What Is the Future of College — and Does It Have Room for Men? (Update)
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Hey there, it's Stephen Dubner. We have been replaying our 2022 series called Freakonomics Radio Goes Back to School, which is about the economics of higher education. I hope you have enjoyed it so far. This is the final episode of that series. It's called What is the Future of College and Does it Have Room for Men?

We have updated the original episode as necessary. One thing that didn't need updating is the trend of men enrolling in college at significantly lower rates than women. In fact, that gap has increased since we first published this series. In this episode, you will hear some explanations, some ramifications, and some possible solutions. As always, thanks for listening.

In 2013, the Lewis College of Business in Detroit shut down and put itself up for sale. The asking price was $3.2 million. $3.2 million is not very much for a whole college. That's what the basketball coach at the nearby University of Michigan makes in one year. But apparently that's all the Lewis College of Business was worth. It was a small private school, the first and only historically Black college or university in Michigan.

HBCUs have been getting more attention lately, but again, this was 2013. The funding wasn't as supportive for HBCUs as it's been in the last few years.

And this was a smaller school, so it received a smaller piece of the pie. That is D. Wayne Edwards. He and his family recently moved to Detroit. As we'll hear today, he took a personal interest in the history of the Lewis College of Business. He tells us it was founded in 1928 in Indianapolis by Violet Lewis. She was one of three Black women to found an HBCU.

One of three, right? I didn't know about her. I fell in love with her and her story. She started the school on a $50 loan, and she borrowed typewriters to teach Black women the skills to work in corporate offices because we weren't allowed to do that at that time. Relocating the college from Indianapolis to Detroit had worked out well. By the middle of the 20th century, the auto industry was massive. ♪

It's easy to forget now, but in terms of commercial muscle and innovation, Detroit was the Silicon Valley of its time. There were a lot of good jobs. The first Black office employees at General Motors and Ford in Michigan were all Lewis College of Business students. Lewis was never the kind of college that made headlines or made any top 10 lists. Few people outside of Detroit ever heard of it.

But it worked. It prepared Black Detroiters for decent-paying office jobs. At its peak in the 1980s, Lewis had 550 students. But as the U.S. auto industry and Detroit began to decline, so did the Lewis College of Business. Government funding started drying up, and in 2007, the school lost its accreditation, which meant students couldn't get financial aid. Ultimately, the doors closed because enrollment started to be reduced.

In closing its doors, the Lewis College of Business was not alone. Hundreds of American colleges have been shutting down, especially since the financial crisis of 2008.

Many others have consolidated. In one single year recently, the number of four-year public universities fell by 2.3 percent and the number of community colleges fell by 2.7 percent. Again, that's a one-year decline. Over the past five or six years, U.S. colleges and universities have lost around 1.5 million students.

What's going on? A major challenge for these institutions is increasing costs at a time when family incomes aren't going up for the students that they're trying to recruit. Katherine Hill is an economist and a former president of Vassar College. Everybody's trying to figure out ways in which they can get their costs down. And by consolidating, you can hopefully experience some economies of scale.

But consolidation can create its own problems, like more students per faculty member and fewer resources to go around. It's buying us some time, I think, for innovating and doing things differently in the longer run. What is the long run for higher education in the U.S.? If we were asking that question 10 or 15 years ago, the answer would have been easy.

Things are looking up, we would have said. Enrollment is up. Investment is up. Belief is up. Belief that college is easily the best route to achieving the American dream. But today, it's a different answer. For the first time in modern history, overall college enrollment is down. Belief is down. And if you are a college graduate looking at the size of your student loans, you're probably feeling down too.

This is the final episode in a series we are calling Freakonomics Radio Goes Back to School. So far, we've told you how American higher education has two distinct models. One model is about eliminating people so that there is a special class of achievers who

at the highest end. The other model is about making sure everybody gets through. We told you how that first model, the elite model, has been accumulating ever more resources while educating an ever smaller share of U.S. students. Educating a very small sliver of the American population who already get tremendous resources allocated to them. Those elite universities are generally thriving. Demand for admission has never been higher.

