Luxury watch prices often exceed their retail value due to limited availability, brand exclusivity, and high demand from collectors and investors. The secondary market for luxury watches is driven by scarcity and the desire for status symbols.
Luxury watch buyers include those who buy for status (flex), collectors seeking complications and vintage pieces, investors looking for value appreciation, impulse buyers, and seasonal collectors building a portfolio. Each profile has different motivations and behaviors.
Roman Sharf advises choosing a watch based on practicality and daily activities. For example, a plumber should avoid a large dive watch, and an active lifestyle may require a durable, waterproof watch. The first question is always the budget, followed by understanding the client's needs and preferences.
Creating a grading service for luxury watches is challenging due to privacy concerns and the complexity of verifying the authenticity and condition of vintage pieces. The watch industry relies more on reputation and expertise, with professionals like Roman Sharf building trust through years of experience.
Buying from unauthorized dealers carries risks such as potential fraud, counterfeit products, and lack of warranty or after-sales service. Roman Sharf emphasizes the importance of buying from reputable dealers with a proven track record to ensure authenticity and value.
Luxury watch brands like Rolex and Patek Philippe avoid custom watches to maintain exclusivity and control over their brand image. Custom pieces could dilute the brand's prestige and lead to overproduction, affecting the value of their limited editions.
A luxury watch can be a good investment if it is a limited edition, has historical significance, or is made by a highly reputable brand. Watches with complications and those that are part of a prestigious collection often appreciate in value over time.
Criticism of Rolex's distribution practices stems from the brand's allocation system, which requires dealers to buy unsold inventory to secure popular models. This practice can lead to inflated prices and exclusivity tactics that some find frustrating.
Social media has revolutionized the luxury watch market by creating trends and influencing buying decisions based on celebrity endorsements and viral content. Platforms like Instagram and YouTube showcase watches to a global audience, driving demand and creating new markets.
Swiss-made watches are highly regarded for their craftsmanship, precision, and heritage. Switzerland has a long history of watchmaking excellence, and the 'Swiss Made' label is a mark of quality and prestige in the luxury watch industry.
And this is an inside job, but big inside job. They are not telling you the whole truth here because they're embarrass. That's why I don't trust White.
Yeah, no way. How much charges on the watch space? I can tell these stories for days. That's a one point six million. That's a one point is also made entirely out of a piece of Crystal.
Billy, not an idea for to watch .
business about to shot entry. This is an addictive slipper slow. You mean to tell .
me this took a hundred thousand hours to make? Now they are asking for some fifteen million dollars, but what I would pay for? This watch is going to ten.
I I knew what I knew when the story broke, and I was to the rest, the highest point I know was twenty five.
the for the shoe.
So the shot war, that's the watch that you were. That is not a lot more what .
i'm going to I want what was his?
Did you ever think you make?
I know this. Lifemate for me is given values, repress. Look what become okay. So you're A A watch person or not a watch person.
You want to be a watch person. You're thinking of all my budget is a thousand, five thousand, ten thousand, one hundred thousand, maybe a million. What do I go? Who do White trust? How do I see if this is worth the investment or not? And if I wear rolex, what is to say about me? If I wear a pattie, what is a, say bomb?
If I wear a and Jacobin call, what is a, say? What is if I were an apple, what is a, say, bomb? If we're going to talk to guide that?
Super qualified in this area is one of og guys, by the way. Interesting background. He's a refuge from U. S, S. R.
Goes to austria, italy from there, comes to the states broker in new york afterwards, starts selling newspapers, gets into sales john's, the U. S. Army comes out, goes to school, lovely ten state, gets as electric engineer degree.
Then goes into watches. And IT took a small business of selling watches. Now one of the og guys at a great market of watches to build in a twenty five thousand scores for facility duty employees.
one hundred thirty million.
Thank you so much. yes. And we collection of ten million dollars as of watches here, which will talk about as well.
Take yeah. And so to the audience now they kind of have an idea the entrance of getting into the watch business. But maybe tell me specifically, like how would happen? I was a baseball card guy.
I like collecting cards from the time I was a kid. How did you get into the watch market? Was the appeal was a story that somebody inspired?
What's the story? There is actually a great story of the me. I go by around the company, call me the founder, long story i'll tell you later. But what happened was, as of some banking, I was working for the back at the time, computer to new york city, two hours each way filled out. There was a bit of a rough compute, unfortunately, there nine, eleven and as well, when all happened, our office was world trade center four.
Uh, I get approach by a guy that comes to me like roman, you know, all this internet stuff, like, what's a little bit more complex than that? You know, I manage global, global payment system, which process is forty two billion dollars a mountain, and run A T that manages the hardware, right? He's like, well, yeah, whatever he had no idea.
He's like, well, ebay kinder blown up. I saw watches. I know you like watches and I always love watches due to the mechanics because i'm an engineered by tree.
How about I give you some watches and you put on one e and selling and make a profit? You cause is ten dollars, you can sell them for twelve. My response to him was, and this is a guy I have bought watches from before.
He, my response was like, that's never gna worry, because I was going to buy ten thousand. This is going back to two thousand. My business started with, my wife was six months bringing with my songs.
So my sons going to be twenty two. That's all my businesses. And like, this is never going to work course.
He says, I have a wise woman on your side. He goes, I think this might work. We should give us a shot.
So because I don't have enough to do at the bank. So we started doing this part time. He was helping me out, taking pictures in with a digital camera, which was like four mega pixel.
Long behold, six months go by. Guide buys a nine thousand six hundred infected out of watch. IT was an automatic gay royal local city of sales. Limited distance to a thousand pieces I remember to do was very day, if you have the kind of time to crawl back on ebay, feedback at our store, about fifty thousand pages, you can actually find that sale by, from germany since a while, nine thousand and six hundred and fifty halls. Like, okay, maybe this can work.
Would you make on that deal?
I made the love in hundred thousand. okay. So is that real .
money at the time for you? Like, is h you and your wife? So at the time.
i'm living comfortable and making one hundred and twenty five thousand years plus at the bank. My wife was at home at the time and i'm like, okay, well, this is nice. Now, after taxes, that patch logo about seven grand a month, which was really good money to twenty years ago.
And after about a year of doing this part time, my son is born and sleepless nights. Just to understand, I would leave at five fifty in the morning to go to new york. I would come back at seven thirty at night.
My son was already a sleep, and he was asleep when I would leave. I would leave on the weekends, literally. And then I would do to stop part time.
again. There was no iphones back then. There was no high speed technology. So I would do this part time now. And sometimes I get the Better two o'clock in the morning.
But the team that I ran were twelve guys that worked out a singapore to all our time difference. So sometimes my lunch minutes were two a clock in the morning. I just say, the bags under my eyes speak for themselves, right?
I work, on average about forty hours to fifty hours at the bank, and another thirty forty hours do my own thing. And I did up almost three years, having a conscious mind that I have a family support, I have a song which is born your house. I realized that i'm gona have my side business bringing an ink up of one and a half of one i'm making now to feel comfortable that I can leave the corporate world.
And I was a tough, tough choice. I was progressing really fast where I was. I had an opportunity to go far with the bank, but I did see economy shift post nine eleven.
And I saw a lot of guys get up and leave one day. And i'm like, do I really want that to be made? If I mess something up, let IT be on may.
And not a corporate decision. I blame the bank for IT was a proper corporate. They would like go of fifteen thousand employees at that point, most of out in new york.
Every other guy and I form even loved. And I said, you know what, i'm here. I'm making the same amount of money as the bank is bringing me.
I can support my family. I'm going to go full time. And then the website came in the rest, as they say.
is history very cool? Congrats on the on the success. Thank you. With watches I think the way um how did you and I I was looking at by A I was looking at by what was IT I was looking to buying a pat tech right the grandmas right and and I talk to a guy who throw adam, uh uh a the goal guy, funny guy, track max, who was very funny about the way he was out of my neck event and I just like .
his is a we call him a peace unique and ian, he is a great friend of mine. He's a great guy is he's very he's different .
yeah and so we're talking about this. Watch her. Yes, and I call you i'm like, k, what do you think about this one? Can a bunch of different guys i'm ready to cut a check on a watch on the well, before you do this, you may want to think about X, Y, Z.
And from there the conversation turn. I bought a watch from you for my wife. I think about that like two, three months ago, and you were able to make that work and IT was very easy dealing with you yourself.
Adrian to cruse of the experience was good, but I I got a bunch of different questions I want to ask you within a watch business, okay, from somebody who is not uh, in the space, somebody that you know maybe is somebody that is an obsessed you watch guy, when when you think about buyers, your customers, there's different profile of customers that buy watches. What do you notice profile of watch buyers? Is that a guy that, hey, he had a big commission day, fifty thousand others once to drop twenty k on a rolex. Is that a guy that's always coming back bind is their guy that's trading what profile of customers you guys have IT.
It's really not about profiles. It's really understanding what your client wants, finding out what your client wants. And IT changes with times, just like trends change, times change. Social media revolutionized the world to an extent.
Where I said the number one reason a person buys a water day's flex, that would be the number one reason that you have a type of client that who is a big ho, logical deek. He wants complications. He wants watches that uber complicated.
He wants watches that can be a full below perpetual calling. I just a daytime watch. You also have guys that are court on court investors, right? While I tell people watches are not an investment, there are expensive toy first and format, which is thing I told you that you can believe my watch. But there's a reason for that because my job is to educate the consumer, first and foremost s to a point where I would kill stupid to buy anywhere else, real less of Price within reason. That always been my model.
And then when people ask me a, can you suggest a watch? I come back to them with questions, and I ask him a, what things to you is IT the history is that the brand name? Is that the flex? And I always say, please, if IT is the flex, let me know there's nothing wrong with the majority buys out there for the flex aspect, but there, of course, different type of flex.
So you have you have a vintage guys. You have your modern guys, you have your latest and greatest guys, then you have the impulse buyers, the guys that see me post to watch an instagram. And five minutes later I get to the m and they want that watch.
They wanted now. They wanted yesterday. Those are impulse by. Those are guys use and trading back and forth all the time.
I have client that will literally trade me watches on a monthly basis two to three times every time i'm making a profit every time they're so seemingly taking a hit. But they don't care. This is they're into for the hobby they want to do IT all everyday.
And then you have the guys that are season collectors that are putting in away as a portfolio, a roman, I want to put away x into watches. And its usually ends up being watches that they never thought about buying nor they very flexible or they something that people want to show off. So stories .
to watch is like you'll see guys will say, um you know I see wearing this watch, I see wearing that watch like cars, like, you know. I talk my Youngest, and I say, I just see you in a porch and he likes to portia, my older son, truck or A G right? You you can see them in that do do watches match based on personality, size, skin color, you know, of industry wealth.
