cover of episode People Pay Attention to What They Pay For

People Pay Attention to What They Pay For

2024/8/22
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
AI Deep Dive AI Chapters Transcript
People
G
Gina
Topics
Gina: 设定价格时，应关注为会员创造的价值和结果，而非害怕收费。要考虑三个因素：结果（会员从社群中获得的价值，例如增加收入）、替代品（会员加入社群后放弃的其他选择，例如其他课程或会员资格）、尊重（价格应体现社群的价值，并得到会员的重视）。低价或免费会让会员不重视，导致负面循环。成功的数字商业模式通常采用付费会员制，而非免费增值模式。付费会员制能带来更高的转化率、参与度、留存率和口碑传播。在设定价格时，可以参考每月48美元的平均订阅价格，并以此为基础，反推应提供的价值。不要因为害怕而采用免费增值模式，应专注于创造价值，让会员觉得物超所值。

Deep Dive

Chapters
Discusses the importance of setting a serious price for community memberships, focusing on the value provided and considering the average price point of $48 a month.

Shownotes Transcript

What should I charge for my community? Well, how much can you quantify the value that someone is getting from being a member of your community? Start there. You need a price that members are going to take seriously but also a price that you’re going to take seriously. Your time has value and getting specific about what you’re providing to your community will help you understand that price point. If your ideal member is in a transition that you’re helping them through, people will pay attention and pay for it because people pay attention to what they pay for.