Extreme Ownership: The Ultimate Key to Entrepreneurial Growth
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So what's it like to buy your first cryptocurrency on Kraken? Well, let's say I'm at a food truck I've never tried before. Am I going to go all in on the loaded taco? No, sir. I'm keeping it simple, starting small. That's trading on Kraken. Pick from over 190 assets and start with the $10 in your pocket.

Easy. Go to Kraken.com and see what crypto can be. Not investment advice. Crypto trading involves risk of loss. Cryptocurrency services are provided to U.S. and U.S. territory customers by Payward Interactive, Inc., PWI, DBA, Kraken. View PWI's disclosures at Kraken.com slash legal slash disclosures. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And today, I've got a rant.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. All right, everybody. I hope you're all doing amazing. As I said during the intro today, I've got a little bit of a rant. And this is a rant not out of being upset, more out of love for somebody who –

who reached out to me on Instagram the other day and said some things. And I wanted to grab the person and spot coach them on the spot and just be like, ah, I see what's wrong. But instead I thought, you know what? There's more than one person who's got this exact same problem. And so I want to, I want to do this as a podcast so that it will not only help her, but hopefully help everybody. So I'm not going to tell you her name or situation or story or anything. Um, but I'm going to kind of tell you a little bit of conversation. I'm going to do a little bit of rant and hopefully it'll help somebody else out there who's listening as well as her as well. So yeah,

So some of the really, really quick backstory. This is somebody who has kind of popped in and out of our community a couple times. I've seen her at a couple events. And she's someone who is definitely trying, putting forth the effort. And so that's why I'm aware of her. And I'll kind of leave it at that. She came to an event we did last year for our high-end coaching clients as a guest. I let her come and kind of attend. And then I've seen her at Fun Locking Live and a couple other spots. And so I'm like really excited. I'm like, this looks like

Good things are happening, momentum's happening. So I was really excited. Then I didn't hear anything from her for a while. And then, I don't know, a week or two ago, I got a message on Instagram asking her if I would help with this project she was doing. And I don't know, I get like 8,000 messages a day on every platform. So I just am not able to respond to everything. So unfortunately, I don't respond to most things unless it's something that really pops out. So I didn't. And then she messaged again, and then she messaged again. And she was like,

you know what i'm selling is very similar to what what myron was talking about this thing like can you help me can you be the executive producer for this documentary i want to make and so it kind of caught my off guard and i responded back let me see if i can pull up my my response here um keep the recording going hopefully

Um, so my response was, why don't you just do a webinar and sell the training direct? There's a proven model that works over and over again. Sounds like you're trying to gamble on an unproven model, crowdfunding for a TV show. Don't try to reinvent the wheel. Just follow the model that's proven to work, right? Because she was trying to say, I'm doing this crowdfunding thing for this TV show and I want you to be executive producer and it's going to tell my story. And from there we're going to sell my course that teaches how to do this thing.

I'm just like, okay, you could do that. Or you could do the model that's been proven by thousands and thousands and thousands of people that we know works beyond a team. You just model the proven thing as opposed to running down this rabbit hole on something that makes no logical sense and nobody's ever done before because you think it would be easier than doing what actually works. Right? So that's what I said. And then she responded back. She said, my honest answer, I wrote a webinar, which is awesome. Like, yeah, congratulations. It's awesome.

it sucked yay it should suck the first one you do is always gonna suck i knew it did so i never even launched it then i went to funnel hacking live 2019 i joined two common clubex thinking that i'd get help the help i needed to write it that didn't happen um so that was that was the thing so i wrote back i said okay i'm gonna do a rant today inside the two common clubex group i'm gonna seem a little frustrated but it's out of love i won't use your name um

I'm sure other people need this. Hopefully it's going to give you a clear roadmap. And she wrote back, I'm not in the two comma club X group anymore. They kicked me out when I put my account on pause. I have no more credit on my cards. Okay. So I've got a couple of things I want to talk about tied to this. The first one is wanting to listen to how she phrased these things because this is so, so, so, so, so essential to your success. Okay. The second you put your success on somebody else, you automatically failed.

Okay. I want to, if I could grab every one of you guys and just yell this to you, notice what she said. She said, um, uh, I joined too comically X thinking that I'd get help, the help I needed to write it. That didn't happen. And then another group, they kicked me out. Okay. Notice in both those situations, she put her success on somebody else. Okay. I joined this so that I get the help that didn't happen.

