Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)
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What's up, everyone? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. This is the fifth episode of Marketing Secrets Podcast.

An exciting concluding episode of the interview with me and Josh Forty going into the book Atlas Shrugged. I hope you've enjoyed the last couple episodes. If you missed any of them, make sure you jump back in time because if you're just watching episode number five, you missed everything leading up to this. So make sure you go back each week over the last four weeks we've been releasing a different episode.

episodes. So make sure you go watch all those. This is part of a five hour long interview that me and Josh Forty did during 2020 after I first read Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun. So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged series.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. So one of the things you talk about in, well, actually, Expert Secrets, but I think it, I think they mention it, she kind of mentions it in this book too, is like creating belief by like looking up to somebody. And like,

If you can't see it, if like nobody else has done it, it's hard for you to have people to kind of like imagine it and ingrain it. It's like, who do you, like, for me, I look up at, I'm like, who do I want to be? Like, what business do I want? I'm like, okay, cool. Like you and your books. Like, I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to. And I'm like, okay, like that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's,

Because I feel like the higher you get, and I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to. The average person has a lot of people they could look up to. Like you, there's a lot less options, I feel like. Like who are those people that like you look up to and go, okay, like that's what I'm trying to be more like, or that's where I learned my lessons from. Yeah.

there's different parts of my life for different people too. Like I look at the business side, I think the companies I aspire to be like Salesforce, Shopify, HubSpot, like those companies are just like the next tier. But from where we are, they've crossed the chasm where we're still trying to figure out how to

that next year right yeah i think watching them has been that's what we said we go to dream dream force two years in a row just because i wanted to um i talked about actually my podcast when i was out there like i needed to see it to like understand it because like um i remember when i was wrestling my dad my freshman year took us to the rest i just started wrestling took us to state tournament i saw this guy my team would stay and i was like that's what i want yeah exactly what it was yeah yeah that became my goal um and i was like yeah again you just see it to do it so i think for me like um

those are kind of the business I look up to people. I mean, Tony from like an influence, like people speaking, Tony still to me, it's like, who's bigger than him. Right. Right. Or better. And like the fact I've had a chance to build a friendship with him is really cool. Cause I, it's been interesting to see him not on stage. You know what I mean? Like everyone has a chance to see him on stage and he's the best in the world there, but then you see him off stage and see like who he really is. And it's just cool to see that,

I don't know, somebody who's been doing this for that long consistently who still cares, who's still doing this. He doesn't need money, but he still is doing events almost every day of the year because he wants that. I think he can stop. Yeah. And I have so much respect for that. So I think that's a big thing. Yeah, just different areas of life, there's different people. But I've tried harder and harder to get closer and closer to them because I like understanding them, not just from the –

you know, the, the outside, but understand from inside. Cause it's just, it's a different, different perspective that you don't get typically. You know what I mean? Yeah. What, what is it like? Like, what is Tony like? Honestly, he's like a little kid. We went to his house and, uh, I can't talk about the details. We had a slide in his house and he went down the slide with us and it was, it was really cool. And like, uh, we had a chance to, to go with him and did a meditation thing. And, and like the way he served us when we were with him at his house, you can tell that's how he wishes he could serve everybody. Um,

you know and like this is his heart like you saw like he's in this room serving us and like he's crying you see this emotion you're just like oh my gosh like he would do this for everyone if he could but he can't so that's why he's doing these big scale things but it's the best way he can he can do that um i think if he if he could he would do that for every single human that he could like it's just it's really i don't know it's it's it's cool there's been a lot of situations i've been around him where he could have not he could have easily like turned it off

But it's sincere. It's like you don't turn it off. You know what I mean? And I try to be that way as much as I can. And hopefully you've seen that with my kids. Yeah, yeah, for sure. And obviously there's Russell who's more introverted and more reserved than Russell. He's going to be like, but it's still like the same thing.

