cover of episode Reframing Failure, Leading with Fun

Reframing Failure, Leading with Fun

2024/7/18
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
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Gina Bianchini
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Gina Bianchini: 创建数字业务过程中，人们常常会害怕失败，尤其当看到用户取消订阅时。这种恐惧源于我们倾向于关注负面反馈，而忽略积极的成果。为了克服这种恐惧，我们需要重新定义失败，将其视为学习和成长的机会，而不是最终的否定。同时，要专注于为理想会员创造价值，帮助他们实现‘最佳年度’的目标。‘最佳年度’代表着理想会员通过加入社群后所获得的积极生活状态，它代表着进步，由成果和难忘的细节组成。通过设定清晰的理想会员画像，并为他们描绘令人向往的‘最佳年度’，我们可以增强社群的吸引力，并提升用户留存率。面对用户取消订阅，我们应该保持好奇心，分析原因，并从中吸取经验教训，不断改进社群服务。最终，成功的关键在于专注于为真正需要你的社群的理想会员创造价值，帮助他们取得进步，建立人际关系，最终实现他们原本认为不可能的目标。

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The Best Year Ever is so much fun, it’s the life your member is leading as a result of being a part of your community. In today’s episode Gina walks you through The Best Year Ever but not just that, she also does a deep dive into reframing your fears of failure that can be applied to your own life in addition to your online community.