Okay, so she didn't get the help she didn't want. Although the fact that we've got nine full-time coaches, four coaches including Myron Golden, Stephen Larson, Julie Stoyan, all of which are amazing at things.

Um, we do live calls weekly, um, between all the coaches we do like, like the help was there. She didn't get it. I don't know if she thought someone was going to come to her house and write it, but she didn't like, it's there. Like the people were there, right? It's like you have to grab it and take it. And you've got every single call, go to every single event, like, like jump on the coaching calls, jump on the open office hours. Like the things were there, but she said, I didn't get the help I needed. Okay. So I,

I just wanted to like put that out. And then, um, they kicked me out when I put my kick. So I stopped paying and they kicked me out. Like she's putting her success on somebody else. Okay. The way, the way that if you're taking, uh, and I said, everyone to comic Quebec's book, um, extreme ownership, by the way. So hopefully everyone's read that book. If you haven't, you like, like, like that's a big tweak first off. Right. So I'd be like,

My first feedback is you need to take 100% responsibility for yourself. If this was the answer, my honest answer, I wrote a webinar and then I launched it. I tried it. It didn't work. So I tried it again. I tried it again. I tried it again. I tried it again. I tried it again. I tried it again. I tried it again. Ten times it didn't work. Then I joined Two Common Quebecs. Then I was on every single coaching call. I asked every single coach the question. I got feedback inside the groups, inside the other things. I went through the 10X training 50 times. I watched your webinar 100 times.

Like those are the things that if she would have taken personal responsibility for, those are the actions that help you to have success with the webinar. It's not a mystery, right? I wrote a book on it. We did the 10 X secrets training, which is inside the coaching program. We have all the coaches, all the staff, all the people are like, like it's a proven model. Half of the people inside do complex are doing this thing. Like if you just jump in and do it, they're there anyway. And then,

And then again, like they kicked me out of the account. Like they didn't kick you out of the account. You kicked yourself out of the account. You stopped paying. And I understand if you ran out of money, I totally respect that and understand that, but they did not kick you out. You kicked yourself out by not, by not continuing to, to pay. Like,

It's just like this little phrase that seems inconsequential, but it's so freaking important. Don't put your success on somebody else's. Garrett White spoke of Funnel Like Life three years ago and did this whole rant about, for each of us individually, he says, and one of the pieces was that you're a leader, not a savior. Our job is not to save you. Our job is to lead you, and we are leading. How many webinars have I done? How many...

Like inside the members area, there's like 15 different webinars that I've done that were successful. You can watch, you can watch over and over and over again. All my staff, all my coaches, all my people, all that, like everyone knows how to do webinars. Like the access is there.

But the problem is that you wrote one and then you thought it sucked. So you never did it like, like, ah, ah. All right. So there's the first part of the rant was just personal responsibility. Like it's, it seems so little, but it is, it is everything shifting that from like, ah, I just, I just, you know,

You know, they kicked me out. Um, I didn't get the help I was expecting. I didn't, I didn't like, like, no, no, no, no, no, no. Like you have to shift that because until you do, you always, always be a victim in the situation. Okay. So that's the, that's the first piece of advice I wanted to kind of put out there. Um, now let's shift to the second piece of advice.

And it's funny, as I was thinking about this this morning, it's funny, for those of you guys who go to church, and I'm assuming it's true in any church, but we go to church and they're always like, you need to pray, you need to repent, you need to do this right. And you're like, this is the same message you keep telling me every single time. And it's like, well, it's the same message that everyone still needs. That's why we keep on saying it, right? And I feel like it's almost the same thing. Like, I think two years ago, I did a podcast called This Is Your Business Plan or Your Business Model for the Next 12 Months.

And in there it said basically you need to do a webinar a week live every single week until you're a millionaire. And if you do that every single week for a year, you'll be successful. And that's the next piece of advice here.

is that you said, I wrote a webinar, it sucked. The market didn't tell me, but I just assumed it sucked, so I stopped trying. No, that is how you don't have success. What you have success is you write a sucky webinar, then you get people on the sucky webinar, you do it, and you suck. Then you look at the feedback from that sucky webinar, you make the tweaks, you make it a little bit better, and then you do it again, and the next time you suck a little bit less. And you keep doing that every single week for an entire year until you're a millionaire. Like, that's it. It's not that hard.