Is there a match with IT as well? Like what you wear, what you don't wear, how do you view watch is like if I go to a place I want to buy, so i'll go to a guy, say, hey, that here's what i'm looking for, here's what you need. You need this to stistick.
You need to do this. You need in your closure to be dismissed. And that how do you to a tool buyer, somebody does, thinking about buying a watch. When IT comes down to buying a watch, you ve got to keep in mind with this, that what would that be?
So he used to be very, very typical. You think broker had the gold right? Your um car salesmen had the gold rolex right? And most of the stuff was rolex.
You have guys that were an per echelon of corporate world that would have the text. But those things have change in the reason is big perception in the world. You walk to a corporate environment.
You were in a hundred thousand of protective life that will work against you regardless of the position that you hold. If you hold a high position and you not walk in wearing diving to cross the J A, because now you're looking down to those that work for you. We have become so, in fact, with perception, how we are seen by others, that everything you just said has gone away as we know IT.
However, there are certain questions are that I would ask an individual in regards to a what do you do? What your data day look like? Who do you interact with a daily basis? If you're a plummer coming to fixed the pumping in my house, you're not going to come in a big divide.
watch. So lot of the stuff comes down to practically, right? You're active. They have an active life though. You know you those skin all the time.
Are you riding motorcycles? Are you riding bikes? What do you do in a daily basis where i'll can put into a water they can stand? But the very first question is budget.
Because I say bye, you like first informers within the budget that you can afford don't overspend, because this is an addictive slippery slope. You start down the slope. You can see how quickly you can want another and another.
You mention baseball cards. I collect four million one cards. And I know exactly. It's the same exact concept. I want every card and every side and every grade.
And so so what is IT becomes? IT gets away for me very quickly, but purse today it's to transit dictate what one would put on his wrist. And then you have the big translate. Now, you have the big celebrity. Some of them you can on here, guys like J, Z, over sudden set a trend on vintage pieces.
But then again, to start with kaya, when you put on the cardie crash similar and women's watch that started to case for small collectable cardiac ches, J Z is wearing a version of this watch with a big bezzle today. He actually bought that recently a couple a month ago. How much I worth ah that what is about.
what is the story of that watched? So this is sixty to come see what .
that watches go for. So this is a vintage rotondo. Uh, back in eighteen eighty six, rolex started what we'd like to call off catalog pieces you would know as, for example, the rebel today, right?
That's an after of cattle piece. You have the tiger basically jum set across the, this is the what I started back in one hundred and eighty six. They made IT with a diamond bezzle.
They made IT with a diamond bezel, diamond dial, and they also made IT. What if we get buzz diamond, which is one of J Z wears today? Production on these pieces were extremely low. We're talking about maybe .
thirty pieces.
You got to be kidding. Oh, IT gets rare trust. There's only thirty exact. So when you talk about a sure production number, this as to make limited, make sure production, this was a test. Will this work, can we get somebody to spend an extra amount of money?
Eighty six came out.
What did they sell? An eighty six watch traded somewhere around six thousand.
So from there to now.
you want to talk about investment. I know you're calculating things head. Yes, absolutely.
watch. You want to talk about this watch, watch. This watch originally .
sold for a let's .
see this watch retail showed this watch originally sold for around thirty two hundred dollars back in the early eighties. A blast auction result on this particularly piece was as a million and a quarter is it's a protectively thirty seven hundred. And the notorious is that, you know, today we're born from this watch.
But genter decided back in one thousand nine hundred and seventy six, like the royal locke did in seventy two course, that one is a little a bit more special. That was made for assault of on and the lake boost. This was, yes, and see that little stamp on a dial. So one would, that would be about three hundred thousand. Otherwise that little stamp makes a million doa difference.
That little stamp makes a million other good.
yes. And there's a steel version of what is which was a few hundred dollars. And again, the same stand.
There's only twelve known in the world. There's six of these. There's also a White lovers.
And that we sold, there were three in the world. One is in the museum, one we sold. One longs to collect the germany get more money to in germany.
So that one sold for two million or so. You sold that one for two million. So what does this one going to sell?
This one is going to before in the quarter.
four, twenty five. okay. So what else? What else you got here with the watches?
So when he gets the reality, and this is a lot of times this ticals people's interest, they are like, oh, what do I go with? And I stock telling them a story. And it's not a story.
It's not a sales, many story. It's a real story. So there's twelve these watches in the world, seemingly a role they tell if you look close enough, is got a blue dial.
This was a friends and family executive edition, right? This particular watch has province y used to belong to adam leaving, uh, but there's only twelve of them, and they were given to high executives and friends of the rolex family. So this was never sold publicly.
This was never sold to individual, was only given as gifts to high executives as well of certain friends of the brand to i've ever made. They rarely come out in the market. They are rarely trade, right 啊? But then you can .
flip this without trade.
For this one was six hundred and fifty thousand six fifty .
and there's only twelve of those.
Yeah just so you know, a regular day town today retails around at fifty thousand Price range.
Okay, I guys. So let me ask a question. So let's just say I am holding a special birthday for my fifth, which is four years from now, and I want to go get a custom rolex watch build. There are whatever brand IT is that I want to get a built for a number of guests. That would be the example for me to work with them to build something custom will never happen, will never happen .
that I will never, because rollers are so clusius and all these brands are so exclusive. You made a video that I reacted to. You talked about a you can get a few protect fully watches from protecting and theyll make you your customer watch.
They will never do so. IT will never happen, padded and roll. X, they keep a lid so tight that at this point they will need this. Nor did I want to create that. K, S, because they know that the minute you do that and you make a limited run of fifty, fifty watches of the tech watches, those watches are going to be ten ex value. The minute you walk out that door and they don't want that.
see what you just did, right? They're me about the that protect. I'll never do that. That's why I do on trust White salesman, because the guy that told me that told me on the Venus store when I bought a protect watch.
majority of staff that stabs these british es to have zero availability on the stuff that you want their clues.
So how does a buyer, how does a buyer who is buying secondaries, market watches, not brand new, not directly combine IT from somebody? How do you process who to trust and who not to trust?
Like, for example, this is why when you and I spoke, I was about to probably dump ten million hours into watches and you pushed me away from IT and remember when you talk on, like, listen, roman, you make me now want to buy these watches, right? I was ready to go by. Ten million for the family I know um if I buy ten million dollars worth of cards and I asked the salary to meet me at P.
S. S. headquarters. the'd. Go there. The president, P. S. A, will be there.
Hey, would you mind if we put in a new case and you you look at this card and verified, great. Can, can we put IT in golden? You know, volt, no problem.
Or heritage. Can we do something? Yeah, go to this guy.
Go to that guy. great. There's a all for me to go to. PSA graded all of that. So in the card community back in the days, that was a lot of fraud, like even the first honest magna card uh that the uh Bruce mickelson win.
Gregg bd a later on stories came out that that car was cut k edges which made the corner so perfect but you know it's not the same size as a regular hunters back or car with a minute, you just know the corners were cut. Yeah, I want right there that soul for four hundred and fifty one, I think at an auction in new york, if I am mistaken, back in the days that the two then bought. And I think now this, if you want to buy honors, where you're going to spend, I don't know, million to fifteen million, depending on which one you buy. equality.
And right? But when he comes on to watches, there is no P, C, there is no B, G, S, there is no back at grading service, there is no c. How does that buy your trust? The fact that they're buying or watch does not fraud. How do you do that?
You buy the dealer and not the watch. And i've been saying this for twenty years, and I tell people there's a tiny don't want to talk about fraud in the car space to watch days. I can tell stories.
But I tell people buy the deal and not to watch and do your homework and then know what rule is actually very simple if it's too good to be true, usually is give you a quick example. I close me up as like roman. It's like, i'm I want about this two time role as you have a tangent.
Okay, no problem is like, but this is a little hesitant. You know, I got bird before. So what happened? I said I bought the same one on ebay and IT turned out to be a fake.
This is years back I go, that same was trace at for twenty ground. But he goes, you bought on ebay how much you pay twelve hundred? I am so we do for living. And you guys like some super doctor.
I said, so you went to school for forty five thousand years to become the defensive doctor, and you never dawned on you that why is the trace for ten grand that you're buying for twelve hundred years? A little too good to be true. I go show me the ebay seller.
I go on there and back in the day, ebay allowed us, they don't do IT anymore. Guys who put up listing saying rolex, like watch IT doesn't have boxing papers, read the description carefully and look at the Price and active correctly. So there were seven cloes ebay stop.
Put a stop to that. After a while, I said, so when you read all that and you saw that you didn't don't know you, that you gonna get a fake so well, I thought was, even if that was going to be a good deal, common sense will always prevail. But today's day in age, you have no idea for the first five to seven years being in business. I spend more time proving people that not going to get a brick in a box for me and actually get to a real item. Day age are protected .
from every here's a story, right? So omega says x employees responsible for the three million out of fake speed master watch, right? If you can go a little low, zoom a little bit, right? So that first I see what what to watch is, see what IT looks like. So that's the guy, right there. Okay, let's go a little bit lower zoom and so we can read this.
So as a omega says, it's been a victim of organized criminal activity alleging a three of its former staff members of meeting working with the intermediaries to sell late fake speed speed master watch for three point four million out of the watch was bought by omega self for three point one point five million swiss frings twenty five times the action is upper estimated Price at a phillip's auction and you november twenty twenty one or make a told CNN in a statement that he had intended to display the watch at its museum indians, switzerland, with high ops in the company, believing to be a rare and exceptional time, time peace that would be an absolute must for mega showcase collections. The item was thought to be one thousand nine hundred and fifty seven stainless steel corots PH a riss watch with a brought arrow hands, and was described by phillip PS as one of the very first and most collectable speed or models. So you can go a little blow, right? So if these guys at this levels screw up, i'm talking about not me trusting you, I want to know you like they come to you in the deal world. How do you know their their bullshit. How do you know?
Because some sense. First of all, this is notice they say organized crime. This was a scheme, uh, longing a lot of people out there when he comes to the vintage world that all comes down to knowledge.
You wants to buy from the most knowledge able guy. why? Because when you're going back to fifties and the sixties, road says the city is recording.
So as mega, there are archiater and their record system are terrible, right? Protect the ly probably has wanted a Better archive system due to a friend of money that work there for fifteen years creating that archive system sitting in the basement. Don't all the research? There's no there's no google lens, right? So this is records that you're lied on.
From the fifties, one of the guys was working for the make a museum. He was very eligible. And what the watch is supposed to look like, they buy a launch that has the same case. They would have the same type of movement. They did something to the dial to turn the Brown, right? That wasn't done naturally.