But what about everybody else? What about the less prestigious privates? What about the four-year publics? What about the community colleges and trade schools, the HBCUs? Today on Freakonomics Radio, we take a look at this second model of higher ed and why, for so many people, it is no longer working. To see $100,000 as a debt burden

It's daunting. We look at why men in particular are skipping college. Typical boy behavior doesn't fit as well with good student behavior. And we find out if the Lewis College of Business can make a comeback. All we did was borrow from nursing schools and welding schools and electrical schools. Do you still believe in college? We'll find out starting right now. ♪♪♪

This is Freakonomics Radio, the podcast that explores the hidden side of everything with your host, Stephen Dubner. If you add up all the students at all the colleges and universities in the U.S., you'll get to roughly 17 million.

Fewer than 10% of them go to one of the elite schools at the top of the pyramid. The majority attend what are called mid-tier public or private four-year schools. About 25% attend a community college or other two-year school, although nearly half of all students start out at a two-year school. And nearly 10% go to for-profit colleges.

Of the total undergraduate population, almost 52% are non-Hispanic white, while 20% are Hispanic, around 14% are Black, and a little over 7% are Asian. Maybe those numbers surprise you a bit, maybe not. But here's a number that certainly surprised me. Nearly 60% of all college students today are women.

And remember what we told you earlier, that U.S. colleges and universities have lost about one and a half million students in the past several years? Well, men accounted for the vast majority of that loss. Well, it's certainly a big change, but not all that unexpected. That's Morty Shapiro. He is an economist who studies higher ed, and he was president of Northwestern University from 2009 to 2022.

Decades ago, Shapiro predicted that the gender makeup of universities was getting flipped. Part of it was change in labor markets and change in female labor force participation rates. So it wasn't that hard to predict this so-called feminization of the academy. But, you know, I'm not a sociologist. I can't really tell you, you know, what's happening to these universities.

poor men and what's happening to their image and why their college enrollment rate has not increased the way it has for women. I mean, are you concerned? Because we do see research on the deaths of despair and so on and longevity declining, suicide and ODs and so on. I mean, wouldn't one argue that the gain in female students can be a strong positive, but that the loss in males could be a strong negative and maybe something should be done about that? Yeah, I agree. I

One of the things we used to tell all the liberal arts colleges was start a football team. There's sort of a cliff you could fall off once you become 60, 40 female men. It becomes exponentially more difficult to recruit men. So one reason why some really small schools have football teams is because that's 70 men right there. And if you're talking about liberal arts college of 1600, you only need 800. You get almost a tenth of that.

just from your football team. Then you add in your ice hockey team and men's lacrosse, the so-called helmeted sports. It wasn't always the case that college men were so hard to come by. If you go back to 1900 or so, there were only around 250,000 Americans enrolled in college, and the overall population was about 50-50, male, female.

Most of the men were getting bachelor's degrees at four-year colleges, many of which were all male, including all the Ivy League schools. And many of the female students were in two-year teachers' colleges. At the time, education was one of the few professions open to women. And around 25% of women in college back then attended women's-only colleges, most famously the Seven Sisters that were meant to parallel the men's Ivy League schools.

The seven sisters were Barnard, Bryn Mawr, Mount Holyoke, Radcliffe, Smith, Vassar, and Wellesley. Vassar was founded to be a wonderful liberal arts institution for women who didn't have the opportunity to go to the schools that were all male at the time in 1865. That, again, is Catherine Hill, a former president of Vassar, which is in Poughkeepsie, New York, just up the river from Manhattan.

And it decided to go co-educational in the late 60s. The late 1960s, that is. This was a time when many schools were still single-sex, particularly the ones in the Northeast. And the women's colleges and the men's colleges were recognizing that high school students were telling them they didn't want to go to single-sex schools anymore.

At one time, there were more than 250 women's colleges in the U.S. Today, there are about 30. So the change at Vassar was pretty typical. Coming out of the Civil Rights Movement, the Vietnam War, there was a real shift away from previous notions of what was appropriate and not appropriate. The world was just changing very rapidly.

Part of that change, as Morty Shapiro mentioned earlier, was that more women were joining the workforce. And part of the reason for this was the widespread availability of birth control. But also, more women were attending college generally.

While the gender split was around 50-50 back when only a handful of Americans went to college, that dynamic had shifted starting in the 1930s and even more after World War II when returning soldiers used the GI Bill to go to college. Suddenly, male students outnumbered females two to one.

