cover of episode My Weird Method for Winning at Shorts, Reels, & TikTok

My Weird Method for Winning at Shorts, Reels, & TikTok

2024/3/1
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Russell Brunson: 本期节目探讨了社交媒体上短视频内容创作的新趋势——系列视频。这种模式不同于以往的单一视频，它通过持续更新、讲述故事等方式，吸引用户持续关注，延长内容生命周期，并最终实现流量转化和变现。作者以多个案例（例如Alex Hermozy的短视频风格、Connor Price的Spin the Globe系列、以及一个每天冰浴的系列视频）为例，分析了系列视频的优势，并指出其核心在于模式中断（pattern interrupt），即打破常规，创造出与众不同的内容。作者还分享了自己正在尝试的系列视频创作，即记录自己写作新书的过程，并阐述了这种模式的优势：更容易坚持创作，因为它是对现有活动的记录，而非完全的原创内容创作；可以整合其他内容形式，例如访谈，从而丰富内容并提升吸引力；可以促使用户回溯观看之前的视频，延长内容的生命周期和影响力；可以吸引用户持续观看，并形成“追剧”效应。作者建议创作者将自己的工作或目标过程记录成系列视频，以提升内容吸引力并与观众建立更紧密的联系。

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We're on the edge of a new trend in shorts, reels and TikTok. Have you seen it? This isn't your traditional shorts script that it seems like everyone is using. This is something entirely new that's taking people from literally 'zero' to tens-of-thousands of followers in one to two weeks! Listen in as I describe where the strategy originated and how we're doubling down in order to take advantage of it as part of my brand new social strategy.

Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com) ClubHouseWithRussell.com) Magnetic Marketing) Secrets of Success)

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