"Hard Work Beats Talent" - Eddie Hearn Talks Pay, Corruption, And Legacy In Boxing | PBD Podcast. | Ep. 506
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The world is gone a little bit soft, but let's be honest, you don't get given anything for free.

Do you see yourself as a Better promoter than any of these guys?

Minus.

by the way, one point six million paper view, eighty million dollars in revenue, five between .

those two at one hundred percent. But he came out to day and said, I want to fight edit. I will fight edit for free.

what? Happens to point, you have to walk around. I need to do this.

You just presented yourself as extremely.

Confident that not just you're great, mean just a demotion against women. Average one minute, my average, i'm honest, very .

average.

Say jack example of a fighter has been misrepresented and is my biggest losing .

fight for your business .

wise we sold out.

but the paper you flopped.

you last money probably best example just done ever ever make decision Price of emotion again. You know like they you don't think the guy was a pound pound, right? five.

You would think you're on a different level, different than what do you think is A.

me.

Okay, so we have one of the greatest promoters of all time in the house today. He's represented some of the biggest fights. Anti an Anthony e josh o canelo els, triple G I can give you bunch your names. And I don't know why when he gets on the camera, people want to see what this guy to say, talks a lot of shit. And the entertaining, funny one and only other hand .

is great to have you. you. Thank you. Thank you.

I firstly, you've got your own rap singing. I'm straight. I get on the fun to my guys. I won't get that.

I got especially now this next, the fact that you your considering changing your career into politics, you get into that. But I was start off with this.

So when I was looking into the story about what I know you as is the promoter, right? And then when you get into you, like, let me little bit more, you study your pubs and there's a couple of clips about your data and watch this guy fires me up, right and and I find this clip of your daddy s ten rules for a life. Have you seen this? And i'm a read this to people that haven't seen IT.

So number one is Better to be born lucky than good looking. Number two, tell the truth, it's easier than telling lies. Number three, sheer work ethic can make you look like a genius.

Number four, pressures only felt by those who fail. Number five, you will run a Better business and life if you think poor. Number six, unusual things happen every day of your life.

How you deal with that makes you unusual. Seven, life ends and tear, so smile the rest of your life. Eight, your life does not change by sitting on the sofa. Avoid being a secret.

And I love this one, by the way, if you're good, then admit to IT if you're great and shouted from the roof types and over ten, when you need a hand, you are more likely to get a kick in and nuts. When you need no help, there will be a queue of people wanted to give you things one of great life's greatest mysteries. How influential was he in shaping your mindset, getting the competitive as that you have today?

Uh, everything I mean you know i'm i'm kind of like first generation money um but now things have changed a lot from when I was growing up in terms of our business and the success of bit. So how we grew up wasn't how my kids are growing up, for example, because things have gone very well for us. But he was adamant that I wouldn't be a spoil rich kid.

You know, he calls me silver spoon. This is his joke between us. And I was telling that I turned the gold. No, we always show about IT, but I think that as you get a little bit older, you start to reflect on your childhood.

And my childhood was not a lot of people get IT the Whiter I was brought up like the world has gone a little bit soft, let's be honest. And a couple of those points you know, in that top ten are very consistent with my childhood, which is work, work, work, work. You know, you don't get given anything for free when things get tough.

You wake up an hour earlier. You go to bed an hour later, everything is resolved by hard work, and winning is everything. Don't ever let anyone tell you that taking part or losing is acceptable.

Only reason you play. The only reason in business is to win. And i'm not saying necessarily this is for everyone.

This is just the way that I was brought up. So you know, he always put a lot of pressure on me to performance and to succeed. The thing is for me growing up was, I grew up around box in.

Since I was seven years old, my dad was a hall of fame promoter. He was a very influential known figure in the U. K.

And I was always bary's boy. But that's barry her, right? So everyone knew me as barry's boy. No one new one night.

And growing up at thirteen, fourteen and fifty, I quite like that because, like such, you know, my dad is, you know, we've got the seam had made, we got and much Lewis, we got all these guys my dad represents and i'm in the corner and i'm walking out with them with a bet. And I probably struggle a little bit with my own identity, you know, and I wanted to be a star. I wanted to be a successful business.

I wanted to be a winner. And I grew up around sport. Sport molded my personalities.

All of my, my best assets and my best qualities will build around sport, not for education. And that's one very passionate about IT in the U. K.

As well about what I can do for Young people. But I was win, win, win, win. And that's exactly how i've been brought up. And my I never wanted to work from my dad because everyone said to me, you're only going to work for you, dad. You're only.

And IT took me about six or seven years working in the sports industry to really realize I had to give my heart and soul to the legacy that he built. And you know, I take the business very personally. It's something that he dedicated his entire life to make some sacrifice services for.

And the only way that I can win in life is to be much Better than to take the business to levels that he couldn't take IT. And that's our little competition. IT doesn't matter whether we're paying ping pong or cRicky in the garden, we're always at IT me or that always and that's the competitive spirit that he bill in me. Not a genius by any stretch of imagination, but will never be at worked by any of my competition.

So let me ask you to so you went away from working with them and then you went back to want to work with them.

I never worked from. I went, I left college. Ah I just said so I went out.

I wrote to all the big sports marketing companies, you know img, advantage, international, octave gun, and I said, I, I wanted to be a sports agent. I wanted to represent athletes. I was a fid athletes. I ricket very hard level a few other sports, but I was never good enough to to go professional. So for me.

that was the next best way the audience needs to know this. And six, four, he, six, five. So you're a big guy in boxing. I know you represent a, you represented a bit, but promoters.

you don't find this. One of the first things that people say to me, you know, is my size, but, you know, I I wrote off to all these major sports agencies and, you know, went for quite a few interviews in one company, sort of set me down, looked to my service a classic question, are you any relation to barry? him? And I said, he is my dad.

What you doing now? I say, I don't want to work for me. I so I I got a job there and work for about six years for two different sports agencies.

I was representing golfers on the european and the pga. Yeah, good. I mean, built a very successful department within the agency.

I just know this is something that resonate with me. Now my heart was in the business, but my soul was in the family business. know. I sort of looked at what my dad went through, and I took in many years by a way to to be successful and took us forty years to beat the level that we're right now as a business. And I just felt like if i'm bleeding, you sweat and tears, I should be doing .

IT did you.

in my sort of matter late twent and forty five now. So you talking about about twenty years ago.

is this after a heart attack? Or is this premium?

He's at a few. Actually, this was off to his hearts .

of the one that he almost lost everything bankrupcy a thing or two when this happened.

Yeah, I mean, that was a period of you know various different things going wrong. Obviously a terrible economic time in the U. K.

As well. But for many years, his business was was up, down. I mean, he's you know he's a he's a very different to me in the respect of he's he's a chance taker. And but sometimes when you have nothing is easier .

to take time. I want to show clip, and dad is, can you play that clip? I found only this one right here. I just can watch a sound repeat. Go to play .

this clip. Go my child them so much, but when he comes down to IT and I am going to be good enough in this world, that's not there. I mean, if he's a great example, I can't believe he is turned. That is a credit to me and what he does, and he's got a to tremendous and he doesn't need to have and and that's what everyone's got a fine the'd got a fine that in a IT takes some past ordinary people, if they want to be special. What would the most important characteristics that you would have demonstrated drive, I think, everything in competitive one themselves, no matter what I G was want to be in this guy, we're found there are famously took him down the gym, and we added what was supposed to be a proper three round fire. He dropped me twice in the second around me.

never to do remember that yeah .

people that was in the paper in the U K. Of people that a real mixed response like is not is quite unusual. But actually when you think about IT is not so he'll always quite flashes a kid, right? Fourteen, fifteen, sixteen I because of how I grew up and I boxed the little bit and amazon had, like, qualifies, no good but game and he always said to me, when you get to eighteen, i'm going to tie you in a gym.

We're onna get a gloves on. I'm gona SPA and i'm gonna you a piston and i'm onna show you the difference from where I came from so where you came from he's a street that yeah and that's what he's gonna be all about said, yeah so enough anyone got to sixteen and I was like, six foot one, you know, already quite size. How is about the same second one and he thought, said that I think we should bring IT for couple of years so I was like, oh, I look, I don't mind and i'll never really forget IT because we went to the gym where he had his first is trying, and everyone was watching, and we put the globs on quite small for bar as well.

yeah. And the balwin and I just saw him come out, and he saw a back mp in the corner. I covered up and I looked at his face and his tea. His one shield was like, and he was just rain in a in, ran the side of my head and I thought, this, he ain't playing, playing and i'm taking them and taking them and after, like, because he wasn't as fit. and then i think was a second around he was quite competitive and he really died to tire and we got up close and i just lifted him up to the body and he took a knee and i'm like looking at him on the floor and he's lighting on the road guys count in the count he gets up at a and then i walked him down back amount and daniel and he turned over you know rolling around on the floor is out and the next day i was in all in the papers because when he was doing some interviews about some show we had IT was telling everyone like IT was the great great day of his life h my son you won't believe what my son did to me i would have been embarrassed you know insider my son i get and but we we did an interview pace morem recently and he was talking about and he was like i got the one this is not really normal he made with you.

of cause.

and at that time what are you talking about cause is not well this would be very quite frown upon said you know that that was his way unlikely said about the table it's like literally against my daughter who is fifteen he's diving from the he beat twenty one nine in the other week right IT was so close and he was sweat in diving around and when he won yes like running around the celebrations and she's like looking at i am going granted like that you're so close are reciting a couple more weeks and you're going to get me you know and it's it's not for everyone but that's what built.

me so a couple reasons why asking me this question is because um i have a son who is like a your relationship you and your father's relationship and by the way both of you guys are demonized your these nineteen june and jo i'm a libra my son is a libra and he's a cycle competitor and got forbid if we play and we i don't let them beat me and nothing but not nothing and when he loses IT is not a pretty side when he loses when you lost where.

you up so i was yeah i thought i are hate losing yeah hate IT you know and as you become a little bit older and a bit more successful but things changed a little bit but specially as a kid play in sports bad bad lose you were yeah black and that's okay i always citing my fighters you know when a j losses or anything like that give give give my diet to and i will sit down side you OK you know a lot yeah yeah my is IT hurt and i like what you mean i said is IT is IT killing you that you lost yeah i said good because he's got really fucking her bad like.