hopefully like I want to be congruent like that. Like I'd respect him because he's, he's in every situation I've seen him. He's always been congruent. Yeah. Which is not, I can't say about most people in our, in our industry. Yeah, for sure. Which is unfortunate because it's just like you were, I remember one time I was in an event and I heard this guy speak is awesome. And like, he's breaks down crying in the middle of his vent in the middle of the speech. And I was like, this guy's great. And he got off stage and he looks at me. He's like, he's like, let me say something like I pulled up, I pulled up the fake tears again. I was like,

what? Like, I remember just feeling like, Oh, like I just felt so sick. Like I would like, how does someone do that? And like, not, he was like all proud of like, Oh, like I got him with my, with my, and like, I just remember feeling so just dirty. And like, I just didn't like that. I was like, I don't want to be that way. I want to be, I don't want people saying like, Oh, like Russell's different in here than here. Like, I don't want people saying that. Yeah. Like one consistent person, like the same person on and off stage. Yeah. Like there's certain people that,

Like you just know, like you meet them and they're just, they're genuine all the way through. Right. Like I try to think like Catherine Jones, right. For example, like she's awesome. Right. We had dinner, I had dinner with her and, um, well,

god i had dinner with her and it's a friend yeah i heard some friends um when i was in uh in in utah last and like like i i've had her as a client i've watched her on speech speaker stage of funnel hiking live i've like had dinner with her it's like it is the same person right so cool and like when you and there are people like that and they're rare that i really do that's people say like you never want to meet your mentors because they're going to disappoint you yeah because of that because it's like oh you put on special and you seem real like like huh

Well, that's disappointing. Then it negates all the stuff. That's my biggest thing is I don't want somebody who like I gave them something like to help them and then they see me real life and it's like, oh, it negates how you just gave them, which it does, right? It really does because it takes away the trust factor. Yeah. And so it's just like, I don't know. I think I was nervous meeting Tony the first time. I'm like, what if...

yeah, I don't care. And then see him multiple times over and over and over. And you're just like, cool. Like, it's just neat to see that. So what's interesting is one of my biggest reservations about Tony before, like you funnel hack alive was actually the thing that like warmed me up to Tony because I didn't really know a whole lot. Like I'd never experienced Tony. Like I have like a funnel hacking lab or like anything like that. Like,

It's so crazy. Like you walk into the room when he's talking and it's like, you feel the energy. Nobody on earth has presence like that. It is insane.

insane like everyone like tells you about it but like you don't really believe it until you experience it and i remember actually it was in orlando um the first time like when he was down there or whatever and i remember he came like he was in the like i was in the room when he entered and like energy obviously just like when anybody walks on stage was like you know prepped up but then like he just went into his normal talking and i remember leaving the room and like most people like you walk in and you feel it and i remember like opening that door and like shutting it and like

The whole, like my whole body like shifted out of this high energy state, just low energy state. And I felt like if I was in that room, I could literally go forever. Right. Like it was just this nonstop source of energy. But what's interesting about Tony is like, Tony doesn't really talk about God, which is super interesting. Like, I don't know what faith Tony is. And maybe he's talked about it and like, you know, something about that. And so for me, like one of the biggest struggles that I had because we'll,

like growing up and like when I first left the house, when I first got into entrepreneurship, I like really wrestled with God. Right. Especially, you know, like going through the death of my brother, like was actually ironically the thing that brought me back to God. But like, I really, really wrestled with that. And so for Tony, it was like, he's got all this energy and he's connecting to this higher source. And it's like talking about all these things, but like, he never, like he never ties it to anything. Like he never gives credit to, well, in my story, I'm telling myself, you know, at the time, like he's never given credit to like this higher source.

thing like where's that all come from and then like the more i got to know tony not personally but like through his work and like they're watching his videos and like seeing my final hike live i'm like i don't know what it is that he believes i've never sat down and if i ever get to interview him i'm absolutely asking him that question but like whatever that is i don't think it's possible to be incongruent because it's like it's i don't know it's it's not of earth almost it's like it's you're tapping into something that isn't like in order to operate at that level you can't be selfish like you know what i mean yeah

Do you sense that with him at all? Yeah. And it's, you know, I think, and I'm sure you've seen it before. Like you talk political and like your audience gets cut in half, right? Yeah. For him, he's traveling such a world, a global thing. I mean, Tony is Christian, but it's tough because he's like half the world he speaks to are not Christians. Right. So he draws that line because he doesn't want to alienate people. He's like, I'm here to serve. God didn't send me to serve a certain group. It's to serve everybody. I think that's,

that that's my guess is why he doesn't anchor that in as a hard thing. Cause his audience is so massive. Um,

But he definitely, if you ask him, he definitely knows where it's coming from. You know what I mean? He's wherever he talks about it. The first time he told me, he's like, it's funny because I experienced this myself and didn't have words to put to it. He's like, I come on stage. I have a plan. Everything's there. I start talking and all of a sudden something comes through me. And he's like, it never comes out the way that I planned, but it always comes out perfect. He's like, as long as I follow that, it always just works out perfect.

