Learn how to create customer confidence in your small business with a website.

Having a website for your small business is critical - even if you design it yourself. Why? It creates confidence in your consumer that you are a legitimate business. How? By allowing you to tell your story, showcase your expertise and provide a direct call to action that you lack on social media.

It's tempting for small businesses to rely on social media as their "website", but it's a risky move because you don't own the space. If your favorite social media platform suddenly closes shop (as they sometimes do), you don't want to be left high and dry without a website to help you reach customers.

Key Takeaways from this episode:

• Websites create confidence in your customers
• Websites build authority for your business
• Websites help you convert more leads into sales

This week's guest is Derek Jensen. Derek has a passion for building systems and processes for people that scale and create the capacity to do what they do best every day. His experience has included working with large brands down to small startups in industries ranging from Powersports, management consulting, finance, legal, hospitality, software as a service, and manufacturing. Understanding each situation, the individual and company needs, allows Derek to assess and provide solutions that best support product sales and improve efficiencies and performance.

Derek’s experience building and launching products have helped the companies he works with to add new revenue, develop a more extensive more engaged customer base, increase internal and external communication, and create increased capacity. His work has directly resulted in leaders reaching their next level goals.

Derek and his wife, Grace enjoy spending time with their four children, Cora, Asher, Micah and Declan, and their dog. In their spare time, they support their children in their passion for becoming playground connoisseurs. As a family, they also enjoy traveling together.

Connect with Derek. )