it's got or.

it's gn.

if IT doesn't hurt how do.

you give back internet train and ask when it's time that might be look at your future if IT doesn't eat you up if you don't know virtually cry yourself to sleep if you're not struggling to sleep if you're not replying that fight back in your head and failing in the pain of defeat might.

be as you have had one you across you like yes yeah i.

just know times where even after the fight you know you go back to the hotel and you can just see a fight i one of my best friends in this book i called down barker is my first world champion won the world middle i touch in atlantic city he had a lot of injuries in his career next fight that that was like the pinacle of winning the world child no one expected him to do IT yeah and then the next five he took a big payday against felix term in germany he had bad bad hips and during the fight he got injured he got stopped and i think two rounds and we went back to the hotel and he SAT back and he's he's member in a beer and he just i just looked at him sit back and o and he just took a sip of his beer i looked and i went you're.

down and he went have you ever had IT were they thought they're continuing but you know know this guy is down where you got to tell.

them to their face yeah that's the harder thing you thought always want to find so easy to say just one more you know but in the fight game just one more can be devastating in many ways and i just feel like sometimes legacy can be kept in that especially your end in joshua i mean he just lost by knockout for the world heavyweight title to fight where he was a slight favorite for and and now everyone's on IT because this is the bridge way now he went on a run of four wins and never he's back he's bad than ever and then he loses for the world he he should retire he's down you know at that moment that's when you really got to think you've got see the desire but boxing a little bit different you know you've tt a be physically a hundred percent if you start fading you start taking too many shots if you're not you as robust as used to be especially a heavyweight division becomes very dangerous and that's all down to relationships with the fighters to make sure you can help those onest conversations because when i feel like it's time for him i will be saying and i believe when i say that i think you'll go i'm done because he will listen to a few around him the he will always want to fire because imagine our scary he'd dedicated to your whole lighters on thinking in a silent boxing is so regimental and this is why IT saves people from certain environments and situations because IT actually gets their life in a structure so you wake up in the morning you do you run you go back to bed you go back to the gym you back to all around you come back you get your physio you go to sleep you wake up tomorrow you do the same thing and when that leaves your life fighters really struggle after that because what what else i mean that's all i do and the buza fighting the walking out in front of ninety thousand all of a sudden that goes in your life and that's why it's gotta that void has got to be filled with something that you have a passion for you know maybe that's been a trying maybe that's standing.

in the game is their way to size them up like for example you know in in a football nfl there was a guy what was a guy counter back from the oakland raters something russell dislike is a big contract bomb he's done you don't see an age from china kis russia right in the NBA there's certainly as you pay them it's over with baseball got paid nothing happens after like what happens to you right how do you want these guys all of a sudden like you know some guys said you know economic gregers best fights was preventing becoming rich and wanted to quote by your dad as what IT says you will run a better business in life if you think you're poor right the poor mentality to broker and not poor mentality but you like keep that hunger do you shape their minds like every when we sold our insurance company we ve got a few hundred million dollars and i'm sitting there were my wife we were talking a month and i said lives about to change in a big way you're no longer a millionaire have money i'm still gonna work the next day and i don't like IT if you just want to go to the spy every day and just go hang out i'm not attracted to that and you have to unjust go on eight hours a week right and we're happened this conversation and i said families going to call you everyone's going to want money everyone's is going to tell you this everyone's going to and we're having history and half our conversation and is like a moment of joy and you're emotional but at the same time is like i'm not loosen my edge i'm going on a forty year run i'm having a conversation with her and my wife till today five days a year at the office every day SHE comes in the office with me and bomb works hard herself till today good's store but while you're going through this and you you're picking one your fighters how do you shape their mindset when you know this guy is about to make the kind of money he's been waiting for his entire life he has made IT i'm talking role money how do you have that conversation with them to see how he's going to be the next and when he sees the money in the.

bank ge i mean that's about personal relationship but a lot of that has to come from within there's very few characters and very few competitors in athletes that don't change when the legacy and the money hit probably my best example of that is canada average right there's a guy who's got hundreds of millions right used to sell ice pops on the street of guadalupe came from absolutely nothing and now is making in forty fifty million dollars if i doesn't even need to fy anymore he trains and a j but he trains with the same hunger the a cat had when he was far in a four around fire seventeen years.

ago what you think is pursuit of what seen a purse.

i think their witness i just think their winners i just think the ones we all know the key word consistency that's the one thing that's always gonna provide you with success if you work hard enough and if you've got talent you're unable able the only thing that's going to stop canal ever is is for time that's an eventually catch up with you but how do you especially boxing you know boxes in such a today i was up at their right beach i was watching now hundred and forty pound like well to wait world champion e liam sparrow spar camerons right our money in this bar but just a preparation all that war you know me like this wasn't someone who was like knocking symbol ls around a call this was a fight in a gym with no one watching at what point do you come from nothing build three or four hundred million you got your property is everything i and just like what point you have to walk around i don't need to do this anymore you know and that's where you've got to keep that relations because when that hunger goes you got get him.

out would you put my weather in the same league can't love money love money so what you're canal was about.

money but my weather was different my weather was a god that was spending spending spending spending he loved money he loved racking money up i don't forget that he had a passion for the school passion is key to everything Now you talk about your wife guy in the office. There's a reason for that he loves to do IT. You can't. You know it's not it's not because i'm i'm sure there's an obligation and you know it's a team and all that answer, but there's a drive and there's a passion and there a fire otherwise, like this is with me. I work all day, every day, no break ever. I love what I do and if I didn't love, although yeah you sort of you keep going but not with the same intensity.

not with the same passion fascinating going back to um these guys, uh canelo may weather uh when you see something like the jake pole and the mites and then coming up right i've heard you made comments about IT already and I um uh even remember your interview with jake. Not in fact, if you have that clip up and and I love the way you're doing IT and you know what i'll love about this global, let me first have the audience watched is this is a uh, eighty you're telling jack he's average and you're trying to tell them that trust me, me telling you your average of compliment any seven a hard .

time with the go to play this clip and I know and so you call me average after one minute, but you call me after one minute of my first professional, right? But you still average, you know you know not true. I A five time, you you don't even you don't know my ability though.

That's true, that's true. You know I don't know where you might go. I'll just give you where I think you at, which i'm entire to, which is average, is very complimentary to you. You are you how are you trying to get .

under skin at the time? Is that yeah people .

to in kind of arena one is about entertainment yeah two i'm being honest. He's very average as a fighter, as a professional for but what I was trying to sort of explaining to him was as a professional fighter, someone that dedicated their life to the sport from most people from the ages of seven or eight, you started boxing at twenty four. You are average in that field as an unbelievable treatment to mean i'm the average of boxing.

I'm terrible. I'm you so you're so much Better than me and so many other fires who have dedicated their lost his ball. But and then and then after a while, he's just about fucking moving a little bit. You and you mean jake with, I got a big defamation case against him at the moment, and this week my fighter, kt tailor, great female fighter all time is fighting his fighter. A man is sereno on that undercoat.

Is this a million? But you know.

that was here. We all want to fight. Didn't apparently make the bed, you know, whatever, but we won the first fight. This is the rematch this friday and it's on the undercard of the jake pool della correct, which is a bit awwad because he doesn't really want me there. And i've been quite critical of the main event, but the opportunity came from my fighter to fight on the undercard for a lot of money. And I wasn't going to, you know.

holder back now. Can he say you can come or know you can go to that?

Not really. I mean, they not always helpful. We have access me. I'm exclusive to the zone. So is Kitty Taylor and I had to tell the zone you can not let take this opportunity. And this is on netflix.

But part of the agreement, gentleman agreement, was that when they went want me do in anyway, but I won't be pushing the show on the behind. And no, they don't like the fact that I been critical about the fire but it's just, i'm honest, i'm not gonna know Brown knows anyone. I going to give you a right and I don't like IT.

I don't i'm a box in tourist boxing, a massive part of my life. And I don't want to to see if fifty eight year old might tyson, fine. No, IT is dangerous.

And now people talk about all that could be something maybe there's agreement between and that this will happen, that will happen. They got fourteen nounce gloves, two minute rounds. You know, I I don't I don't want to say jack paul big, my ties, fifty eight, eight but many will get .

IT tyson, fd, roy Jones, who do you think was gonna IT you have an opinion on IT or I mean.

to be with just these absolutely shot to places and he's been fighting for for way too long, like everybody in boxing knows that guy. Tit, so when I both get in the ring, but how long goes at four years ago?

But I said I couldn't. I couldn't believe that he was standing up. I couldn't believe he, by the way, one point six million paper view, eighty million dollars in revenue, will fight between those two.

wow. Point to .

see who wrote IT. You're saying that not true.

I I would say I would say us a hundred percent not sure really a lot of the time you get I mean, that could be a global number, that could be a replay number. A lot of time, every time someone fights on paper, view the numbers that come out at all over the place. You know, you got the haters within the industry that will be feed in the media with lobby numbers, and then you've got the people involved with the fight fade in.

I've done IT to main fade in real big numbers to try and get the message across that there was a huge success that fire, I believe, took place on trailer. But you know one point six million? No, I don't think so.

But you know that, that would also be a global number. So maybe maybe a million bars, but I don't believe i'm certainly not in the U. S market. But you know there was a while to go now wasn't IT. I mean.

yeah was twenty twenty four years? yes. So this right the for you the way you sound like you're saying James gonna.

take this one. I'd be astonished if he didn't. I mean, you got a Young guy, right, who's average, but come fine a little bit.

sure. But the one thing I will always respect him for his he's dedicated himself to the craft now for four, five years. Okay, so he's training properly, doing proper training camps, definitely improving.

Punch is pretty hard, like physical guy. And then you got my time. And is fifty eight years, eight of large what you have to understand? His mike tyson retired from boxing about twenty five years ago to when he did, he was completely spent. That was twenty five .

years and fifty .

eight years old yeah you know I mean, i'm forty five. I think you're forty six. Yes, you right. Like we feel like we're still there that this guy fifteen years and fourteen years older than me and I like if I went in there against jack paul probably demolished me. I am not my tyson, but like as for the time there's no replacement like you could say, listen people say are but people buying into the fact is like, yeah boy is my title and surely still Carries the power and is there .

any chance of Michael draft?