Okay, like that's the model. It's the thing that we, you just, it's, that's, I don't even know what to say. So I'm thinking because I did that podcast two and a half, three years ago. The time I did it is when, it's funny because Brandon and Kaylin were launching Lady Boss at the time. They heard that and then they did a webinar every so many, and boom, now they're doing like 40 or 50 million bucks this year. And I can tell you a handful of Inner Circle members who listened to that podcast, and then guess what they did? They went and boom, you know, did a,

did these huge, you know, have built huge companies off it. So just like if I was at church and I say, you need to pray, you need to repent, you need to do what's right. I'm gonna do the same thing now. And I'm gonna actually insert that podcast episode right here. That way you guys can go and listen to it again and realize that this is still the same message. It has not changed. My advice for the next 12 months, the same as the advice was back then for the next 12 months, like you need to be doing this over and over and over and over and over again. So person who this podcast is specifically for,

Take the crappy webinar you wrote and then do it live. Don't retweak it or change it or hope that somebody else is going to

you know, take your responsibility and then rewrite it for you. Like this is your business. You're the only cares about it. Therefore you're the one that has to do the work and you've got to do it. And then I would go and plug into every single group and like go find people, say, can you listen to my webinar and ask people questions. And then, and then after you do go watch my webinar and then watch, um, five other people's find Liz Benny's webinar, find, uh, Annie Grace's webinar, find Caitlin Poland's webinar, watch all the webinars and watch mine again. Okay. Some of the people that have had the most success webinars told me, Russell, I've watched your webinar over 50 times.

50 times. How many times have you watched my webinar? Have you dissected it? Have you written it out? Have you figured out how would you change this for your market? If not, you're not trying hard enough. You're putting the blame on somebody else. This is your responsibility to do the hard work. Okay? Like it's not, it's not, it's not my, my role. It's not my team's role. It's not anybody else's role except for yours. We are not your savior. We are a leader. We are leading. We are, we are going and trailblazing and leaving back all everything we're finding. Here's all this stuff. Just take it. But you've got to be responsible for it. Not me.

Okay, because I don't care about your business as much as you do. Okay, just like nobody cared about my business when I was getting started. Man, I can't tell you how many times I failed over and over and over and over and over again. It wasn't like on a webinar where nobody was there. It was me failing on a stage in front of people. Like that is embarrassing.

Super embarrassing. When my wife and I are broke and I'm flying across the country, leaving my wife with her brand new twins for three or four days, paying my own way to get there, paying for my hotel, and four or five grand in the hole, and I step on stage and I speak and nobody buys? And I call my wife tonight and say, hey hon, guess what? She's like, how'd you do? I'm like, oh, I did all right. She's like, how many people bought? I'm like, none. She's like, none? I'm like, yeah. She's like, well, how, like, but how much did it cost you to get out there? I'm like, you know, about three or four grand in.

She'd go, why did you do that? Like, well, because like I have to learn the skill, right? It's, it's hard. It's embarrassing. It's frustrating, right? Leaving my wife and our kids and not having the money, not making a penny from the trip, losing five grand to go and practice on stage, standing in front of a group of a hundred people or 200 people and embarrassing yourself, not having a single person move when you walk the back of the stage, that sucks.

Okay. But guess what? I did it week in and week out, week in and week out, week in and week out. And we'll go and I sit during the event for three days, watch every other presenter present. I take notes. What did they do? Why did they do that? How did they do that? How did they get people to walk in the back room? How'd they structure the presentation? What worked? What didn't work? Over and over and over and over and over again. And now 15 years later, it's easy. Okay. But you got to put in the work first. You got to put in the time first.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about

about this offer he's making for you guys. As you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

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Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done.

I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it.

And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on

on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes.

But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow.

Okay. And so this isn't, and I wish that I could have someone just do my whole webinar for me, but guess what? Nobody cared about it. Like I did. Nobody cared about my little ideas except for me. I knew they were big. I knew they were gonna change the world, but I had to go out there and learn the skill. And so for you, and again, this is for that one person, this is for everybody who's listening. You need to take this personal responsibility on yourself.

