RANT: You Attract Who You Are, Not Who You Want
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In a rare Russell rant, find out what made him upset today, and how you can protect yourself from annoying customers.

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---Transcript---

Hey everyone, it's Russell Brunson here, and today I've got a bit of a rant to share on the Marketing Secrets podcast. Now, I'm usually a positive guy, but today, I'm feeling slightly annoyed. Let me tell you why.

I pour my heart and soul into serving people. I work tirelessly, create valuable offers, and invest millions to simplify and change lives. Yet, there's a small but vocal group of people who seem to despise success. They put up barriers and complain, hindering their own progress.

Let me give you some context. We're in the midst of launching Dan Kennedy's newsletter, and while I know it'll yield long-term ROI, the upfront investment is staggering. I had to acquire Dan's company, negotiate, write content, hire teams – the costs are astronomical. And yet, we're offering $20,000 worth of bonuses for just $97 a month after a free trial.

It frustrates me to see some people's attitudes. They want the freebies but balk at a slight inconvenience, like higher shipping fees. Instead of quietly canceling, they make a scene on Facebook, airing their grievances. It's mind-boggling.

But here's the thing: You attract who you are, not who you want. I've noticed this pattern for years. Within minutes of meeting someone, I can tell if they'll be successful based on their mindset and attitude. It's uncanny.

So, if you're the kind of person who complains, refunds, and blames others, guess what? That's the kind of customers you'll attract. But if you take personal responsibility, seek value, and show gratitude, you'll draw in like-minded individuals.

I've refunded a product only once in over 20 years, and even then, the person gave me the refund without making a fuss. Why? Because I take responsibility for my choices. I dig for value and don't expect it to be handed to me on a silver platter.

So, my message to you is simple: Become the kind of customer you want to be. Take ownership, seek value, and show gratitude. That's how you attract success. Alright, I've got to run to my daughter's Christmas concert. Take care, and I'll catch you later. Bye, everyone!

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