And I think so many times, you know, like, again, I start talking about something. I don't know where I'm going. Like, why am I talking about this? And then all of a sudden it's like, oh, wow. And there's somebody that like, that was the thing that shifted in form. You know what I mean? I think the more that you tap into that, the more, again, it comes back to what I was talking about before. Like, the more you do that, you know, God's giving you this like, this thing. And if you have stewardship over it and you use it, he'll give it to you more and more. And Tony now, who's been doing it for decades,

40 years like it's actually interesting super interesting you say that so literally so every tuesday i meet with katie right we have our one-on-one call and we talk for an hour and one of the the topics of conversation was i was like katie we were actually talking about like getting ready for this interview i was like i don't feel nervous at all right and i'm like and i'm getting so many texts and dms whatever like oh my gosh are you nervous like what do you mess up and like like so many like so many different things right and i'm like i don't feel any of that

Right. Like, I feel like this is just like, all right, cool. I'm flying out to Russell. We're going to hang out. It's going to be great. And I'm like, so why, why,

Like, why is everybody else telling me I should be nervous? Right. Like, why is that a thing? Right. One of the things that she said was like, and being who you are, like being a person, knowing yourself and like doing this. But one of the things that we talked about was like some of the things that you have to accept by faith. And I was really wrestling with this idea of like, am I supposed to be prepared? Like, am I like Russell Vox? I mean, it was like, this is the first interview he's ever prepared for. I'm like, I just read the book. I don't have any notes prepared for. I was going to show up and talk. Right. Like, that's what I do. And she's like, but that's your superpower. Like that. And sometimes you have to just have faith.

And she's like, you...

prepare 80% of the way and like leave the 20% up to God. And she's like, and most people are not going to understand that. And for a lot of people, that's going to freak it out. But she's like, how many times have you prepared something? A hundred percent. You knew every word you're going to say. And I'm like, very little. She's like, well, think back to one of the times you did like, okay. She's like, how'd it go? It's like, well, terrible. It was like some of my worst person, the most prepared I come, the biggest little flop. Right. And she's like, and the least you prepare sometimes you just work in confidence. You do your best. It turns out amazing. Like, yeah, just because that's,

what Tony's talking about, like it just comes over you. It's like, if you have faith that when you show up and become like, you are the best person in yourself, you show up the most prepared you can be. And you just fully embrace that and have faith for the rest. Like God, the universe, whatever you want to call it, I feel like just works the rest of it out. Yeah. I mean, yeah, that's why before I do anything, I pray before I pray for this call or call for this interview before I step on stage every single time. Cause the big part of it's like, you know, without, without that, like,

what good are your words you know what i mean if you're if you're doing it with with the spirit with god we recall you know uh for me it's the spirit if you do the spirit then it'll touch people in a way that you can't just by your words alone and so i always ask that and i look for help and i remember i think steven larson the first time he was working for me we did our first event in the room over here and i remember before i would do the events myself he started working for me and i was in the back here and i was saying a prayer he walked in he's like oh sorry he's like whoa that's cool like what he's like

You pray before you go out there. I was like, oh yeah, like I'm not going to have to pray myself. Like, you know, I, I'm not that good. So I need help. And, um, it shows up when you, when you, you prepare.

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All right. I have two questions that I want to ask you before we get like, kind of go to wrap fire and kind of, kind of bring this to a close. I don't know. We could probably go all night, but you just want to keep it all night. You want us to go to bed? How much longer do we go for you guys? Are you guys liking this comment down below? Let us know. Give us some feedback. Do you like it? Do you not like it?

