Learn how to create a brain friendly brand for your small business.

I’m pumped for todays episode because it covers one of my favorite topics: branding. And you all know how much I enjoy a good brand conversation. Todays guest brings out the marketing nerd in me and makes me feel like I’ve just had a brush with branding celebrity. 

This week's guest is Megan Kent. Megan Kent is one of America’s premier brand strategists, with over three decades of experience coaching brands on how to find and maximize their inherent strengths. She’s held leadership positions at some of the world’s premier ad agencies and shaped brand strategy for some of the world’s most important brands—Clinique, BMW, Coca Cola, the New York Times, Microsoft, and Brand USA. Having witnessed both success as well as failures in the advertising industry, she began to reassess industry practices and seek out more predictable solutions. With the aim of understanding more deeply the consumer decision-making process, Megan spent over a decade immersed in the science of the mind. By combining her real-world experience with the latest findings in cognitive science, she developed a new branding model called Brain Friendly Branding®. She has identified 7 easily deployable “Brain Friendly” behaviors that brands can use to more powerfully connect with deep-seated human instincts, and begin building neural pathways to YES for their brand.

Today Megan is founder and CEO of Megan Kent Branding Group.

Key Takeaways:

• people are naturally inclined to avoid what makes them feel weird
• big brands start as consistent small brands
• telling stories is critical to brand building

Connect with Megan)

Buy Megan's Book)

Music: Tuesday by Sascha Ende, Music.io