But over time, that heavy male imbalance began to erode and then flatten and ultimately reverse. If current enrollment trends continue, we'll soon reach the point where for every man who receives a college degree, two women will do the same. I think this is a huge, huge change. That's Amalia Miller. She is an economist at the University of Virginia.

Why might more women choose to go to college than men? As an economist, the way you think about it is thinking about the net benefits, the costs and benefits of that decision. And so the benefit side of college could be the earnings you get as a college graduate, where the cost side is the earnings you don't get that you would have gotten. And it could be that that's higher for women than for men. If you think about some of the non-college jobs in the service sector that women are concentrated in, these are some really low-paying jobs.

blue collar occupations or jobs that sort of paid a decent wage that didn't require college, a lot of those were more male dominated. In other words, a man who doesn't go to college might get a job in construction that pays well, whereas a woman who doesn't go to college would be more likely to work in retail or perhaps as a home health aid. So it could be that even if college women earned less than college men, it was still more worth it for women because that gender gap was smaller.

I think the problem with that explanation, though, is it doesn't explain the increase for women compared to men in recent decades, where it doesn't seem like blue collar work has had great growth in terms of number of jobs or wages. So Miller went looking for a deeper explanation. She and two co-authors, Suchin Gua and Elliot Isaac, recently published a paper which found that college may produce bigger benefits for women than men.

One outcome they measured was future earnings for men versus women who attended an elite university.

There's no effect on earnings from attending a more elite school for men once you control for applications and admissions. But we do find a significant effect of school selectivity on women. And then when we look deeper into this effect for women, we see that it is coming from including part-time and non-working women. So women who attended a more selective school for college are more likely to participate in the labor force.

So for women, we find that attending a school that is more selective leads to a 14 percent increase in earnings. In other words, the female wage premium isn't necessarily driven by having a more lucrative career. It's driven by college educated women going from not working or working part time to working full time.

So the question is, does this return to greater selectivity also apply to a return to schooling at all? And I don't think that that's a crazy leap to make. It's just another logical step. Miller and her co-authors found another significant result. So what we find is that there's a significant decline in women's likelihood of being married in their late 30s if they attended a more elite school for college. If we think of

marriage is a positive outcome, then this might suggest a bad outcome. On the one hand, there's this career advancement, but it happens at the expense of family formation. So these women are less likely to marry, but when they do marry, they're marrying men who are more educated. So that's one possible explanation for the current gender gap on college campuses. Women simply have more to gain by going to college, especially if they are career-oriented.

But Amalia Miller has another very different argument. The other argument that I give when people ask me about this is you have to kind of behave well in school. You have to have good grades. These cultural attitudes about good students and then other cultural attitudes about gender and sort of what's acceptable behavior for boys and girls. Typical boy behavior or behavior that for boys is socially rewarded doesn't fit as well with good student behavior.

This claim may resonate for anyone who's ever been a boy or parented a boy. And there's good evidence that the gender gap in education starts way before college.

In a 2013 paper by the economists Nicole Fortin, Philip Oriopoulos, and Shelley Phipps, they looked at high school GPA distribution for girls and boys from the 1980s to the 2000s. Here's what they found. The most common GPA for girls shifted over that time from B to A. The boys' GPA stayed at B.

One label that's been attached to this phenomenon is "Leaving Boys Behind."

I think the problem is the way we treat our boys in K through 12. That's Ruth Simmons. She rose from a sharecropping childhood in Texas to become the president of three very different institutions of higher ed. Smith College in Massachusetts, a women's school and member of the Seven Sisters. Brown University in Providence, Rhode Island, a member of the Ivy League.

and most recently, Prairie View A&M, an HBCU back in Texas.

Boys often get into trouble in school. They get very negative messages often in school. They turn away from some of the advantages of school because of those negative messages, the way that we are orienting ourselves toward particular behavior of children and rewarding children who are quiet and submissive.

and do everything that we want them to do. That's a formula for girls, okay? Because we tend to be socialized in our families to do exactly that, to be obedient and to not resist what we are told to do and so forth. And so naturally, the one thing girls are good at is staying in school and they can keep going because that's what we've been told that we should do. Boys are not quite the same.

If boys aren't being set up to succeed in K-12, it would follow they aren't being set up to succeed in college either.