Okay, this is your product. This is your service. This is your business. Nobody else cares about it except for you. Therefore, you're the one that needs to make it successful. Therefore, if you write a crappy webinar, you don't just stop. That's the beginning point. We all write a crappy webinar to start. Then you go and you do it. And then you do it again. And you do it again. It's going to suck at first because the first year makes $0.

You're going to probably spend money trying to get ads to show up. You're going to be bribing people. You're going to be going and spending 40 hours on Facebook and every group related to you trying to recruit people to come to your webinar. And you're going to get a hundred people sign up and one will show up and it's going to suck. And it's going to be embarrassing. You're going to cry your eyes out, but that's the path. Okay. If it was super easy, guess what? Everybody here would be doing webinar every single night, right? It's not. So you've got to care more. Okay. And you can't expect anyone else to care. You can't, you can't put the blame on anybody else.

Extreme ownership. It's you. You are the only person. You're the one who's stepping out in the arena and you've got to figure this thing out. And so that's the goal. And if you're too shy or you're introverted, I get it. So am I. I hate talking to people. But if you really care about this business and your mission and stuff, then you've got to go out of your way

To go out there and ask the questions, jump on the coaching calls, go into the Facebook groups, talk to people, trade them, say, hey, I'll work for free for you if you'll review my webinar. I'll do this for you. Whatever it takes. It's going to be uncomfortable. It's going to be painful. It's going to suck at first. I get it. But if you really want this thing to happen, that's the path. If you don't, that's cool. Go back and do whatever you're doing before. I don't care. But if this is the path you want to, I just want to paint a really clear picture. This is not all sunshine and roses.

Okay. Um, it's, it's hard. It's hard work, but no one ever said that changing the world is going to be easy. So if you really do believe in your product, your service, and you really do want to change the world for the people that you've been called to serve, then this is the path.

And you got to do it over and over and over and over again. All right. So that said, I'm going to, I'm going to stop talking here for a second. And I'm having my brother go and find the podcast episode that I did. Okay. It might have been three or four years ago now, but basically it was a, it was like, if I remember right, it was either December or the beginning of the year. I was coming home and I mapped out. I said, this is the business model for the next 12 months. If you do this the next 12 months, you will be financially independent. And that, that calling, that, that,

That statement, that phrase is still true today. And so I'm going to post it here. Same thing I talked about in the Expert Secrets book. Just because I haven't been ringing that bell as much doesn't mean it's not true. It's still the path. It's still the process. It's still exactly what I'd do if I was starting over again today live. So I'm going to have it inserted that right now. And then I'll be back here in a few seconds. Hey, everyone. I hope things are going amazing for you. Head over to the office today and just keep...

Getting more and more excited about how simple and stupid this, my plan is for next year. The end goal is always world domination and the strategy's changed so many times. But look at the people in our coaching group that made the most amount of money. Look at the things that made me the most amount of money. And it's all had to do with one core focus. It comes down to this. I'm taking notes right down right now. If you're in a car, pull over so you can focus 100% because this is the key, okay?

And I talked about this on my Periscope, the one that I told you guys about yesterday. We did 150K sales on it. The key is having a live event every Thursday. And the one singular goal of your entire company is to get at least 1,000 people a week onto that webinar. That's it. It's kind of like the whole apple a day keeps the doctor away. 1,000 registrants a week for your webinar.

keeps money flowing. Um, we were doing the math on that. Like, let's just say, and I don't have the numbers in front of me cause I'm driving as you guys know, but let's say a thousand people a week to register, right? So this is all sources of Facebook, um, solo ads, email ads, uh, Twitter, social media, like everything you're doing is all pushing towards this one event is happening every single week. Like you're just focusing on that.

Okay. And so you're doing that. You got to say you a thousand people to register from that. You get 30% show up rate, right? So that drops to 300 people that show up and then your call to action. Let's say you closed, you followed the perfect webinar script. Um, if you don't follow it, you're getting like 1% closure. You follow the perfect webinar script. You're 10% close rate. So that means that the 330 people give you a thousand dollars from that webinar, right?

