It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer engines”?
SOURCES:
Marissa Mayer), co-founder of Sunshine; former C.E.O. of Yahoo! and vice president at Google.
Ryan McDevitt); professor of economics at Duke University.
Tim Hwang), media researcher and author; former Google employee.
Elizabeth Reid), vice president of Search at Google.
Aravind Srinivas), C.E.O. and co-founder of Perplexity.
Jeremy Stoppelman), C.E.O. and co-founder of Yelp.
RESOURCES:
“A Fraudster Who Just Can’t Seem to Stop … Selling Eyeglasses),” by David Segal (*The New York Times, *2022).
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet)*, *by Tim Hwang (2020).
“Complaint: U.S. and Plaintiff States v. Google LLC),” by the U.S. Department of Justice (2020).
“Fake Online Locksmiths May Be Out to Pick Your Pocket, Too),” by David Segal (*The New York Times, *2016).
“‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality),” by Ryan C. McDevitt (*Journal of Political Economy, *2014).
In the Plex: How Google Thinks, Works, and Shapes Our Lives)*, *by Steven Levy (2011).
“The Anatomy of a Large-Scale Hypertextual Web Search Engine),” by Sergey Brin and Lawrence Page (Computer Networks and ISDN Systems, 1998).
EXTRAS:
“Is Dialysis a Test Case of Medicare for All?)” by *Freakonomics Radio *(2021).
“How Big is My Penis? (And Other Things We Ask Google)),” by *Freakonomics Radio *(2017).