What are your thoughts? We've been going for about three hours. I figured it was going to go at least this long. I guarantee some of you guys are like, I agree with everything. I agree with half. I don't understand what they're saying. I agree with nothing. That's okay. There's nothing like, again, our goal is not to motivate, like,

was not to try to convince you guys of anything. That's not my goal. Our goal is to like flush out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we, how we perceive life. You know, I think, um, I think what's fascinating is everybody, everybody has such a different perspective on life. And so many times we hear something else,

perspective we get offended it's like yeah what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything but you're like oh i'm gonna take that and that those are two things that are really cool for me and just like just don't pay attention to the rest of it right because i'm sure if you pay attention to everything that we both said you probably got offended at least 12 times but if you're just like i'm just gonna take the gold that's good for me and then leave everything else on the side like you got a dozen amazing things that you can you can use hopefully so

All right, so my next question is, who are you voting for? No, I'm just kidding. Actually, last year, four years ago, so I'm a big Jack Bauer fan, and I bought Jack Bauer for President shirts, and that whole day I was like Instagramming and Facebooking, I'm writing in Jack Bauer, I'm writing in Jack Bauer, and I would have if he was a real human, but anyway. That's funny. Who was I just – oh, Leah. I was talking to her on the way – we were driving to the airport. We were talking about Joe Rogan, because Joe Rogan is –

It's so funny because people like Trump retweeted one of his tweets. Like Joe Rogan's a big liberal, right? Like he even said he's going to vote for Bernie before Biden became the nominee, right? And so like I feel like a lot of Trump supporters are like, yeah, Joe Rogan's like a Trump fan. Like Joe Rogan is not a Trump fan, right? Like that's not at all what it is. And so we're like, who do you think he's going to vote for? I was like, if I was like a betting man, I would bet that he votes for Kanye.

that he wrote him because he does this three-hour interview and like kanye answers if you watch the interview i mean i know it's three hours of your time you'll probably never get to it but like it is a fascinating interview and like he asked because he keeps trying to bring kanye back to like

Like if you were president, like what would you do? Cause Kanye is like, I'm going to be president. It's not a matter of if it's a matter of just like when, right? Like if I don't win this year, I'm going to for sure win in 2024. Like I love your company. But anyway, like, so like Kanye answers these things, questions like completely differently. And so anyway, I don't know where I was going with that, but my real question for you. So you can go long on these. We can go rapid fire questions on them either way. Atlas shrugged, got the world on his shoulders. You feel that. How do you deal with that responsibility?

Like, cause I'm sure there's been times I know in my own life with my three to five little people that I'm managing some contracts. I'm like, Oh my gosh, if I have to take one more thing, I'm just going to explode. Right. Like we don't. So like, how do you, how do you deal with that pressure? And not like one of the things that I've had to learn how to do is I don't know if anger is the right word, but like deal with my not, not taking out my frustration on somebody else. Right. Like,

God bless Leah. Right. Like she knows me super, super well. And like, she knows the moods where it's like, don't ask him a question, like avoid it and like, let him cool off. Because if like you say the wrong thing right now, I'm just going to inadvertently take it out on her. Right. And I like, I've had to like learn how to like balance that and like communicate it. How do you deal with all that pressure and still you got 400 people looking up to you and I don't want to talk to him every day, but like that's a lot.

Yeah. That's just employees and you have the community and right. Yeah. It gets heavy a lot. And I think it's funny because as you read the book, you know, Alice shrugged and walked away from the thing. Right. And I think for me, like, I don't, I don't want to walk away. You know what I mean? I don't think that's, that's a big thing. And like,

I think the first part is that I was thinking about it like that. Cause I'm, I'm a big believer. This for me is a calling. It's a mantle. Like this is, this is what I've been called to do at this time in my life. And so it's like as heavy as it gets,

Like, man, think about other people in time who had to carry a burden. They didn't want to lift. Right. There's, there's tons of them. So I think about that a lot. I reached out to other people who are producers. I know I've heavy stuff. You can ask Garrett white. Every time I'm like stressing out the max, I text Garrett. I'm like, Hey man, life's heavy. Just thinking about you. And he always sends back something about like, dude, you realize how you've changed my life. It seems like that. That just, it's just like, okay, it's worth it. Like, thank you. And then in boxer, whenever someone boxes me something, it's like, like this success story, like, dude, just, you know, blah, blah, blah.