Okay. And so you just made $30,000. Okay. Now the math on that, let's say you're, you should be averaging between three and $5 per webinar registered. So let's just say we spent $5 per registered. We got thousands. You paid five grand and you made 30. Okay. And what is that? If I was talking to my kids right now, I'd say, son, you call that arbitrage. Okay. I put in $5,000 on Monday through Thursday. I get Thursday night, I get $30,000 back. Okay.

Boom. But I didn't just get that because a couple other things are going to happen. Second off, from Thursday night to Friday, Saturday, Sunday, we're going to be focusing on our replay sequence. Okay? Now, there's a lot of things you can do in your replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things. But if you do it right, you should be able to double your sales from the replay sequence. Okay? Because think about it. You had 1,000 registered. Only 300 showed up.

Okay. And only 10% of those people bought. So you had 30 people out of a thousand. That means you got a whole crap ton of other people haven't bought yet. And so your job is to follow up those people and get them to buy and give them some urgency, some scarcity, do some cool things. Let me do a Periscope, um, rant clothes Friday, Saturday night, trying to get them to

buy it, whatever it is, but you're pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. It means that $30,000 has now turned into $60,000. So you have $5,000 in, $60,000 back out. You have more than 10x your money. Um,

which is pretty good, right? You're like, sweet, this is a good business. I put five grand in on Monday. I get $60,000 back out by Sunday at midnight. And you do that every single week. Okay, so let's say that was all you did. Okay, now I don't have a calculator here and I'm not smart enough to do math while I'm driving. But if you do that,

60 grand times 52 weeks. What's that end up being? Whatever, 3 million bucks or something, right? And your cost, 5 grand times 52 weeks, you're at, what, 250 grand. So you put in a quarter million bucks, you made 3 million or whatever that is. Like, that's a great business. That's more than most people will do ever. So that's really, really exciting right there. Okay, so that's the first step in this. But the second thing to think about is every single week, you're adding 1,000 people to your list, right?

Okay. So by the end of the year, you got 52,000 people on your email list and these aren't normal people. People have gone through webinar registration funnel. They've seen your indoctrination series. They've been on your webinar. They've been indoctrinated. They've learned from you. They've seen you pitch like those people will love and respect you a lot more because of that process that you, that you went through with them. Right. And

And so now you've got a better quality person. And if you screw this up, if you don't treat your list very well, you should be averaging at least a dollar per name per month on your email list, which means by the end of a year, you should be averaging an additional $52,000 in sales just from other, you know, exterior. I know there's a different word for that, but other things that you sell, you know,

you sell that list, right? And if you do it correctly and you follow the whole dotcomsecrets model and you do a value ladder and you have upsells and you have high-ticket things and you have other webinars and things like that, you should make a lot more than that. You should make five or six million bucks off of that list, to be 100% honest. And all that came from one solitary focus. One thing, the apple a day. It came from every Thursday we do a webinar...

Monday through Thursday, we fill that webinar. Friday through Sunday, we close deals. And that is the fuel. That's the business. And just today, right before I left the office, I went in on Thursdays. For me, I do mine at noon, from noon until 2 o'clock. I put on recurring and said every Thursday from now until the end of time, I'm doing a webinar.

Some people say, well, do I do a new webinar every single week? No, it's the exact same webinar. Well, Russell, shouldn't I do it automated? No, you shouldn't. Maybe someday, but right now you're going to do it live. I've done my Funnel Hacks webinar at least 30, maybe 40 times live, and I'm going to do it live every Thursday next year that I am in the office.

and I will automate it the days I'm not there, but I'm going to do it live. And a couple reasons why. You're like, well, why would you do it live? It's the same pitch, Russell. It's probably word for word. And it is at this point. This is the reason why. On Thursdays when I'm doing a live webinar, guess what happens? Everyone is focused on this live webinar. So support staff's ready. We've got people answering chat. Tech guys are watching everything, making sure that everything's working. We've got everyone's focus and attention on this one event that's happening. And guess what happens when you focus on something? It's really weird. What

whatever you focus on will grow. Okay. If you focus on how many leads a day you get, that'll grow. If you focus on how many web and registrations you get each week, that'll grow. If you focus on how much money you want, it'll grow. If you focus on how much weight you want to lose, it'll grow or you'll lose whatever it is on that side. But it's this weird thing that whatever we focus on grows. So, Hey, let's focus on that.

