cover of episode How To Create a Community That RUNS ITSELF? 🤔

How To Create a Community That RUNS ITSELF? 🤔

2024/8/6
logo of podcast People Magic: How to Build a $1M Community

People Magic: How to Build a $1M Community
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Gina Bianchini
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Gina Bianchini: 本课程模块探讨如何通过建立会员参与习惯，使社群自我运转。核心策略是创建每周日历，设定固定的时间和活动，鼓励会员贡献内容，而非仅仅是内容的消费。这需要注重一致性，即使只有一项活动，也要坚持在每周的同一时间进行，从而在会员心中建立习惯，即使他们不立即参与，也会记住你的社群。同时，每周日历的内容不宜过多，一到两项即可，避免因工作量过大而无法坚持。 有效的每周日历应注重会员贡献，而非内容数量。每周日历的关键在于一致性，即使只有一篇帖子，也要在固定的时间发布。一致性能帮助社群在会员脑海中形成习惯，即使他们不立即参与，也会记住你的社群。每周日历的内容不宜过多，保持一到两项一致性的活动即可。创建社群的目标是长期可持续发展，而非短期内容产出。 Gina Bianchini: 课程中提供了多种每周日历活动示例，例如：办公时间、问答环节、梦想更大、每周挑战、技能学习、新成员介绍、社群回顾、会员故事分享、痛点分享等。通过这些活动，可以鼓励会员积极参与，并建立起社群的互动习惯。同时，课程也分享了通过会员故事来吸引新成员的策略，以及如何通过MindBody1、Quilty Nook、Verbal to Visual、Grown Folks Business、The Morning Meetup和The Rock Retirement Club等成功社群的案例，来展示如何构建有效的每周日历。这些案例都证明了，成功的社群运营并非依赖于大量的内容输出，而是建立会员的参与习惯，让社群自我运转。

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Are you more of a visual learner? Head on over to our website) where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!

How do I get my membership to essentially run itself? Well, you already have monthly themes to provide an annual structure. With a weekly calendar you can map out your community week and YOUR workload. Like monthly themes, a weekly calendar gives community members another opportunity to share their stories and experiences with each other. It also builds a habit which gets members excited to come back to your community week after week.