Introduction to People Magic Profit
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What if it was easy to create a $1 million digital business? And that's not all. What if you could do it by bringing people together and helping them achieve results and transformation that they can't get on their own? My name's Gina Bianchini, and I'm the founder and CEO of Mighty Networks. In addition to Mighty being a awesome platform, I've helped over 10,000 entrepreneurs, creators, and brands

build businesses that put people at the center and deliver extraordinary profit. What I want to do in this masterclass is teach you the nine principles that are going to help you build this kind of people magic profit. I cannot wait to show you just how easy it is to accomplish something that has

freedom for you, meaning and purpose, and ultimately helps people far beyond your wildest dreams. So with that, let's dive in.

I have worked in this world of community platforms for a while now and have been very fortunate to be able to not just build Mighty, but Mighty is actually the second community platform that I've built. I've created platforms that have served over 100 million people around the world and generated a billion dollars of revenue for the people that have created these incredible communities. Today at Mighty, we are fortunate to be able to

to serve some of the biggest creators in the world, brands that you have heard of. But the thing that I'm the most proud of is the way in which we have delivered concrete, tangible, multi-million dollar results by helping people come into Mighty and host amazing paid memberships, online courses,

challenges and events. So here are just a few of the examples that we've done recently. A podcaster came to us from another all-in-one community platform, and they had unfortunately failed over there. And when they came to Mighty, they wanted to launch a program that after 10 days, they

They had 5,000 people sign up for a $997 six-month program. More than that, they were able to manage it not with the original six people that they thought they would have to have managing this thing, but three people, which means that they made more money and had more profit. And that's why we actually call this People Magic Profit, because when you do this right, you are able to create profit.

a community business that essentially runs itself. Another great example, we had a YouTube coach come to Mighty when they were really struggling with churn. They were on another platform that they only had two month retention. Not great.

came to Mighty within the first year, they were able to drive that retention number to eight months. And instead of a $2.6 million business, they were able to generate $5.5 million in annual recurring revenue from their People Magic business. Another great example is a fitness instructor who had

a very successful business but was losing money being on three different platforms, a platform for their courses,

a platform for their coaching and a platform for their community. When they brought it all over to Mighty and applied these strategies that I'm about to show you around PeopleMagic, today it's a highly profitable $10 million business for them. But we don't just work with the top creators. We also have people coming in and building businesses from scratch, like a podcaster and financial advisor who had...

a idea for a paid membership, was able to start it, able to actually charge a premium for it at over $48 a month, and we'll come back to that number in a bit. And today, that is a $1.5 million business. From hundreds of thousands of dollars in an initial launch to millions of dollars and tens of millions of dollars over time, creating this kind of people magic profit is not only smart,

But it is doable whether you are starting from scratch, whether you are galing up a already very healthy six-figure business. Or if you're struggling, this might actually be a better way for you to deliver your online courses or run your digital business from six figures all the way up to that million dollar and beyond. So.

I'm going to show you in this video exactly why people magic works. And it goes something like this. When you actually focus on creating relationships between the members of your community, something totally different emerges. We can now predict here at Mighty with 93% accuracy, 93%.

Whether a community business, again, that's a paid membership, that's an online course, that's a series of challenges or one or more events. Community business succeeds or fails not by how much content you have, not by how much content you're generating or how many videos that you have that you offer as a part of your membership or as a part of your course, but

But success comes down to one factor. And you're probably guessing what that factor is based on the name of this masterclass, People Magic Profit. So the number one reason community businesses succeed is when members connect with other members. That's why at Mighty, we are so invested in People Magic. It is where we absolutely see the future of

of advanced technology and AI, because that is actually how we are able to help your members meet each other,

break the ice, start to build relationships that, again, no other platform is actually doing, and to nurture those relationships with more and more value over time. So let me show you how this works. A little while ago here at Mighty, we looked at our data and we looked at what separates the successful community businesses.

from those that fail. It doesn't matter what you do in social media. What matters is whether or not your members make connection with each other. And that's a paid membership. Those are your online courses. Those are challenges. Those are events. Whether or not people build relationships with other members is

is the only factor in whether your digital business is successful or not. That was a earthquake. And it was an earthquake because it was something we always thought was potentially the case here at Mighty. But when we saw it in the numbers, we absolutely knew to double down and triple down on everything.

sparking relationships between the members in your community business. So when you have

members connecting with other members, and you're creating people magic. That's what it means. You are building new relationships that create extraordinary engagement. And here's what happens with extraordinary engagement. People keep coming back because it's not about your content. It's not about what you're posting. They're not there for you. You become the host of that community business.