Is is, is a chance in every form of box. Mike is a big guy as a former world heavy at champion. But the speed in the power in the foot light? No, this i'd love to see IT love .

to say I have to wake up and how much getting paid for, but I no idea.

I think it's not a pipe of you, but it's quite interest in this subscription only on netflix. S, which is great, is going to do huge numbers. I would say ten million, million, and I would say ten million.

So some of the guys that are still fighting, it's purely money.

But a lot of time, a lot of fighters have been, I mean, probably the greatest fighter. The example of a fighter that's been misrepresented in abused is machan know the money that there was generated in his career.

The reality is, is probably five years ago, our money no, I mean, he's actually had a good run now doing various its in places, but how can you make hundreds and hundreds of millions of dollars and you know and that's a very common thing, particularly with far as in the eighties. But things have change now. The fight always, and people are, are even my dad, you know, Frank, were on.

They really struggle outside this. Every fighter I represent is my boss. He doesn't matter. What if they're in a four round fire on their debut or the file for every bell in the division for a hundred million? I work for them and it's very difficult for those old school guys to have that same mentality is back in the day the promoter you work for the promoter, you know that's why people like don king, you know, when he was represent in my house and he was the bus, my did, as he told now is a complete flick.

Wonder to change.

I would say you, like my weather probably did a lot of IT. You know, my weather kind of set the way for a fights, has been their own bosses. You know, no, I control the revenue because that for me is the priest form of the business.

You give a fighter a perse, right? You're fight for the world middle title, given you a million dollars. You look at IT with your team. You look at the deal, you accept IT.

When the fighter gets bigger and big and bigger and bigger, you move to an open books policy, which for me is the perfect structure to have a great relationship with a fighter. I did IT event in Joshua, many other fighters. You sit down, you know most of time it's with the guys that really understand the business fluid.

This is where floyd comes in. You look at a revenue projected revenue. Revenue knew know that exists. The gate, you know that sell in one hundred percent.

The paper view is always subjective to the night, but you know, if you're a big name fighter, the region, it's gonna be in the close circuit, television of commercial sponsorship, the international rights to revenue. And you say to the fighter, this is the costs of the show, okay, this is the undercard. This is the venue, high hotels, flights and you cap the costs is an open book. The net profit of the show goes to the fighter and they promote its like twenty percent and you never because what happens is a of net yes twenty of net not grow net because you agree the costs OK.

Let me answer questions. So if IT starts at twenty million, how much is gonna being cost?

I mean, you know, I feel talking about the cost of a show could be anywhere between one and a half and three million dollars to run a show.

So let me ask you then if it's if it's the guys getting paid six million IT doesn't matter. The one and a half is fairly consistent sometimes.

but maybe the cost of the undercard would decrease if it's a mega show. You want other world title fights on ec tric, your ticket Prices are through the roof. You want to deliver a great night box in IT, all depend on.

But generally that concept is only for a huge names. Canelo, floyd, A J. Know these kind of names, the others much, just sight.

I just want my purse. I don't, I don't know, look at any numbers, just tell me much. I'm game. The problem with that is they never you, they are walk into a venue to go. How much money is you making?

You know, how many paper of your advice did IT there? And then like that, someone says he did two million, but I did what the promote is made, fifty million. That's why I love the open book because it's so transparent, you know, and we are unhappy with those margins.

You know you talk about A J these guys making you know forty, fifty, sixty million of fire, you know and sometimes that twenty percent will decrease over time when a fight starts making more money because they might say you actually twenty percent a lot of money and most of time ago, yeah I mean, I think we're responsible for a lot of your success, but I also think you're right. He's a lot of money. So moving forward, fifteen, you know, I think you've got to be fair and you got to be honest, you've got be transparent. That's how you build long term relationships with talent.

What what is the role you place? So because the the art of a promoter on fascinated by promoters, what's the role of a promote? Because it's got ta be different than you ve got the agent, you ve got the manager.

What role is a promoter plane? What are you doing with me on a fighter? What kind of conversations .

are we so many different levels to you? I mean, in me aside for now, the company, the business, you know, when you talk IT about away from the shows and you're pitch into an athlete, you've just turn professional, right? You you need to be guided in the correct way.

You need to have regular activity. Five or six fights a year. You're gonna six, six round fights a year.

You're going to be able to build your profile. You're gonna able to make sure you're made the matches are made against the right opposition. We're gonna build you internationally. We're onna put you in america, in london, in saudi arabia, in mexico, and we gonna give you all the experience you need to mold you into a championship fighter. Now the business, when you talk about what is, what is there, absolutely everything from the TV deals, you know, there are.

meaning the promotion .

tional company age.

the managers are .

always ready to deal with the the promotion I got be on you for me. I always feel luck if you've got an honest promoter. The manager jobs sometimes a little bit redundant, but you know it's a middle ground to to push.

But do you guys not get along like do managers and promoters typically who has fights with who who doesn't first as well.

So A A promoters job is to pite a right money for the fighter, as in for the show, and for the fighter to make the business work right. The manager don't give a fuck about the promotional business by just one as much money as possible for the fights are a lot of them get IT, a lot of them done. And the the fascinating thing, that's why boxing is such a tough business.

There are no barriers to entry in boxing. So tomorrow you could wake up and go, no, I like that chat. We ready here, are they? I'm gna manage fighters, right? And next thing you are finding maps, I cannot come on and see you because, guess what? I'm now representing this guy, this guy and this guy.

And i'm like, okay, and we ever meet and you got i've been thinking, I think these guys should get ten million dollars i'm like on what planet but I think that you know, sadia ababa in this, a man, you know and I say I i'll show you the P N L for the show and you tell me how if you get ten million, those are not really interesting that I just know. And a match like the frustration of the business. It's not a Normal business.

You're not dealing with people who have gone through the educational process about P, N, L in boxing. You're just daily with someone. He said that.

he said, let me do you see the interview with iraq when I asked them about the negotiation he did with vince mic man and he said something so interesting, I said, so vsm c man, he built a ten billion out of company, what was an negotiating with and he said, uh, h, how long as as too long but i'll just tell you what he said. He says, one day I go to venice to say, events, you know, have been going great and I want to get paid is OK great.

What do you want to get paid? He says, what is a stone called us? Get paid steep. He says, uh, a million is, I want to get pay two million.

He says, can I ask you how you came up with that number? So he says, the way I came up with out numbers, I just want to get paid twice as much as what the number one guys getting paid. And he says, okay, fair.

But do you mind if we do something and the ox is what he is? Do one. If we take the next two, three months, you work with the CFO accounting and see exactly how this thing works out.

So the rocks is fine. So he says, he took a few weeks. I gonna spend time with the CFO and accountants, and then I realized, I can ask for two million.

So he comes back and he says, luck. Three weeks now to follow up meeting, he says, so what do you want to do? He says, well, listen, i'll be happy with the million.

He says, not. Let me tell what I want to do. I want na tired for you.

You'll get your million. But if you perform and sell these out, I want to pay your move in beyond. So the rock is fine.

Your goes by, vince is done with them is a so what do you think you made last year? So I don't. About a million box.

This is now you made fifty million. He said what he says that when I realized the came the business aspect of the business, right, more I got involved. I realized the more I can sell tickets, more I can move. They make money, I make money. But you're saying managers don't .

think that's the problem. And sometimes I managers talking to about talent and I don't sell tickets, I don't drive subscriptions and that's that's a .

major problems. So what rise do you take? Do you take a risk? And I don't know if if i'm no matter what, got ta pay this guy ten billion with I solar single paper of you have I sell two million. Do we want to take this risk? And how do you make that decision?

Timing position in the marketplace? You position with your new broadcast, so many different things. You know the way you're feel in that day.

You know the punt that you wanna take the position your businesses in in the industry. I made so many different things. Most of time we will make decisions without emotion.

That's key based on the reality of the numbers and not that a charter account. One of the Young is ever qualified me, and he is drummed into me since day one. Numbers.

numbers was, yes, yeah, yeah. Great at all. The .

american, you've seen them. The man show on netflix. S, I may. He made me feel very Normal, you know. But again, talk about that winning mentality. Yeah, I mean, a dangerous at that level because IT becomes, I mean, is always everythin's.

What is the biggest losing fight for your business is where you walked in. So should we lost .

millions of this one? So IT was Anthony Joshua just lost that medicine where garden to andy race was was a huge job set, like we had the the number one fighter in the world. Remember general Miller failed drug test three weeks before the fight.

We didn't have an opponent. We wanted a real fighter because we were sold out a ruse was this fat guy. But IT was a very good fighter, and we went with rules and I J wasn't right anyway.

Anyway, get stopped at medicines. Great garden. And i'm like, fuck and it's like now metric or turns in trouble matrix.

What I onna do with A J ba, i'm like, right? We need to bounce back the team like what you mean? I said lama janka, right? One of the great .

five is that time I .

said that I I said bring lama chinky to london. We got a light wait called loop cambell. Lama chinky is one of the great fighters.

He's never thought in the U. K. Will sell out the auto, do massive paper view numbers, get the deal from my room, tell how much I got for him.

And I offered us a deal to bring cambell to IT america. And we were made a million dollars by taking him to america. I won't fuck that.

We do IT in london because we get a bounce back off the AJ. Anyway, we sold out, but the paper you flopped plot. So we we probably lost a million bugs there as well.

But also the swing of taking him to amErica and IT was just, that was one of my big blessings because I was like, just don't ever, ever make decisions by stuff, emotion again, tell me calm, you know and then that's what experience brings over time. And you know, my dad's actually always take the Mickey for for that show, you know and so does my CEO as well in a few others. You remember when you decided to bring lamta ka to the U. K. And he's an amazing fighter, but that was just like.

yeah, why do you think IT in?

So how did not convert? Because he he have to understand the business. There's a big difference between the hard core fight fan and the casual audience and the guys that can interact and sell in a casual sports and market and the guys that drive the huge, huge paper reviews can allow over. As Anthony Joshua flaid my river, he has he captivates lam trinkl is a hero of the hard core boxing fanatics. But that's a tiny, tiny percentage of ecosystem.