And Voxer, you can start things. So I have a whole starred menu of all the people that like have told me how, how the fact that I'm carrying this has changed their life. So I'll listen to those and listen to four or five or six of them. And eventually when I, when I hear those things, it gets lighter. And so that's a big thing for me is just that Dave, one of my, I'm not sure if Dave's still here or not, but Dave's one of my best friends. Yeah.

No. One of my favorite humans. Yeah. Now he's anyway, you know, he's carrying a lot of pressure now too. Dave, I don't know if you knew this, Dave's like the, the CEO now, he's taking over a huge part of my responsibility and he's carrying. Oh, he's moving into the role. Yeah. Is he, or is moving into it? Officially. And now, yeah, internally. And he's congratulations, Dave. And looking back now, so much in five years ago, he's so much better than me at it than I am. But like, I see him, I see Todd. I see like people on a team who are carrying weight and like,

Like having other people, other people you're doing this with besides yourself helps a lot. So I think that's a big part, which is just like, I don't know if it was just me like that. Eventually you guys shrug and walk away, but I know that there's,

A dozen other people all holding that up as well. And like, that helps a lot as well. Cause you know, you got it alone, you know, like I would tell Dave and my men, I was going to war. Like I, I would bring you like, just cause like, I want you in the trenches with me. You know what I mean? And like knowing that Martin alone helps a lot. So I think a lot of times it's those things when, when you're doing it by yourself, like that's, that's when it gets hard. Yeah. I try to not, and I think our default human,

Being as like isolate and like take the pressure and pain. It's like, and just for me as an introvert, like I'd rather isolate, but I try specifically when it gets heavy. It's like, okay, I can't isolate or I reach out and that helps me a lot to be able to sustain stuff. Next rapid fire question, if you will. What success takes sacrifice. So like,

you managing click funnels, obviously like you love it, but like what things are you not able to do or are you, do you wish you were able to do more of that? You are not able to, because of the role that you play in click. Yeah. Um, stuff like this, you know, like I feel bad. There's so many people ask for podcasts and things like that. Like people that love to do it, but it's just like, there's not a time. I think, um,

I miss when we were first growing ClickFunnels and started, I remember coming in the mornings and being like, what should we do today? And like thinking about brainstorming, like I miss that part. Like now you come in, it's like, all right, there's 8,000 things you got to do. It's like, okay, you know, I miss those parts of it. I miss just like, I don't know, I miss not being able to turn it off, but I think, I don't know, it would be nice. I guess Alex Sharfman thing about like, you don't want to turn off. I don't know why I would. There's times where,

And this is dorky. This is like the cheesiest thing. Remember watching the last end game, Avengers end game. Oh yeah. And the end when Iron Man dies and, and what's the name? Pepper pots. Right. Yeah. But she's like, when she's like, you can, you can rest now. I remember hearing that. I was just like, I started crying. I was just like, I feel like I want to rest sometime. I don't know how or when, or like, but I desire that. Like, I don't know how, cause it's like, there's so much stuff and so many things and,

And I think I, I don't know. I long for that moment where it's just like, whatever, whatever the, again, the end of the bootstrap book, I don't know where, when that happens, but yeah, we started for a time where it's just like, we did it. Like, it's weird. Cause in wrestling, there was a thing where you get your hand raised and you have to like the rest business. I haven't found that. Like, it's just this constant thing where you have, you have victories and stuff, but you never,

You know, again, wrestling is like you cut weight all week, you train, you practice, and you go out there head to head, you wrestle, you get your hand raised, you go out to eat, and you relax, you sleep that weekend, and Monday you get back to work. Like I don't think in business there's ever been that like – Do you think it exists? I don't know. I think – I assume when people sell a business or some of that, but most people that have sold a business, it's harder because it's like someone else is taking your thing that looks like your identity is tied to it. So that scares me too. And so I don't know.