Did I go and listening? Turn to out to Brown.
right? And then what they did is they did subtle little things to show that that is no longer reference x, but is now a reference why, which is uber, where you can change, you can change wires, tremendous knowledge in the world of vintage to be able to create what we call a Frankenstein. That's what this is. It's a Frankenstein in watch, right? It's put together, and it's done in this industry, mostly with stop from the fifties and the sixties from companies that don't keep good records like for omega.
So you're saying that's not common ford to be Brown.
IT can naturally turn Brown. If a set in dark for twenty years that wasn't done naturally, there is a problem .
you can make and does make IT more mistake.
And pico damp here, this, what is just starting to turn tropical. If I put in the dark another ten years, IT will turn completely Brown.
But does does that make IT more value?
Less IT comes down to is to the vintage water. So this was done malicious ously IT took a couple years of planning the original watch that that was was actually sold in auction, the augmented to watch a little bit. And then eventually, if you take a zoom in to this versus original oxy result a few years prior, you can see certain status that match, like a photo match.
This was done officiously. Let me tell you what happens, at least what I do when IT comes to entice time pieces. What I do is I partner up with an individual who might trust and who I know is not given, because the biggest fear I have is to sell you a watch.
Where's something that correct on the watch? Because of my analogy? If I don't know something, I will reach out to the next. But I have a friend of miss them, adam golden, mental watches.
And he is adventure, is action attorney, who turned elector, who then said, crew, being an attorney, i'm going to be, this was dealer. He knows his stuff insiding out. He lives and breathe wintah watches.
So rather than me taking a shot and saying, hey, Patrick is is great watch and you pay me a million box and a patric finds out, well, the buttons on the original of something is wrong with the doll has been relume refer. Repainted of something like this is the worst of IT. I'd read this, make half the money and have an expert on my side the way I can completely walk to room, say this is a correct watch and this .
is a watch for you but how about when you're buying from a uh, private owner who's not in the business? How do you know if the watch or SHE is seller is fake?
Well, first of all, I can tell a fake room from A, I mean, I can tell a fake watch from the room away. How I experience. You can buy experience.
How did omega screw up here?
Because, mega, this was done by people that worked for a mega in their museum that we're verifying all this stuff. Understand this is an inside job, but big. They're not telling you the whole truth here because they're embarrassed. But when you have somebody on the inside who is supposed to be the guy telling you, you this is the correct watch, do you know, wife fetch so much money because the inside is knew that I make, I was going to bit on that watch. And you know, when rolica or mega come to the table and auctions, that's one records are said because they don't care the paddle up until they went because they want to for their museum got IT.
Okay, so what else? But when you say you can tell from, like give me the most basic step, like for me, I can you know certain things of my business. I can see somebody's low shadow what they do because i've been in the business for long time, time with you.
I read that part as well, but i'll be able to say, one, i'll look at this. Two, I look at this story. I look at this for, I look at this, I look at, okay, how do you know somebody's the other day we get an email, hey, you know, i'm stuck at the airport.
Can you please send me two thousand dollars, my credit cards, that with me, oh, ship patching, two thousand hours. First step is what? Go check the email is not pat email, let's brought right like basic stuff like that. What are some trust of .
trust and verify and really process. So any watch that comes, and we do buy a lot of watches from the public. When he comes to buy b to B, I only deal with deal as what how I have recourse.
So something happens down the line of something is wrong. I know I have records. I can return the watchful full refund.
So I I deal with trust that individuals, when he comes to buy from the public IT gets a lot of a tRicky. So we have a service center. Every single list that comes in from the public goes to my service centers.
Watchmakers sitting there that will test the watch on, okay, if it's a brand new rolex and seem that looks okay and the papers okay, everything okay, it's still get checked inside out. So they meet that if you open up watch and professional watchmaker opens up a watch, they'll tel you if the watch is fake out, a part to replace if the watch really new isn't actually working properly. So we do a full blown test caused me to the two of thirty one, and I want to do that just, you know just a checking process, right, right? That's number.
Once you get to qualify, I watch maker to do so. After that comes back from my watch making IT hits to sale slaw or another check ager in my head buyer who you just met earlier. Again, it's a quick look.
It's it's a quick look now with things like papers and box, there's a lot of tell tel size. Again, they all come from experience. But at the end of today, I make you sign your life away when you sell something to me.
If you ever go through the seller process on my website, you'll see that you can have to provide all the proper identification. You can have to provide certain paperwork and a certain contract, right? So people will shy away to try to fraud people like us. They are usually go after a small ifil.
Yeah so you know in in back in the days, uh, i'm from glenda, there was. Lot of cars that were salvage were not pink slip. They still sold and IT wasn't shown salvage and you sold more so you can have a way up, you know, doing that and eventually they couldn't do anymore because I was regulator, IT was reported.
And now we're kind of looking at the missing ment. You have a savage course, not a salvage car. This is a salvage course.
Not thirty thousand hours. Is eighteen thousand hours? Well, no, you have no idea what you're talking about.
You have an accident and IT total this and here's what you do. Oh shit, your stuck your cap, right? Credit experience, trans unit, equal facts. What is the equivalent of that in the White space?
doesn't? Isn't exit, not exist. Why isn't .
somebody doing that? everything. Now, this is about grading service. Why isn't never watch .
grading service you create your own report with in the industry. And there's not that many of us that have the type of report where I was just talking to when you guys before we started, I told them the story, how I can walk into any room in my industry and I can walk out ten million dollars were emerging, zed, without signing a single piece of paper. That's a reputation that you build up over the years, and that is what it's all based on. My industry is still very much based on a handshake.
So if you were to say, are there the time like a when you buy autographic of presidents trying to buy an autograph, nichola tesla m, is this a real autograph of niche, a real autograph of George washing this autograph big collection? How you there's typically five guys who do see away certificate of authenticity, who have been around a long time, who have the most credibility based on experience forty years.
If the C O A comes from this guy, but are good, this is a real autograph. If the C O A comes from that guy phone, it's good. Who's the coa from such as i've never heard of them before.
They just started two years on that trust. And good. That's a fake, right? You can move on. So billion other idea for the watch business. What if somebody came out with a grading service for watch?
It's been tried. There's a multing of companies out there that I really concentrated on something what we call is the what clean because I watch could be stolen, right? That's the biggest issue that you face in the industry.
You never know. Watch could be stolen. I've had issues, in fact, three months ago, uh, guy calls me up when I bought this richer meal from you.
I just want to get a service, a real meal that tells me me that watch came up. Flag is red. There's no real system in the watch world to to know if something is stolen.
There's not a centralized system. Think about here you have the interview, here you have the police, you have insurance company ties, you have all kinds of stuff. You have guys claiming watches to be stolen just to get paid from the insurance company for originally.
And then they go out in the open market and they sell them, get border washing five years ago, uh, here's a letter from rm. Five minutes later, the guy received a refund. I went, pulled up my invoice from five years ago who I bought from.
I show the guy invoice showing the letter he sent me a refund IT goes down the chain to the guy that doesn't have records. Which is why extremely, extremely important have reasons. But as far as the systems are concerned, it's extremely difficult to come up with that database.
Number one reason is privacy. Would you want to take your baseball card collection? They gave me every P.
S, A number of every card that you own and put IT in there. So it's for public of you. It's kind of tough. These things have serial numbers. Some people don't want to know what.
Let me tell you if there was a grading service and that was done by professionals who what access to things with serial numbers. I think these watches instead of four million itself for seven million, I think you maybe right.
There's only one problem was that I am that pro and there is not guys out there that are going to be able to do. There's not a guy ebay tried IT, right? Ebay did the authenticate program.
They call me up. They want to me to pilot the program, have a good relationship with them. I told them, I like, who's going to be open up these watches and tell me the author. Show me who your expert is. You want you expect me to send you brand one hundred thousand .
years to somebody know, what happens is, here's what happened. What happens is like that there was a moment where credible p from B, G S, want to P S C, yes. And and the market had, wait minute, who's often? And that guy left B G S.
Becket, anyone to pa, no way yet. They also went this other guy. When that other guy went what? And they're given away nine and hours or nothing. good. P, S, is not going to give you nine.
And have they going to give you eight or nine or seven where you can get a nine of? So p, sc, eight is worth more than a nine and have B, G, S. yes. wow.
why? Because the top graders went with P, S, C. That's why I ask who the top guys are in the space.
Because if this came and rock, can you do me forever and go to? C, G, C, C, just happened. C, G, C, C, uh and type and spiderman, and maybe i'm that thing to correctly.
C G uh, uh, C G C, okay, so if you go to take one to see that. So C G C this is uh um type in C G C comic books OK. C G C comic books.
So what? C, G, C, G C does, click on that. Zoom out a little bit. C, G, C is the grading service for comic books. That's what these guys do.
And I was found that just twenty four years ago, okay, if you type in right now, most expensive comic book ever sold. Most expensive comic book ever sold. Okay, watch what what is right? The superman one.
But why? It's a summer one thousand nine hundred and thirty nine. C G C, eight point o and it's so two years ago, for five point thirty million dollars, I tried to buy this.
They want to sell IT, right? And now they're asking for some fifteen million dollars for a comic book like this. But just what I would pay for IT, I would pay for just because C, G, C is next to american or C, G C.
Nine point six playbill issue number one, worth a lot of money. Then they did this grading with video games, rape type in the most expensive video game ever sold. Have you seen this stuff for now?
So the mary brother, the one, the retail with the hope.
that one I don't know which one IT is, but if you type and most look look at this one here yeah mary of others and IT. So most expensive video game ever sold was, uh, so for two million dollars in August of twenty twenty one. But look at the great .
and people rented to add s to see they still have that lever because I was like, I actually do you get .
but i'm telling you like what i'm sharing with you, roman. I if I was in your world and I was really getting into that business that I would go raise ten million. Bg.
about to shut that entire the already of one set this one difference, right? And all the stuff. I, A, what do you stop by my office?
You want to talk about collectors I have. I'm going to set tapes. I think they're huge right now. I'm huge. And formula one stuff I love comics level, yes, stuff.
You know, the difference between me bring these two Richard meals here is so to Richard meals that they are really, really fake. I'm telling you they are real. You know who I am have been doing this twenty years.
You trust me. I came and by, right? So I got about eight hundred thousand dollars here.
Each is eight hundred or four hundred.
This ones a little cheap, but this is little more expensive. You know, the difference between this and what you show me on screen, there's no plastic case, nor would these times will ever be practical if there were to be sealed in a plastic case. Nobody collects watches for the purpose of doing what.
I have all kinds of beautiful displays for my formula one cards. I have these frames with the flaps fit in perfectly. I have these boxes where they slide in the protectors.
And you name is people wear these unless you're jack poll and you were you poking on charge around your necks and necklace, which is still slapped. You're not doing that with this. And that's the difference as much as you want to, to have a grading. How good is degrading the minute that this watch I buy a brand new role customer just bought that he flipped to me out a property just picked up for roles two days ago. I'm still check ck, you is what?
