What Comes After the Podcast Election, Scott’s Advice to Federal Employees, and an Update on Scott's Company, Section
2025/3/12
The Prof G Pod with Scott Galloway
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Anonymous from Virginia
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Jake from Washington, D.C.
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John from LA
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Prof G
@Prof G : 2024年选举是美国历史上最昂贵的选举，但传统广播公司的广告份额首次跌破50%。播客将成为政治广告的新战场，候选人将通过播客广告影响选民。Joe Rogan的播客对政治候选人的影响力巨大，甚至超过了传统媒体。34岁的男性选民更关注经济问题，而不是价值观或议题。尽管政治候选人在播客上表现不佳，但我仍致力于邀请更多温和派政客上节目。播客将获得更多的关注和影响力，并找到货币化的方式。只要保持透明，播客广告不会引起观众的反感。
@Jake from Washington ,@ D.C. : 我认同Prof G在营销和商业建设方面的观点，并希望更多温和派国会议员向他咨询。我好奇Prof G如何看待播客在政治竞选中的货币化发展，以及如何保持真实性和可信度。
Deep Dive
This chapter explores the shift in political campaigning from traditional media to podcasts, discussing how podcasts are becoming a dominant campaign medium and how political ads might evolve in this space.
- 2024 was the most expensive election in US history with over $11 billion in ad spending.
- Traditional broadcasters saw their share of total ad spending fall below 50% for the first time.
- Podcasts are gaining influence as political figures seek advice and exposure through them.
- Candidates are reaching out to podcasters for advice, signifying a shift in media influence.
- The effectiveness of political candidates on podcasts is questionable compared to non-political figures.
- Podcasts are expected to capture a larger share of political ad spending, potentially impacting local TV stations.