So, uh, uh uh question for you, when I hear what some people say about you, you know Frank, warn any toxic a game, but he doesn't always delivers more interested in being a celebrity than a promoter. Simon john edy hont is more about self promotion than the sport into a circus, right? Bob arum, eddy is a Young guy who thinks he knows everything.

He's he's got a lot to learn about the business. And in a lot of guys say he's all about enter team. He's all about enter team and all the stuff that they say, right? How much of IT today? Uh our uh h media companies in is value taints.

On election night, we're going up against A B C, C B, A C N N, fox, everybody. We had more people watch our podcast on election than anybody's worldwide. Everybody was blown away by the like, why would people watch this year? This is a data that came out, shown up the report.

And we looked at this rab, text me, just bad. Look what we're ranking. This is this is that night, kay.

We have, uh, also ahead of everybody, right? And about the world, bunch of amateur s i'm not in this space. It's not like we do this for living and it's a podcast.

We won't be been do this for four years. We have two hundred and eighty three thousand people can current watching the projects all night with us. Now we have here's what the difference was.

We had two thousand people in a hanger new property that we bought. Next time you come here, we will do the podcast at the other property right by the airport. We had entertainment. We had all these shows. And we're talking about a serious issue, which is what politics, how much you think you know, ticket sales, selling IT is about the show men, the story telling, the entertainment verses, the matchup.

What percentage if you were to say, look, mean, if I can get the controversy behind the story, behind the this to that, like, you know, the movie, what is IT warrior when you got tom Hardy and like men, I don't know if you watch, I watch movie so many times you like and a final story has IT is the two brothers facing each other, father, dad? A negatives that seen in the hotel room of time party shows up just can stand as dad but he's drunk and he's hanging onto and he see to fight breaks his army, the fights. Such an emotional movie. But there's a story behind the right. How much of IT is in chain story versus the actual match of the fighters?

Virtually all of that. I mean, virtually because what I said about that hard core fight, you make a great fight, this this small audience hard call fight things that the loudest, but well, as well.

they're all in five percent. Is that five? okay?

This is the casual like god and big, what I am, you talked earlier about the reason I said, take me away from the equation. Yeah, because that's what the tender. What I do is i'm a story teller. I build a narrative I make you buy in to the story .

and viewer yeah.

And one of the reasons all those people say the things about me is about ten years ago, I looked at at the u fc business. I looked at W, W. A.

And I thought what I got in common, they know what? Vince cement, mom, that's the voice. That's the figure head. That's the guy in the poll.

When I say to you, u fc, what do you say to me dinner? What when I say to you? W W A, what do you say you?

Vince's mom, so why can on our bill, my own brand and my own personality and character within boxing that you're not always talented and the great things about those businesses, ww of T K O now u fc part the same group. The brand and dinner is so strong that when they go into new markets, there's already to profile. There's already the brain recognition is already to respect from the customer.

And that's what we did with the only global promotional company in the world for boxing in multiple markets. And every time I go to a new country, they know who I am now they wanted know who's fighting. But may being there and boxing being there, a metro being there is enough to penetrate that market.

And that's why U F C N W W been so successful. So back your question, that's what I am. I'm a salesman, a been salesman.

Fourteen years of age is my greatest asset. IT might be one of my very few talent, but that's what I do. I get out there on the only promoter in the world that runs their own press conferences.

I don't have members of the media introducing me to say a few words are run the whole fucking thing it's my show. I'm the greatest show, man so our shows called on netflix coming up. That's my job.

I never have any notes. Every promote will go there. You similar their piece of paper. We just wanna a say this saturday, the Cosmopolitan in lost vegas, we've got eight fights, fact that i've never had one.

Now in my twenty years of promote in boxing, I go up there most of time. I don't even know what i'm going to say. I've got sixteen fights is sitting up here from four round fights to world champion fights.

I'll turn up through my interviews and the life feed. The floor manager will go. We go in, live in three, two. One of absolutely no idea what i'm about to say. And I tell you the entire card, the entire fires, their entire records, their entire stories, all within one forty five minister. And that's because I live and breathe every single day. And i'm the only promoter in the world that does that, the last promote, that did that dunking, probably one of the great promoters of all time, not in terms of these, but in terms of the ability to know there was a show in town don king would make, you know, that guy would go around with a mega phone on the streets of new york screaming and shouting. And that's what IT is, is a dying breed of promotion.

Ask you so pubs, ten rules for life. Number ten, when you need A A. Number nine, avoid being a secret if you're good, then admitted if you're great, then shouted from the rooftops. You just presented yourself as extremely confident that not just your great I mean, do you see yourself as a Better promoter than any of these guy's minus? And you think it's you .

and done on a different level.

you think you're on a different level .

level because I can't. Bobby, Bobby, ninety three years, the thing that bubble will have me on right now as we sit here and talk is longeve sy, and you got a respect, the hustle. And ninety three years old, you know, people take science to me.

How much longer do you want to a do this? You know, you're on the road you do in this, so I can love IT. You know, if I stop doing this, i'll be miserable probably.

But I don't know whether that's fifty, sixty, seventy bops ninety three. Are you mad? But bob IT, through the roman illa rumbling the jungle. I mean, you know, can't in in terms of legacy, I can't yet compete with bob arum because that comes over time.

But what I can do is in terms of ability, in terms of selling, in terms of promoting, in terms of engaging the audience and spinning in the narrative, you know, and I don't care to say on the Grace for my reveal time, because that's what I truly believe. And life is about confidence as well. What do you want me to do? Wake up and go on average? You know, i'm OK not as good as that guy.

No, i'm Better than you all and i'll show IT now in this press commerce fucking turn a mix on and go live, you know and that when you live and you breathe IT, you have the confidence to to be able to do that honest stuff. I can talk any time about any fire, any fire or any situation. And of course, the bigger you get in, the bigger your business gets, the less fear you have anyway.

So you end up just being completely honest because you don't give a fuck, you know, I care about the business. I care, but but we are. I don't care what people think.

I don't care what people are side. I want to create stories as I want to create narrative. I don't want to be a clown.

You know, we're run in A A hugely successful company, but you you got be talking about us now. The reason people wanna watch your show is because you're create a narrative, you create opinions, you're interacting with the audience. That's the difference.

You know, you look down at least that you just presented. You got MBC what or no thirty, you know a major, major broadcaster that's institutionalize ed in the world of elections in politics. And you got three times the viewer ship on a feed.

You know, that's where the world's change completely. I want to interact. And I was one of the first promoters of that generation to do that on social media. And I was not lucky, but my time and was good because aron wasn't gna get on twitter and start interacting with fight fans Frank Warren was no didn't know what the APP was.

you know but by the way, you you just bring me to two questions here, but i'll go to the first one first, a dunk you when you look at and what made him special. But have you guys had interaction to get.

you know, I don't like the way down. King does business a lot, said over the years, but he was a pure promoter. I still watch him now he's ninety three. He's a image .

bob hollywood .

and like he's he's like still primary does a few shows but even when he switches yanna watch an interview of in the other day, I means not his healthy, not in amazing place but I just watched an interview with him they have that it's fifty years since the rumble in a jungle and he's china sell a show to south arabia to do a fifty year anniversary of the rumble in the jungle and I actually listen to him going, you know and i'm thinking, example hoo. You know and i'm thinking IT comes on the first thinking our year he goes, is dunk going to then the end of going so do I think I will probably do IT IT would probably do IT and is, you know a Carries is you know, is another .

guys a assist? Is charm? Is Christmas is little bit off? Is that a that the story sales is a .

transfer of emotion, right? And that's exactly the time when you selling in a fight. IT doesn't matter if i'm selling you a future copy and I believe in the photocopier, right? It's got the best filtration system.

That paper moves so movie to the top, and the ink never runs there. And when he does, IT tells you on the early days square, if i've got a piece of ship photocopy, IT gets jammed all the time. And I know that the ink don't run smooth.

I can't deliver the same emotion. That's why the product is always important. You can bluff and you can be a great salesman.

But the reality is, is the emotion that you have in that pitch is actually dependent upon the product that you're represented and the concept that you have and and that that you know I know the reason I know that is because if i'm doing in every age show, i'll do a press conference. You may not see the difference. But i'll feel the difference.

You know, when i've got a huge show that week, i'm just on fire. I sit down at the Price, i'm blowing up there and you know the tough cells. You know, when you going to pitch someone you like that, you know, sometimes you get IT through, sometimes you set at the arena, sometimes you do, right.

But you think something says, well, how did he do that as great promotion? Here we go away with that one. But then you ve got the great product, the great shows. There are the home runs for me, that's the easy work. But actually the harder work is is the tough for cell.

That's more of a what do you think makes what's what's dinas gift and what's vinces gift in your opinion?

No fear, they know yet. No, no regard for what people say. I'm going to give IT you straight.

You know, incredibly hard working. I mean, I don't know if I know da quite always, always been extremely good to me. Very hospitable vans from only what I saw in the netflix s is lunatic.

But you look at him up, I mean, he basically said i'm going to be the guy i'm on the fucking in start to show and i'm not letting the others win A W or whatever that do when they start IT out. You know the thing with vince, unfortunately probably LED to his demise. Whatever IT takes, whatever IT takes, we're onna win. One of the .

stories where he's leg, you know, his daughter is like that. I don't want to tell the story. So what's the crazy idea that ever came up with? Is I I don't want to tell the story.

And he told the story member, I mean, this is where IT just goes to another level. And it's like that documentary. I SAT there with my jaw open. Most of I could be unfortunate.

The rests died.

yeah, hard. And I Carried on the shop and in the story about what happened, and he just said, and ultimate the decision, the show must go on. And I went well and he said, I would have wanted to show to go on if IT was me.

Do you believe him?

I just think, I mean, I was trying to think about myself being in that situation in a live event when that happens that sure, I mean, you know how many people he would have overruled for that to keep that show like, because I know my people would be sent to me. Eddy, you have the council is shown now, you know but I just I could not believe, you know.

how do you make up the documentation and .

believe I couldn't stop unbelieved guy.

two people text me matter sap and another Steve vita. So you guys got a White and like this and I I don't have time to sit on a six part patch. Just start the first one and then make the decision afterwards.

Nett fillies allows you to watch one point five. I can wide stuff at three point oks. I like spotify, but I watched at one point five I put the kids down friday night, uh, saturday night six h ten o'clock, everyone's asleep.