Let's let's go with that. See you by watch and nongraded. Like, let's just say right now, if I wanted to buy this, what would I have to pay to buy this? Four forty? Okay, let's see four forty, right? And there's five guys at a celling this between three eight to four forty.
Okay, but the one guy has aggravated bdb. I'm just given a number and IT was six hundred, but I know for fact is going to be legit. T I would pay the six hundred just because the credibility and I guess what you would be one of ten million people that no problem.
But but I think it's a bigger market. I think it's a bigger market, then I would take that. And if I don't care about the grading, I know it's legit. Just what I take the case on, I take my watch. I war to watch three years later when I want to sell IT, I will go back to the grading service company and i'll say this is to watch the serial number i'll record when i'm taking to watch, i'll say, can you greet you again because I want to sell them now? Then I would sell up to somebody.
You know what question you just answer? What's the difference to in grey market and authorized dealers, which is what so you're talking about, about wanted to buy a watch that's greater that slab. It's been authenticated. There is a slew of people out there that will still go out to the world and pay full retail for a watch.
They could have easily get brand neu on a secondary thirty to forty percent off, but they still feel comfortable inside to walk to an ized deal actual store where this is a company, batik e or authorized dealer and they're buying that watch. What you're to talking about is the difference between ying, the grey market and buying from an authorized dealer because. When you welcome to an author ized deal the authorized to sell the brand, we're not we're the great market, right?
This is the different I think this would sell more than the authorized deal. I think this would sell more then the authorities. But let's let's get off to topic. This is just for me, my fascination of knowing .
the fact that I think someone could figure .
out on so with you because w the one with two pok that they were selling, I don't have remember when that was for cell A R type in two park B M W for sale. Can the one that got shot right is that the one? Can you go type in a look at? Look what they're selling IT for? See the number one point seven, five million hours.
okay. So can I fully get IT from the vin number? Can we go back and check if you? I don't know, I don't know if I can or not.
I would be some processing that I would want to do for me to say, yeah, this is the role, but this is not. Maybe they change. Maybe they did this.
Who's the grading service? And I can go on based stuff. The MV do I trust one hundred percent? The M V, I don't know. But again for me is purely the graded. But let's go back to IT.
You said something, you said, uh, you made a video when the fact that if you have this many watches with protect, i'll make a custom watch for you, right? okay. So for a guide like me, I bought this watch is the first watch I bought.
I bought IT in two thousand and fifteen. I was in, uh, paris. We had flown in from dubai and um uh the watch couldn't be sold for another six months.
I go down search to to say, so what do you have that you can sell this, I have this, so what is this? So why can't you sell what I can't sell up? Because the market, we just got IT.
There's only few them, but I can sell at you in twenty six months. And so i'd like to buy some time. I can sell IT anyways.
By the fifth, we build a relationship. He agreed to sell to me. No prom.
I ve bought a watch. I bought this for my son. This is for my older son.
I bought not the pet for my son. I bought a set of my daughter sena. I bought a four, my wife, by everything I own would watch.
And then the business of reseller. I'm in a business of his son. I wore this because when I was in know friends, I bought this for you because you were three years old.
And I said one day this is going to be yours. I wore this watch when we sold our company and I was signing, I was wearing this history family IT means a lot to my kids, right? The same art I love.
So going to IT for guy like me, who for would like to put on a big fifty birthday party and reward the people that have a been most influential of my life. And I would like to find a way to make a custom watch collection to slattin. Okay, who would I go through to be able to do that?
Nobody did not go to paddy, go on a roll on to omega. But there are plenty of brands that would love opportunity. And so for example, brands or like the new one. So for example, I bit with me least not done right. This is a jack mart meter repeater, striking time.
This is one of the most complicated movements that a watch can have a little literally charges at the time, right? So I will, if I wind that, you can hear IT, you can actually just want the look week. And it's also a mechanical automation, kind of like the big clock ahead of medial time. So if I depressed this. See, guys are moving a striking about.
Wow, by the way, that's a beautiful watch. So that's close. Then you got to see this.
They made only thirty of those I H so three hundred eighty thousand of the watch. Uh and obviously what you're paying for the complication not only is a china at the time, IT also actually animates on the screen as a market. Quick side story goes back.
Little means guys ring and bells to think about medival times when either you wanted to tell people what time that was or you wanted to warn them about the fire, anything like that. That's why it's called jackie Marks. Although there's another theory that nine, five, some months h wrote a book that talked about jackie mars, a guide named jacket martz, who invented the automation of the clock, actually striking bells automatic today, but is always a story behind this stuff. So you go to a and .
not rolica, not particular, not omega.
You go to a brain like least down. I magi ve been around this eighteen forty six. They made their money in marine canners.
In fact, they were so good that the english navy ditch were in chronic ters, and they were able to use theirs if they sold them throughout the time. U. S.
Army, same thing. They use coronets. See, because back then.
So you need to know where you might see, right? And what you needed to know is the difference of time that has best since you left the port of entry so you can calculate ether. You actually, you are right.
So they made their big name. They have been around is eighteen and forty six continuously. This a brand with a tonto history. So this is a brand that would actually value somebody like you remember, padded rolex somebodys brand, don't have their noses up in here, or make his own by a big group, right? The swatch group.
about A P or V, C.
or those that A P is also going to be very difficult. Ladies companies, the industry that you go in to, they have there are those things up in the air, and they think about how is he going to affect this? And what is that going to start? If P, P, T wants to have a watch mate, then the next guy is gonna have a watch mate.
What they do instead, as they take on ambassadors, they make limited distance for them, right? So J, Z was in a basket for A P. Lebron was in the best for A P.
John mar in the best for ap. right? They either make a limited edition or to make a limited around that even .
critical limit edition of thirty. They are not given J, Z, to thirty to do. They're given one to J.
Z, was a big thing, by the way. France, while the xc of watermark g, he came to the swiss and said, A, I want to use this hip hop artist as an ambassador. They all, they all flip out what he talking about, world of hip hop.
Ap, or this, because remember that these are all suit very White of very conservative people. They only allowed him to create. They did, uh, ten pieces in plant and they did, uh, fifty pieces in rose and did eighty pieces in staying the steal.
And they are only allowed them to sell in amErica when they sold like hot cakes. This thing came A A an ipod signed by him, big box, also much. And when they saw a success, that that's when they lose double orbit, that IT is.
And and what did that? So they gave IT to J, Z, N, and they saw the rest.
J, Z, got one to wear one right as an ambassage, and they sold the rest. And they saw like cock is, in fact, they sold over retail. This is back in those times, the ap officers limited officers with the highest thing, and I was on a ton of them. So if staying the steel wanted to back down retail for somewhere around that fifteen to seven thousand and Operations that were selling on .
a second for thirty five, wow, what's a celling for today? Seventeen, seventeen. trade.
This is when people ask me about watches being an investment. You have to remember .
one thing you are joking. trends.
Think about the trends because this is what selling that's the latest in the greatest romp, the frost rainbow. This is the wise to trace a double retail value today. trends. Remember, this is something you put on and you wear and you flex with.
And how would you do with the fuel? Social media? You look up to those that you admire on social media, what's make the special? So this is a fresh, lots of us to finish.
So you not notice, feel IT. Oh, g IT. Feels the exam paper a little bit.
This is all hand hambard. Then, then can you zoom in on this? IT feels amazing.
right? You also have a rainbow vessel. So this is a safe, safer vezzis a rainbow. This is obviously prolix started with a rainbow day total and everybody kind of caught on with IT it's also scout and double bounce, a super actor watch.
So what does this go for you?
This is gonna like three eighty.
This is three eighty. But in this, when I first came out, what was this? When I first came the M.
S. R. P. And the watch is one hundred and sixty eight thousand, and it's selling for three eighty right now. And what is going to be worth than fifteen years back to one eighty?
This is where I wanted to talk to about investments, right? Notice I brought a little bit everything I thought the latest and the greatest and the hype, right? But I also brought you prove and pieces. The last auction result on this watch was a million in the quarter.
and that watches how old this .
watched this back to late seventies, early, late seven. So that's an investment you .
buy that you set that decide you're going to be fine.
But that here's the thing that also depends on the quantities, right? And who actually all these watches in the market. So if you think about IT this way, if I needed to get you two of these, you call that I want for me and I want one for him.
I would say, sorry, like a so that much? Not that much.
But but my response you would be, i'm sorry, i'm going to have a hard time. why? Well, there's only six cities in the world.
So what am I going to do? I sold one of these before. This is the second one.
I ah I will go back to my client who paid me a million two and say, listen, would you consider selling your watch? No, people that are about a million dollars ches is not exactly somebody that are motivated by money. They are motivated by things that nobody else has and they can have. And I want to have to make him an offer can to refuse.
So if you buy that watch, and tomorrow somebody wants that to say, you know, roman apart, what about only two million? Imagine if you owned the highest de Mickey al, the one that sop a twelve million box, right, and you're that collector, what would you take for you to get rid of that card? You would have to be some ridiculous offer or something where you, oh, you know, if you get me a number one superman, I let go of this like I can show right remember that or deal with what the comic looks the last episode he did the last season. Well, i'm interviewing with alex, uh, at my office when I get back on thursday, they're doing a whole interview. They wanted talk about four million one and collect ability .
and I was yeah yes so okay so so let's go back to IT. So we so if again, patch the idea of that, watched that we looked at you and I the grandmaster rub, if he can go to IT. So this watch, I think slight, just sold here, right? Five point two, I think I saw five point two was at five.
then IT was five and half minute.
But you're adding the twenty two percent, whatever tell you get IT. So if you take the twenty two out, you've ttl put IT in there. I get IT. okay.
So what makes this watch unique where when you and I were speaking, I said how many these you they make you like nobody knows how many they made is at eight as a twelve as at sixteen? It's not high. Is IT less than twenty?
Uh.
most likely? yes. More than ten? yes. okay. So ten, twenty of this they make. And IT says the grandmaster chamis m. Most complicated patch watch ever made, IT boys, twenty complications of reversible case and two independent dollars six pat innovations to development, production and assembly process stag grin you mean to tell me this took one hundred thousand hours to make a hundred thousand hours? I was about to buy one.
You and I talked about this, and you persuade me to get away from buying IT, and we talked about the dollar mind. IT was good when we had to get, by the way, just so you guys know, if you're thinking about buying a watch, you can connect roman and ask him a question about a watch, whether you want to buy, watch from him, or whether you want to buy watch from somebody is you just want a council. You can send a mm mannered.
And I would highly recommend you ask an expert. I can, before you buy watch, he's on an egg alloy, the APP go to roman sharp, or use A Q R code, you can go ask a question from him. So what makes that watch be worth as much as I was where mark wba go on one right, uh, sly head is that he sold and a few other people that owned red and sly made to videos.