And that's why I don't know if it's like, is it when I died? I'm like, Oh, you know, like Iron Man. I don't know. But like, I don't know, someday, like I desire that. I don't know how to get it, but that's something I'm looking at. Like, how do you, how do you get that? How do you get that release again? You're just like, Oh, I did a good job. You know, I think funnel hiking live is probably the closest to that. Yeah. That's what I was thinking. Where after it ends. But then also sometimes like,

Two years ago, it ended semi-controversial and I got blown up for like three or four days. I remember just like – I remember I was like, this sucks. Like I just killed myself and now I'm like defending myself for three days because of some other speaker who said something that I wish they wouldn't have but they did. Yeah, some of the things like that are hard. But anyway. Are we having a lot of fun this year or next year? Some version of it, yeah. We're in a contract battle with –

with Nashville where we've done the last two years. I was just to go there again this year. Um, it typically takes us nine months to fill for an occupier. Yeah. Obviously because of everything we haven't, you were like three months out from when it was supposed to be and there's no way I can fill it in time. Plus I don't think we were going to come to there. And so we're trying to like push that contract for another year and then doing a hybrid, something in between. Um, we, so far we haven't even got a contract, which is, anyway, so something will happen. Um,

and I'm dying to not announce it yet because I don't have finality yet, but some, some. You mean you can't break something right here? I tried my best. One o'clock in the morning, Eastern time. We'd love to do some kind of hybrid something. Essentially because we spoke, I spoke at Tony's thing where he had the big intern. Yeah. How was that? It was really cool and hard because it

At first you come out and you're like in this room and there's faces everywhere. Like, oh, that's amazing. But you're speaking at an event. You ship from like, you're looking at different people, which is fun. Here, if you look at people, it looks like you're talking like this. So you have to look at the camera. So you have a million faces everywhere and you have to look right here. Oh my God. And everyone's doing weird things. And like, so it's kind of hard because you're like, I have to look here. It looks like I'm not connected to you. But like, there's so much happening that I want to like. Oh, that's crazy. It was almost not, I don't know if dizzy is the right word, but something that we were just like,

Anyway, it was kind of different. It was hard to get used to. But anyway, he's building a new place. It's three times as big where he's going to have a hybrid. Half is that, half is the stadium. He says something interesting. He's like, this year is the year of virtual. Next year is the year of hybrid. So I'm trying to figure out our version of that. And I don't know what that is yet. Hybrid being part live part. Yeah. Yeah, because I never wanted to make Fun Locking Live virtual ever because it's a thing. But I also want to make it

Yeah. Anyway, so I'm hoping the next couple weeks have some finality on that contract so we can start the next – whatever the process looks like. So there will be some version of 2021 for sure. Cool. For people who want to travel who will be able to travel. All right. What's up, everyone? This is Russell, and fall is officially in the air, which means crisp mornings, pumpkin-flavored everything. And my favorite part is switching out those shorts and T-shirts for these cooler weather essentials.

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Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it.

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Awesome. Two more questions. One, what is one thing that people don't know about you? Like what's a, what's a Russell Brunson thing that like, it's a pretty like part of who you are that like the people don't know. Huh? Public about everything. Um, are you, I don't know. That's a good question. Have you learned anything about me since you've been here in our, yeah, a couple of things. Really? Yeah. A couple of things. Oh yeah. More, more from your wife though. Yeah. She's telling you all the good stuff. Um,

Also, your kids are fascinating. Yeah. I talked to them for probably 10, 15 minutes. My kids are the coolest. I think my biggest fear in life is that I am not going to, I'm not going to be the dad that they need. You know what I mean? Like, I don't know. It keeps me like, I don't know. Being a parent is way harder than I thought it was going to be. I thought I was going to be amazing at it. I'm like, I can influence thousands of people at once, but like the person you care about and love the most. And same to my wife. I think those are my biggest fears. Like, I don't want to mess up the family and,

And it's weird because it's like, again, I feel like all my superpowers are like my kryptonite in a family. You know what I mean? Yeah. And so I think I struggle with that a lot of times, which is like, man, I'm such a good communicator. I think communicating messages, I struggle communicating with the people I love the most. So I think that's the thing. I'm scared to death of cats and dogs. I will not touch them. Really? Yeah, I won't touch any animal. They're disgusting to me. And I'm allergic to cats, but the way it came about is –

