cover of episode 364. WHY NO ONE is Buying Your Offer, How To Market Your Product + Building Your Brand – LIVE Q&A

364. WHY NO ONE is Buying Your Offer, How To Market Your Product + Building Your Brand – LIVE Q&A

2024/3/28
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Natalie Ellis: 本期节目主要围绕如何提升产品销售和打造个人品牌展开，涵盖了多个方面，例如漏斗营销、定价策略、客户转化、社交媒体策略、个人品牌打造以及代理模式的优劣势等。她强调了专注于单一产品的重要性，并建议根据自身技能和目标客户需求选择合适的漏斗类型，例如网络研讨会或免费试用。此外，她还分享了一些行业标准的转化率数据，以帮助评估自身漏斗的绩效。在高客单价产品销售方面，她建议打造不可抗拒的报价，并根据目标客户的需求调整销售方式，例如提供销售电话或视频等高触达体验。对于个人品牌打造，她建议展现多面性，融合不同兴趣和内容，打造更具吸引力的个性化品牌。 Lindsay Roselle: Lindsay Roselle 主要从代理模式和产品销售的专业角度提供了建议。她提醒大家在扩展服务型业务之前，应谨慎考虑是否真的想建立代理机构，并制定周密的计划，包括明确自身职责、逐步招聘员工以及制定标准操作流程。她还强调了标准操作流程（SOP）和剧本的重要性，以及在招聘员工时应注意的问题，例如逐步招聘，确保员工达到产能后再增加人员等。在产品销售方面，她建议使用测验漏斗来吸引潜在客户，并提供试用装或试用版产品来降低购买风险。她还推荐了 Klaviyo 作为电子邮件营销工具，并分享了提高音频质量的技巧，例如使用隔音泡沫和地毯。

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No gatekeeping in today’s episode – we are taking you fully behind the scenes of a recent Société Q&A call with our members! We covered everything from why no one is buying your offers, how to market your products, scale to an agency model, social media strategy for personal brands, funnel mapping + advice, pricing your offers, and the best way to get leads for product-based businesses. If you’re a business owner or future entrepreneur, this episode is gold for you – so many strategies, hacks, and tips that will save you time, money + energy every day of the week. 

HIGHLIGHTS

  • Why scaling to an agency model could actually make you LESS MONEY + our advice when making the decision to scale.

  • Funnel options + specific advice for membership products.

  • Offer not selling? We talk about pricing strategies and how to know if there’s a product-market fit with your ideal clients. 

  • Building a powerful personal brand that has personality + what will make you stand out in your niche. 

  • Our take on qualifiers for PRODUCT based businesses + why this matters so much in your businesses success.

 

RESOURCES + LINKS

- Join The Société): The Place to Build A Freedom-Based Business - Monthly Payment Option Now Available

- *Join our FREE Live Masterclass to *Build A Freedom-Based Business in 2024)

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