And I can believe i've got the swatch. You put his gloves and .
makes that watch that special, that right off. But I snot like that old watch is not like a princess of a king catheter president and had snot like, that's a watch from the show. IT just came five years ago, and they're already asking that big of an amount right there.
So for five point four million hours, show the rush. He's hold on rock. What makes this so unique?
People want what they can have. Now paddy has what's called a application process in order to get up to that watch and to be able to get up from patache, which is roughly about half that, right, you would have to have a history with padding dating back years. You have to start from the ground up, and you would have to buy an x amount of watches over years upon years upon years.
Then you have to go through a vigors interview process, would turn you literally fly out to switzerland before you fly out to switch to see what's your purchase history, how many pieces have you bought. You literally have to work your way up to starting with a twenty thousand padding. To two hundred, three hundred, four hundred to get to this.
This is the ultimate grand complication. And this is the biggest game that a company could create, and I salute them for. Imagine this, you want to spend two point three million dollars, and I want you call, protect the leave.
And I say, what have you bought from us before? Where is your history? Oh, you haven't bought enough from us.
I'm sorry, we can't sell you this watch. I think about IT. Think about what that creates inside the mind of a person.
They can afford this two million dollar watch. And what do they do? They go out in the secondary and they pay to say, f you, I have to watch.
It's not. It's the inevitability. You can't get IT. You want the same thing to wish our meal. You can't get them as a line at some floria you .
know Floral and you know the S P three comes up. You look at the S P three. If you were on the list, you could have about IT for two point four million, right? But you to have the S P two.
that's right.
you have to s and you have to have the sp one and you have to have a look at this guy, just someone two days ago in the, in the leadership ship. They got a, in my mind, got that watching purple, the car in purple. And I want purple, you to your friend, whoever your friend is, my taste good for you.
When I, when I see this car, you just like you freaking car, I want you. It's gorgeous. And I laughed out of guy, my Young gest son, like the enzo.
So we look at the month. Zh, we want to get some kind of a collection to put in the anger, but you want to. S B, three, if you're not in the system. Haven't bought him about the way j little cannot stand for ris point system cannot stand, uh how they work. I mean he's been so critical that he doesn't even buy anything directly from them because he can stand the fact that they do what you do you to own all these other cars um with petch similar system which .
you say it's really exactly okay perfect.
So wherein for I they want you to have a tester or also they want you to have a piece that they want you to have a italia, they want you to have a vital, they want you to have a this engines, different models that they look at, right? What's protect?
Protect is again, it's a litera .
is about a volume .
as well as as you go up and complications, right? So let's say you start, you start with a california, let's say, and then you move, you sell up to A P that .
is IT buying directly from them or from anybody by that.
directly from them or buying from their authorized.
all perfect. So if you have about IT from authorize, okay, so the levels does IT eventually go to the point where they will make a one off just for you. yes. So why do you say they don't do IT at this?
Said earlier, the exceptions are so rare. I've been known as for twenty two years. Okay, I sold for one of paddles of my entire career sales guy.
Venus, I just talk shit about you. He was telling the truth. S so you could get to a point that they make one for your family.
yes, but the amount of spent and the connection is also not just about to spend. It's also about who you know and how important are you always figure. It's not about sometimes even to spend, but they have shied away from doing stuff that unique for many, many years, the Youngest peace, unique protect.
I actually we sold one last week, but that one dates back to seventies. There was a unique doll special. IT was eight hundred eighty thousand a padi.
But there's only one of IT. There's only one i've sold thirty nine and thirty nine if you saw that watch to all the billionaire. Ch wasn't padd thirty thirty that looked like a half a million books to you.
Is that what IT is?
Ah yeah well, the one I saw was I think the retail originally on the watch was somewhere around three hundred and something when I .
first told him this watch .
was made with a black down for someone at the time. The market on a regular one was three hundred and fifty thousand. That one soul five again, somebody had a relationship, somebody had somebody on the inside, don't forget that happens to because that particular why didn't really come from a collector, came from an individual who poses a collective for many, many years, had some inside hook within the company.
managed to get that watch. And then when IT does when he does happen with that relationship, whoever the individual is, what does that look like is that you go in, what do you want to be unique about IT? What would you like you to have this that have meanings for your families?
Are certain things going to be limitation out to you? There's not gonna. Oh, I wanted the orange style with these markets and I to put a dime o'clock.
But IT, is that kind of like you go there and the artist tells you here's what we're going to put together for your family? Or do you have any influence over the art?
You have some influence. For example, you can D V A just a signy bit because most of these unique uh, watches that usually have some sort of different dollars, that usually translates into a color. So if I want to just not really not made with a black that you asking for a black door with red markets, they may entertain that IT .
is not if you're not .
going to see a dramatic that perfect.
most people won't know that, that's one of and and why is when IT comes on to watches, would you put them at the top?
Are day the cream of the crop? So rox is king. And what is is the roles? When I say king, say terms of sales, I mean is the company spits out over a million watches a year. There are sales and twenty twenty three are were more combined than the than than the other three brands below terms of sales, right? Rox is number one in terms of popularity.
Up here is rolex.
Mercedes a rolex? Yeah, I would say so.
And then protect is rose, rose. Protect is rose, rose. And what makes protect? rose? Rose.
it's the prestige. It's the prestige. Majority of their catalog is pretty conservative. They tend to a, to a older crowd.
A more successful crowd, I would say, really, is the first money watch, right? My very first watch was the world. I boat a punch up for thousand box when I get my first corporate job.
My role walked into room five minutes before I did, everybody, look, I have a role of someone. Rice, right? People don't do that.
It's more conservative .
if majority to line up. What's hot now is there not as they stainless steal of the Young ds are wearing that because it's hard, it's popular. It's all the rap songs, right? Where ninety percent of the test catala you can get a discount, you know that, right? Ninety ninety person of entire I can bring to you at a this out how .
much of a discount and you were from ten percent to.
if it's on the secondary, may even less than have. Don't think that paddy and every single brand to include A P uh big, mighty like rox also is the mighty is in terms of majority their cattle today trading IT over retail. That's how popular with it's not list, it's OK. And if you are the break.
I just type up protect pads market cap two point three seven billion dollars and the the third largest market cap and I got six percent of the market share. Okay, when you look at them, rolex, rolex, uh, uh, rap. Can you type in rolex market capture? Rolex, is that eleven point two five billion hours market camp cards at three point five nine? Omega three billion, omega three billion. And these guys are two point six.
A make is, is, is the money horse for swatch roup.
So I noticed a stand that home berto will show me earlier. Uh, only two percent of watches are made in a swiss, switzerland. Yet fifty percent of the value of watches from there. Why is them?
I imagine what one is good for, right? If you look at certain countries, you can say, a, you know what? Belgium, I know for the chocolate is the best chocolate, the invented chocolate.
Yes, I was actually at the shop where the chocolate was invented in brussels. It's in the middle square is chocolate. Yeah, I am in the shop where I was invented. I'm eating this time. It's like, you know and you think about a fancy watch, you automatically think swiss and that sticks with your you think about car engineering and i'm not talking about theories. Do you think germany right?
Why do why is the history swiss to? Why is there a history of two guys .
and got so original watch at the reasonable, very first watch, as was a drum pocket, was that was done. All this known example that exists today is back to fifteen and twenty five to germany. From germany I went to england, he went to france, and that eventually settled in geneva backbone.
Geneva was A A state country state wasn't part of sweeting's, which is geneva, the state, right? And that's where all the crashes settled, which is the question of where they were geographically. At the minute there's a set created for something, we're going back to seventeen hundred and sixteen hundred.
The media is a center that's created for something. IT becomes a hub, right? Just like a import city becomes a port and becomes an important trade route, right, or trade hub, it's the same thing.
And once you have a certain population of discretion is the others will flock apprentice is will flock to learn. Eventually that will grow. And that's how you end up with you, eva, being the capital .
of the water like silicon valley is over their building Better way. I saw this video. Rob, if you can pull this up about rolex and this the other guy who is a um uh not this rub, if you can go to the other one where I I will get to there's a watch about about rolex but it's a hey I can stand the fact that they're doing X, Y, Z about rolex and why did they do this similar thing that jAiling all said about rox I sent to you rap we we looked at at at lunch if you don't have IT out text to you, uh, here is and is the this case for whatever rolex does, if you look at IT, I just send IT. You can pull .
this up.
Yeah and I was a what makes people annoy about rolex and I am using of what your reaction is, is going to be to this .
ahead rap by rolex. What's so funny when selling you a rolex? Well, I got the cash right here.
If you buy fifty thousand dollars with. Output on the weight less? Fifteen thousand dollars.
How long is the weight less? Yep, anywhere between one to two years? OK.
Let's get ten of those watches right there. Thanks for your purchase. We will reach out if we have a role for you.
This is the reasons why I am so be sick of rolex, the attitude, the arrogance and definitely the dealing under the table, because this happens every day. I like in amErica ago, bad for the industry I would like to buy so far. He was was at my house.
But let me, let me, let me tell you how IT all works. Think about a store or the other. You have a role x line, right? And you're a business right? You get allocated only somebody pieces.
Now you go online and you say that everyone most type of watch in the world as the role, as they tell us, the most known watch, right? And it's also the one that consistent has traded over its atmosphere. Beating back to when I started, when the mp was fifty four hundred.
Right today is sixteen thousand. I'm a dealer. I'm getting allocated this watch, but along with that, i'm also taken twenty, thirty, forty other pieces that don't sell over list. In fact, I had to this kind.
They're also hard to sell and I see a room and out the selling at the peak of the mopy and code with the role thing was still going to trade sixty thousand dollars. Kleine calls me up and he goes, roman, they are giving me a the tony at retail. I said, okay, but they want me to buy a pair earings with IT for thirty five thousand dollars.
Math thirty five, twenty sixteen were at that fifty five thousand of Price range. What do you think that is this? What are they really work? Seven hundred that told them I consume that earings for.
If you did the math at the time that I roll trade at about fifty thousand dollars, you take the earrings. They are not do anything illegal, but roles can penalised them for IT. But at the same talk, and they're getting older money.
You know why? Because all the dealer has to do, pick up the phone and say, you, roman, and I got five day two story, what are you paying? Or market is fifty, five, fifty graphics sample. wow.
What happens with the theories? What happens in in car dealerships? You know, when these things are reselling for IT? What you've mentioned, the S. P. What's the market? Five million. yeah.
But if I, if I, now I got a guy that sit in there making a sixty five thousand, that the cellar is a sales person, and his job is to stand there all day, say, no, you can have this role. Let me put you on a list. I walk in and say, he can ran under the table.
