Learn about targeted advertising for your small business.

If you don't have money to invest in advertising, don't start a business.

It's a bold claim made by today's guest, David McBee. But, it's not an incorrect statement. You have to have two things to grow a business: income or influence. It can take years to grow organic influence. Most small businesses believe they're going to generate leads and sales from digital marketing or targeted advertising.

But in order to make money, you have to understand the strategy behind targeted advertising.

Key Takeaways:

• Targeted advertising uses data to display digital ads to your target audience (what you probably think of as stalker ads)
• Your budget needs to be large enough to generate leads at scale so the profit is noticeable for your business
• Targeted advertising is advantageous for small businesses because it's trackable

Today's guest:

David McBee started working with business owners back in the days of the original search engine: the yellow pages. When the Internet was born and he showed an aptitude for how it would impact his clients, he embraced the technology, becoming an Internet Trainer, traveling the country and teaching hundreds of sales reps and business owners about Internet Marketing. In 2008, David had the opportunity to be trained at Google’s Mountain View Googleplex, becoming one of the first Google AdWords Certified Trainers.

Having worked for a handful of Internet Marketing agencies and as an independent consultant, David was recruited to be the National Director of Training for a targeted advertising company. In this role, he works directly with business owners to help them understand the inner workings for targeted advertising, programmatic display and connected TV to increase brand value and grow revenue.

Connect with David by Googling him. If he isn't the top result, he isn't doing his job correctly.

Music: Tuesday, by Sascha Ende, Music.io