I go down therm of my ice. I watch for PS watch A D I give me if I watch a third one, I get up on sunday six o'clock while everybodies I go down third of my office. What's that he doing over there?

Watch the next gets Better.

And I could not believe how sick this was, the way he did, what he did, an understory with his kids. And what happened?

You think that is all the signs of power, not that degreed, but like and not IT wasn't even really money, was IT IT was just power and control. And I think that's a great lesson of like actually think that sometimes people think that the more I mean, I think successful, success is a great word to debate anyway, but people think that the more successful you are or Better the more successful your businesses and the bigger you become and the welfare you become, actually life becomes easier and easier. Whereas, you know, his life can't sparrow out a little bit of control because of that pure want for winning. And that's why, you know, when we talked earlier about my childhood, that's actually at something that I think you have to be careful of in life because at what point you look back because it's win, win.

win. Think about let you say you wins. Some of these guys, some other guys we're talking about the the the common thread is a very, very, very strong personality.

Father, yeah, think about the words like you're gonna this. Watch what the government we doing. Watch what I do. Let me show you your mother. You think you're driver.

Watch what the you're going to see in and it's almost like a little bit of psychotic edge that comes from that rise. Yes, i'm going to go show the world. And by the way, IT doesn't happen with everybody. Y's Normally one of the kids because to really go there, you you have to be really going to a dark place to be willing to go through that pain if IT doesn't matter to you and if if you don't have a control of your imagine and you can really go to a bad place and you can of, you know, have a different kind of relationship with you that you don't want to do that but if you're be able to come back by the way, uh transitioning um bobbi um was IT bobbi um that said this about you will let me read this to very interesting in a way I see as a compliment yeah he said this about he said you know the problem with trumpet as he talks too much its almost like a hn is the president of the united states that's another guy that talks too much right when you hear him saying some like that about you do do you take that as a compliment .

I guess so I mean, i'm again like sometimes I border on the line of delusion about my own ability on on things you yeah because I think I can do. Everyone .

american .

promotes for many years because in the U. K, sarcasm is seen as the greatest form of human, is actually gets lost a lot in america. So i've done things where, you know, like, this is guy could lend l be worked for florida maybe like, and I driving that, like when he talks about me throwing at the mouth and I, I and and I said, as a thrown a lion once here, I wouldn't be surprised that i'll see myself actually going into acting right, which should probably do right again.

Just like luo, right, I to my friends and lets go, you know and I said to him, I would I said, this is an interview, not to him. I said, I wouldn't be surprised they're auditioning for the new James bond moment. Why not? Yeah, well, he's come out.

He's like, did you see home the other day? I mean, he's talking about about being a new James bond. I mean, what the fuck is this guy out like? And i'm watching him.

You're so angry. Well, I was actually for I I don't and then I started thinking myself, you know what could probably do that right and see with arb. And then recently I started talking in the U. K.

About running for prime minister, right? And i'm like my audience, is the people, right? We do ten different sports and match them, and they all working classroom where a man on the street follows and watches, right? So i'm quite well known within that that know that that place.

And I was like, we got big problems in the U. K. environ. Big problems. And I just came out and I was like, no, okay, might be the next point. Me know.

And I was talking about some of us of policies, but the problems in the country, and it's like before, you know, IT like actually there's like a swell of support across social media. And it's like, you know what, i'd vote for IT, yeah, we could do worse. You know, all this kind of stuff.

And it's like I said to my dad, you know what that I think I could do this and he's like I said, all right, well, if I run for M, P. Member, the parliament for brain wood, which is where we are from, do you think i'd win? And he went hands down, but everyone knows me here, like, you know, our family are very, we live there, our whole lives like I would one hundred percent win is not a state.

What is comparable to hear?

Not not a state, but county. I could pretty much win any seat within the county, which is like a state for you guys, right? Because especially how the country at the moment in the need to do something and and you know to to advocate for change. But I still just sort of messing around. Then you start thinking yourself, you know but when you say like that psychotic age, there probably is a little bit that because i'm thinking to myself, well, i'm not i'm not cracked boxing, but I know we, we we're really on the way.

What's next? Just me and he signs to me, do you you know, with all the aggravation in your life, which you can you think of anything worse than being prime minister of this country? And it's like, guys and stop I like, yeah, i'm only joking anyway, i'm kind of sit in there .

going but I mean.

now I am I don't think I don't think i'm bright enough to be prime minister, but then you look at what's happening around the world, you know and then you just think really and we go back to let your show and the numbers netcomm stuff. Actually, it's not necessarily about that. I mean, you go last week I was talking at warm business where to show in phildee phi, and i'm talking to all these incredible business graduates.

And i'm thinking like you just some of you wait when you go and then a lot of that world is just like who's gonna grab IT by the homes and go and make a difference and that's why I think people look at trump and say, I don't necessarily like the guy, but I think he's gonna get things done, you know. So yeah no, I don't think you're going to see me run in prime minister, but I like chAllenges. And i'm forty five years of age. I don't know you know what next.

You're going to think i'm crazy when I tell you this. But the last thirteen and a half years i've been working on my first fiction book to write ever fiction, look to write. And while I finish to spoke a year.

But i've got the strangers phone call about one, a book where the guy wanted to meet with me, and he read the book, and afterwards was like, wait minute, am I the villa in the book? This is a story about a character name, asha, who is half armenian, half a syrian, whose father was involved in the iranian revolution linked. To wake working with the shaw that they escape and he gets recruit to a secret society.

When when you go to the secret society, it's been on for a couple thousand years that have develop some of the crazier leaders of all time and they test you, there is unique test that they have at the society where they test to see your emotional, mental toughness. Wanted to test that they have is very rigorous. It's purely mental.

Of course, there is a physical one, but one is mental and emotional. If you're armenian, if you're syrian, if your person, this is a book, if you're onna, be reading and saying, holy moly, this kind of stuff you talk about and here, yes, if you're somebody that's fascinated by history, this is a book for you characters. There's a technology that this society, secret society, builds, where you going to evolve.

I want to spoiled for you when you go down. They have a technology where you get to sit down and watch and have a three, four hour conversation with two park. You can set up a debate between car Marks and iran.

Car mark is in the book who rode communist manifesto iran world at the shrug is in the book maryland monroe explains the concept of seduction and sexy book. When you read the book, it's about development of the next leaders in the world and how they do IT and how they're been doing for many years. And it's also about how to prevent the end civilization and how this organization goes about doing that.

So I ve never written a parenting book before, but if I ever wrote a parenting book, this is the closest thing to IT, because it's all mindset. A lot of crazy stories. Again, thirteen and a half. You're trust me myself. I will not publish this spoke until I sell my insurance company and falling this connected from IT, where it's no longer my responsibility.

One hundred percent when you read this, if you're a create, if you're a creative person, if you like fiction books, if you enjoy apple shrug, if you enjoy divergent, if you like books like that, I think you can enjoy reading this book is the creative side business. Books is very easy. Here's how you do that.

Here's I know this that works. This is very creative. If you haven't placed the order yet, I can order to on Simon ster amazon. I want to put the link up below somewhere here, maybe even in my profile, gord a book and read IT. I sincerely, i've never written a book or I can't wait to read your reviews to see what you about this book so i'm going on this world journey. We have some plans in this book here, uh, if you support the things that I work, and I would appreciate you go on to reading the book, ordered a book on amazon and impose a review you made to comment on uh uh uh a uh sixteen fourteen year old kid, Daniel, that got with a uh sum right uh uh sort right. I got stabbed and died by thirty six year old and all the stabbing that's going on on there.

I mean, we had recently, I think there was three or four people that passed away. IT was IT was a tailor with downs class. And you know, a lunatic goes in and kills.

And three or four Young goes in seven, eight, nine years of age. Think six other people with with a knife, right? And one of the problems right now, this is a global thing, by the way, this is not A U.

K. thing. We have become so desensitized to things heavenly, because that thing happened a week later is forgone. And I look at your country where people will go into schools, you know and you'll see mass shootings. And it's like, I mean, I don't I don't ve a full time.

I I don't get the feeling that this is like something that's mn within the community for years and years and years. It's like all there was another one over there and that's what it's become in the U. K.

All there was a mass abb today, three people that are one dad. No, someone got stabbed in brink without the road to and not what like. There is absolutely no regard or respect for.

How do U. K. Get there? How do you get there? I mean that this is your, your, your.

your life. Just, you know, a mixture of things, I think. You know, germany, ally you, I had this argument ever day with this of charity that there are a great job of. I said that what we need to do is we need to impose immediate sanctions and and, you know, time in prison for people Carrying weapons.

If you call Carrying a weapon on the street in a stop and search, you do five years or you do ten years, and then we don't have any room in our prisons. So they are released in people early right now, in the prison car, stomach a, you know. And then at same time, the problem is coming through the system, Young people who don't have a role model at home that don't have a family structure are moving into, you know, gangs and bed.

I still without a huge amount for the metro sport charity foundation for sport within the community. I'm telling you, patchy like you, you may not have been around boxing, you boxing club as a Young kid, IT will change your life forever. All of the things that are lack in in society today with the Younger generation, discipline, respect, manners, physical health, mental health, lack of barriers, winning, losing, teamwork, role model, through the coaches, you get all of that when you go for a boxing club.

And our government are closing down these clubs in the community because they are running out of money. So the kids that used to the sixty, seventy kids from the estate, you know, he used to go boxed in every night. I just now sitting around on stairs, next thing they running parcel here, they're selling drugs here, that getting involved, the Carrying weapons, you know um because you know I mean, how do your kids, uh.

three, eight, eleven.

twelve but I I sometimes I have two daughters. Sometimes I listen to how they speak to me and good kids, do you not mean? But unlike you know, if I spoke to my bad light that growing up he would given me a beating like kids these days, I just don't have the respect, even if they're good kids with good heart.

These things are changing. You know, they measure ized by devices. They've lost all kind of social interaction, one on one social interaction. And I sick because i'm apparent as well, yeah, come of that. Put IT there. Talk to me, you know? And I said, dangerous world because I just become sort of growth in this web of algorithm, you know yeah, i'm looking at to see, arrive.

This is what police is. British team accused are fairly stabbing. Three girls also made poison and have had had a teo manual with. So this came out.

So it's just a few days ago.

