start one, you’ll want to hear what Hala has to say!

During our chat, we also covered how Hala is one of the few people I know successfully using LinkedIn to drive massive traffic and grow a business. By the end of our conversation, I was so impressed that I was ready to hire her and her team to run my LinkedIn strategy. Hear not only how to run and scale a podcast but also how to leverage LinkedIn to increase visibility and connect with your audience in powerful ways.

Key Highlights:

  • How to structure a podcast for growth and monetization

  • Strategies for selling ads on podcasts and maximizing your revenue

  • Using LinkedIn as a business tool to grow your network and drive traffic

  • The power of consistency and audience engagement in podcasting

  • Creative ways to recruit volunteers and build a team around your podcast

Whether you're just getting started or looking to level up your podcast and LinkedIn game, this episode is packed with insights and actionable strategies! Tune in to discover how Hala has taken my podcast and LinkedIn strategy to new heights!

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