Home 
Key Insights
Why did Super Mario become the best-selling video game character?
Nintendo's strategy of 'The Infinite Game' and the inability to secure the rights to Popeye.
Who was behind the idea for the McDonald's Happy Meal?
A mom in Guatemala who inspired the concept.
What role did Yolanda Hernández play in the first McDonald's franchise in Guam?
She was the trailblazer, taking charge and ensuring the franchise met corporate standards while feeling like a family-owned restaurant.
What is Hamburger University and why is it significant?
A training program for McDonald's franchise owners, it's the first of its kind globally, focusing on supply chain, management, and leadership skills.
How does McDonald's balance corporate standards with local innovation?
While maintaining uniform customer experiences, McDonald's encourages franchise owners to pay attention to local customers and take initiative on great ideas.
Chapters
The story of how Yolanda Orozco, a franchise owner, prepared to open the first McDonald's in Guam, highlighting the challenges and meticulous preparation required to maintain the brand's standards.
- Yolanda Orozco and her husband opened the first McDonald's franchise in Guam.
- They invested their own money and paid a licensing fee to use the McDonald's brand.
- Yolanda attended Hamburger University to learn the corporate standards and management skills.
Shownotes Transcript