The yeah well, we do have an .

immigration issue in the country, right, right? Which there is massive, kind of almost like civil unrest about right now. And what happened was what they do is when this happened, they don't like to release the name or or the the kind of background of the killer, right, because they don't want civil ilian rest. Now, when they went through the full court hearing, they actually found out that this guy who killed the the children had an alcoa's, a manual and poison, I believe explosives as well actually .

found in his in an manual like a low, low .

rab so ax.

The eighteen year .

old little you for terrorist activities was charged with .

possessing terrorism related material, producing a toxin after an alphabet training manual and highly toxic poison. We're found in this on the stability and soup ton of u case was ignited far right, far ride rights across the country after a storm of misinformation emerge online that the newly arrived looking into the country and now some which lawmakers have launched fresh accusation, government cover up there is already charged with three murders of B.

B, king, six, six, seven.

Not kidding me. And and the way the article is written, right wing, why isn't IT saying left wing and right wing? Who cares what wing IT is if they're criticizing, go the law rap. So on tuesday, police said that two recent covers of home is the man, and six month prompted them to slap on new charges, talks and found in a car bins and A P, D, A file. Military studies and jia against thailand styka tis training manual.

wow. And and you know was like they didn't want this information to come out. Why didn't? Because I knew we talk about you were riots recently in the in the country, and I felt that I would escalate the riots.

I saw this, felt at this, the sky, Tommy Robinson, and did something. I don't know. You know who he is, Tommy, I think peers had him on, did an interview with them, Tommy Robinson, talk about what's gone another, they tell me, go away, by the way.

I I live.

So you can you see if timmy want to jail? Rive, just go to tom, my arrested jail. They go, it's find other one of them.

Yes, very much .

for what? For that documentary? what? What's he jailed for jail for eighteen months after he admitted to be in beautiful exam? SHE said the room was really long as this men on monday bridging kate will turn Robinson in the founder of, yeah, he made to accumulate that got, I don't know, eighty million views and showed some of the chaos I was going on this place.

It's wild. You know, I live in iran for almost eleven years. And part of IT we left to me, Christian family was kind of tough.

You know, you going to school, your parents are talking. You don't tell anybody where know wheen politically or where what religion is. Just tell him, talk to mom and daddy, I don't know.

Talk to mom and daddy, I don't know. And and then I lived in germany for year, and I have at a refugee camp, and then we came here and it's it's a wild place. Your country. Would you ever leave IT or you, at a point that you don't know?

Just we ve got a new government. We have a labor government in now that a kind of historic in terms of taxing, you know, raising the taxes and know I I, I know where a huge contribution of of tax in the U. K.

Have no problem at all. But when my children aren't safe to walk the streets, IT makes you just think about, you know, your financial commitment to the country and actually, more importantly, the safety of of your children. Do you you want them to grow up there they they raise.

The text is not as harshly as what was anticipated in the last budget. But at the same time, it's not even really about the money, just is IT a place that you wanna live in? You know, there are plenty of places around the world that are much, much safer, but you also want your child to have a Normal life, you know, to grow up in that only fifteen and twelve.

And your marriage, yeah, is your wife from there is SHE american .

like the kids for for me the kids are like, you know. is so difficult because you can take them to this nice place and this is nice and like an international business school and stuff like this and it's like do you want to live that life do you want i know to yeah like my dad would never have wanted me to to go down that route you know and like because i think i would have been.

the same person how many siblings how many.

total ones to have.

did he treat her the same as you.

not really he defines me as his project also thanks that you really nice project.

and my project he always wanted.

to build me as the guy to take the business over whether i think especially the older generation they are a bit different with their daughters you know that i don't have sun so i last time you know you got no one to take over the business like all my doors could do already all right okay you know.

so here seventy six uh did he did he group in a rough neighborhood.

in yeah london like he dad was a bus driver his mom cleaned houses.

for the.

right knew about those guys i mean he used to put fruit machines and gambling machines in nigh clubs they they ran.

a stuff like that so you know sometimes like you you wonder you in in new york the cry board in new york said right now in dondo me wrong the mob did what the mother did but you know if the there was an element of you didn't screw around and these guys would show up and they they took care of their own but if you cross the line do anything to their community their kids they were not good people to meet mess around what right so times you wonder like the the level of safety and harder by the way which is more rosses your mind on your iphone in bed you'll soon you're talking each other later at night eleve one o'clock like baby do we leave the states or do i run for office.

then i wouldn't have that commercial but i think it's more i said wouldn't have the god just like my thing is with my children i just want them to have a passion for something you know and i know i know that if i tell around to my kids and announced do you anna go and live in good bye or do you wanna get you know you know got my friends at school like you know so but sometimes you've got to make a decision for the future and i think it's not just really my kids necessary ll just look at the country and i look at the kids you know and that's why we loved doing work in the community with local boxing clubs because when i see the kids doing normal things working hard listening you sometimes being told of doing their work that's what's missing in society today i think we got a major problem like that's worldwide but i'm about my countries.

specifically yeah i am just wonder like what's going to happen there i think know what what is needed for that to change to you know i had a guy uh from poland dominic targets get on if you know who is is part of the parliament two times with poland now is part of a the eu parliament tough guy we are on the um the podcast the election night he is a he he was started at night when they say star was born this guy turned out to camera lights up he lights up when the cameras on and he says you know pollen got the lowest percentage rape lowest percentage of uh unemployment uh lowest uh um their borders if you crossed the border they have the right to kill you no questions as if you do anything at the border it's not well let me find out no they have the lowest percentage of muslim population they have certain things that he brags about he says we will not have one here not one here you can go sport very much controversial guy right and he sits there any talks about what's going on with you some of the places look at these guys they ruin a great country because they just want to make everybody's happy uh so i don't know what's going to happen to u k u k is u k when you think about like the financial capable the world for the long this time before i was new york you guys had IT and you had a four long time so i don't know i'm wondering if we're going to get announcement today that you're not for office and something.

about you so.

transition to next story this a question was going to ask you early when he talked about bob ARM is not on twitter so out of all the social media platforms like i'm with dinner and dennis pad let me about super slap watched this i watched a clip forty million years i'm like you've got to be i gotta a buy this and he's like he says you ve got to come to super slap event so i go to the event and i'm seeing a guy passes out get slapped in the faces on the ground audience is going crazy my wife is in is in babe what is this as a baby whatever this is that guy write there's promoting IT this is gonna a lot of money because that guy is behind IT and you know he went to tiktok he went to instagram right out of all the social media platforms today if you would have rank which one is positively influencing boxing the most.

great question twitter.

really.

yeah i mean i would say twitter is without question in the most toxic environment of i think i mean yeah basically and that's exactly there are more opinions there are more control i mean you read you if i read twitter in a die ninety percent of what i read is about boxing is complete rubbish right but is like full of boxing genius and like that ecosystem of algorithms are just flying out everywhere main but someone can make anything up next thing hundred thousand retweet you know one hundred thousand views four hundred retweet this that like instagram for me good for building a fighter's profile but difficult to actually build the narrative of conversation in the same way tiktok yeah there is investment going behind youtube has been a very powerful platform for us to spin the narrative of mainly showed a programme and content to build around the event but twitter is assessed twitter is the you know the same spit of knowledge or suppose knowledge of fans and that's why i like a lot of their guys and a lot of the guys that would have come off twitter after delete the APP i'm like i'd love to but it's just too important.

to us yes i wonder in the fighting world which one IT is on youtube um which one of the sports channels has the most subscribers.

you know it's.

and right if you can pull up youtube go to youtube put w w e i'm trying to see any subscribes look at that hundred and five million go to their videos right and go to the most viewed just go to videos and the software popular well how.

many vises IT.

and and i go to uf c rab lets see what u fc as a ww at one hundred plus u fc is i think they're up there i don't know what their numbers well look at that nineteen point one million nineteen comparison what.

what a huge.

amount but does boxing have type and boxing.

sea boxing i think i would say about six hundred seven hundred thousand metro boxing youtube and we are one of the biggest top rank probably have a million million behalf design are very good on social.

how many is that rab four point four.

six years that's that's a lot for boxing.

i guess it's it's easier if it's all centralized ed going through one thing which is u f c n w w e version fragment that all over the place.

but also you know the key to drive in our huge numbers is those powerful moments so that's why the slap does very well in terms of its viral numbers because it's incredibly shocking to to mean so when you see someone who you know slap someone in the face their eyes roll in the back at ahead and they are unconscious falling backwards people like share share now i mean that's.

the thing when i see IT i'm like food only shit you first time i said i'm like what is this is this action i saw something the other day they said describe the next thing it's four guys hanging off a polla AR i've you seen this one of no.

you are hang.

it's four guys they're hanging off polo bar okay and he says five four three two one they're kicking each other in the face to see who fall whoever last by the way not gonna lie you IT was so entertaining watching IT was so entertaining watching this and i ve sent and saying you know what this could actually be something because of the slap thing goes know who knows what to take up let me gin to couple of the questions see in a world rap up ring and i had among a couple times he had a fight with devin ani um um good fight when you watched the fight where you saying sums going on he looks different end or real like he wants to fight what was you react.

mean i was representing devin that night i've never seen that i've known ryan for a few years and he's behaviour going into that fight just change so drastically to the point of eight weeks out from the fight the first press conference i was talking to and i just stand to our guys i went what has happened to run but he was just flying you know like and the whole build up everything like his behavior was just like in my opinion IT was all the signs of someone who was having really a break there to be quite honest with you in some respect or some form you fast forward to the fight the way IT comes he's overweight he doesn't make the the official wake the contracted wait had to cut a new deal for the fight then the fight happens he won the fight i mean great performance look much bigger than devin in a ring devin was very brave but lost on points and then a couple of weeks later he files his test from vada know the drugs test on the friday and the saturday of the fight then all of never found changes you know the guy has won but he has performance enhancing drugs in his system during the fight that's unequipped but you impossible to say he didn't then IT sort of skirt back to how did he get there right every fighter would say now i didn't do anything it's a tainted supplement is which can happen as well normally when a fighter fails a drug test so close to the fact these guards were tested eight weeks like all the time and he hadn't fail a test normally IT would be something that someone's given him or is taken to try and cut the weight For the way that that's my probably prediction rather than him actually cheating intentionally for the fire. I think probably someone gave him something to cut weight and make weight because he couldn't make weight, I don't know. But what we do know is when he fought devin haney, he had performance in hands, in drugs, in his system.