And it'll grow and it'll get better. And so we focus, everyone focuses on Thursday. This is our sales day. This is the day we all focus on selling. Okay? Monday through Thursday is marketing. Thursday is sales. And the rest of it is follow-up. And if you do that, you guys, that's a prescription for an amazing business next year.

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I was talking to Liz Benny and I told her, I said, Liz, I, I seen you and you were running the webinar model consistently. You, you have the right numbers. Everything was working. I was like, um, I told her, I was like, I think that you could do five or six or $7 million. I have a hundred percent face. She can do it. I know she can. And she knows she can. And she's going to.

And guess what she's doing? She's coming back to the same model, going back to basics, all of us. So I'm doing it. Hopefully my entire inner circle is doing it. I'm going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was turning, I'd say, son, that is the basics. That's what we're focusing on. And if we all do that collectively, we'll change the world in our own little ways. So that's what I'm doing. I hope you guys follow suit.

So I'm excited. I hope you're excited and it's going to be a lot of fun. Now I want to, I want to warn you, there's going to be some ups and downs. Okay. Sometimes Facebook's going to kick you off. Sometimes other ad networks won't work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won't work. Sometimes go to webinar will drop you or webinar jam or things are going to happen and it's going to be frustrating and annoying and lame and hard and you're going to be

discouraged. Every time you get discouraged, I want you to think about the apple of day. Think about, I got to come back. This is the focus. Every single week, I'm going to get better. I'm going to get better. I'm going to get better. Maybe the first week, I only get 10 people to register. Next week, I get 30. Next week, I get 50. If I make that my focus, whatever we focus on, what happens? It grows. We're going to start focusing on that. What's going to happen in the next 12 months is your business and your life will be transformed. It can't not be. The lives of the people you're serving will be transformed.

You're saying, Russell, this is cool, but I can't afford to buy Facebook ads right now. I don't care if you can't buy Facebook ads. Go spam Facebook. There's a lot of ways to get traffic for free. Go out there and do it. Write blog posts. Promote them. Go talk to people. Do joint ventures. There's other ways to do it. And if your excuse is that I can't do it because my Facebook account got shut down. I can't do it because I don't know any JV partners. I can't do it because of filling whatever excuse you want. It's all those things are excuses.

Okay. And I, and there's a lot of people with a lot of good excuses out there, but the ones who don't have excuses and just think, how can I figure this out? They focus on it. It's weird. What happens when you focus again, you get things done. It starts to grow. So start focusing on what else can I do? I'm broke. I can't buy Facebook ads. What else can I do? Um, I just saw, uh, my man Ryan from hardcore closer just been watching. He joined our inner circle a while ago, been watching him. It's been crazy impressed with him. Like all the stuff he's doing. Um,

And just grateful that he joined because I have a chance now to see this glimpse of what he's doing. It's just been amazing. And I'm watching him do these blog posts and he's getting like hundreds of thousands and millions of people reading these blog posts. And it's just, it's just, he focuses on that and it grows. He said, I saw him post the other day how his goal the first of the year is to get 100,000 visitors a month.

And I think now he's getting like 100,000 visitors a week or something crazy like that. It's just – it's what you focus on grows and he's doing that through free traffic. He started making money and then he started spending his money on Facebook to boost those posts and that's the model. Like that's how it all works. So –

So anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that's the model, my friends. That's what we're focusing on here. That's how we're going to take our company from eight figures to nine figures and beyond. It's how you should be taking it from six to seven, from seven to eight, from five to six, from zero to five. It's the model. It's what works. It's what's working today. And there's nothing else you should be focusing on, I don't think. So there you go.

You've got it on a silver platter now, on a napkin. You have it in front of you. You just got to pick it up and run with it. And if you do, then I only want you to send me 10% of what you make. I'm just joking. All I want you to do is serve other people, help other people, get your message out there. And hopefully you'll tell people about ClickFunnels along the way because we love it and it keeps getting better every single day. Thanks, everybody. Okay, everybody. So there you go. There's the path. Now you know. No more excuses.