What are you going to do? It's real people. It's real businesses. It's not it's just reality.
yeah. I mean, at the end of the day, when you think about the business side of IT, IT is business and you gotta find a way to to. But he again, IT goes back to IT when I was in month, when i'm driving around and i'm talking everybody about, watch, what should I about usual.
I is an, i'm trying to test everybody what they are going to be said. There's a, there's a whole street and Monica, that's all watches you go from one to the other guy to the other day to you. And everyone is talk about about each other with their old friends. It's an interest .
you should buy for me.
is a good gap you should buy for me.
Here's what I can do for similar profound .
that what that is what you go there? No, but but it's an interesting thing when IT comes down to these watches, by the way, I saw, I saw article rather, if you can go to this and the president time pieces, I don't know you've seen this or not um we have the story right here so if we can zoom out presidential time, please look at president luxury watches okay? You get to judge to see how their taste and their watches is keep going and go low when they chose the pictures, rather go little bit lower. We go. So joe biden has, what is that role extract there?
They just, just longer.
Kay, go to the next one rap to .
make a speed master.
Kay, so far, what you think .
about a taste for watches, I think it's very basic, complain or pieces, very big and makes .
sense of business. An iconic watch.
another iconic watch for mom. This is an iconic watch. See master and speed, master to the most watch.
But it's something that you all to have in your collection, not that want to speed matter above. They want above. Can you go back above up? Yeah, that one that want right there should have IT in your collection as what you're saying.
You can buy. I want a secondary anywhere from two to four thousand.
Oh, really. okay. Let's go to next one rub. Keep going. How about this one?
Scho to three hundred dollars? Echo again. This is this part of staying humble. This is probably something that was given to by somebody, tell somebody, mind you, this is the watch that almost killed the watch industry back in nine hundred and sixty nine when they invented the courts watch, you know, right? And you had the course crisis in one hundred and sixteen energy of, and he came out with the sao.
And remember, when IT comes to watch as well, people think that the main thing is a thesis innovation, things like that. The number one thing, every watch make a chases accuracy. That's why you have all these turban watches, the triple turbans, and so.
And so for three, that little thing, almost single handy, killed the entire swiss watch industry. Add enough, say, the swiss watch industry, you going to IT was IT was the swatch watch because the gentleman and charges at the time said, you know what, we're going to fight fire with fire. We're going to create a swiss cord watch called the swatch watch and the proceeds one back and to the kid, and they save. If IT wasn't for that IT ouldn't be brands like bong, pong, the shooting and many, many in briga and many.
many those. Would that interesting?
I know. Now imagine that's like getting like a member. You have a blackberry before? Yes, of course. And I saw by my blackberry, and I would never get rid of my BBA messenger in all itself. And then the iphone came out, what happened to the black over?
They made a movie. I don't have a movie. Yeah, interesting. Okay, how about? Well, this?
This is the one that said that was going to kill off the swiss watch industry when they came out in two thousand and four.
I think they all impacted at all, zero zero zero. And they said I was going .
to thought this a crisis. I bought one of them. I didn't get rid of my fancy watch I had on the other ways, and then I realized I have enough notifications. And here there are, really need my rebuttal. Now i'm good.
and I hope you. I T, I worked for about two weeks and I never worried again so that I about with my son, it's somewhere I don't even worry.
Did you see that? I told the joke about the no. Um his name is moody, funny as guy, he go, he goes, these Young people, I don't understand. I want to the beach.
I see this guy and he goes, i'm like, what is what time is IT because like, oh, my watch IT doesn't tell time is what what is IT? It's a good find them there is that's IT. Oh my, that's the most little thing ever. Small generational difference in things.
I wear a watch.
I always, well, since I was thirteen, I wanna watch millennia. Don't wear watches. True, apple was not a lot heart. Checking your emails on your risk is a cry for help.
It's not a walk.
The summer begins where on the beach? I C leo, with a black watch, I go. Leo, what time is IT that? IT doesn't tell you the time your watches and told the time it's not a watch.
it's a oop, a wop.
What is IT to tell you? IT tells you how you're doing.
I said, well, I look at my wrist, I see of gold rolex.
I know i'm doing good. I is the time and .
for him you were say, yeah so you had a two weeks and then that's here's trump veteran .
constant time. I mean, this is most likely against something mother that was actually probably given to him. I would imagine this is some, because this looks like they didn't remake of this watch, right? And this looks like the original watch from one hundred and sixty eight.
This must have been passed down in from someone that every so often we'll do a remate. We'll take historical watches. They call the history collection the doubling this to be the historic. I think this is actually one of the region ones from one hundred sixty eight.
Is this a popular watch or not necessary? It's not okay. Go to next one. How about this one particular lip eliph?
Now, the eliph. And this is a smaller aversion of IT. This is what was known as the old man's watched. This was the paddles answer to the big, chunky gold watch to show of kind of thing. Never really to call was never popular. In fact, there's an analyst out there, with the exception of a few rare ones, that cells way below its self.
For today, if I wanted to get one.
if I wanted to buy that, if I was to buy that today, they put a mark Price of sixteen was not that I would be a bar below ten.
You got to be kidding in now. Wow, go to next one run.
Well, the president pay date. Okay, so this is an old. This is all day.
Is is one one eight zero three a right? And you have quick set dates, and you have not quick that we have to turn the thing right now. So non quick set today. Wholesale praise depending on condition that ability will be to share depending on condition, uh, anywhere wholesale prize to buy anywhere from ten to twelve thousand hours, sell around fifty and sixteen. I would pay that all trump a million .
dollars for his for, yes, a different story. You ve gone up. You ve gone right? How do we have next? I think this is obama. I'll see what .
you're gray. I mean, obama, history. Ally, warm. What we like to call fashion launches, right? These are what made watches did not made to the high standards. So some of the stuff is made in china, like movements, a lot of them, of course, and they're basically cheap, good looking watches. Hand their all fashion watches.
So this is not a significant watch. Looks good. The next one.
Now this is a rolex chili. These are no longer made. This is the rolex is step child is I like to call IT.
So when people say, are there such as unpopular role? Is this would be IT. This is their way to show unpopular rolex. Remember, rolex was always want a tool watch, right, original, back, back fifty years ago, sixty years. This is a tool watch.
You needed to tell the time you need to merry somebody's pose, right? That's what they are using, used for a tool right there. Also waterproof.
That's how the whole thing started with a waste case. This was their attempt at do an age last year role, because every single role is right. So this was a collaboration which you leading from many, many years.
And now they actually replaced with a nineteen away or something. They called a new model, very similar. When you want to roll ex, that's not a role you flex in, and that's why it's not popular. Interesting because you can tell the roles from another way. Would you be able .
to tell the tell roles? No, not keep going. I have to see forty dollar time to watch. He's probably to way an election. I can image .
this was a man. I spent twenty five to forty thousand thousand on cover books, but yet he spent .
forty box on a while, forty box on the wow, twenty five forty.
But that's a flight. Think about it's a reverse flex obviously comes from a world of family right course got a ton of money worth twenty five thousand of above, but putting on a twenty thousand to watch with IT this a bit of a .
flex that it's an indirect fix. Keep corrode. Keep going. Rob clinton so .
longer zona or lang and sons Richard, a poor manual wine ah so market Price eighty thousand years now it's not probably pick this watch up in a low is low to high uh again originally return on the swatch for some around the forty thousand the Price range and you will find them a second that anywhere from thirty to forty wow, I don't know who .
came up with eating rain. He overpaid for a bill. Come on. I don't think you, I think you, if he wouldn't ouldn't pay nothing.
but keep going to next one rap with the sales person still.
I don't know about that. I don't know about that. How about this?
Um so eager culdrose stic compressor? Uh, this was A A diving watch. So they really good or eager look called in an english, uh, there were there there was a watchmakers watchmaker.
They are watch is a very reasonable Price when that comes to the retail Price because they make all their movements a lot of the company and switch use of the factory to create movements for them. Ah and there were always on there were big on a maybe sel cake and diver watches. This is part of the master master .
who would know what watch this is like cool in what space with people .
know what with watch guys, probably seven hundred and ten people would know he has a the think of profile. If you see the tube big Brown, see the right thing and they are open. So like you have to actually close and something go diving. So and market Price on the swatch today pro on the secondary.
probably maybe five to six thousand military .
guys on this or no.
it's got nothing keep gone up. This is region rox OK.
So a plain plane day, just no day. This is the cheapest rolex that one could buy at the time. This is still cheapest roles.
One can buy today's market Price against that reagans on a watch like this, where anyone be from two to four thousand. This is that beginning. Rox, you don't have a big bank that people call us. Force a, just let me get a watch. I had a thousand.
So here here's what gets interest in with jane of Kennedy. So he's got this one. Are you family with this? Yeah, it's an older mega from the sixties. Most of look like that for three hundred and fifty thousand hours and all five. Is that make sense to be that expensive?
But is because of canny got a jacket, know the sneaker scandal that I people offer me fifty grand for those sneakers I paid in nine. I am still in my office and the new run. So so those snickers to me, a Price place.
And this is a Kennedy peace. And why wouldn't you want that an image? And I keep going if he wasn't them, if he wasn't his watch, I probably pay fifty hundred people.
Are you family with this year? absolutely. Tell us about this. Watch here. So again, I there was another marriage, man road, once that was option up. This is the role.
Like also, they also optioned off a cardie, a small little ten cardiac. After that option in the news broke, I sold thirty of them, two women, because they wanted the same look in field and those trader for about two grand. I think, I think, uh, the cardy affect something also.
like three hundred times is IT true that this this was a gift from mariano to jack, who knows by the way, that's mate. Twenty nine to sixty two, SHE died two months later. Yeah, maybe he didn't like to watch or maybe .
this experience that there is a true yeah.
he is like a, why would you write some like that I give IT to me and and my wife knows and she's going to go spend some time with on us is ah yeah so by the way, is there that wash like has that a watch ever shown up in an auction or anything? You're not really okay. Got IT rob to see the next one here.
What does a say? Would you do? Rob, right there. I was gonna copy in patience. OK.
Can you do that? Let's see if that watch is ever sold. Mario, and or watch the rolex watch give john of man first. Although Kennedy never wore this and is widely accept that is that lindon Johnson is the president to give the time piece its famous nickname, maryna and roma history with rolex.
What does that mean? Lindon Johnson is the president to give the time pieces famous nickname, what is the nickname rob and since the world is given the present, who was officially the first day the present, although cannot never worry this, since while this one, the data gives ability to tell first watch people. But i'm trying to if there's any link between IT or any credibility behind the story.
that he gave a lot gift .
made IT to a radar. But that wasn't only present in the White house. There were many, a handful of the presidents. But expense wash on the origin day date, also known as the president, came in at a interesting eighteen.
