Extra: Car Colors & Storage Units
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Presenting two stories from *The Economics of Everyday Things: *Why does it seem like every car is black, white, or gray these days? And: How self-storage took over America.

• SOURCES:

• Tom Crockett, classic car enthusiast.

• Zachary Dickens), executive vice president and chief investment officer of Extra Space Storage.

• Mark Gutjahr), global head of design at BASF.

• Kara Kolodziej, self-storage unit tenant.

• Anne Mari DeCoster), self-storage consultant.

• Nikkie Riedel), carline planning manager at Subaru of America.

• RESOURCES:

• “A Fifth Of Americans Rent Self Storage, With Millennials Overtaking Gen Xers In Generational Storage Wars),” by Francis Chantree (*Storage Cafe, *2024).

• “Lessors of Mini Warehouses and Self-Storage Units Show Significant Financial Gains During COVID-19 Pandemic),” by Ben Chandler and Robin Enlow (United States Census Bureau, 2024).

• BASF Color Report 2023 for Automotive OEM Coatings), (2023).

• “The Fate of Oversupplied Self-Storage Markets and How to Pull Back From the Brink),” by Frank DeSalvo and David Perlleshi (*Inside Self Storage, *2023).

• “A Pandemic Space Race: Self-Storage Roars Back),” by Ellen Rosen (*The New York Times, *2021).

• “Beige on an S.U.V. Will Cost You, but for Pickups It’s Golden),” by Roy Furchgott (*The New York Times, *2021).

• “A Brief History Of Car Colors — And Why Are We So Boring Now?)” (*Consumer Reports, *2018).

• “The Link Between the Colour of Cars and the Economy),” (*The Economist, *2018).

• “Need to Store That? Booming Self-Storage Industry Says No Problem),” by Liam Pleven (*The Wall Street Journal, *2015).

• EXTRAS:

• “Car Washes),” by *The Economics of Everyday Things *(2023).

• Storage Wars)*, *TV series (2010-present).

• Auction Hunters)*, *TV series (2010-2015).