And there's another recent change in college admissions that could be exacerbating the shortage of male college students. Here is Zachary Bleamer, an economist at Princeton who studies educational and income mobility. In 1996, California passed a ballot proposition that prohibited the use of race-based affirmative action at the University of California and all public universities in the state of California.

Consider the effect at UCLA, one of the most selective schools in the UC system. So the year that affirmative action stopped the Black and Hispanic population of UCLA fell by 60%. That was in 1996. Between 2013 and 2020, UCLA expanded by 3,000 students. 90% of those new spots went to women.

But it isn't just Black and Hispanic men who are skipping college. According to a Pell Institute analysis, lower-income white men are less likely to go to college than their Black, Hispanic, and Asian counterparts. There is one group of men who attend college at rates even higher than women, gay men. More than half of all gay men in the U.S., 25 and older, have at least a bachelor's degree.

As the Notre Dame sociologist Joel Middleman put it, if America's gay men formed their own country, it would be the world's most highly educated by far. But fewer than 5% of men in the U.S. identify as gay. So for the rest of the young men who aren't going to college but might benefit from it, what should be done?

Coming up after the break. I mean, look, I know how hard it is. What we need is some innovation that would help us educate more students at a lower cost. I just need to figure out how to make it free. And if you missed the earlier episodes in this college series, you can find them on any podcast app. While you're there, please leave a review or a rating. That's a good way to help other people find Freakonomics Radio. And if you really want to help, recommend this show to your friends and family. We'll be right back.

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When you're young, whether or not to attend college is one of the first big choices you actually get to make. High school was mandated. But when you go to college, people have made a conscious decision to elevate their lives by leveraging education. That is Donald Ruff. He is the president and CEO of the Eagle Academy Foundation in New York.

Eagle Academy Foundation is a not-for-profit organization with a mission to educate and empower young men of color. They operate five college prep schools in New York City and one in Newark, New Jersey. Honestly, we saw what was happening in our communities with the young men in particular, not just the graduation rates, the high incarceration rates, as well as the

of some of the more negative elements, including gangs. Their New York schools are part of the city's Department of Education, which happens to be run by the Eagle Academy's former CEO, David Banks. But as Donald Ruff tells us, his schools are different from the standard public school. One of the things that we wanted to do is actually create a school and a culture where young men could feel safe, where young men can authentically just be

be themselves, be boys. Another big priority is making sure their graduates get into college. In New York City, nearly 60% of all public school students go straight to college, but that number is much lower for Black and Hispanic students in New York and elsewhere. Just going back to 2019 as an example, the college enrollment rate was about 37% for Black students, 36% for Hispanic students, and 41% for white young men.

And at that time, our enrollment rate was at 73%. So Eagle Academy is plainly getting results. But things have been harder recently, especially with the pandemic. Ruff says the young men he educates are increasingly turning down college. Why? Honestly, I think it's the sticker shock. I can't speak for everyone, but I know as someone who grew up low income to see young

$100,000 as a debt burden is daunting. Ruff is a New Yorker himself. I actually went to public school for junior high school, and I was discovered and recruited by a program called the Oliver Program, where they take high-achieving students

low-income students of color and provide them with a full-ride scholarship to attend private school. So I went to the Brooklyn Friends School and I ended up at Oberlin College, which was an incredible experience for me as well. At Oberlin, he double majored in history and African American studies. I didn't even know I was poor until I went to private school. It was a shock to my system. And if I'm being honest, I've probably lived a lot of my early years

after I graduated from high school and college with a level of survivor's guilt and survivor's remorse. I don't think success should be a lottery. And when I compared my school experience with my friends at the time, there were some savage inequalities, which actually fueled me to do the very work that I do today, right? Just seeing the price of college. I remember when we were first taking a look at financial aid packages and my mother was stating how

A year of college was more than what she made in a year. And just having those type of conversations makes you think a little bit differently. He says that type of conversation today among Eagle Academy students has become even more intense. Students are making different decisions because from an affordability standpoint, they don't believe that they could afford it.

Not that they're incapable of achieving and doing well in college, but OK, four years of my life, I could be earning versus accumulating all of this debt. What is it really leading to? Throughout this series about college, all the economists we've spoken with have preached that a college education is perhaps the single best long run investment you could possibly make.