O, K. Next name there is referred to, is that the nick name to watch the president? So they watch the name .
is the president. So i'm asking to see if SHE actually gave that watch to him. Reporter JK told his a to get rid of this watch and the note and its successfully stayed out of the public eye one more than four decades before hitting the auction in all five and seven, one for one twenty.
It's worth a lot more than that.
Oh, I would be, wouldn't be surprise a lot more.
wow.
So there is some incredibility to behind this watch. So go go back to the list rap. I think we ve got a couple more left before we wrap up on that year.
So this is ison. This is F, D. R. You recognize? I want to just.
it's a tipping in coats so different and co, again, he mongo retail you after remember that while rox is king today, that wasn't the case many, many years ago. So you were king back then. We had a lot of retailers.
They were king, right? And that's why you have tifany stamp paddies and tifany stamps, uh, rolex es, that they back to those times and they self stupid money because it's very little of them. But if I in go was a big name and guess what, they everybody wanted to be at the point, just like today, they wanted to jump into into the game.
They had a good enough name to solid. Tomorrow you like to make A P, P, T. watch. You have enough for following.
You also watch, right? Thank concept. But trump made to watch IT.
Isn't trump selling watches a one hundred thousand or uh, not great but from a uh from a perspective of the man and the following that he has, he will sell one hundred and forty seven of those watches, four hundred and. There will be people that will buy because of him. There will be people will buy because they want to show him that they have to watch, and they bought his watch, right?
There are many faces to this from a theological perspective. No, not a theological masterpieces from a perspective of a i'm Donald trump and a gold watch for a hundred grain. Trust me, there will be one hundred and forty seven people out .
that you think IT long term, this will have any kind of value, most likely not due to the .
fact that they're making one hundred and forty seven of them.
yeah. So ghosting about how how many days they make? One hundred and forty seven. So fourteen point seven million hours. This is there anything about the watch that makes IT unique?
no. And you're a fan of this guy. Yes, i'm a fan of the man.
I'm not a fan of the watch. Okay, listen even more respect the fact they now to be fair, you bought has snappers, yes. And what you pay for, you pay niger for the sneakers? yes.
And I heard you were IT today. He wanted I send you a to remember. yeah.
Member, what is that? you? That's me. Let you go.
This is what times of fill of inquiry? Don't know. I I had people as far japan flying to do this interview and my, my, my phone threw up at the office.
I wasn't peer smart, an, I wasn't every news outlet under the sun. I'm like, guys I bought. I'm a sneaker head collect sneaker, over hundred pair of.
I figured in my mind, these are worth at least ten grand. You get the president, you ve got the gold sneakers. Their friends and family, only fifty made only one side. How can I go wrong? I got over twelve and a five thousand .
a minute after I zero signed. Yes, that's the whole point. You have the only signed one.
There are two pairs that he signed out of the fifty. So the way neck as releases, they do a friend of family run, right? The regular run was a thousand pairs. Then they do a friends and family doesn't want to usually give to people and think kind of like the role of I early, right? So this was a friends and family pair.
Now regularly, sneakers, forget drop sneakers, any other sneaker as friends and family trays, usually five attent x its regular pair, because there are number of, and literally say, friends and family on the box. That's what this was on top of, that was signed by him. So I said, sneakers are work, at least hand grand.
I walk back to my son was in the sneaker business of that, you are your mind. How much did you pay? Two minutes later, I walked up PS like, i'll give me two thousand and half my son is like, okay, yeah, I .
wasn't.
And then when the story broke and I was doped, the russian, all our people, the highest. After I had .
a forty .
five shoe S N, I got to meet him. right? I made, I made the video when I talked about how the world was crazy on me and and all the garden.
And they said in the other, one of the guys that follows me on my youtube channel, who was a big watch guy and a fan of my channel, showed up to the president. He showed in my reaction video to people double me a russian old i'm like, guys, i'm army Better and I was born ukraine. Get out here right? I I was longer ing money.
Glad you are putin by buying his neck yeah, right? yeah. And guess what he showed on the video? Yeah, I want to meet this guy.
I get a fall call. I get on the plane. They say, no, i'm a golf club. Having lunch with the hours, it's amazing.
IT IT confirmed my beliefs of why I wanted to vote for him, is the fact that is not a politician is a real human being with emotions, and he is exactly the way he is in person. He was a very casual conversation. For two hours.
We talked about business politics. Fifty minutes is talking to my son about sneakers and what he thinks i'm like. Here's the president, united states, seventy years old, talk to my twenty year old and asking for his opinion.
I'm just like, right. And and I was I was just an amazing experience. You feel a powerful presence room, yet you don't feel like you've been talked down to right. The one thing that did did reforme that to stomach that's really a real human being. A decision act is his phone rings because of his voice changes, tone voice changes. I knew how to be millia because one way, of course, and i'm the big business meeting, mister big bad o and my F H hy, it's literally like IT was just real and confirmed that that's the guy I wanted to go for.
Very cool. I love them. Um and you said .
you from ukraine why .
the war is on your thoughts on, since you are putin, how to feel about those .
so one of the biggest heat that I call IT after all this, how can you support trump and how can you you know you know he wants to cut off a to ukraine i'm like IT is the world will stop the minute he walked into the office. He will be the one to stop the world. There's too much money being made on both sides.
And I know how corrupt ukraine is. I know how corrupt a lot of the form of soviet republic of the countries are, still are. IT takes decades upon decades to get to a system was somewhat reasonable in terms of a government that is not corrupt. So, and I know the first hand, if you want something done in ukraine, I, you can pay people. Or still right.
even all the way, the top, even the last, you, I cannot deny .
or confirm right now at that point. I'm not at that level. But listen, I have A A few who might get I D admit that the world started and I visit him numerous times and he was so extreme while he was in the restaurant business.
If few restaurants kind like a star box to called mary barrier over there, right? And guess what? Zoning this, go try to pay office zoning officer, united states.
See what happens to you right over there. What's the big deal? Zone all.
There's a player on twenty twenty feet away. Here's here's a couple of hundred books. goodbye. And you get anything done that's in a very low level.
He measure what happened in a high, low. Yeah, do you think? Silly ski.
have you ever tried selling .
him a watch any of of selling to putting?
Where's a bunk pon up along? Yeah.
I saw these are, these are watches, yes, right? this. So he say about his watches.
so I don't know how true this is. I don't know if he actually has those watches. The watch, he was a mostly seen where was a bonk point out along, which is about seventy thousand other watch right uh so that one ah the other ones I don't know where you they got that information go .
the road keep on yeah so the the pad .
pet of fifty forty about forty five thousand other watch, so nice watch IT is the fp jorn. This is a watch that trades that like triple is retail value. This is the entry level jorn got a meti blue.
They called blue and is made out a tangle and really cold watch how much as I watch that, I is not seventy thousand and seventy five not worth buying. IT is, and IT is, if you are on, you know, one of the here, this is one work by, this is the creative crop. He's no for his turban, and one he's ever second. Mitering bian just fetched and set a record and say, is sold for pull up join record, eight point one million dollars, is just so for, is the highest record pendent watchmaker, not watch that watches around five hundred and fifty thousand. This, yes, that's the one to have.
And this gna .
retain its value. This, so if you ask before the experiment, peace outside, this would be another one I would want you buy.
I can fit this one.
but it's don't .
be afraid .
yeah just gorgeous and and this that club .
is worth than paddy.
You want to try to get an allocation for fb join as a circle and inner circle, and you have to literally give you a left, Cindy, to be allegations. And which is why pretty much all in trade on the secondary of two to three, four, this is gorgeous.
This actually .
goes with the problem.
Can you matter? I so will make you over right now, eight point three million dollars.
So that was a second watch he's ever made who bought IT um I don't know that. I know there were two collectors as one came in from china and thick, the other was from japan. Correct me from wrong, there was a big bedding war and I know that is set a record.
This is the highest ever number paid for an independent watchmaker. I know somebody spot of the group was around twenty years old. And joan france, while pol john, he is a beast when IT comes to the stuff.
So as I said, if because of the conversation we had earlier when we first met on the phone, and you know, you ask me about investment type of watches, I wanted to show you something that's a little bit more diversified IT. Doesn't we have to be something as fifty years old to be something as modern that you simply cannot get? The high ology is there, the popularity is there and the auction results are there.
which which high and watch gets the most criticism, most hate. Like I like all of those guys, you can just pain this take here below. Really, why are you blow?
Uh, because of a little fat funny friend that you just saw on the screen because he has a, uh, a following on youtube as well. I think my youtube is half a million years. He is like a million and a half, right? He's extremely funny and he is somebody that started talking ship on hub O A little while bag.
Did they actually worked? Did they take a hit? They just build a third. I was just in switzerland.
I was missing somebody of factors are the business with. And I drove by them, started with one five story building, then two, now they have three. Trust me, they're thriving and they're .
smart because they support. Do you have to blow yourself? Of course, about jack company.
absolutely love for two reasons. So number one, you know, five times on the iconic one, who was that? Was drink that just war two, and remember, was all over the thing that was a watch.
That was, the movement was made in china. The case was made in china. IT was a cheaply made watch with a diamond puzzle that had a Carry in a half of diamonds and a colorful dial.
And IT worked off of a battery. Which one uh, now not that uh, put in uh, drake five times on. Rather you can see second one related right.
The original is actually down on the bottom, the color for one that one right. So the very first version he made of IT, and that was a watch that was that I know, like six to seven thousand knowledge. This is jack of the jeweler who was in a booth, who started in the booth that was the size of justice.
Part of the table you're sitting on on forty seven, three in the corner, fifty, forty seven or six and forty seven, right? He saw a lot of hip p jewelery. He sold a lot of stuff to hip hop artist, and he say, why? Why do I make my own watch? And that's what he made.
IT was the cheapest made watch ever. And guess what? I put that watch in the top ten most psychotic watches over, really? Yes, along side with masses like automated and protect fully.
why? Because of what he did and what this man has accomplished, going from a booth this big to where he is today, where, I mean, building apartment complexes to talk us in the world and making watch sage as this and the celebrities that wear them, he revolutionized. He took the stuffy swiss watch industry, and he brought the world of hip hop and flex into IT.
He is thinking of flex. He is the guy that you want to flex here. His seven hundred thousand thousand is all yellowed. Cut the get diamond italian.
This is seven hundred.
yes. And guess what? He now is no longer making his watches in china. Obviously, he's to Carole, an level.
Do you see? J, where in the boy I want you just came out with? I had that on my recent to I proud to flex to say, I was the second person together that I watch after J, Z, but he now uses the factory accompany ical concept, of which they make some of the most innovative movements and some of the most highest quality movement. So he went, from that time, I wants to creating something like that. And the entire animation that works, you press the button, and those students .
go up and down and watch.
watched three hundred eight thousand won't find that work fine or no, if you want to flex, if you want to have that watch and if you believe in jake of the man himself, lt, and yes.
i'm getting one. There's watches that I hear like, don't wait your time buying anything you know with those guys. I hear the criticism from guys in a marketplace on hana.
