cover of episode From Wirecutter: Don't Get Swindled on Black Friday

From Wirecutter: Don't Get Swindled on Black Friday

2024/11/29
logo of podcast The Daily

The Daily
People
N
Nathan Burrow
Topics
Christine Cyr-Clessette, Kyra Blackwell 和 Rosie Guerin 指出，黑五促销活动日益复杂，许多看似诱人的交易实际上并非如此，消费者需要谨慎。 Nathan Burrow 详细介绍了 Wirecutter 团队如何审核成千上万的促销信息，并分享了识别真正折扣商品的技巧，例如关注商品的实际市场价而非商家虚报的原价，以及注意商家常用的价格操纵手段，例如夸大原价或使用最低广告价格策略。他还建议消费者仔细核对商品型号，避免买到质量较差的商品。此外，他还提醒消费者不要过度依赖谷歌购物的结果，因为其结果可能存在偏差，并非总是能找到最优惠的价格。 Nathan Burrow 分享了 Wirecutter 团队在黑五期间寻找真正优惠商品的方法，包括审核大量的促销信息，识别商品的实际市场价，以及避免商家常用的价格操纵手段。他还指出，小型厨房电器和电子产品在黑五期间通常会有较大的折扣，而最新科技产品和一些特定品牌的商品则可能不会有很大的折扣。此外，他还建议消费者使用浏览器扩展程序来寻找优惠券，但同时也需要警惕其隐私风险和利益驱动。最后，他还提醒消费者，黑五期间低价商品的质量可能较差，消费者需要谨慎选择。

Deep Dive

Key Insights

Why is it difficult to find genuinely good deals on Black Friday?

Retailers often inflate prices to create the illusion of discounts, making it hard to discern true bargains. Additionally, many sales are extended over weeks, confusing shoppers about when the best deals are actually available.

How does Wirecutter determine which deals are worth recommending?

Wirecutter looks for substantial discounts on quality products, often targeting prices that match or beat the lowest prices seen throughout the year. They aim for an average discount of 20-25% on recommended items.

What are the most heavily discounted product categories on Black Friday?

Historically, small kitchen appliances and electronics like TVs and laptops see particularly good deals. These categories often benefit from retailers clearing old stock to make way for new models.

Are there any product categories that are best avoided on Black Friday?

Newer tech items like the latest iPhones or laptops with the newest chips may see only small introductory discounts. Additionally, some brands like REI and L.L.Bean do not participate in Black Friday sales.

How can shoppers avoid being misled by fake deals?

Shoppers should look for specific model numbers and features to ensure they are getting the quality product they expect. Using browser extensions like Honey can help identify valid coupon codes and track prices over time.

What is the most common pitfall for shoppers using Google for comparison shopping?

Google Shopping may not show the broadest selection of options and can be biased towards certain retailers. Shoppers should do further digging beyond the initial search results to find the best deals.

What is Nathan Burgh planning to buy on Black Friday?

Nathan is looking for a good deal on a turntable, specifically one of Wirecutter's picks from the company Pro-Ject.

Chapters
Nathan Burgh, Wirecutter's senior deals editor, explains how his team identifies genuine Black Friday deals, focusing on substantial discounts on quality products.
  • Only 1% of reviewed products are recommended as real deals.
  • Deals must offer a meaningful discount, typically around 20-25%.
  • Retailers often inflate list prices to make discounts appear larger.

Shownotes Transcript

Most of the deals you’ll see for Black Friday and Cyber Week aren’t worth your time. This week, we reveal how to actually get a deal that’s worth your money.

To listen to more episodes, please search for The Wirecutter Show wherever you get your podcasts.

Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts) or on Apple Podcasts and Spotify.