But Donald Ruff's students don't always buy that argument. They're seeing other examples where guys who've gotten degrees are now underemployed or unemployed. It doesn't make sense to them. A college graduate is much more likely to be employed than someone who doesn't go to college, and they earn more, too.

That said, there's no guarantee, especially these days. Around 40% of recent college graduates are technically underemployed, meaning they have a job that doesn't even require a degree, which also means it probably doesn't pay very well.

And there are other reasons to think about skipping college. Google has been a major disruptor with their certification programs. So a student who's interested in technology, I don't really need college. I can actually earn now and get these certifications and end up with a pretty good paying job.

Colleges can't continue to have these archaic degree programs. They have to figure out how do they have modern credentials and certifications where their students who are graduating are now pipelined into employment and there's not a skilled efficiency. And some Eagle Academy graduates tell Donald Ruff they've got different plans entirely. Hey, listen, I can invest in cryptocurrency. I can be an Instagram influencer. What we need is some innovation that would help us

educate more students at a lower cost. That, again, is the economist and former Vassar president, Catherine Hill. We need to figure out how to offer a better quality education at a lower price point. About 10 years ago, it seemed that had already been figured out, at least if you were watching CNN.

The president of this new online partnership, which is what they're calling it, Harvard and MIT, says this is the biggest change in education since the printing press. Is he overstating it? Not in the least. The way in which we educate will forever change. It has forever changed. Online education, it's coming into its own.

A batch of startup companies were promising to make a college education accessible to anyone with an internet connection. One firm, Coursera, began offering online courses from name brand schools like Princeton, Stanford, and Penn. They were called MOOCs, or Massive Open Online Courses. As the New York Times put it in 2012, they would open higher education to hundreds of millions of people.

They were also supposed to drive down the cost of education, which for decades has been rising way faster than inflation. Why have college costs increased so much?

In retrospect, there are a lot of reasons. Many schools added layers of administration that didn't used to exist. As college itself became more popular, it also became more of a consumer good, which meant competing for students by offering better dorms, better food, bigger fitness centers, more extravagant extracurriculars. The federal government also began making more loans available, which gave colleges the leeway to raise tuition further.

But also, the primary mode of classroom education, a professor up front, a bunch of students in their seats, that didn't change much. And therefore, higher ed didn't take advantage of new technologies to become more productive, which is what happens in most industries.

Colleges may hire a lot of adjunct professors to save on costs, but even so, they're still paying humans a relatively high wage to perform a task that is not becoming more efficient. Economists call this cost disease, when productivity does not keep up with cost. Teaching students online, however, that was supposed to solve this problem. It was scalable. It was efficient. It was cheap. It was perfect.

There's just one thing. Most people don't like it. The best evidence for this was the COVID-19 shutdown. The whole world went online and education went online.

And we learned fundamentally that it just doesn't work. That is Pano Kanellis, who used to be president of St. John's College in Annapolis, Maryland. Online education just doesn't work, whether it's for K-12 or in higher education. That may be an overstatement, but there is evidence that online schooling doesn't do what its boosters said it would.

Some research has shown that students who go to class in-person do better on several dimensions than the ones who study online. The in-person students get better grades, they're more likely to do the follow-up coursework, and they're more likely to graduate. And some of these are randomized studies, so they're not just measuring the differences between the kind of students who choose in-person attendance over online.

And there's another piece of evidence in favor of in-person attendance. It's what economists call revealed preferences. There are some corporations around midtown Manhattan that are not fully back in person, right? Miguel Urquiola is an economist at Columbia who studies higher ed. On the other hand, if you go to a campus like Princeton, everyone is back in person. And to me, that reveals that what they're selling is in part a personal experience. And that's what people want to buy. So if online learning isn't the answer...

What is? Pano Kanellis has an idea. He thinks he knows why so many fewer people are enrolling in college these days, especially young men. One of the main promises of a college education is

is that it opens your mind to new ideas, new bodies of knowledge, new ways of thinking. But he says that on many college campuses, that promise is not being kept. You know, I've spent a few decades in higher education, and I've had literally dozens of conversations with students and faculty who have felt the walls closing in the classroom or in the ambient culture of their institution.