I've heard who blow, uh, i've heard a few others. I've heard him sometimes with there one. By the way, some of the stuff is really creative, but isn't there? They have a twenty million .
out of gold watch, right? IT wasn't there something ll pull up, jack up.
And is that what it's called to watch?
It's LED a billionaire.
If there's a video as IT. As a twenty million on a watch as he sold IT, does anybody .
owned IT as he still have IT himself? Uh, yeah. But he sold. This is one of the variations he made. Many of those had couple guys.
one who has the biggest watch collection, who has the biggest watch.
It's gonna tough to say because you quantify by a dollar amount or .
amount of watches. There's guys out there have thousands.
but no one because from the celebrity is you guys, guys like john mary guy, guys like mark wallwork, you got guys like Kevin el lary.
So is not billionaires? Not really because book is a forty thousand watch.
He wears like a doesn't here. Yeah, he doesn't remember. Member, what I told you, he said, I want to see if I can get five million doll watch. I ask you, how many guys do you know they can afford to watch you? Said kay, that's a small pool, I said and added that pool.
How many of those guys actually be willing to spend five minutes? Because some guys will be willing to spend five million box on a rooking bay blue card verses and expensive. Watch what time, right? It's not watch isn't not it's you have to be into the stuff .
I was about to get IT and and I put IT elsewhere. But by the way, wrap, there's a story, if you can pull this one up and then we can maybe wrap up on the finish. Two more stories.
I want to go to wrap up the story of a watch. Uh, hitlers, watch. Ched, that sofa, one point one million dollars if you follow this. no.
So if you go to this one, there's a story of, there was a watch he had, is that IT yeah right there? So hitlers White itself for one point one million years, that controversial action. Uh, the roles called the point and can let a go, the lord, to see what the watches. So despite this, which I so the risk ch believed to have belong to for one point one million, what is the watch? Go up to see if you can watch.
you know, associated cold reversal from the early the reversal was originally created authorities that was made for polo players that flips, you can protect the watch match special till this day. Uh, they're about to celebrate a hundred year in the version, not too long from now. And uh, again is what special about is the fact that IT belong to hello, hello, hitler. I said, you know, you can buy, you can buy a vintage reversal from the thirties for, you know, five, ten, twenty thousand.
And ding who bought IT 是 based on a rub。 Go back on the maryland solar, controversial of anonymous nous, buyers of eagle from hitler's bedroom, several of the genocide dictators sketches and painting and dressed that belong to have a Brown his wife option als believe he'll received a reversible goal watch made by under suber on April twenty and thousand nine hundred and twenty twenty and forty four birthday bears the letter A H boston and I, 哇哦, a french soldier. Uh, a nap. The watch made on when his allied unit reached their summer house in bavaria cording to almazan options to watch and the history have been researched by some of the world's most experiences and respected watchmakers and military historians, all of whom have concluded that its authentic and indeed belonged to .
IT the production well, consider that my rail ramp for the that fighting I wouldn't the imagine right? I wouldn't buy stolen watch either. Uh, no. So for me it's it's again, there are people out to believe in or not a lot of the native member of billions that's being sold and traded today, I actually purchased by jewish people. Did you know that to get not to get ready and to make sure the world doesn't forget, i'm jewish.
So I know as a lot of jewish h collector out the collection member, to me it's A I, I, I have I, well, there are no longer with this, but i've had people on the family, they had a tattoo on their hand. So to me, this gives me good just reading about IT. I I would completely against IT, but I do. I don't care how collectable IT is, and I can see how people can say its super collectable this. That's not a man that did a lot of good in this world.
I agree. So I, I, I agree. I lived in germany for almost two years, and we went to, I live an air logan.
So we were few minutes away from norm berg and we to go their history. Just seen all this stuff to history. IT, yes, I was the driver.
Read this book. I can't for now. Yeah, very, very weird guy on what he did.
Rob, go to the thai risk clip. This is the next one I want to show you. So here's terris kay. I don't know you've seen this or not. It's a very interesting clip, but he's talking about, you know, of the jewellers and the watches he has, whether it's real or not in White go at rap.
No.
you can tell .
you know why is not real because I i've lost so much of jack, most fair, popular. Uh, the line in the center n your always security is they plan on that. I've turn out a black hot, they know what does century that thing goes through my good.
I don't lose no sleep. Yeah over china went to popularity contest was shown up what all is jury and i'm a leave on a nice day and I have a housekeep to say, I don't know. I'm sure you don't know. I'm sure you don't know.
What am I point?
I agree with this point, but I am Polly anti fake off if you are buying something fake for the purpose of flexing and people give an excuse, oh, when I travel to places where it's dangerous and therefore I chose to wear a fake watches don't were watch, if you going to the amount of time, effort, history, innovation, hard works, wat in tears that goes into these little marvel things that are we like to call watches in.
It's immeasureable I can talk to you about for ten hours. I go down. Every single watch will need eight hours to talk about IT, right? Every respect for those dead innovated over the last few hundred years.
I have respect for those that created something that people thought was impossible to do. I just showed a wise that has an animation on a screen that time at the time, and there's no battery inside the crash. Man that put the diamonds, that is jacot.
Watch the double sphere and watch the E. C. Over there.
what? This is a perna double experience. watch. Yeah, please. IT was IT was done by a gentleman named eric good dray, who is the second or some Martiny. The created what's called the three.
The turban spends across three axis, right? Because original turban was made for the queen for her pocket watch, because was running slow. Briga invented to make the pocket watch around on time, and that was only working if I was very ridiculous around.
This is three day. That's a one point six million, seven one, a one point. It's also made entirely out of a piece of Crystal.
So, you know, the Crystal on top of you watch the entire watches is made out of a the a rate on creating those critters. Probably seven out of ten fail. This is you're literally cutting IT out of a Crystal stuff. But when I see somebody put on a fake watch because they're going to full one reason or one reason only, there is no doubt in my mind that this is flex and flex only you trying to impress somebody.
And to me, that is like the worst thing you can do to a watch, at least for me, if you come in and you wear a fake watch and I will know, I will know from across the room that happened to me and at um we did an event with the seller, orange county, the girls to sell your state. We did a charity event with them. I walk in with a rich at meal and he was probably twenty feet away when he an agent was that fake.
He didn't even know. He got actually duped also, he says, but fake watches and doing what he does. You know, we don't wear anything that's IT. I just very ani. It's interesting .
that billionaire don't have a big watch collection like.
you know you know what they do you they just don't show IT and you don't know if I have. So we did an event that was a kind appreciation event at the oaklea in Sunny's here. And kv really actually showed up.
He was in, somebody brought him a in that room, we had invited one hundred and fifty of our top spenders. So in that room, by ahead, everybody's networks started with an m and there were six people in the room who's network started would be, and those guys have watches. You just don't know about IT because they're not in the line light in the likes of john mayer or mark Alberto.
Michael Jordan. Michael Jordan has a burnell Better way. Which one? And this one? Now this is the people, you get one off. So he has a similar he has a red Chris l early and he paid for IT. He wasn't given to Michael jack a huge collection.
What's the most unique watches again? Is that one for not a top, right? Yeah, that's IT. That's the one. What's the most unique .
thing he's got? It's tough to say because there's really no information I never sold and watch as I wish I did. I would love to sell the greatest player all time I watch, but I don't know.
I know he's got a ton of watches. I know he's got a lot of her work. I know he's got it's got super news and the stuff that you see online not necessarily true, right? People find pictures. They see images while they could have bit an image taken to try something on as he owned IT.
I don't know sense yeah he's I don't know why he gives me the lives of somebody that's got a big watch collection .
is I can who have you so watches .
two over the years who so I can .
I keep my client less fairly private.
Anything that's public that people would know.
I don't make a public .
so people want to know who you've sold less.
So there's guys in my industry will call the cloud chases, right? Oh my god, I saw patching by David. Watch, unless patching bad, David decides what you did IT on your podcast.
In fact, you didn't mention my name. You just said roman on your podcast. When you bought your way for watch, you said I bought IT from a guy name roman. That was the clip I had a thousand people say a patch by David just gave you your shadow .
they knew was me and roman watch people, no roman watches.
They fired, fired. He was me. So, ah you know but if tomorrow no room and want to purchase this .
watch room, I can tell experience has been superb with you. And I said that at the beginning, and I said that the best kind of sponsorships are the ones where you don't ask ford and the customer does IT um and asked why said everybody should go on my next and ask you questions before they make a purchase for a watch. It's good to have .
access to something alive. I'm going to be alive as soon as they get back. I'm just finished a couple of things with your girls.
Yeah to look at my set up. I'm probably going to go alive next with IT. And again, i'm taking older proceed and they .
are going to my charity. Fantastic respect you romance for me if you want to know what these customers looking for. Kim, anything with history tie to my community. Iran shah, a syrian armenia .
full of automatic cobra, go to my website, actually go to local outcome. shame. Type cobra, just click the whole thing ye.
I just go autumn. P, K is fine. So this, so the shop were the watch. If you go third to the rate, that's the watch that he were that this was a lot more what i'm .
saying to use. I want what was his? I wanted know what he had. I'm interested in that, okay, because that if you get something like that, or we get four years to go till one fifty, if we find out something, someone that we can make, something that's gonna unique to people that import my life.
I can get that done in the next year.
So that's the other to be thinking about, to be unique from a bigger name that we have, OK said as that part. And then the last one would be a one off from paddock, or somebody like that, that we can make for the family. I would have a lot of interesting that to put something there.
So we had to appreciate you giving a mission impossible. Thank you so much. Having and the mission impossible.
you said you were very competitive and I said, let's have to come with. But yeah, so those are the things that i'm interested in to me. I don't have any fake watches, are not in a business of having fake watches to me.
It's purely about passing IT down to the kids. I've never sold a watch, but I literally never bought a watch to sell the watch. Even when you and I were talking about the I would about that to want to given my grand is I would about that to keep them have three children.
So you pitch into require exactly how you feel. It's one of the most important things that left to me is my family. That's the number one most important thing I told you before for me. It's family got country. I'm a simple that I am.
I love and you like nice sneaker, so you have good taste. This was great, man. I really enjoyed IT.
It's good to finally meet you face to face. Lutely was fantastic you for coming our brother. Thanks and guys. All the links, everything will be take your gob less, but bye. Thank you guys.
Guys, I got a million dms a day. You guys ask me, how do I get into the watch industry? What i've been doing this for twenty two years.
I don't have time to answer a thousand dms a day. I try my best. However, all those questions can be asked of me on my neck, and all the process from those will go to my child.