Um, once again, extreme ownership, this is all on you. This is all on your shoulders. It's not me. It's not your spouse. It's not your family, not your kids, not the market. It's all on you. And as soon as you take personal responsibility, 100% personal responsibility, um,

and you really buy into your own mission enough that you're willing to do the uncomfortable things, you're willing to lose money, you're willing to go through the pain of jumping on the calls and talking to people and getting outside of your introverted self, as soon as you're willing to do that enough, that's when you're having success. So on the softer side of the rant, I just want to say that

Um, first off, I believe in you guys. I wouldn't keep doing this if I didn't believe in you. Um, I know it's possible. I've seen this happen for me and for my family and for the business because, because I was willing to go through those painful things. So I believe in you. Like I know you can do it. Number two, like if you're in this, if you're, if you're listening to me and you're obsessed with this stuff and you're trying to figure it out, um, I believe that's not just cause

just randomness. I believe you've been called and there's people that you've been called to serve and it's important. And that's why you have this thing that keeps drawing you back, keeps pulling you back. And so listen to that. That should be a guiding light that pushes you as you're, as you're going through these, the growing pains, the pain of the struggle, the pain of growth.

because it does matter. It's not just you you're doing this for, right? I know that we're in business to make money for ourselves, but that's not why you do what you do, because there's people out there you've been called to serve and you've been called to change their life. And so I honor you for that. If there wasn't, you wouldn't be listening to this. You wouldn't be paying any attention to it. So it's worth it to learn the skill sets and to do the things you need to do to be successful. So anyway,

the, the other resources you need. Um, if you, if you need more help, one, read extreme ownership, um, and that'll help you a ton for everybody. Uh, number two, if you want to do webinars and really master it, uh,

If you go to funnelflix.com, the course is free inside of FunnelFlix. It's my 10X Secrets course. Inside there, I go through and I break down slide by slide by slide. I give you my slides. And then I have like 15 webinars I've done. So all sorts of different products you can go and you can watch to see me do the pitch over and over and over and over and over and over again.

And Stephen Larson told me when he first tried to do his first webinars, he went and took every webinar in mind he could find. He ripped the audio, put them on audio track, and just listened to them over and over and over again to understand what I said and how I said it and why I said it and my language patterns and my tonality and all those things. And he started modeling it and modeling it and modeling it. And Stephen had his first million dollar day like two months ago, a month and a half ago.

right from selling on stage following the process and so it's there in fact i even ripped the audios and put them in audiobook format for you so you can listen to it in your car but all that stuff's there it's free inside of funnel flicks okay and as long as you're uh if you go to funnel flicks.com and you upgrade to the to the to our platinum level click funnels you get pump flicks for free just and then go into the 10x secrets training course it's all there everything i've got all my best trainings all there for free for you to go and master a webinar um

I've tried to give you guys every tool, everything you need, because, um, again, I can't, I can't do your business for you. I'm not a, I'm not a savior. I'm a leader and I'm trying to lead you. Um,

Um, but the only thing I can do in leading is giving you like, as I'm trailblazing, figuring crap out, it's turned around and give it to you as fast as I get it. And so if you want to master webinars, that's everything I got. That's 15 years of me trailblazing for you and giving you like, here's the scripts. Here's literally the PowerPoints or the keynote slides that everyone you want to use. Here's, here's 15 different times of me doing it. Selling all sorts of products and services. Here's me. I show videos there of me doing it. I think I have four or five different people at one of our fat events.

come on stage and I would, uh, it fast stands for funnel hackathon, F H A T. We call them fat events. We used to do them. Um, but people come on stage. I would like with zero notice, like what's your product? What's your service? I asked him a couple of questions. I fill out the pitch and I stand on stage and do the webinar live for them. Um, it's like all that stuff's in there. Like,

It's all there. He's going to go to funnelflips.com and go in and log in, go to the 10X Secrets training course and everything's there. There's nothing that I hid back. It's all in there for you. So if you want to master webinars, go and master webinars. You got to do it over and over and over and over again.

That's all I got you guys. It's been a long one. Appreciate you all. Thanks for listening. I believe in you. I believe in your dreams. I believe the people that you are supposed to change. I believe that their lives are waiting for you to become who you need to become to be able to change their lives. So this is the calling for you. Take personal responsibility. Step up. Become who you need to be to change their lives. And as you do that, everything else will take care of itself. You'll make enough money. All these other things will fall into line as long as you shift the focus from you to them.

but it's all on you, personal responsibility. All right, that said, appreciate you all. Thanks for everything. And we'll talk to you guys all again soon. Bye everybody.