Jeffree Star moved to Wyoming to escape the dark and toxic environment of LA, which had lost its sparkle and magic. He also wanted a quieter life to heal and not pretend, as well as to pursue his passion for farming and raising yaks.
Jeffree Star started his makeup brand in 2014 by launching three liquid lipsticks on Black Friday. Initially, he sought an investor from the music industry, but after a falling out, he self-funded the brand with the help of Sumerian Records, using his own money and their investment to get the brand off the ground.
Jeffree Star's experience with YouTube was initially positive, growing his channel from 100,000 to 18 million subscribers. However, he eventually grew tired of the drama and toxicity within the beauty community on the platform, leading him to quit YouTube in 2020. He felt burnt out and needed a break, transitioning to TikTok for a fresh start.
Jeffree Star dissolved his friendship with Kat Von D after she publicly claimed to have created his brand, which he found deeply insulting as he had done all the work. This public betrayal was hurtful and marked the end of their 12-year friendship.
Jeffree Star has a positive relationship with TikTok, where he has found a new audience and engagement. He enjoys the platform and its community, and it has become a significant part of his social media presence post-YouTube.
Jeffree Star's perspective on mental health has evolved through personal growth and therapy. He has learned to heal from past traumas and no longer masks his feelings with humor. He now openly shares his journey of healing on his platforms, encouraging others to do the same.
Jeffree Star views James Charles as a vile human being, particularly due to his admitted actions involving minors. He believes Charles is a significant problem in the beauty industry and is disappointed that celebrities continue to support him despite his actions.
Jeffree Star is open to falling in love again but has not yet met the right person. He acknowledges the deep connection he felt in his previous relationship and is hopeful for a similar experience in the future.
Jeffree Star enjoys the quiet, peaceful lifestyle in Wyoming, away from the chaos of Los Angeles. He loves the sense of community and the opportunity to pursue his passions for farming and raising yaks. The change has been fulfilling and has allowed him to focus on his well-being and personal growth.
Jeffree Star's favorite song right now is 'Sexy Red' by Jelly Roll. He is also a fan of newer country artist Josh Malloy, particularly his song 'Met the Devil in Oklahoma'.
Y'all might not be ready for this one. The iconic Jeffree Star drops in this week to talk his truth on everything from the state of social media, how he built an iconic brand from nothing, what really happened to the beauty influencer community, and why he fled from LA to a yak ranch in Wyoming. He talks about what's next in his world domination, from embracing the new generation of TikTok to opening a store that sells makeup and meat.
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