And members are there to meet and build relationships with each other, to provide inspiration, to provide ideas, and to have that reinforcement

that comes only from people on the same path. Not all community platforms are created equal. OnlyMighty is focused on how your members are being introduced and surfaced to each other. And the reason we did that is because we know new relationships spark extraordinary engagement. When you have extraordinary engagement, it means your members are going to come back. And when they come back,

They're building new practices. They're changing their habits. They're meeting and building relationships that spill into real life with other members. And in a fair number of cases, your members are making the best friends of their lives. And when they have this 360-degree support and culture around creating the life that they want, you get results in transformation.

And guess what? People pay for results and transformation. And when you get unexpected results and transformation, there's one other thing that happens, which is you talk about it, which means that you are tapping into the most powerful form of marketing in the entire world.

Word of mouth. You have organic growth that is, by the way, free, feeding more people coming in to your community, those new relationships that then turn into extraordinary engagement, that then turn into increased retention, that then turn into results and transformation, that then turn into new members joining.

It is the most powerful flywheel you as a digital business owner can create, and it has never been easier to do it. So who can use PeopleMagic? If you are just starting out and you're curious, but you haven't done anything yet, you are absolutely in the right place because I'm going to show you

so many ways to do it right the first time and start with the strongest foundation that you can in terms of creating that $1 million digital business. If you are successful and you're hungry to level up, PeopleMagic could be the next tool in your toolbox because what we see regularly at Mighty is people coming in with successful online courses

ready to launch a paid membership, ready to pull their challenges in, be able to launch events, and to do so all on the same platform in a way that's just not possible anywhere else. So if you're ready to level up, you are absolutely in the right place, and you too will be able to take full advantage of PeopleMagic. Finally,

If you are struggling, please stick around because what I'm going to show you could be those aha moments that are going to allow you to break out of the rut that you're in, the exhaustion, the trying to build an audience when you're not exactly sure how to do it and it just feels like it's like a tsunami of content that you're supposed to create every single day. And if you're

If you're at all feeling like you're moving further and further away from your goals and you're just about to give up, you are in the right place because I want to at least offer you

a different approach. So if you're curious, if you're ready to level up, or if you are struggling and want just a refresh, you're absolutely in the right place. So why PeopleMagic and why now? Historically, it's actually been pretty hard to create online communities. How do you get people in the first place? How do you keep them engaged?

How do you moderate them? How do you do all of the things? It's really been something that's been manual. And then you have social media, which has been novel and amazing and awesome for a very long time.

Here is why highly profitable businesses are so valuable to invest in right now. Number one, people are flocking from social media to private communities. More and more of us, I know I am certainly in this bucket, want to spend time amongst people on the same path as we are. And doing so in a private community and typically one that is actually paid

You paid membership. Again, you can get there through online courses. But a place where you can actually meet people, not just consume content together, is becoming more and more valuable and attractive to more and more people. With platforms like Mighty, advanced technology and, yes, AI are helping facilitate those new member introductions where you're instantly connected.

to the most relevant people in this community. And I'm going to show you how to set this up because it is so much easier than you think. So AI, advanced technology, is certainly on platforms like Mighty really important so that not only are your members getting a magical experience from the very first session, but then they're also coming back and creating that flywheel because they're meeting each other and

And guess what happens when they're meeting each other and they're getting tremendous value from each other? You don't have to do as much work. On Mighty, the average price someone is paying for access to one or more programs at a Mighty Network is $48 a month. I'm going to show you this math because it's pretty incredible. But again, why now? People are flocking from social media to private communities and paid memberships.

Because of advanced technology and AI, like what we offer, you don't have to do as much work and you can provide 10x the value to the members that you bring together. And most importantly, your members are the ones who are inviting in other members. So what does that mean for you? Number one, it means you don't have to do as much marketing that you have to do with paid ad funnels and all sorts of

Figuring things out and writing, you know, 400 emails to be able to bring in and acquire new members. And so every one of your members today is more likely to be an ambassador for what you're creating in your PeopleMagic profit business. There has never been a better time to create PeopleMagic. You might be wondering why.

