cover of episode People Magic Profit: Finding Your Ideal Member

People Magic Profit: Finding Your Ideal Member

2024/7/9
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
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People
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Gina Bianchini
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Gina Bianchini: 建立成功的付费社群的关键在于找到你的理想会员，并帮助他们获得个人无法获得的成果和转变。这比选择细分市场更为重要。找到理想会员的方法很简单：找出你乐意相处、能给你带来能量的人，这些人就是你的理想会员。他们通常处于人生的过渡期，例如新爸爸、搬到新城市的人、刚毕业的大学生、同一行业的新人、戒酒者等等。这些人渴望改变，并愿意为此付费。他们更容易参与，并为参与付费，也更容易看到成果。与志同道合的人一起参加活动，比独自观看视频更有意义和收获。专注于处于人生过渡期的理想会员，他们会吸引更多人加入社群。与其专注于经验丰富的高管，不如专注于那些刚起步、有动力的人，他们会吸引高管的关注和参与。经验丰富的高管可能没有时间加入社群，但那些刚起步的人更有动力，并能吸引高管的关注。专注于那些最积极参与、最愿意付费，且彼此最有价值的人，可以创造无限可能。当一群人因为共同的目标走到一起时，就会产生神奇的效应。一些成功的社群案例，例如Slow AF Run Club，100 Days of Songwriting，Shrub's Triber，Play Work，Sober Mom Squad，都证明了这一点。这些社群都清晰地定义了他们的理想会员，并为他们提供了价值。清晰地定义理想会员，能帮助你找到那些能互相受益的核心群体。目标群体过于广泛，反而会失去吸引力。Mighty Networks可以帮助你通过简单的提问来识别理想会员，并利用AI帮助你头脑风暴，找到更具体的理想会员和他们的过渡期。明确理想会员，能保证社群成员积极参与，并获得显著成果。

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Are you more of a visual learner? Head on over to our website) where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!

Who brings you energy? Who are you excited to be around? Who do you like? These are all important questions when building a $1M community. In this module, Gina breaks down how to narrow in on who your Ideal Member is by getting as specific as possible and focusing on human transitions that will keep people coming back time and time again for incredible results and transformation.