When I was in high school, the girl I was dating, she had a cat. They went out of town. She's like, you can watch my cat. And I was like, okay. So I came in and the cat's like rubbing against me. So I was like petting it. Cause I'm like, I never had an animal before. Right. I'm petting it. And my eyes swole shut for three days. Three days later, it finally opened again. And the white part was all blood red. I'm just animal citizen. I like, you can watch me. My in-laws have cats. I walk down. I stand there. I won't sit on the couches. Cause I'm like,

because I'll break out in allergies. If like a dog runs up to me, like everyone, like you'll see how it's got to turn my, like, don't touch me. Like, anyway, I don't like animals, but you can eat them. So there's something people have. There you go. Who would have guessed? Who would have guessed? All right. Last question. Final question. And I asked this to you. I think, I think I've asked this to you before, but now we're here. We're in person. I want you to fast forward to the end of your life when you are on your deathbed. And I want you to like,

all your money and success and fame and influence, like it's all gone, but like you've influenced a lot of people and like, you get to leave them with a final message that like kind of defines like not what you took away from life, but like the message that you feel like you should like put on to some, like pass on to for generations to come. Like, what would you want to be defined by? Like, what would you want that message to be? And for people to remember you by. That's cool. And I'm hoping it's like my biggest hope. I'm hoping that like when we die, we go to our maker. I'm hoping that,

we get a glimpse of like what our life actually did you know like the ripple like you know um it's wonderful life yeah the season was life before and after i'm hoping we all of us get experience because you have no idea what you're actually doing with it but like i'm sure what we're all doing is anyway i'm praying that we get that moment because that would be anyway i think my message that is so cool yeah can you imagine that like that'd be wild yeah we need to do a podcast just about

like our faith yeah that'd be cool that'll be our next one yeah next one i'll fly out here for and we'll just do just about just about god and faith that'd be fun um i think for my message like i would leave out is i think that again this tie back to what we talked about initially you know i think a lot of us start these businesses or start whatever we're trying to whatever call to do it's like we start initially out of greed right now man like we have these desires that make us want to do stuff right

and um and i think for me when i first got started this business i thought it was make money and all these kind of things and i saw like even though i started having impact like this is cool this is cool but um it wasn't until i had a coach a few years ago she's amazing and i remember um she asked me about like what i think god thinks about my business i'm like why would he care about this like here's about my how i'm living my life keeping commandments and stuff why would he care about this and she's like don't you see it i'm like see what she's like

you gotta see like what he's like, like who you've become, like what, like his hand in your life. And it, and it never crossed my mind. And like, she started like helping me understand, like,

Like, like this thing that you're doing, it's not just like to make money. This is a calling. This is like a literal, like you were called of God to do this thing. And the ripple effect in people's lives, you're changing, even though you you're like, you're helping people start business and build funnels. It seems, seems like, like it doesn't matter, but it does because it frees people and then they can change people's lives. And like the ripple effect is huge.

And she helped me understand that day in such a profound way that just like these things that we're doing, like it's, it's, it's a literal calling from God. And I think if I was on my deathbed, I would, I would want people to know, like when you feel that, that tug or that nudge, that thing that starts on this journey, that's not just like, Oh, it'd be fun. I'll make some money or whatever. It's like, it's literally God, like giving you something like,

this is your stewardship. Like do something with it. Like see what it is. I think if you realize that, like, since I've realized that, like, it's been, it's been different. Like now that I know that it's like, okay, I'm going to run as hard as I can, because this is not just an idea I had. This is, this is a gift. And it's like, you test, like, what am I doing with this? And then when you, when you look at it from that lens, it's like, man, you can do and create you, you, you have more faith in yourself. Cause it's not yourself. Right. Like

Like I get scared every time I get on stage. I got nervous before this. Like I get, you're probably confident because you're in the stage front 35. I freak out in front of like 20 people. Like I get so nervous, but I'm like, I know that I can do it because this is a calling that I was given and he's not going to give me something I can't do. And so I think that if I could help people understand, I don't know the right way to articulate it, but I think if everyone understood that, like,

Like how real that actually is to make you run harder, make you work harder and make you braver and make you have more courage, more like all the things you need to get that message out because, um, you were called like it was a literal calling and, um, and you're probably not worthy of it yet. Like when you get it, you're not worthy. Like he, he, uh, they say he qualifies who he calls, right? Like, like you're not qualified right now, but like the, the act of you moving forward is what qualifies you, right? That's what prepares you for the calling. Yeah.