Great, Gina. Break it down. Give me some concrete numbers. What's the real brass tacks behind this? We'll come in here to my spreadsheet. What you're looking at here is the math behind a $1 million membership. So let's say you're starting with 24 members. That's on average what the vast majority of Mighty Networks have in their first month. And let's say that you are going to charge $48 a month. That's, again, our average monthly membership.

price across Mighty Networks. And so that's $576 a year. Typically, people discount it to about $500. Let's say you start with 24 members and you grow your membership 10% every month. All this means is that amongst those 24 people, they have two new people that they bring in in the first month. And then in the second month,

They bring in three more. And then that goes on and on. Well, you would have at the end of 12 months, basically a $40,000 a year business. Granted, that's not a million dollars. I understand that. But if you think about it, this is a pretty easy business to create that would result in $40,000. But

It's better than that. Let's now say that you grow at 50% per month. That just means half of your 24 members bring in one other member. And then that just continues month after month. At the end of 12 months, you will have a $1.195 million business. That is shockingly easy to do, especially because you've got more people coming in,

You've got great technology that is only getting better and better in terms of making those relationships between your members so strong that they're getting such incredible results that they're sticking around longer and they're inviting new people in. That's why I can sit here with great confidence and say that a $1 million digital business

where you are bringing people together to achieve something that you can be incredibly proud of, is not only possible, but it is getting easier and easier and even better. We have got...

calculators and data that could show you exactly, exactly how you can translate anything you're doing today, whether that's if you have an email list, if you have a social media following, how to translate that into a people magic profit.

So now hopefully you see that this math to fuel a million dollar digital business, it's not out of the question. In fact, actually, it's easier than you think. So you might be asking yourself, Gina, that's fantastic, but how do I do it? Well, I've spent a tremendous amount of time

synthesizing what we have seen. And it turns out that there are really just nine things to do. Just nine things. Nine things that are actually all pretty easy can get you a $1 million digital business. So what are those nine things? Let me unveil them in a dramatic moment.

Number one, you need your ideal member. And your ideal member is the person who needs and wants your community the most right now. They are the people that are the most motivated. And they're not always the people that you think that you should start with. And then you are there to help them get their best year ever. Their best year ever is one of the most fun parts of the entire PeopleMagic program.

process. And I can't wait to show you what it is. Then there is the big purpose. The big purpose is your pitch. It is the reason your community exists. And it is so simple. It is your ideal member plus their best year ever equals your big purpose. From there,

You want to go into, okay, what am I actually going to do in this thing? That comes down to three things. You've got your monthly themes, you've got your weekly calendar, and you've got your daily polls and questions. Those three things are the foundation to anything you want to create that brings people together, that creates people magic. I know it sounds simple because it is, but some of those multi-million dollar creators, influencers,

And entrepreneurs, I showed you before, this is what they are doing and it is working. Finally, you got to get your community out into the world. So you need your offer. You need your launch, which is so much easier than you think it is. And then finally, the part...

That 99% of digital businesses miss because they're so focused on all of the integrations and all of the rules and all of the things that make especially high ticket courses or memberships.

feel like work, which is you want to create a magical first experience. And I'm going to show you exactly how to do that. So that's it. That's people magic. Your ideal member, their best year ever, creating your pitch, which is...

your big purpose, delivering on your big purpose with monthly themes, a weekly calendar and daily polls and questions. You have your offer, you have your launch, and you have your magical first experience. So I hope you will join me. I'm going to do a deep dive into your ideal member, and I'm going to show you a cheat code that you're going to sit there and you're going to be like, wait a second, is it really this easy? And the answer is yes.

Thanks for tuning in to People Magic Profit, a nine-part series where I show you exactly how to build the most profitable digital community membership by creating people magic.

And if you want more, I have got a podcast also called People Magic where we do a deep dive of all of the topics I've covered in this masterclass. Head on over to Mighty Networks where we have got a free trial waiting for you. Until next time, I'm Gina Bianchini and thanks for being a part of People Magic Profit.