Deep Dive
Why did Alex Cooper decide to start her podcast 'Call Her Daddy'?
She recognized a gap in the market for a platform where women could openly discuss topics they usually talk about behind closed doors, such as sex and relationships.
How did Alex Cooper's podcast 'Call Her Daddy' initially gain popularity?
The first three episodes went viral, filling a niche market that was previously unaddressed, leading to rapid growth and recognition.
What role did Barstool Sports play in Alex Cooper's career?
She worked with Dave Portnoy at Barstool Sports, where she learned the importance of pushing boundaries and speaking openly on social media, which influenced her approach to content creation.
Why did Alex Cooper eventually pivot away from the more explicit content of her early episodes?
She felt she had covered all she could on the topic of sex and wanted to move on to more diverse and serious subjects, broadening the scope of her podcast.
How did Alex Cooper prepare for her interview with Vice President Kamala Harris?
She dedicated significant time to research, focusing on topics that directly impacted her audience, particularly women's rights, despite having a shorter interview time than usual.
What is the Unwell Network, and what is its primary focus?
The Unwell Network is Alex Cooper's media company that focuses on creating a community of primarily women who engage with diverse content, including podcasts, live events, and merchandise.
How does Alex Cooper view her role in the media landscape?
She sees herself as a creator who is changing lives, particularly for women, and is open to being labeled as a journalist, podcaster, or online content creator, as long as her work has impact.
What advice does Alex Cooper have for legacy media to regain trust?
She suggests incorporating more organic and authentic content, giving young interns a voice, and avoiding a sales-like approach to news delivery, to make it feel more genuine and less scripted.
- Alex Cooper's podcast, Call Her Daddy, achieved a $125 million deal.
- She's been called "Gen Z's Barbara Walters."
- Her podcast initially focused on sex advice but evolved to include more serious topics like mental health.
- Cooper considers herself Alex Cooper, not fitting neatly into categories like 'journalist' or 'podcaster'.
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