The statistics are out there and 66% of students in higher education say they self-censor. Self-censor, as in not speaking their minds out of a concern they'll be singled out as intolerant or politically incorrect.

And yes, the statistics are out there. The Center for the Study of Partisanship and Ideology recently published research which found that more than 80% of PhD students were, quote, willing to discriminate against right-leaning scholars. Meanwhile, more than a third of conservative professors and PhD students say they have been, quote, disciplined or threatened with discipline for their views.

It has long been established that college administrators and faculty members lean overwhelmingly left. So we shouldn't be surprised they create environments conducive to students who do the same. And if you're asking why college enrollment has been falling, especially among young men, well, in addition to all the reasons we've already heard about, including cost,

One reason may be that a lot of potential college students simply feel unwelcome on most college campuses. And so Pano Kanellis is doing something about that. The University of Austin is a university that's in the process of being developed and built in Austin, Texas.

It's going to be America's newest university. And Kanellis is its first president. The University of Austin is presenting itself as a college devoted to liberal ideals of free speech, as opposed to wokeism and political correctness. In 2023, the state of Texas gave them the go-ahead to award degrees. With $200 million in private donations, Kanellis

They plan to take in their inaugural class this fall, 100 students, and grow the student body to 1,000 by 2028. Look, universities will never be perfect places. I think what we need to do in higher education is make sure that we're looking at these trends with our eyes wide open and doing what we can to minimize the pernicious effects of

of a culture that might be trying to disallow certain ideas or silence folks or punish, especially young people, students for things that they may have said that are out of tune with prevailing orthodoxies. I mean, there are heartbreaking stories out there, and I can't imagine something we should be taking more seriously.

then making sure that our students have the ability to be intellectually risky, to express themselves sincerely, to be wrong, to stand corrected, to correct other people. You know, that kind of robust exchange of the things that we think we know or do know or believe to know, that's how we learn, both individually and as institutions. But Canelo says he also wants to reform the business side of higher ed.

Higher education is locked in the iron triangle of finance. That is that the whole financial model is built upon three points. One is collecting tuition. The other is philanthropy. And the third is grants that come from outside. Each of those is problematic right now. Tuition is rising much more rapidly than families can afford. The grants and things that come from the outside are inconsistent.

Philanthropy is declining. I think you have to radically reduce the operating expenses of the institution. Every single blade of grass that's mowed, every single sushi bar, every single fountain, all of that is paid for by students. Administrative costs are vastly overblown. The recent article that Yale now has as many administrators as undergraduates, it's fine, they're Yale. I mean, it's okay. I don't know what those people do. I mean, who's the institution serving at that point?

Well, you know, I think there are real issues of freedom of speech and independence and dialogue.

That, again, is Morty Shapiro, the former president of Northwestern University. So what does he think of the new University of Austin? I kind of chuckled when I saw the whole thing. If you're going to try to create a school, you probably don't do it in the most rapidly rising real estate prices in the world, Austin, you know. Look, I know how hard it is. This is my business. It's hard to create a university. It helps to have a couple hundred years of history there.

Whether or not it's successful, the University of Boston is pursuing one traditional model of the American university: a high-minded exploration of big ideas. In concept, at least, this fits into the elite competitive model of higher education. But that's only one of the models we've been talking about during this series. What about all the other students and potential students who are looking for a more practical college experience?

What if there was a place that combined a traditional college environment with practical certification program? And what if the education was free? I didn't go to college. There was no money, no money for me to go to college. Coming up after the break, one man's plan to bring free college to students in Detroit. I'm Stephen Dubner, and you're listening to Freakonomics Radio.

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At the start of this episode, we met Duane Edwards, who lives in Detroit but grew up in Los Angeles. He was the youngest of six kids raised by a single mom. He'd always been a talented artist and he loved designing sneakers. I discovered kind of late in my senior year I wanted to be a designer. And I didn't know that you needed a portfolio. My guidance counselor didn't know that.

She actually discouraged me from being a designer, telling me that no black kid from Inglewood would ever design shoes for a living. As someone who grew up without college as an option, if you had not had this drive and talent for designing sneakers, what do you think you would have wound up doing? In Inglewood, 18 is a win if I can get there alive or not in jail. 21, a miracle if I'm not dead or in jail.

I have some friends that are not here anymore. I have some friends that are just getting out.