You say that to the average person, and let me tell you how that comes across to me. And that's what i'm wondering if it's interesting. You're saying this, the average fan who doesn't follow this, not the five percent of the community that's the superfan and ninety five percent the average fan system is oh, the skull was on steroid and growth hormones.

But no, that's not the case based on what you're saying. This could have been the fact you guys are eight weeks out of your constant testing, the idea of getting on growth hormones, steroid second, to do anything for you. It's a week out or two weeks on that, really a twelve week. And it's like that.

right? That is a making, you know, agent for something that he was doing. The reality is no one will ever know hit rans argument with IT was such a small amount that he had no physical benefit. And it's like, maybe that's the case, but I was still in your system.

So then let me ask you, would there be a like the hustle? S I don't. If you follow, its small.

He asked, win the world is the couple of years, five years ago, whatever the time line was and and stories comes out, you know, when the guy hit s the home as the guys don't do anything because he's got stuff in his chest, is like, you don't want to show wing like this guys cheating, they got CAD cheating and rob man for IT let them keep the body quality world series championship eron judge was pissed, the budget bunch people who were pissed because they cheat IT. But then they came back and they won. what? You two thousand seventeen, seven broken.

So they won in two thousand and seven, two thousand and eighteen, whatever. What did they win the world's two thousand and seventeen? Everyone's talking about about these guys, right? Then they come back.

And a few years later, if you can pull up like, uh uh when the next time the houston astra won the a world search, I think they want two years ago from the mistaken, uh uh, uh two thousand and twenty two. So these guys said couple of guys left, but out to the main guys were there. One of the main guys was there.

And they went again five years later. And IT was the middle finger to everybody and baseball to say to all of you guys who said, we cheated, if you, we will still beat you, and you can check whatever you want, right? Everything you can say.

What about these guys? Not they want. So in this case, let's say, that is the case. Okay, what if you guys go back and nego ship and double down on the you, I think the world .

would want huge yes yeah ah I think have I think there is a lot of bad blood, David, and have those life yeah, you come in over way, you add in your system, know know and that's a dangerous sport like if ryan was intentionally cheating. But now you have this case that's running .

out viminal and she's .

actually really interesting like, you know contractual obviously is breached. But you know he is the argument, I guess, that the case is that physically .

harmed the opponent by brain the Green.

but now is so in ryus and is actually actually caught an interesting the case, because IT may really defuse, I think, one of the problems. Ryan, got a year ban, right? So actually time you finish the fire had your holiday, but you probably won't fight for six months anyway.

So it's really a six months ban. So how are you going to really, you know, make a fighter fearful of the consequences of testing positive? How do you do that? Or might be this guys, a lot people have said that in the past about you have a case against the fighter.

Has that ever happened? Member, that one guy that at the end that to fight the das, like do this not Normal and the dad comes in, grabs the clubs and ah good. yeah. And then .

globs would like concrete on the raps you.

what happened to .

that guy that don't think there was anything? There was no criminal court .

banned. No he got a uh uh OK so uh h Young try to see the the the lawsuit so they have any y um and and any on ryan girls, I saw this. I just wanted to what what the lawsuit was and how much you is. I don't know why, think thirty million.

but maybe fraud. Okay.

there is for battery fraud and breach of contract. Have they announced what the amount is also just general. okay.

So it's not the star was suspended for one year and find reports of one point two million hours in the fight and amy would never have thought a boxer who was positive on P. D. Got IT.

Haney was entitled to forty seven percent events profits. So they're coming back for that. okay.

Now this is at the end of the fight, rob, if you want to play a clip, and that's ryan Garcia. Is that, by the way, this was one animals underthings. I actually really enjoying watching this fight. And in afterwards, we see there and you have this, what this is going to play this clip. B, it's great for TV people.

thank. you. so.

You you who? you 这个 不是 我们 这儿 有。

I apology.

I was the last long the killer. You know.

if you have a second to respond, that the right after bad too. But yeah, I mean, look for me. I see they to do what they to do with the contract. Some people like, well, he's doing that because they want to dodged the next bite. Some people say he's doing that to all the guy countable in gara, whatever IT is, if that's the claim and you put up a chAllenge for him to get back to the way that he needs to maybe double down on the way to do the testing on them. But if that fight .

him on a big fight, yeah.

can be big fight.

IT will happen after .

how soon you think will happen.

I mean, that he's gonna ban to what my nothing. So you know, David needs to fight really, you know, said to other day you you know that was a tough defeat physically you you could really do with A A come back fight of some respect, confidence going for camp because that was a baiting.

You think a fight before I have to fight somebody before because when .

you get bit like that, like you a long time at the ring you're talking about over a year at the ring anyway. And you know, ryan, ryan, I am I would guess ryan haven't seen as much from him on social media lately, which is good news. But I think he's probably got a little bit help and you nothing hopefully on the right path now because he's a good kid, actually, he's got a good heart. And then the build up will be wild. I mean, we about narrative, I an are he came.

he said something about you. Ke, he responded to you.

I think yesterday, yeah, what happened to we want to do this five v five, which is out fire of our best against father golden boy's burst in saudi abia. But he came out today and said, I wanna fight eddy on the, it's so funny i'm like you and people say to me, you know, like, beat the shit. Ter, you don't know that the guy was a pound for pound great fire as if what you wouldn't IT with you. I said there's always an and he came out today, he's quite funny, came out today on a social media. And here you go, that, and if you wanna played a clip of him, this is him appealing to his excEllency to do the fight in saudi arabia.

I will fight any for free as a gift to you for free, it'll be my pleasure. But look, I only need about two months of training.

IT actually went on for a while after that, but I was like, you need two months of training to fight me so he's like, he's like, yeah, I said i'm on IT, right? But he said, how far and free? I said, I want, I want eat figures, but i'll do IT and I will break pipe of your records so it's up to you.

excEllent. Y, and they are like, you joking. I'm like, but this is what I said about the delusion earlier. Yeah, so people are going to me. I would do that just.

but is there real animosity tours?

He hates me. Oh my god, he hates me. Like, I don't.

I see Oscar o as this. I mean, like one of my favorite fires. He's just like a legend of the pool. But I put his nose that joined so about our son can allow average when canale took him to to call and he come to join me. And like for years he just have this ability to make people's blood pressure rise beyond all kinds of levels against. And like a lot asked, like we could do a lot of business together, but his guard works of emotion rather than a clear mind to do good business.

So when is when IT happened? what? What's your story from cano and his follow up? Because we listen, add one of the fights, canelo would not stop talking.

And so that was the me. I hate each other bad. I mean, Oscar doesn't like me, but I don't think it's not like him in canada like they cannot stand each other.

Oscar says, I built you, you own me everything. And keno says, I made your company and then there's a lot of financial disputes and stuff like that. But you know, can I probably a call this kind of MIT and call sky? yeah.

And one of the strictest guys I ve never met, like one hundred percent, did about seven fights for him. And if if the business is right for him, easy done. And if it's not, no problem.

ready. I'll see on the next one. Thank you.

Thank you. sell. See on the next one is IT. And as long as you always know where you stand, that's that's all good. You know is is is a great guy.

So you said the x excEllent y earlier, is he disrupt in the game? You know I don't know who said that that he's the biggest name right now. You know, I think epma have called him the number .

one hero man in books.

Yeah some like that informal, powerful man in boxing. Why do you think that's the case?

I have you know abseil budgets and the opportunity to do whatever I want in the space read season, which is what he effectively runs and that schedule events he's has been in Operation for a year now. You know you've seen far and gano and gano Joshua ferial sik bivar Better be of the five v five us. Against Frank Warren, a die of reckoning card.

We did an event for him in los Angeles, which was incredible. We just did Joshua do war at embed ninety six thousand people, I an, you know, and what I love about these people and firstly, talk about great guys like he's one of the funny people of and the find the years fondest he will take, I mean, if you ready, watch steps to me. Only does is like, take the mick out.

Take the picture of me all the time. Now we have a fight to lose. You are shit, eddy. You need to retire.

You know, like, but his energy to get things down like, you know, th Epace t hat t hey m ove, you do a deal here. Now done right? You go away.

Piper ate, get IT done next to the man. And once that's done, it's not a three months down the line with still going into this. And that is done, you know, you sit in a room with him and he puts the card together, and you just like, wow.

what part of IT is that?

The whole of the fights? Obvious ly, the cost of of the show together. But he knows his boxing, and he is a very passionate man about this before, and very clever. This isn't just a guy was coming and is got a big budget.

doesn't really know what he's doing.

clear a vision for the sport and understands IT commercially. You know, I know if you've seen the the promos that they put together, garrett did the last one I most like. It's like a mini Oscar winning film, the promotion, the way they are building, the perception of the school again, you know, into this huge event.

It's been brilliant for the sport. And you know you always going to get people more. And you know why there are events in last vegas, but every part .

of a fighters, fans.

sometimes ones that you .

put up a fight, if if it's a fight that the world wants to see, they don't give a shit, works at, put in will come to IT matter fact, didn't you during cover puts some study, he put some fights in your backyard, didn't you do well.

so we had, we had about eight fight shows. Books would pay for and then use the flies, the hotels, everything, and then cove IT hits. And the government says, right, all live sports events cancelled.

I'm like, well, we've got all that dates with our broadcast to be fulfilled, right? We got no arenas you can go to. And actually, this is our office, actually, head office. This is, where is my old house, where where I lived there for the age of four is house.

say your dad. But for two hundred thousand hours I read somebody pounds, two hundred thousand pounds. It's like twenty million.

So leading up there, there's some stairs right just by the bottom windows. And I SAT on those stairs during covet. And I was like, ck, and I looked at the loan and I was like, we're going to do there and I would like what? And I said, i'm gonna create fight.

And I said to my dad said that we're gonna build fight camp in the garden. And he's like, what do you mean? And I said we're gonna a have one arena in the garden and we're gna hide a hotel down the road, which is out business.

We're going to put the bubble in there. We're going to put testing in there. We're going to isolate everyone in the room once they have passed their tests.

We're going to ferry them up to the hotel on fire here. And we ran this four weeks, right? IT was the most unbelievable thing you will ever say.

