Learn how to increase the effectiveness of your small business marketing in one simple step.

This week's quick win is identifying your target audience. Marketing is about getting the right people at the right time in the right place with the right message for your products or services. Knowing your target audience will help you do all of those things and make you more effective and efficient in marketing your small business.

You can identify your target audience by:

• conducting interviews with potential target audience members
• looking at existing sales information
• competitor research
• market analysis/trends
• listing what your target audience ISN'T

What you're looking for:

• trends and similarities between buyers
• Geographic: location, region, climate, etc
• Demographic: age, gender, occupation, education
• Pyschographics: lifestyle, opinions, values
• Behavior: occasions for use, benefits seeking

Your target audience will give you clarity and focus. It will also help your marketing convert leads better.

Music: Tuesday by Sascha Ende, Music.io