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cover of episode Gary Vee: $2 Billion Dollar Taco, Live Shopping, and Customer Service | E134

Gary Vee: $2 Billion Dollar Taco, Live Shopping, and Customer Service | E134

2024/10/22
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In Search Of Excellence

Key Insights

Why did Gary Vee invest in Twitter and Facebook early on?

He saw the potential of social media platforms to revolutionize communication and marketing, and wanted to capitalize on their growth.

What does Gary Vee believe is the future of shopping?

He believes live shopping on social media platforms like TikTok and Whatnot will become massive in the next five years.

Why did Gary Vee deliver a case of wine personally?

He wanted to set an example of exceptional customer service and instill that culture in his business.

How did Gary Vee start VaynerMedia?

He began by consulting for ESPN on social media strategy, realizing the potential in helping large companies understand and leverage social media.

What does Gary Vee look for in angel investments?

He looks for both a strong operator and a viable idea, focusing on areas he understands well like consumer behavior and marketing.

Why does Gary Vee emphasize work ethic?

He believes work ethic is controllable and can lead to success, even if passion and talent are not as strong.

What is Gary Vee's view on retirement?

He plans to never retire and prefers to always be operating something, whether it's a business or a creative project.

Chapters

Gary Vee discusses his early fascination with Twitter and how it influenced his content creation and investments.
  • First video on Facebook's vulnerability to Twitter went viral.
  • Invested in Twitter shares when the first CTO was selling.
  • Invested 80% of his savings in Facebook.

Shownotes Transcript

Gary Vaynerchuk, commonly known as Gary Vee, is an influential entrepreneur, speaker, and internet personality, best known for his expertise in digital marketing and social media. Starting his career in his family's wine business, Gary's innovative approach to e-commerce and content creation catapulted the business from a local enterprise to a national leader in wine retail. He later founded VaynerMedia, a leading digital agency that services Fortune 500 clients across the globe. In this episode, Gary shares his unfiltered insights on the dynamics of building and scaling businesses, the evolution of consumer engagement, and the relentless pursuit of hustle. He opens up about his journey from a Belarusian immigrant to a global business mogul, reflecting on the impact of his heritage on his work ethic and entrepreneurial spirit. With his characteristic candor and deep passion for empowering others, Gary offers listeners not only a glimpse into the competitive world of digital marketing but also imparts profound lessons on perseverance, vision, and personal branding.Timestamps:00:00 - Gary Vee discusses the early influence of social media on his content creation, specifically Twitter.

03:02 - A discussion on strategic moves in poker and their parallels to business decisions.

06:02 - Gary shares his experience of working in his father's store during college and the lessons learned.

09:02 - The conversation covers the significant impact of actions in leadership and business.

12:02 - Gary talks about the inception of his agency and his disbelief at the scale of corporate engagement in the late 2000s.

15:05 - Reflections on personal moments, including a honeymoon in Hawaii and the settings that influenced his life.

18:05 - A hypothetical scenario is discussed where a major social platform is forced to sell, reflecting on the potential impacts.

21:06 - Discussion of missed opportunities and the financial implications of quick decisions in business.

24:07 - Gary Vee emphasizes the power of word-of-mouth in marketing and personal convictions.

27:09 - Analysis of the cost-effectiveness of Super Bowl advertising and its comparison to other marketing platforms.

30:10 - Advice for professionals feeling dissatisfied with their job, stressing the importance of commitment and effort.

33:10 - Gary discusses the importance of setting goals and the effectiveness of writing them down.

36:12 - A personal reflection on family dynamics and the distribution of affection among siblings.

39:15 - Gary shares his views on retirement, emphasizing his desire to never stop working.

42:18 - Thoughts on legacy and giving back, including advice Gary would offer to his younger self.

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