That's just part of growing up. But thanks to his talent and with the help of some teachers, Edwards took a different path. He went on to become one of the top shoe designers in the country. He spent many years at Nike working with Michael Jordan and Carmelo Anthony. He got more than 50 design patents. Along the way, he started hearing from kids who loved sneaker design as much as he did.

That was the first time they saw someone who looked like them. And so they were just emailing me saying, hey, you know, I really want to be a designer. And, you know, do you have any tips? And so I saw myself in them.

And I started mentoring kids and those kids would go to college and then they would become my interns. And then they would become Nike employees. And they're sitting next to me drawing shoes, professionally getting paid. And that to me mattered a whole lot more than any athlete I ever worked for or any entertainer I ever worked with. In 2010, after a long stretch at Nike, Edwards took a sabbatical and he created a course on shoe design at the University of Oregon.

That was my first time going to college was teaching. So I've never been there as a student. I crafted this two-week program. And it was two weeks because in real time, that's how much time we had to design a shoe from start to finish. And so I was like, all right, let me design this course through the lens of either you're going to love this or hate it because it's so much work and it's intense. Crafted the two-week course, flew in 38 students,

It was 14 days, 12 to 14 hours every day straight through. Like we didn't take a break.

And the kids loved it. They didn't want to leave. Edwards loved it, too. He wound up quitting his job at Nike. In partnership with the University of Oregon, he started the Pencil Footwear Design Academy. That's P-E-N-S-O-L-E. Yeah, so I was born with the gift of drawing that I could see. And ever since I was a little person, I was using a number two pencil.

And when I wanted to create an academy of my own, I started thinking of names. I was like, Edwards Academy doesn't sound right. Duane Academy doesn't sound right. And so I looked up the word pencil and the phonetic spelling was P-E-N-S-O-L.

And then I was like, oh, well, it's close to soul as in sneakers. So I added an E onto it. And ultimately, it's the marriage between the instrument that I use and the industry that I use it in. Before long, Edwards was invited to bring his program to some of the most established design schools, MIT, Parsons, the Kolding School in Denmark. And so I was just immersed.

into curriculum and education and all these things. And then I started to realize, like, school is all backwards. Like, it's just backwards. And... What do you mean by that? So I researched the beginning of education.

And it was a place that you would go to learn a skilled trade and get a job. Simple, right? Okay. Then colleges came and then universities came and it became a bigger mess. The part that was missing was the relationship between the school, the student and the industry. School has become about money and not about what the kid is being taught and what happens when they graduate and can they get a job.

As a hiring manager for 25 years, I'm seeing five, six hundred portfolios every year of some kid that has a mortgage payment because they graduated and there's no way in hell they're getting a job.

the school, the student, and the industry. They were connected at the very, very beginning. And the more we went into this world of education, they've become further and further disconnected. With the Pencil Academy, Edwards wanted to reconnect all the actors.

He set to work designing a different business model. One big focus was cutting the costs, and not by a little bit. I knew I wanted it to be free. I just need to figure out how to make it free. So was the answer to that basically have it funded by industry partners or potential industry partners? Yeah, because they're the beneficiaries of the talent. So far, Pencil has partnered with shoe and apparel firms, including Nike, of course, but also Adidas and New Balance, as

as well as Jimmy Choo and Versace and brands like Herman Miller, too. I went to corporations and I asked them, what do you want? And they said that we would want the kids to be mature. We would want them to be responsible. And then we want them to have the skills and knowledge to be able to work as soon as we get them in.

The problem was these kids were coming in immature. They were coming in not understanding time management. They were coming in not understanding professionalism. They weren't taught those things in school. So Edwards taught professionalism. Simple things. Show up at 9 o'clock. 8.45 is on time. If you're late, you do 50 push-ups per minute. Get out of here. At school. At school.

And then it got to a point where the kids were like, you know, this is not fair. So they were like, well, what about other options? Actually, a really good idea came from one of our employees who was a former student. He was like, you should make the students before the final presentation explain to the brand how often they relate and how many minutes they relate. So now they have a choice. Push ups. Or you admit your flaws to the person that's trying to hire you.

