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A listener questions Scott's stance on the declining effectiveness of traditional advertising, especially given the substantial ad spending by major tech companies. Scott reiterates his view that heavy advertising often signals a lack of product differentiation, citing his own experiences in the brand strategy field. He argues that the most successful tech companies tend to rely less on advertising, leveraging alternative strategies like supply chain optimization.
- Scott Galloway believes that heavy advertising can indicate a lack of product differentiation.
- Tech companies, while big advertisers, allocate a smaller percentage of their budget to ads compared to traditional companies.
- Successful companies often prioritize asset-light models, recurring revenue streams, and strong supply chains over advertising.
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