Completely change how many people would be there now was allowed is justified. Yeah.

I only need the people in the bubble. The next year. IT was so big, the event fight camp, I did IT again the next year, and I allowed six hundred people a night into the garden. We sell tickets that the unique private experience we ve in the garden to watch fight camp life. But the reality was, this is, this is.

this is your joke, is tobacco?

This is the rainwater for the backyard piro techniques, right?

And where you, where are you sell on this fight all around the world? Paper view? Yeah.

all of that old yet there was a couple of pipe of the events within the former weak period. But don't forget you into the broadcast in same right? You are I O U four shows, five shows within that contract. Them I can't deliver them, but I can know because i've built this fucking in air in my garden and we're going to do IT from, how about IT? I love IT because is no love for, you know, all the other sport just closed down when we can't do anything at the moment to are you and being .

to talking at that time or not .

at all a little bit, I think he probably got is attention a little bit.

So you did IT first.

I want to this before the ipx. So let me end.

by the way, you didn't just do IT anywhere. You'd to do this some floor or texas. You did this in U.

K, yes. How do they feel about that? They give you hard time.

What they show up. Security, show up. U. K, the park.

Yeah, we followed the rules. So, you know, the rules were that you could do behind doors, close events, right? But no crowd.

But you had to do testing. You had to put people in isolation till you got their test results. You have had to keep them.

them in, they to watch.

yeah, they got the council would come down. And in order.

mosques that did anybody try to get in your way? Or and they were support you did at the right.

but I think there were a few neighbors around you a lot.

What you are assuming this is a higher unity the .

yeah but well, yes or so, but also also signed to the area. Brainwash god, you've got an international sports event taking place in binders, ood. You've never had anything and you're like the whole world is watching in bandwagon. Now stop moving and just buy a paper of view .

and how much you spend on this on the backyard. The whole thing just set up about two million pounds. Two million pounds.

对。 So at the time, what would have been? Us, dollars, three million dollars. So you spend three years. So is that is .

IT was A T or did you go right? I can .

you hard in the trust.

You build in the trust. It's probably some Better pictures as well.

If you know you had the other one was really clean up.

You had one that was really clean, put fight camp metro or edition.

Yes, I think that's that's a big gave you break game you ve got yeah.

That sick, but like you, like the power. What that did for our business was that got the attention because COVID was a global issue. This got so look at that. This got so much exposure globally. And of course, when people say I was in your back garden, but that was even because after this, eventually we went to an arena and we just hide in arena and did IT be on closed doors. Lucking could be in the midst, could be anywhere, right?

But this was the first thing that we is there people.

they're the icp was year to now. You can now show tickets, which I didn't like because I ve got randoms in my garden drinking and we've had we had pizza stands, taco stands, we've all the champagne bars and like, don't get me wrong for a fight and IT was like, once in a lifetime experience, but I was a bit weird for us because I was like, this is my actually yeah house in my head office.

This is a wide at a time to make sure what everybody is here.

IT was a world time that what is that? He said, no one of the rules that my dad said are a nice number, six or seven, which was, you know, which one I can't remember IT. But there was definitely something here.

go. This is the build, right? This is the year too, that as the hospitality ten at the back, we are DJ s .

in the or champagne bars.

And this is beautiful world, fifteen miles at side london.

Is this all in one? This is day three or day. Are you .

already about a way side to build?

About IT? So many get darker rain.

and this is summer, other way. So then he starts raining. And we are thinking, what is going on here?

Yeah we just had we just had our thing that we did at in our hanger and I was pouring and at the moment, people showing up or there's a seventy five percent chances raining. Guess what IT happens stops raining and that's wild man. Um so any next what's the next big thing if if um you were to say some big fies bother, do you want you .

or do I think it's compelling? I think you know it's I think it's a tremendous product. I'm very jealous of the almost like the control they have over their talent.

Or it's like you sign a central contract and it's like you are fight in him on november thirty, F, C. there. And your moneys already there with us is an individual negotiation for every five.

And this is the way right compete with the u fc.

The way like you boxing already camped with the u fc, like people people talk about boxing dead boxes. There's nothing like a big fire. But in terms of the interest that generates the numbers, IT can generate well, boxing so historic globally.

And you know that's really the plan for us as a business. I mean, you know, I gotto tell you one thing before, before we we wrap up, because the one thing that you haven't spoken about, you got understand the sport and a business called dots, dots. This is the biggest viewed spot in the U.

K. Outside of premier football, we are selling fifteen, twenty, thirty thousand tickets for people to watch dogs. Please google. Look, lina, nine, dota.

This kid has come on the scene at sixteen years of age and has become the hoist ticket in town. We just recently did the U. S.

Event of medicine square garden in summer sold out four thousand in the the theatres are there? Dots is taking over america. IT is the ultimate night, our experience. You need to watch the video a look later on youtube White to say the crowd fancy, are you .

talking my .

dart dots? I'm telling you now you're going to play this conversation back. Watch this, which one? This top one. Sound made lots of things. renting.

Change the world, the trouble.

Come join T V.

this twenty years and people They were about .

some times, and just can he?

9BOG sixteen years。 Finish in the fun of the dots is on in european to and he look at IT is watch to say about time twenty seven he somebody .

is a ion he's the world champion to .

sixteen year .

now is .

that common for sixteen years old to be going this time?

no. But already patric dots, it's the phenomenon is the greatest party in count. People are turned up in fancy dresses.

You've got power angers. You ve got smr, right? You've got miss universe. Like, look at, look at these pictures. Look at this.

Who runs this? By the way, we have been spot.

We are under P. D, C, A professional darts corporations, the governing body at the spot.

When you say we is who is matter, you are on the sport.

You, this is about to take over america. This book. And everyone says, when I try to explain to people about dogs, to people, especially people are from the U. K.

They go like the dark rise, like, you can watch clips to this, like, look at, look at IT, where walling pay a pen, right? You got a chicken at the back there as well. This sport, it's only competitor in terms of viewership in the U. K. Is primarily football.

Now has this always been like that or no.

this is but lightly the last five years. Just to to put IT in comparison, that is almost twice the size of our box in business .

what .

yeah like in revenue in eba.

So how much that sixteen year kid.

how much as you make probably five million dollars .

and your eba still twice as much as your boxing? Yeah and your boxing a good side. So that's that's the thing the things we talked about with sales and promoting, you know those types of things um makes you realized at the end of the day, sales people rule the world.

You know how to sell if you know how to promote. The rest is history. Last question for you on the pops. When you decided to come back and working with pops, did you guys have any rules of working together or no.

not really. I mean, we always a lot of our key people in the business, we never really recruit at senior level or we didn't til we got to a certain size. Everybody came through a business. So Frank Myers, my CEO for boxing, he joined the company at fifteen. My porter, who runs the pdc, join the company at sixteen.

What mean sixteen years old? Old too. So the fifteen years old.

another seal boxing thirty two map poster is a CEO of pdc. He's forty years old. Emily phrase around s multi ple SHE joined at seventeen.

So he loves to give people the opportunity to work through the business, and that's what always say to people within the company. You will always get noticed there. No, there are no barriers to entry in boxing. There is no barriers to growth for you within the business.

And the the show that we have coming out next year, the great show man is our netflix documentary from the creators of drive to survive, full swing, all the big shows box to box, and it's, I pitched them, the boxing version of drive to survive. They came in, they film the boxing. But I looked at the company and I went, and we want to do IT on the company, on you, on your dad and all these different people that have come through .

from the ages of fifty. What a great story. Let me tell you.

I had no idea where is the direction the conversation was going to go, but I know was going have a fun time, but I didn't know was going to be this good. And I had a freaking blast talk to. And, uh, maybe next time if your father is here.

I would .

love for us to do one talking together.

If she's ever and four, I would love that. You would love that.

brother. This was a great for coming up. Yes, thank thank. You're going to think i'm crazy when I tell you this, but the last thirteen and a half years i've been working on my first fiction book to write, ever fiction book to write.

And while I finish to spoke A, I got the strangers phone call about one characters in a book where the guy wanted to meet with me and he read the book, and afterwards is like, wait minute. M. I, the villain in the book.

This is a story about a character name, asia, who is half armenian, half a syrian, whose father was involved in the iranian revolution, linked to search, working with the shaw that they escape, and he gets recruit to a secret society. When, when you go to the secret society, it's been around for a couple thousand years, the crazy st. Leaders of all time, and they test you, there's unique test that they have at the society where they test to see your emotional, mental totness wanted to test that they have is very rigorous.

It's purely mental. Of course, there's a physical one, but one is mental and emotional. If your armenian, if syrian of your person, this is a book, uh, you're gna be reading and saying, holy moly, this the kind of stuff you talk about in here.

Yes, if you're somebody that's fascinated by history, this is a book for you characters. There's a technology that this society, secret society, builds, where you going to evolve. I want to spoiled for you when you go down.

They have a technology where you get to sit down and watch and have a three, four hour conversation with two park. You can set up a debate between car Marks and iran. Cm Marks in the book who wrote communist manifesto I rent world at the shrug is in the book maryland.

Monroe explains the concept of seduction and sex in a book. When you read the book, it's about development of the next leaders in the world and how they do IT and how theyve been doing for many years. And it's also about how to prevent the end of civilization and how this organization goes about doing that.

So I have never written a parenting book before, but if I ever rote a parenting book, this is the closest thing to. And because it's all mindset, a crazy stories again, thirty, and I have your trust me. I told myself I will not publish the spoke until I sell my insurance company and falling this connected from IT, where it's no longer my responsibility.

One hundred percent. When you read this, if you're a great, if you creative person, if you like fiction books, if you enjoy at this shrugged, if you enjoy divergent, if you like books like that, I think you can enjoy reading this book is the creative side business books is very easy. Here's how you do IT.

Here's one of this that works. This is very creative. If you haven't placed the order yet, I in order to on Simon is Susan amazon, i'm going to put the link up below somewhere here, maybe even in my profile corded a book and read IT.

I sincerely, i've never written a book or I can't wait to read your reviews to see what you about this book. So i'm going on this world journey. We have some plans win this book here, uh, if you support the things that I work, and I would appreciate you go going to reading the book, ordered a book on amazon and and posted a review.