The vast majority of Pencil's students so far are young men. If Edwards can grow Pencil like he wants to grow it, that might shrink the male college student deficit a little bit. But where was he going to build this academy that offered a free education and a job afterwards? Well, he had recently learned about an abandoned college that used to train women for good jobs in a thriving industry.

the Lewis College of Business in Detroit. A friend of mine, he lives in Detroit, and we were just having a conversation. He's like, yeah, Detroit used to have an HBCU. I'm like, what? Wait, stop. Time out. What? It took some doing and some legal maneuvering. But with the help of Michigan politicians, Dwayne Edwards reopened Lewis College. It is the first time a historically Black school has been reopened.

Edwards thinks the HBCU designation will be particularly helpful in cultivating Black design talent. We're still so far behind within the design industry, multiple industries. I did a study like three years ago, and it's probably worse now, but three years ago, there's 96 design schools and colleges in the United States.

Average enrollment is less than 10% of African-Americans. 2% graduate. And I would argue 1% of the two is not good enough to hire anyway. So it's really 1%. And that's the number Edwards wants to raise. The new college is called the Pencil Lewis College of Business and Design. Classes have just started.

For now, the program is still relatively short, but they're growing. Earlier this year, state and city leaders came together for the opening of the school's Foot Locker Footwear Creation Studio, which mimics a corporate design office. ♪

So we started off at two weeks, now we're five weeks to 12 weeks, and then we're going to grow into two years. And so we partner with the brands. And when I say we partner with the brands, if you're an Adidas and you want to do a program with us, all right, we sit down and craft the curriculum together. Exactly what you want the kids to learn, how many students you want, exactly what professions you want them to learn in.

So we co-create everything with the brand. So everything we do is really customized for every person that we work with. Unlike a lot of college programs these days, the goal here is concrete. Each of those programs lead to some form of internship for the students, for a select number of students in that class. Whenever we have programs, at the end of it, their kids are getting jobs at the end of those programs.

The school's graduates have already gone on to work for companies like Nike, Adidas, and Carhartt. Last year, they launched a three-year partnership with PepsiCo to help develop Black designers. Edwards does not see himself as any sort of college revolutionary. He sees himself as someone who realized that college has become too expensive, too inaccessible, and too divorced from its original goals.

And then he found a way to do something about it. All we did was borrow from nursing schools and welding schools and electrical schools and carpentry. We didn't really invent anything. Our roots are in those jobs that built this country, right? So I do think education is headed for a shift. It is headed from the traditional way of doing things into a more entrepreneurial, more corporate structure that is more geared towards education.

ROIs and pure career development, I do think that that is where we're headed. Do you think that's where we're headed? Do you like that direction?

I'd love to hear what you thought about this episode and this whole series, Freakonomics Radio goes back to school. Tell us what you liked, what you didn't, what we missed, what you'd like to hear in the future. Also, how do you feel in general about these occasional series we produce? All your feedback is welcome, always, at radio at Freakonomics.com.

Coming up next time on the show, there is something that most of us do all day, every day that we think is good for us, but it is not. It turns out the faster people switch attention, the greater is their stress. The research shows that you have a loss of productivity when you're trying to multitask. Just the opposite of what you think. Why do we humans spend so much time trying to act like computers?

There isn't a sort of block your bus. Like we could build that. Should we build that? I don't know that we should. That's next time on the show. Until then, take care of yourself. And if you can, someone else too. Freakonomics Radio is produced by Stitcher and Renbud Radio. You can find our entire archive on any podcast app and also at Freakonomics.com where we publish transcripts and show notes.

This episode was produced by Zach Lipinski with help from Dalvin Abouashi. Our staff also includes Alina Kullman, Augusta Chapman, Eleanor Osborne, Ellen Frankman, Elsa Hernandez, Gabriel Roth, Greg Rippin, Jasmine Klinger, Jeremy Johnston, John Schnarz, Julie Kanfer, Lyric Bowditch, Morgan Levy, Neil Carruth, Rebecca Lee Douglas, Sarah Lilly, and Tao Jacobs. Our theme song is Mr. Fortune by The Hitchhikers. Our composer is Luis Guerra. As always, thank you for listening.

the way that they go to school. You don't go to work two days a week for a couple hours every day. Hey, speak for yourself. I'm pretty lazy. The Freakonomics Radio Network. The hidden side of everything. Stitcher.

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