Create partnerships that boost visibility for your small business.

Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships.

This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build.

Here's what you want to do:

• first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiences
• Once you've cultivated a relationship, and this will take time, look for gaps that you can help fill for them
• Propose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from them

Ways that you can do this:

• look for other local partners that aren't in direct competition with you, but are parellel to your products/service
• identify areas of overlap and gaps for each other that you can fill 
• brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's products

Use The Wealth of Connection) to give you a roadmap about how to build genuine relationships and partnerships.

Music: Tuesday by Sascha Ende, Music.io