And I think that if people understood that, man, people would focus so much less on themselves and on their situation and just like, all right, here's the baton run. Right. Yeah. Start running. And you would do it perfect faith because you know, it's from somebody beside yourself. And I think people understood that and believe it would be, it would change everything. Hmm.

Russell, thank you so much, man. This is so much fun. I'm so glad we were able to make this happen. How long do we have to do? Where are we at? We're at three hours and 18 minutes. Dang. Anyone still here? Three hours and 20 minutes. A lot of people stayed here. Yeah, quite a bit. Thanks for having me, man. Thanks for coming all the way out here for this. Yeah, of course. I want to read all the comments now.

What do you guys think of the interview? Yes, good, bad, thumbs up? Rate it on a scale from 1 to 10. On a scale from 1 to 10, give us a rating. I used to think Russell's cool, but now I think he's crazy. Or I used to think Russell's crazy, now I think he's cool. I'm good with all those things. I'm just curious. Russell, God bless you. God bless your wisdom and mission. Look at that. Thank you so much. This is amazing. Smiley's are here. What's up, Smiley? Let's go. What's up, James Smiley? Great stuff. Awesome. I love it. I love it. I could do a 1,000. We got a 1,000 out of 10. That's pretty darn good. 12.

12 out of 10. Brent, what's up, man? All right, we're going to have to do this again. Sometime we can sit down and talk about God. That one we're really going to have to get prepped for. Do you know Nick Robbins? Not off the top of my head. All right. He's kind of in the ClickFunnels world. He ran an agency, sold it, but still remained a partner, and then got bored and came back into it. Anyway, so he and I had a three, three and a half hour conversation about God. It's interesting because

can i actually have a lot of similar beliefs but he doesn't believe in god like so he's like yeah i think there's something up there and it's like something intelligent or whatever and so like we had like he uses language and like i don't typically like so like we had all this big long huge debate so it'd be fun to sit down so i think but one of the most fascinating conversation i ever had was uh with howard berg world's fastest reader yeah that's right he came here didn't he yeah a couple times we've hung out you really he's read 30 000 books i was like

I was like, I can ask this guy any question I want. And so I asked him, I was like, what's your opinion on God? And I remember he told me, because like, again, religion usually causes fights because like, well, I believe, you know, it's so cool because he's like, he's like, well, most people read one book and then they base their belief on God on this one book. He's like, I've read, I can't remember what it was, like 1,200 books on God from every perspective. And he's like, based on that, this is what I believe. It's just like,

so cool to see that i think all of us instead of us just like this is my way this is my way it's like let's just hear even if you completely i completely disagree with so many people's opinion but i still hear because again like what like there's why do they believe that there's something there's a reason why they believe that like i want to understand that um anyway and it's it's just that's my big thing but my big thing is like and that's one of the hardest things for me is figuring out like my belief is always changing that's part of the reason i started the podcast i just want to like talk to people right i'll let if i'm wrong i'm

Like, I'm so excited whenever someone comes in and is like, you're wrong and here's why. And I'm like, oh my gosh, thank you so much. I know what I'm on to next. Yes, right? But everybody else is like, I don't want to be wrong. I'm like, if somebody comes in and like proves my idea wrong, like my ideas are pretty thought through. I'm a really thought through person. Like I know why I believe what I believe, not just what I believe, right? So if somebody can come along and like challenge that, that's like one of the things that like was so attractive to me about Leah. It's like Leah like, Leah was smart. Like she challenged, like even beliefs that,

like she didn't even agreed with, like she'd play the devil's advocate and like change it, like challenge it. I'm like, that's what I like. I want to grow and expand like that. So anyway, I'll have to come back and do that. So, all right, Russell, thank you so much, man. Super, super appreciate it. Guys, as always, hustle, hustle. God bless. Don't be anything different.

And who knows? You might just end up in a chair next to Russell Brunson. So it'd be awesome. Guys, as always, hustle, hustle, God bless. Don't be afraid to think different. Those of us that think different are going to change the world by using funnels and other stuff. I love you all. And I will see you on next live stream episode. Take it easy, fam. Peace.