cover of episode The Pinkerton Detective Agency | Behind The Brand | 4

The Pinkerton Detective Agency | Behind The Brand | 4

2024/5/29
logo of podcast American History Tellers

American History Tellers
AI Deep Dive AI Chapters Transcript
People
A
Allan Pinkerton
P
Paul O'Hara
旁
旁白
知名游戏《文明VII》的开场动画预告片旁白。
Topics
Allan Pinkerton：为了维护探侦社的名声和盈利，他认为书籍内容不必完全真实，只需要'足够真实'即可，并指示捉刀人润色其回忆录，使其更符合大众口味。他强调要维护探侦社的名声和赚钱。 Paul O'Hara：Pinkerton 探侦社的故事与其说是探侦社本身的故事，不如说是探侦社故事的演变史，其传奇和声誉是其故事的核心。Pinkerton 的成功源于其不懈的努力、对品牌的敏锐意识以及他所处时代的机遇。他很早就意识到其个人魅力和故事的文化价值，并将其作为营销手段。Pinkerton 致力于塑造 Pinkerton 探员的形象，强调其道德操守和中产阶级气质，并通过各种方式宣传其形象，包括自我出版、媒体宣传和商业网络。19 世纪的社会对侦探的形象和神秘事件有着浓厚的兴趣，这为 Pinkerton 的品牌营销创造了有利条件。Pinkerton 制定了探员行为准则，强调道德和正直，但实际操作中存在偏差。他聘用女侦探，利用她们的性别优势来获取信息。Pinkerton 探侦社业务从侦探工作转向为钢铁和矿业公司提供武装警卫服务，这与当时的时代背景和商业机会有关。Homestead 事件等暴力事件严重损害了 Pinkerton 探侦社的声誉，导致公众对其形象的转变。FBI 的出现对 Pinkerton 探侦社构成了竞争，并最终取代了其部分职能。Pinkerton 公司对在《荒野大镖客2》游戏中的负面形象做出了回应，这在一定程度上提升了其知名度。 旁白：Pinkerton 通过撰写一系列基于他和探员冒险经历的书籍来利用公众对其工作的兴趣，并雇佣捉刀人润色回忆录，使其更吸引大众。 Paul O'Hara: Pinkerton 的成功，一部分源于其自身的不懈努力和对细节的关注，另一部分则得益于他所处的时代背景。当时社会对侦探的迷恋，以及对维护社会秩序的需求，都为 Pinkerton 的崛起提供了肥沃的土壤。他不仅是一位杰出的侦探，更是一位卓越的品牌经理，他深谙如何利用媒体和公众舆论来塑造自己的形象和公司的声誉。

Deep Dive

Chapters

Shownotes Transcript

Allan Pinkerton started the Pinkerton National Detective Agency to catch robbers, counterfeiters and spies. For a time, Pinkerton detectives enjoyed their good image, carefully crafted by Pinkerton himself. But, that image tarnished as the Pinkertons increasingly took on paid work breaking up strikes for Gilded Age industrialists. Today, Lindsay is joined by S. Paul O’Hara, an Associate Professor of History at Xavier University, to discuss Allan Pinkerton’s determination to build the company brand and cultivate his own mythology. O’Hara is the author of, Inventing the Pinkertons). 

Pre-order your copy of the new American History Tellers book, The Hidden History of the White House), for behind-the-scenes stories of some of the most dramatic events in American history—set right inside the house where it happened.

Listen to American History Tellers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting https://wondery.com/links/american-history-tellers/) now. 

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).